"Zonke izinto ezintsha [ziqala] njengezicombululo zobugcisa, kodwa akuzona zonke izisombululo zobugcisa eziba yizinto ezintsha." ~ URichard Fobes
Izenzo ezine zokuSasaza iSicwangciso
Indlela yeBlue Ocean ifuna iindlela ezine ezisetyenziselwe ukuhlaziya isicwangciso . Izenzo zikhokelwa yi mibuzo elandelayo:
- Yiyiphi na into eyenziwa yiyo shishini ukuba ikhutshwe kufuneka ichithwe?
- Ziziphi iinkalo kufuneka zinciphise kakuhle ngaphantsi komgangatho weshishini?
- Ziziphi izinto ezimele ziphakanyiswe kakuhle ngaphezu komgangatho woshishino?
- Ziziphi izinto ezimele zenziwe ukuba ishishini lingazange linikeze?
Imibuzo yophando yemarike inokuveliswa nganye kule mibuzo ebalulekileyo, kodwa ingqwalasela eyongezelelweyo iya kuphucula inkqubo. Ngokomzekelo, kunokuzama ukubuza malunga nemigangatho yoshishino, umphandi womrhweba uya kufuna ukuba ngumthengi-centric. Oku kuthetha ukubuza imibuzo yecandelo lemibuzo malunga nokuba ngababakho abanokubaluleka okanye abathengi baxabisekileyo malunga nemveliso, inkonzo okanye uphawu.
Ulwahlulo kunye nokwandiswa, Convergence kunye noDivegence
Imibuzo evela kwisiKhokelo seZenzo ezine siguqulwa sibe yizenzo ezenza i-quadrants ye-Eliminate-Reduction-Raise-Create (ERRC) Gridi. Izenzo zibonisa ukungafani kunye nokuguqulwa okuphawulekayo kweSingqinisiso seNkcazo yokuCwangcisa (CPS).
I-Eliminate-Reduction-Raise-Create (ERRC) Igridi iphoqa ukucinga nokuthatha isenzo esinqumla okanye ukunciphisa izinto ezahlukeneyo, ngelixa liphakamisa kwaye lidala ezinye izinto. I-ERRC Grid iqonde kwaye ilula kakhulu ukuyiqonda, eyenza ithuluzi elifanelekileyo lokuthetha nabanye kunye nokwakha izinga elinamandla lokuzibandakanya . Ngenxa yezi mpawu, i-ERRC Grid isisityebi esihle sokusebenzisa ukuvelisa imibuzo yocwaningo lwemarike.
Ukusebenzisa i-ERRC Grid ekuphuhliseni Imibuzo yoPhando lweMatriki
Abaphandi beemakethe bangasebenzisa isakhiwo segridi ukubonisa iingcamango ezicacileyo kunye nokucinga okungazi kakuhle ngokutsha kunye nokukhuphisana . Isicwangciso se-Blue Ocean sisonke malunga nokwenza ibhizinisi ngokuhlukileyo, ukuphuhlisa amathuba amanani, nokuhlawula iindleko ngokuphepha izinto eziqhelekileyo, izinto ezibizayo ezingenakongeza inani lexabiso lomthengi . Abaphandi beemakethe bangakha imibuzo:
- Ikhuthaza amandla okuphinda ahluke ngokugqithisileyo umkhiqizo
- Inika amandla ukuphinda iindleko eziphantsi kwimveliso ukwenzela ukwandisa ixabiso
- Iphepha umgibe wokugxila kwiinjongo eziqhelekileyo zoshishino
I-Blue Ocean Strategy Canvas kunye neCaluve Value
Ukucinga okwenzekayo ukuhamba ngokuBonakalayo, iiNqunto ezine kunye ne-ERRC Grid zibonakala kwiCanvas Canvas.
I-blue Ocean isuvas is tool tool diagnostic kunye nesakhelo senxaxheba esinceda abaphandi beemarike babuze imibuzo efanelekileyo yokuxhasa uphuhliso lweqhinga lokukhuphisana.
Isicwangciso ngasinye se-canvas sibonisa i-curve yexabiso elikhethekileyo kwimveliso ye-niche okanye inkonzo . Ixabiso le-curve libonakaliso lomfanekiso wabantu abaza kucinga, ngokubhekisele ukusebenza komsebenzi omtsha, inkonzo, okanye ukuqala njengoko kuboniswe kwimibandela yokhuphiswano kwindalo.
- Isicwangciso se-canvas singasetyenziselwa ukuchonga izixhobo ezahlukeneyo ezikhoyo kwishishini kunye nokuqonda kangcono indlela yokukhuphisana ngokuthe ngqo kwilezo zinto kunye nezinto ezintsha ze-blue sea.
- Isicwangciso se-canvas sisetyenziselwa ukuxhasa imizamo yokuhlaziya ngokugxila kumagosa kunye nabathengi abakhona, okwenzekayo ngokungaqhelekanga kokuqala kokuqala kunye nokuzibandakanya kwezinye iindlela kunye nabangabikho.
I-curve ephezulu yeBlue Ocean iyakwazi ukubonwa ngetekethi yayo enyanzelisayo, ukungafani kunye nokugxila. Abaphandi bemarike bangasebenzisa izixhobo zeBlue Ocean ukuphuhlisa imibuzo, iindlela kunye nesicwangciso.