Izinto eziyingqayizivele zoPhando loMashishini oluManyeneyo
- Ezinye iziphumo zifumaneka kuphela kubabathathi-nxaxheba ababahlawulela ngokukodwa.
- Iqela eliqhelekileyo, idatha engabonakaliyo iyafumaneka kubo bonke abathathi-nxaxheba abahlawuliweyo.
- Abathathi-nxaxheba banokungeza imibuzo ethile kwimibuzo yolu vavanyo.
- Abathathi-nxaxheba banokungeza imibuzo ethile kwi-interview protocol.
- Uluhlu lophando lunokuba lunwetshiwe ukugxila kwizihloko ezithile.
- Isicwangciso sampampu sinokubanzilwa ukuquka abaphenduli abaninzi.
IiNkampani zoPhando zeMashishini ezihlanganisiweyo
Inkampani yophando lweemarike eyenza uphando oluchanekileyo luqhuba imisebenzi ebenza bakwazi ukuqokelela ulwazi rhoqo kwaye emva koko bathengise ukuba idatha kunye neengxelo ezenziwe ngokuhlalutya kwelo datha kwamanye amafemu. Ngokuqhelekileyo, iingxelo eziqukethe uphando lweemarike ezidibeneyo zibiza kwaye zixabiso eliphezulu kangangokuthi iinkampani kuphela zizithenga iingxelo. Ngokuqhelekileyo, iifom zerhwebo zemakethi zithe ngqo kwiindidi ezithile zedatha kunye neengcaphephe zengxoxo.
- I-Scores ye-Q Scores - Le nkampani ilandelelana nemibono yokuba abathengi babamba abantu abangaphezu kwama-1700 abadumileyo. Nangona oku kungathi kubonakale kungenangqungquthela kwimpumelelo yophando lweemarike-into enokuthi igazini leMabantu lenze ngokwaneleyo - ukuma kwabantu abaziwayo kubaluleke kakhulu inkcazelo yenkampani ukuba ibe nayo xa kuqwalaselwa ukuqesha udumo kumkhankaso wokukhangisa . Ukongeza kwizikhundla ezidumileyo, i-Q Scores Inkampani iphinda ihlolisise umxhelo wabathengi kunye nesibheno sabantu abathintekayo, abagubha abafayo kunye neenkwenkwezi zemidlalo.
- I-Nielsen- Mhlawumbi eyaziwayo kakhulu kwiifom zecandelo lokuphangela iimarike, i-Nielsen igxininise ukukhawuleza kwithelevishini. Kwiminyaka yakutshanje, u-Nielsen uye wanezela amandla okusebenzisana nophando lwabo lwe-TV ngokuba ngababukeli bebonga iingcamango zabo kunye neengcamango kubaphandi ngelixa bebukela imiboniso yeTV.
- I-Arbitron - Umbono wabathengi malunga noonomathotho lubonisa ukuba uphando lwamaxabiso emakethe oluqhutywe nguArbitron. Ukuthandwa kwerediyo kubonisa ukuba abaphulaphuli baqokelelwe kwiingxelo ezithunyelwa kwizixhobo zesigqibo se-radio.
- Iqela lezoPhando lwezeMvelo - Le nkampani yaseCanada idibanisa ukuziphatha kokuthenga abathengi kunye nokusetyenziswa kweendaba kunye neenkalo ezijoliswe kumashishini ekujoliswe kuzo, okona kunzima, ukulungelelanisa kwedatha kumalungu eqela elixhamliweyo labaxhasi bezophando .
- Ipsos Reid - Ifowuni eyaziwayo kwiziko lokucwaninga kwamashishini eKhanada, i-Ipsos Reid inikeza indawo ezintandathu zemisebenzi yocwaningo lweemarike: ukuthengisa, ukunyaniseka, ukuthengisa, imicimbi yeendaba, yoluntu kunye nolawulo lophando. Ukongezelela, i-Ipsos iye yanda kwinqanaba le-neuroscience. Incwadi entsha ye-New York Times esuka ku-Ipsos Loyalty, I-Wallet Allocation Rule , inikeza ingqiqo kwiimvakalelo kunye nezikhwama zabathengi.
- C + R Iinkonzo zoPhando, Inc. - Le nkonzo ye-adversi yokuthengisa i-full-service, inikezela uphando olunzulu, imbono enzulu kunye nenkonzo yabaxhasi.
- Uphando lweeLwandle olucacileyo - Inkampani yophando eyenza ukuba kwenziwe isigqibo esiphezulu kwihlabathi lehlabathi namhlanje ngokukwenza kucace kakuhle.
- Iingcali zoBuchule - Izicwangciso zophando lweeMarike kwiDrekhodaDirectory inikezela ukufikelela kuma-oda angaphezu kwama-700,000 ase-US.
- Uphando lwezeMpilo kunye ne-Analytics (i-HRA) - Inkxaso-mveliso yecandelo leenkonzo zentengiso esebenza ngokubanzi kwizonyango zononophelo lwezempilo kunye nobuchule obuthile kwisilo esibhedlele.
- U-Irwin Broh uPhando - Ukususela ngowe-1971, le nkampani yokucwaninga imakethe iye yasiza ingqondo yezoshishino ingqondo yabathengi.
- I-Multi-sponsor i-Surveys, Inc. - Inikeza iindleko zophando ezihlanganyelweyo zokuhlola uphando lwamashishini kunye namasevisi.
- Iinkonzo zoPhando lwezoBuchule (i-SIRS) - Olu luhlu lokunika inkxaso-mali olulinganisiweyo nolungqinelanayo lweemarike kunye nenkampani yokubonisana.
- Iqela le-Spectrem - Le nkampani iyaziwa kulo lonke shishini njenge "Voice of Investor".
- IQela leNgqiqo neNgcaciso - Le nkampani yocwaningo lweemarike iholele ukuphuhliswa kwezinto ezifunwa ngabathengi abangaphezu kwama-500 ezifunwa ngabathengi ukususela ngo-1999. Uphando oluthile loPhando. Akukho maqela ajolise kuyo.
- AutoPacific, Inc. - Inkampani inikeza uphando oluthengisa umthengi, kunye nolwazi lokuthengisa.
Imithombo:
USolomon, MR, Marshall, GW, Stuart, EW, Smith, JB Charlebois, S., & Shah, B. (2013). Ukuthengisa: Abantu bokwenene, ukhetho lokwenene (4th yaseCanada ed.). Pearson Canada Inc.
I-Greenbook: Isikhokelo sabathengi boPhando lweMarike. (2015). Uphando loPhando lweMashishini oluHlangeneyo.