Abanini bamashishini abancinci abasebenzisa iindawo zokunxibelelana ngokunxibelelwano ngokufanelekileyo bayakwazi ukuphuhlisa amashishini abo ngendlela enamandla, kwaye enye yezona ndlela zilungileyo zihamba nephepha le-Facebook.
Ngethuba i-Facebook yaqala njengendlela yabafundi beekholeji kunye nabanye abantu abadala ukuba baxhumeke kwi-intanethi, kuye kwaba yintsika yezoshishino kunye nemibutho yoluntu. Nazi izizathu ezithandathu zokudala ikhasi le-Facebook kwishishini lakho elincinci namhlanje.
01 - Funda malunga nabaxhasi bakho
Ikhasi le shishini kwi-Facebook likunika indlela yokuthetha ngokuthe ngqo ngqo nabaphulaphuli bakho . Cinga nje ngeqela elijoliswe kuyo . Amaqabane akho akhoyo ngenxa yokuba ayazi inkampani yakho kwaye ufuna ukufunda ngaphezulu. Nangona ngokuqinisekileyo balindele ukufumana ulwazi oluncedo kwikhasi lakho le-Facebook, unako ukuqokelela ulwazi olubalulekileyo kubo ngokuthatha inxaxheba.
I-Facebook Insights inikezela ngolwazi oluncedo malunga neefili kunye nokusebenzisana kwabo kwiphepha lakho. Njenge-microcosm ye-market target yakho, abalandeli bakho be- Facebook banokukuxelela okuninzi malunga noko bafuna ngokusebenzisana kwabo, izimvo zabo, kunye nempendulo.
02 - "Humanize" inkampani yakho
Ukuqhagamshelana noluntu kunye noqhagamshelwano lokwenene luyingxenye yeendaba zentlalo, kwaye i-Facebook ikunika ithuba lokunamathela ubuso, igama kunye nobuntu kwi-brand yakho. Ngelixa iphepha lakho le-Facebook lingabonisa inkampani yakho, kwakhona kukuvumela ukuba ubonise ubume boshishino lwakho ngokusebenzisa iingxoxo zomntu ngamnye, iingxoxo zomntu kunye nokungabikho kwezoqoqosho.
Nangona ukhetha iindawo zomsebenzi wakho weendaba zoluntu, unako ukulingana nemilinganiselo ehambelanayo yokuphila, ekunxibelelaneni kwendawo ukudala ubudlelwane obuninzi, ubudlelwane obuninzi "bomntu".
03 - Yakha uluntu
Iphepha le-Facebook ziindawo ezintle zokuqokelela abathengi bakho, ithemba, kunye nabalandeli ukubonelela izibuyekezo, ukwabelana ngeengcamango, ukukhathazeka ngezwi kunye nokunika ingxelo. Unokwakha uluntu kwiphepha lakho le-Facebook ngeendlela ezininzi, kuquka:
- Ukuthumela izixhumanisi ezifanelekileyo, ezichaphazelekayo nezichaphazelekayo
- Ukucela abalandeli ukuba banikele ngeempendulo
- Ukuhlelwa kwemincintiswano nokukhushulwa
- Ukubonelela indawo yokushiya ukuhlaziywa kunye neminye imibiko
- Ukunikezela ngokukhuthaza umsebenzi kwiphepha
Ukuba iphepha le-Facebook oyilungileyo kwiziko lakho lizisa ngempumelelo abantu, unokuhlakulela oku kulandelelana okuya kuqhubeka kukhula.
I-04 - I-Facebook ilungele ukukhangela injini yokukhangela (SEO)
I-Facebook ingaba yindlela efanelekileyo yokuhambisa izithuthi kwiwebhusayithi yakho yebhsayithi kunye nebhulogi. Izithuba zakho, izixhumanisi kunye nezinye izenzo eziqulethwe kwiphepha lakho le-Facebook liyakwazi ukukunika ukukhushulwa kwe- SEO ukuba zikhokhelwe ngeenjini zokukhangela .
Ngokukhawuleza kweendaba zoluntu kunye nesisindo esitsha esongeziweyo kwiinkcukacha ezibelwana ngazo ngokusebenzisa iziteshi zentlalo, ukuba nephepha le-Facebook elizaliswe ngumxholo ocebile ochaphazelekayo kwishishini lakho kunokukunceda ukwandisa i-rankings yakho injini.
05 - Ukhuphiswano lwakho lusekho
Ukwenza into nje ngenxa yokuba ukhuphiswano lwakho lwenzayo akusizathu esilungileyo, kodwa xa kuziwa kumajelo asekuhlaleni , ukungabi nekhasi le-Facebook okanye ukubonakala kwamanye amanxibelelwano onokuzenzela inokukuhlawula iimeko-ingakumbi ukuba ukhuphiswano lwakho lusetshenziswa kumajelo asekuhlaleni kwaye uyisebenzise kakuhle.
06 - Beka ibhizinisi lakho phambi kwabaxumi bakho kunye nabathengi imihla ngemihla
Uninzi lwabantu kwi-Facebook luya kutyelela indawo yonke imihla, ukuhlaziywa kwemihla ngemihla, izixhumanisi ezabelwana kunye namavidiyo, kunye nolunye ulwazi lunikeza ithuba lokuxhuma kunye nabathengi bakho imihla ngemihla.
Ngabasebenzisi abasebenzayo be-Facebook abangaphezu kwezigidi ezi-2.2, njengoko ngo-2017, inani elinyukayo labathengi basebenzisa isayithi ukufumana iimveliso, iinkonzo kunye nemida yokulungisa iingxaki zabo zemihla ngemihla. I-Facebook kunye namanye amanxibelelwano enzentlalo yenza kube lula ukuba abathengi abanokukufumana. Kwaye xa bekwenza, bahlala bekhunjulwa ukuba bawakhumbule i-brand yakho kwaye babelane ngayo kunye nabo.
Ekugqibeleni, iphepha le-Facebook elibhaliweyo lakho ishishini lingaba yindlela enamandla yokwandisa ukufikelela kwakho kunye nokwandisa ulwazi malunga nekhompyutha yakho kwi-intanethi.