UkuPhakanyiswa kuyahluke kwiNtengiso
Ukukhuthazwa kwamashishini kuxoxisana noluntu ngenzame yokubachaphazela ekuthengeni iimveliso zakho kunye / okanye iinkonzo. Unokuthetha nomntu ngokuthengisa ngokuthe ngqo okanye kwivenkile yokuthengisa, nge-intanethi kwi- website okanye kwi-platform yolwazi lwezentlalo, ngekhompyutha ngokusebenzisa i-imeyile okanye ukuthumela imiyalezo ( ukuthengiswa kwe-SMS ), nje ukubiza ambalwa amashishini oqhagamshelwano oshishino, kwaye Injongo yokuphazamisa umthengi ochaza ukukhuthazwa kwaye uyayicacisa kolunye uqhagamshelwano kunye nabathengi kunye / okanye abathengi.
UkuPhakanyiswa nokuThengiswa akufani
Amazwi okukhuthazwa kunye nokukhangisa kusetyenziswa ngokungafaniyo, kodwa ayenjalo into efanayo.
Ukupapashwa yiyodwa inxaxheba onokuyithatha ukukhuthaza imveliso okanye inkonzo yakho. Olunye uhlobo lokukhuthazwa. (Jonga imizekelo yokukhuthazwa kwezorhwebo ngezantsi kwezinye iindidi zokuphromotha amashishini amancinci asetyenziswa ngokubanzi.)
Ukuphakanyiswa, njengekota eliqhelekileyo, kuquka zonke iindlela ezikhoyo zokwenza imveliso kunye / okanye inkonzo eyaziwayo kwaye iyatholakala ukuthengwa ngabathengi.
Ukukhuthazwa kwegama kusetyenziswa ngokukodwa ukubhekisela kwinto ethile eyenzelwe ukukhuthaza ishishini, imveliso okanye inkonzo. Ivenkile inokuthi ipapashe ukuba inokukhushulwa okukhulu kwizinto ezithile, umzekelo, okanye umntu oshishino angabhekisela kwisibhengezo njengentengiso. Amashishini ahlala edala okanye athenge iimveliso zentengiso, iimveliso eziye zatshitshiswe nge logo yeenkampani, ukukhupha kwimimandla enjengeemiboniso zorhwebo okanye ngokubulela kubathengi.
Imizekelo yoPhuhliso loShishino
- ILizwi lomlomo liqwalaselwa ngabaninzi kuba yindlela efanelekileyo kakhulu yokukhuthaza ishishini, kwaye i-best of all is free. Izifundo zibonise ukuba abangaphezu kwe-90 ekhulwini yabathengi basebenzisa iziphakamiso ezivela kubahlobo okanye entsapho xa bekhetha iimveliso okanye iinkonzo. Amashishini ahlala ehamba ngeyona miyure eyongezelelweyo ukubonelela ngenkonzo yabathengi abaphezulu kuncike emlonyeni ngomlomo ngezinye iindlela zokukhuthazwa. Ukucela ngokukhawuleza ukuthunyelwa kwindlela enye ongayenza ngayo isantya inkqubo yomlomo.
- Iwebhsayithi edibeneyo eyenziwa ngobugcisa ingaba yinto ephakamileyo yokukhuthaza, ukuvumela amashishini ukuba angabonakali ngokukhawuleza ulwazi olusesikweni kwimiba kunye neenkonzo. Uninzi lwamashishini aqhelekanga ukukhuthaza ngokusebenzisa iwebhu enayo i-website elula equlethe ulwazi olusisiseko malunga nezoshishino (ulwazi loqhagamshelwano, imiyalelo, njl.) (Ingaba akukho nto ishishini lakho okwamanje? .)
Imidiya yoluntu yindlela eyaziwayo, engabizi kwi-intengiso ye-intanethi. I-Facebook, i-Twitter kunye ne-YouTube inokuphumelela ekufinyeleleni abathengi (jonga njani Indlela yokudala iSicwangciso soLuntu lweMidiya , Indlela yokudala i-Fan Page kwi-Facebook kunye nendlela yokukhuthaza iBusiness yakho kwi-Twitter ). Ukuba unengqondo yokuthatha ividyo (okanye ukwazi umntu okhoyo) unokurekhoda ukukhushulwa kwevidiyo yemveliso okanye iinkonzo zakho kwaye uyithumele kwi-YouTube .
- "I- Elevator Pitch " isetyenziswe ngabantu abashishini ukuba banike ingxelo emfutshane emithathu okanye emithathu yesigwebo sokuba yintoni ibhizinisi labo lenzayo kunye nendlela iimveliso okanye iinkonzo zabo zinokuzuzisa ngayo abathengi abanakho. Ukhululekile ukwenza oku? Funda Indlela Yokuxelela Abaxhamli Abathengayo Oko Uyenzayo .
- Amakhadi ashishino ayenye yeendlela eziqhelekileyo ezisetyenziselwa ukukhuthazwa kwezoshishino, kwimihla yokudibanisa. Enyanisweni, kumazwe aseAsia ukutshintsha amakhadi oshishino kuye kwaba yisithethe. Zonke iintlobo zamaxwebhu oshishino zisetyenziselwa iinjongo zokunyusa; Iileta zeetayili kunye ne-imeyile yesayina ziqulethe impawu zeenkampani kunye nomgca wethegi yokupapasha .
- Izibambo zeMoto (i-wraps) zixhaphake kakhulu ekukhuthazeni ishishini-phantse yonke imoto yeshishini kwindlela namhlanje isetyenzisiweyo njengebhandi ye-mobile, kunye negobusiness ye-business-design, i-tag line kunye nolwazi lokudibanisa. I-Outdoor Advertising Association yaseMelika iqikelela ukuba isithuthi esisodwa sinokuvelisa imibono engama-30 000 ukuya kuma-70,000 ngosuku (kuxhomekeke kwendawo, ubungakanani bendawo, njl.), Okwenza kube yindlela enye engabizi ukukhuthaza ibhizinisi lakho .
- AmaFlyers angabadala kodwa angakwazi ukusebenzisa izixhobo zokuphromotha. Inkampani yenkonzo eyenza indawo yokuhlala kwindawo yokuhlala ingaba lula ukuyeka iifolda kwiibhokisi zeposi ezikufutshane. Ngokomzekelo, umdwebi, umphahla, okanye umlimi owenza umsebenzi omuhle kwindlu okanye kwisakhiwo angenza (ngaphezu kwekhwalithi ecacileyo yomsebenzi wakhe) ukhuthaze ngakumbi ishishini labo ngokufumana amaflaya atholakalayo kumaqela anomdla.
- Ukubamba okanye ukuxhasa iziganeko zothando kuyindlela enkulu yokufumana ibhizinisi eyaziwayo kuluntu.
Eyaziwayo Njenge: Ukhuthazo. Ngokuvame ukudideka kunye nokukhangisa okanye ukuthengisa .
Imizekelo: Imincintiswano kunye nentengiso yimizekelo emibini yemisebenzi ekhuthazwayo yokukhuthaza.