Abaqeqeshi bezindlu eziqhelekileyo baqhele ngokuqhagamshelana nokuthengisa , kodwa bambalwa abaye bavelisa i-UVP, i-Value of Proposition Proposition, kwisicwangciso sabo sokuthengisa. Isicwangciso sobuchule sele sisondele ixesha elide, kunye nabaqeqeshi bezakhiwo ezihlala bezisebenza njengabathengi basekhaya bokuqala , ii-condominiums, indawo okanye indawo yendawo, iindawo zeholide kunye neendawo zokuphumla, kunye nokunye. I-UVP iye yahlala ixesha elide kwimibutho yokuthengisa, kodwa bambalwa kwiindawo ezizimeleyo ziphuhlisa ngokwenene ukuthengisa.
Ngoko, yintoni nje i-UVP? Njengoko igama lichaza, luyiNkokhelo yexabiso leYodwa; uyacetyiswa kwikharityhulam yakho ekujoliswe kuyo ukuba uhlukile kwindawo yakho yemakethi, okanye ukuba unikezela ngemveliso okanye inkonzo ngeemfanelo ezikhethekileyo kunye nexabiso. Yintoni ekwahlula wena ukhuphiswano lwakho? Yintoni eyenza ube ngcono, usebenza kakuhle, ukhawuleza, unxibelelwano olungcono, uphezulu kwezobuchwepheshe okanye ulula ukujongana nayo? Ufanele ucinge ngeNkcazo yexabiso leNkcazo eYodwa xa uphuhlisa isicwangciso sakho sokuthengisa, i-niche, kunye nomkhwa wakho. Nangona kunjalo, akukaze kuphele. Ngamanye amaxesha sele usichazile ngokubhengezwa kwakho kunye nokutshitshiswa kwegama, kodwa awuyibizanga ukuba yintoni kwaye ijolise kuyo.
Enyanisweni, i-UVP inokuthi ihambelane niche yakho. Ukuba unako ukubonisa ukuba uzisa amava ahlukeneyo, iinkqubo okanye iinkonzo kwikhaya lokuqala lothengi , ngoko kube yi-UVP yakho kwaye isebenzele kakuhle.
Kuyafana nokuba kunjalo kwiindawo zeholide kunye neendawo zokutyelela. Ukuba uyingcali yendawo yokuhlawula ikhefu kunye nokubuyiselwa kwi-Investment yeempawu zekhefu, ngoko u-UVP wakho unxulumene kakuhle ne-niche yakho.
Nangona kunjalo, ingaba uthengisa i-niche okanye awuyi, ukuphuhlisa iNgcombolo yakho yoBuchule obuYodwa kunye nokuyisebenzela ekuthengiseni kuya kwandisa ishishini lakho.
Kwaye, ungacingi nje ngevolumu, njengoko kungabalulekanga kwizinto ezikhoyo, ubuncinane ubuncinane. Ngako oko, "umlimi ophezulu" unokufumana umdla, kodwa akatsho nantoni na into efuna ukuba uncedo ekukhetheni nasekuvaleni kwikhaya leeholide ukusuka kwilizwe eliqhelekileyo elikude lee-1000. Nangona kunjalo, mhlawumbi i-teknoloji yakho inokuba yi-UVP yakho. Ukuthengisa ubuchule bakho ekusebenziseni nabathengi abakude kunye nabathengisi kwi-Intanethi ngeSignatures kunye nokulungiswa kwamaphepha e-intanethi, ukugcinwa kunye nokwabelana kungaba yi-UVP.
Kungaba yinto ethile kwinkqubo yakho, okanye yonke inkqubo yakho xa kuziwa kuluhlu. Ixabiso eliyingqungquthela Inkcazo yokuba abathengisi bakho bafumana amaxesha amancinci kwiimarike kunokuba imilinganiselo yesilinganiso kunye / okanye ephakamileyo yokuthengiswa kwexabiso intengiso zombini iinguqu eziphezulu ze-UVP. Ngelixa unokuba neenkcukacha ezininzi, uphando luyaqhubeka lubonisa ukuba "isobho se-alfabhethi" emva kokuba igama lakho lingabi lixabiso elithemba kakhulu ngamathemba. Oko akuthethi ukuba udidi kunye nokutyunjwa akukwazi ukuba yi-UVP enkulu. Ufuna nje ukwahlula isivakalisi ukusuka kolwazi olukhoyo, ubuchule kunye nenkonzo ekwahlukana. Ngamanye amagama, ngelixa iileta ezichazayo njengommeli othengiweyo onokuqeqeshwayo zingenentsingiselo kwintengiso, sebenzisa i-Value Unique Value Proposition malunga namazwi kunye neenkonzo ezenziwe.
Bonisa indlela unayo ixabiso elilodwa kwithemba ngenxa yokuba uqeqeshiwe.
Ukuba u tyelela ezininzi zewebhusayithi zokhuphiswano, uza kubona izinto ezininzi zokuthengisa. Uninzi lwazo iinombolo zazo zomsindo, zonke zithi ziya kukunika iinkonzo eziluhlu oluphezulu kwaye ngoku ezininzi ziya kubambisa uludwe olujikeleze kwiWebhu. Uninzi luya kuxelela abathengi ukuba banokubanceda benze into efanelekileyo kwikhaya, kwaye baya kuxelela abathengisi bafumane ixabiso eliphezulu. Ukuphuma kwesi sikhombi sokuphindaphinda kwaye sibonise into ekhethekileyo malunga neenkonzo zakho eziza kukubeka eceleni kwaye uziqwalasele ... kunye nezoshishino. Yiloo ndlela oyiNgcaciso yexabiso leMpawu.