AbakwaCoke abathengi abathembekileyo kwiBritish iminyaka eyi-125
Ukunyaniseka kweBrith kuCoke kunamandla. Coke utshintsha amatya ayo, kodwa abathengi basanyanisekile. Ukubhiyozela iminyaka eyi-125 yeCoca-Cola, Inkampani yeCoco-Cola ibonakalisa unyaka ngeendlela eziliqela. Coke akazange abe neentloni ngokwenza utshintsho - khumbula iNew Coke? - kwaye ngamanye amaxesha inkampani idlala kunye nokuyila kwiikhenki zayo. Kulo busika, u-Coke wajoyina i-World Wildlife Fund (i-WWF) ukuxhaswa egameni leebhere ze-polar, i-Coca-Cola mascot ukususela kuma-1920.
Amakhenkethi ayenziwe ngokukodwa e-Coke ahlotshiswe ngeebhere ze-polar ukubiza ingqalelo kwiqhinga lasekhaya lase - Arctic .
I-Coca-Cola idlala neeKhanki, ngaba unako?
Iikhenkethi zonyaka zokutya ze Coke ziza kuboniswa ngesiliva ngeendlela zokukhwela kwekhephu. Abanye abalandeli bakaCoke abathembekileyo babonakala bekulungile kunye noko, nangona kunjalo, abanye abalandeli beCoke bathanda obomvu kwaye abanakuvuyela utshintsho kumatshini amhlophe, kwaneeholide. Oku kunzima kakhulu kuba ukutshintshwa kwamanxiwa amhlophe kukubangela enobungqina obukhulu-ukukhusela indawo yokuhlala yebhere. Kubonakala ngathi abanye abathengi abaphuzayo bayakulibala ukuba iiholide azikho nje ngokubhiyozela, kodwa ngokunxulumene nokukhathalela kunye noluntu olunomdla olunikezelayo .
I-Coca-Cola sele idityaniswe neentengiso ezizodwa kunye neendlela zokwakha iieholide. Kulo nyaka, utshintsho olungapheliyo luya kwenziwa kwi-Coet Diet ikhona-ngaphaya komhlobiso oqhelekileyo weeholide. Ngowe-1982, iCoca-Cola yongezelela uphawu ngokusungula ukutya kweCoke.
Kulo nyaka, i-Coke Diet inokuyilwa yinto eyenziwe yi-Turner Duckworth yoqulunqo eqinile eSan Francisco. Inako inokubukeka ngokutsha, okwangoku kwangoku kodwa igcina imibala efanayo yoyilo ebomvu, emnyama, nangesilivere ukwenjenjalo kufuneka kube lula kwaye kukhawuleze kubathengi.
Ikhampani yeCoca-Cola ibonakala iyilungelelanisa inethwekhi yentlalo kunye nendawo yezobugcisa njengendlela yokuzonwabisa abantu abathembekileyo.
Kusuka kwi-Facebook, abalandeli be-brand-brand bangaba ngumniki we-Coca-Cola AHHH (loo nto! "Njenge" Ahhh, ndiyayithanda into enhle ye Coke! "Kwaye" Ahhh, mnandi - umhlobo wam wayecinga ngami! ") Ngokuthumela coke kumhlobo. Esi sipho seCoke singafika ngokusuka kwisandla somqambi we Coke, uDkt. John Pemberton, olinganisa isipho kunye ne-wink, okanye ingaba i-coke ekhethekileyo ehambisa iingongoma ezingasetyenziselwa ukukhusela indawo yebhere ye-polar kwinqanaba lasekhaya laseArctic .
Incwadi yeTafesi yeTafesi yeeChoke Fans
- Incwadi ekhunjulwa yi- Assouline iza kubonisa ukukhangisa kwe-Coca-Cola, ubugcisa kunye nokufotowa kubonisa ukubaluleka kwegama leCoca-Cola kwintlalo eyaziwayo kwiminyaka eyi-125 edluleyo. Zombini zedijithali (kwi-App Store ye-iPad ye-Apple) kunye neenguqu ezikhuni zekopi ziya kufumaneka kwihlabathi jikelele. Oku kwenene yincwadi yenxaxheba kunye nezikhumbuzo. Kubalulekile ukuba uqaphele ukuba kukho i-$ 650 inguqulelo yale ncwadi kunye neenguqulo ezingama-65 kubabo abaza kubeka le ncwadi kwietafile zabo zekhofi.
Coke Igubha iminyaka eyi-125 ngokuSabelana noNondyebo
- Ukushicilelwa okukodwa kwiimarike ezikhethiweyo kwihlabathi jikelele kuya kufumaneka kulo nyaka ukwenzela ukuphawula ibalulekileyo le minyaka engama-125.
