Akuninzi iinkokheli zentengiso ze-US ezithengisa ngakumbi malunga nokwakha i-brand-class brand-class brand-brand ngaphezu kweNewbucks Founder Howard Schultz. Xa u-Howard Schultz athetha, iinkokheli zoshishino kunye nabaphathi beentengiso emhlabeni wonke bakuphulaphula. Iimbono zikaSchultz malunga noko kuthatha ukuphumelela yimana evela ezulwini kuya kuma-CEO yonke indawo kuba yiyo eyakhokelela i-Starbucks ukuba ibe yeyona nto ibalulekileyo yehlabathi .
Ngaphandle kwekhofi kunye nevenkile yesitolo, ii-Starbucks izitolo zidume emhlabeni wonke ngenxa yokuba namava abaxhamli bezinto ezizodwa kunye nendlela yokuphila kunye nokubonwa phantsi kolawulo lukaShultz. Iinkolelo zemigaqo-nkqubo ezikhokelelwa nguSchultz (kunye ne-Starbucks brand brand) zixutywa kwiintliwano-ndlebe, iintetho kunye neencwadi kule minyaka emine edlulileyo.
Oku kulandelayo kukuqokelelwa kweengqapheli ezinokwenza izinto ezikhuthazayo kunye neengqondo zikaHoward Schultz malunga nokwakha i-brand Starbucks.
I-Howard Schultz Iingcaphuno kwiZakhiwo zeBanga leMhlaba
- "Yiyiphi i-Starbucks eyadala malunga nekhofi kukunyuka kwebhokisi lokuqala.Ukuba ukhangela i-UK, ukupapashwa kwesiNgesi kukunyuka kwamakhaya abantu kodwa isiselo esithile. indawo yokuthenga ikhofi. "
- "Nangona siyikhampani yekhofi entliziyweni, i-Starbucks inikezela ngaphezu kwekhofu encinci yekhofi. Sinikela indawo yokuhlanganisana yoluntu apho abantu bahlangana khona ukuxhuma nokufumana izinto ezintsha."
- "I-Starbucks imelela into engaphaya kwendebe yekhofi."
- "Ukubonelela abathengi bethu ngeendlela ezintsha kunye neendlela ezizodwa zokufumana nokufumana zonke iintlobo zomculo omnye ngenye indlela esenza ngayo i-Starbucks Experience".
- "Njengokuba siye sabonisa ngomculo, sikholelwa ukuba i-Starbucks inokugqiba ukuguqula imimiselo yomdlalo wokuthengisa ifilimu nokusabalalisa."
- "Sibeka ixabiso lokuthenga umkhiqizo kwi-Starbucks ngekhwalithi yethu engahambelaniyo kunye nokwakha ubuhlobo bomntu kunye nomthengi ngamnye."
- "I-Starbucks ivuselela uthando lwamaMerika kunye nekhofi, ukuzisa u-romance kunye ne-flavour fresh kwi-brew."
- "Sasikholelwa kusasa kakhulu ukuba ukusebenzisana kwabantu kunye namava eS Starbucks kwakuza kubona impumelelo yekhontrakthi."
- "Asinalo ilungelo lobunikazi kulo nantoni na esikwenzayo, kwaye nantoni na esikwenzayo iyakunikelwa ngumnye umntu. Kodwa awukwazi ukukopa intliziyo nomphefumlo kunye nesazela senkampani."
- "Sijonge i-brand hhayi njengengcezu yentengiso, kodwa yonke into esiyenzayo ukuthethayo yi-Starbucks. Indawo, indawo engokwemvelo, ngokwenene sele yongezwa yoshishino kwaye ibaluleke kakhulu kwimpumelelo yenkampani."
- "Naluphi na uhlobo lwenkcubeko yakho, iimpawu zakho, okanye imigaqo yakho ekhokelayo, kufuneka uthathe amanyathelo okubafundise ekuhambeni kwangaphambili ebomini bakhe ukuze bakwazi ukukhokela zonke izigqibo, yonke inqununu, kunye nenjongo yoncedo."
- "Inkokhelo yekhofi yethu yenze loo nto imveliso enokuthi sikwazi ukukholisa abantu kwiminyaka engama-20 edlulileyo ukuba isabaluleka kakhulu nangona ixabiso elidlula ikofi yendabuko oyifumana kwisidlo."
- "Ikhofi iya kuhlala iyintloko yento esiyenzayo .Iinkampani ezininzi ziye zenza iimpazamo ngokungabambeleli kwi-brand yabo, kwaye ziqala ukukholelwa kwi-press yabo." Akuyi kuba ngathi. "
- "Ukuba ufuna ukwakha ishishini elikhulu, kufuneka ube nesibindi sokuphupha amaphupha amakhulu." Ukuba uphupha amaphupha amancinci, unokuphumelela ekwakheni into encinci. igalelo kunye nexabiso elihlala lide, libe nesibindi. "