Ukwakha iSicwangciso soLwandle lweBlue Blue nge-Market Research
Isicwangciso se-Blue Ocean (indlela ye-Zen eshukumisa isicwangciso kumanzi angatshitshisiweyo kwaye ucinga ngaphandle kwebhokisi) kuxhomekeke kuphando oluphezulu lweemarike kwizicwangciso zalo zokuhlukana. Inkcazelo yokhuphiswano yindlela yokwenza uphando lweemarike ezinokunika iinkcukacha eziyimfuneko ukukhusela uLwandle oluLwandle oluBomvu (oluyi-static and limited) ukucinga kwaye luza kukunceda ubone iindlela ezahlukeneyo zokuhambisa indlela yakho yokuthengisa kwiindlela zokucinga ezicetywayo zeBlue Ocean.
Yakha iiprofayili ezixhomekeke kuphando lwabathengi kunye nama-personas
Imarike ekujoliswe kuyo ingachazwa ngakumbi ngokukwakha iiprofayili ezilungelelana ngabathengi. Iindlela ezahlukeneyo zophando lweemarike zingasetyenziselwa ukudala la maphrofayili okanye abantu, kubandakanye nalawo abhalwe apha ngezantsi. Isizathu sokuba oku luncedo kukuba ngokuqhelekileyo uza kusebenzisa uhlobo oluthile lwecebo lokuthengisa ukuba ufuna ukufikelela kubantwaba abadala kuneminyaka engama-70 esatshatyalaliswe kumigca yomhlaba ngokumalunga ne-Millenials abazalwa kwilizwe ledijithali.
Izifundo zeeNkalo ezahlula iMveliso kunye neNkonzo
Iinkampani ezikwazi ukuqhuba uphando lweemarike (kwaye zisebenzise uphando ngempumelelo) ziyakwazi ukudala umda omkhulu wokukhuphisana kwimarike. Kungenxa yokuba ukulingisa yindlela ephakamileyo yokukhawuleza kubalulekile ukufunda izifundo zeengxelo ezivela kumatshini-ntengiso e-savvy amanqaku awaziyo ukusebenzisa i-market research ukuze azuze iinjongo ezahlukeneyo.
I-Forecast Market yabelana ngeMveliso yokuQala
Ukuze ufike phambili kwikota, ungadinga ukufumanisa ukunikezelwa okusemgangathweni kwamacandelo eemarike ezahlukeneyo ngokusebenzisa into ebizwa ngokuba yi-Baynesian Market Simulator. Esi sixhobo esipheleleyo sakha i-intanethi "idibanisa" isabelo semarike esekelwe kwimimiselo ebalulekileyo kwaye ayifuni iimvavanyo ezintsha kunye nezisoloko zibiza. Iingcali ezininzi ziye zafumanisa ukuba ukuvavanywa kwimiba eyahlukeneyo ngokusekelwe kuphando oluphambili yindlela yokuhamba.
Ukuphuhlisa iinkqubo zoshishino ezikhethekileyo
Xa ukwazi ngakumbi ngamacandelo akho eemarike ekujoliswe kuzo, kulula ukuba bathengise abathengi baphakamise kwinqanaba ukuba babe ngabavangeli abaza kuthi bathengise i-brand yakho. Olu luleko, intsebenziswano yeendlela zokuthengiswa kweemarike ithatha ingqiqo kumthengi kwizinga eliphezulu.