- Ii-archives ze-Coca-Cola ziza kufumaneka ngeendlela zokutyelela kuMyuziyam oMdaka we-Virtual 360. Ingqolowa yolondolozo ayizange ibonwe luluntu phambi kokuba le nto ibonakalise iminyaka eyi-125 yemveliso ye-flagke-Coke.
- I-App entsha yeCoca-Cola Heritage iya kuqala kwiSitolo seSicelo. Okufakwe kwisicelo yindlela yokuqhagamshelana kunye nekhonkco kwiNgxoxo zeCoca-Cola, iblogi yeNkampani ehlaziywa rhoqo kunye neenkcazo ezinika umdla kunye neendaba.
I-coke iguqa iminyaka eyi -55 yokwabelana ngokuzibophelela ngokuzibophelela
I-Coca-Cola Inkampani iye yafika ngeendlela ezininzi ezinomdla wokubulela abathengi bayo abathembekileyo ngokwenza iCokeke into namhlanje. Imibhiyozo yenzeka kwihlabathi jikelele.
- Ehlobo eUnited States, uCoeke wakhulula ubungakanani obutsha bokupakisha kwi-Coca-Cola - 1.25 ilitha (ngokwemvelo) kwaye bamenywa abantu ukuba banandiphe "Iminyaka eyi-125 yohlobo lweTshoni."
- Izibonelelo zentsebenziswano yoluntu zanikezelwa eMzantsi Afrika ukuba zihambelana nezinto eziphambili kwi-"Live for Difference".
- Iphulo lokuphila "elihle" liqaliswe eVietnam.
- Amanyathelo azinzileyo akhutshwe eKenya, kubandakanywa intsebenziswano yamanzi e-Kenya Red Cross.
- Iimpawu zembali kaCokeke ziboniswe ekuvukeni okukhulu kwemboniso we "World of Coca-Cola" eRussia. ibonakaliswe ekuvukeni okukhulu kwemboniso we "World of Coca-Cola" eRussia.
- Iikhodi zeposi zokukhunjulwa zahanjiswa eBrazil ukwabelana ngolonwabo kunye nokuxhomekeka kokuxhamla kwiinkampani zeCoca-Cola.
- Coke uxhasa i-Harare International Festival yezoBugcisa eZimbabwe apho abaculi abangaphezu kwama-140 behlabathi kunye nabaculi abangaphezu kwe-1000 abahlala kuyo babelana kwaye bathengisa ubugcisa babo.
Ikhamphani yeCoca-Cola isebenzisa indlela yokuxhaswa kwabaxhasi kwimveliso yorhwebo, kungekhona indlela esekelwe kwimveliso. Ngenxa yobudlelwane obusondeleyo beCoca-Cola kunye nabathengi bayo, uyakwazi ukudala iimveliso ezijoliswe kumacandelo abo eemarike . Uphando lweemarike lwenza iCoca-Cola ukuchonga uhlobo lwabathengi beemveliso ezifunayo, iindawo ezifanelekileyo zokukhuthaza nokusabalalisa iimveliso, kunye nexabiso elinika abathengi ixabiso elifanelekileyo kwimali yabo.
Abathengi kwiimarike ezahlukeneyo banokungafani, nangona xa iingxelo zabo zabathengi zibonakala zifana. I-Coca-Cola Vanilla ngumzekelo omhle wale meko. I-Coca-Cola Vanilla yasungulwa e-US ngeemarike ezilandelayo emva koko, kodwa inkampani yeCoca-Cola yayifuna ukunyusa i-brand kwi-UK Market abaphandi bavavanya ingqiqo yomkhiqizo e-UK ukwenzela ukulinganisa impendulo yabathengi kunye ne-Coke abalandeli. Ngokunambitha ukunambitha, iCoca-Cola yakwazi ukuqonda indlela umkhiqizo onokuyithandayo ngayo abaphuza iCoca kwiqela lase-UK eligxinwe nabathengi kwakuyisiseko sokufumanisa umklamo wezinto ezikhangelelanayo ukufumana isibheno saseBritani.
Umsebenzi wabaphandi beemarike kwinkampani enjengeCoca-Cola inzima. Cinga nje ukuba kuthini ukuvavanya nokuphuhlisa uluhlu lwemveliso olukhangayo kubathengi behlabathi lonke. Inkampani yeCoca-Cola kunye nesebe layo lophando lwemarike kunye namaqabane ophando lwemarike enza oku kakuhle. Uphando lweemarike lugcina iingcamango zabathengi ngeengcamango ezikhoyo zezinto zeCoca-Cola, kwaye inceda inkampani ukuba yandise uluhlu lwemveliso ngokugxininisa kumathuba aqhutywa ngamakhasimende .
Inkampani yeCoca-Cola ibhekiselele kuphando lweemarike kakhulu kangangokuba lwanceda ukuseka nokuxhasa iCoca-Cola Centre yeZiko lokuThengisa kwiYunivesithi yaseGeorgia. I-Master of Marketing Research Programme inikwe inyuvesi.