Imajini yegrosi
Umyinge omkhulu wenzuzo - obizwa ngokuba "umda ophezulu" - umlinganiselo jikelele wexabiso elithengiswayo kwinkampani eyenzayo emva kokukrazula kuphela ezo ndleko ezihambelana ngqo nemveliso.
Ngaloo ndlela, ayibonakali inzuzo yonke yenkampani. Kunoko, ubeka ulwalamano phakathi kweendleko zokuvelisa kunye neengeniso zentengiso ngokupheleleyo. Umyinge ophezulu wenzuzo ubonakala kwinkcazo yengeniso yenkampani njengoko ulwahluko phakathi kwemali yentengiso kunye neendleko zeempahla ezithengiswayo:
Ixabiso elipheleleyo lemali = Intlawulo yokuthengisa yonke intlawulo - iindleko ezithe ngqo zezinto ezithengiswe
Umrhumo weMargin
Nangona i-marginal profit profit establishes the profitability of a company, umda wegalelo ubonisa igalelo elipheleleyo lemveliso okanye iqela lemveliso enikezelwa yinkampani. Umda osemkhulu ngumfanekiso wesigcawu; Igalelo zamanqanaba ngamabhinqa. Umyinge wegalelo ubalwa ngowokuqala ukufumana imali evela kwiintengiso zento ethile, ukukhupha okulandelayo ukusuka kuloo nani zonke iindleko zokuvelisa ngqo ezihambelana naloo nto, ngoko ke ukwahlula umphumo ngenani lemali.
Igalelo leMargin = (intlawulo evela kwimpahla yento) - iindleko zokuvelisa into) รท engenayo kwimpahla yento
Yintoni umrhumo wemida ekuxelela ukuba yintoni inzuzo enye into emveliso yomlinganiselo ifana nelinye. Igalelo lomda ngumntu oyifumeneyo, othabatha phezulu.
Iintlobo zenkxaso yokubalwa kwemida zihambelana ngqo: ukuba igalelo legalelo lento, elimiselwe njengepesenti yentengo, inqanaba elingaphantsi komkhiqizo wemveliso yenkampani, iqumrhu lingakwazi ukujongana nale micimbi yemveliso, mhlawumbi ngokuphakamisa inani okanye ngokunciphisa nayiphi na indlela enokwenzeka ngayo iindleko zokuveliswa kwemveliso okanye, ukuba kuyimfuneko, ukubuyisela loo mveliso ngomnye umkhiqizo onokufumana inzuzo enkulu.
Ubuncedo beMargin ye-Marginal and Contribution Margin
Kwiminyaka emininzi edlulileyo, iNew Yorker yaqhuba imifanekiso ebonakalayo ibonisa isigqeba kumgca wokuveliswa kwendiza ethetha nomphathi wayo, ixhamle ukuba ayikwazi ukufumana ukusibazisa ukuvelisa nokuvelisa iindleko zeenqwelo zomoya.
Ngaphezulu kwayo, kwi-loft esiyibonayo (kodwa ukuba ayinayo), ingqikelelo yesimo "kuMama kaWhite." Emva kwakhe kuyisigxina esikhulu seenqwelo zokuhlala. Ngaphambili, simbona kwinkqubo yokucwangcisa ngokucokisekileyo umtya omnye. Umda ophezulu wenkampani yendiza ubonisa ukulahlekelwa ngokubanzi kwenzuzo. Umrhumo wamanqaku usixelela ngokubanzi malunga nokuba njani kwaye ingxaki ivela phi.
Ngaphantsi
Bobabini izibalo zemali zisinika ulwazi oluncedo malunga nenkampani.
I-Marginal Margin ihlola ubuchule benkampani ngokubanzi yokuzisa imveliso enenzuzo ukuthengisa - ulwazi olubalulekileyo xa uhlola inkampani yokutyalomali, umzekelo. Igalelo leMargin zooms kunye kwaye ivumela inkampani ukuba ihlole ngokukhawuleza inzuzo yemveliso ethile, ngakumbi ngokumalunga nabanye kwimigca yemveliso yenkampani.
Nangona kunjalo, akukho nxalenye yezi zivumelwano, eziklanyelwe ngokuyinhloko ukuvavanya ukusetyenziswa kwezimali jikelele kwenkampani. Ukungaxhomeki kuzo zombini izilinganiso zindleko ezithe zenkampani - phakathi kwazo iindleko ezihambelana nabasebenzi abahlawulelwayo kunye nabaphathi kunye nezinye iindleko ezihambelana nesityalo saso.
Iinkampani ezimbini zineemilinganiselo ezilinganayo zomda kunye negalelo lenkxaso, kodwa ukuba abaphathi beenkampani enye bafumana imivuzo ephezulu kunye neenzuzo kunye neendleko zemveliso zenkampani ziphezulu, kuya kuba nzima ukuphumelela kunenye inkampani ekwazi ukuyigcina iindleko eziphantsi.