Ukuthengisa ngokuthe ngqo kukudala njengokuba igama elibhalwayo kwaye liyintloko yoshishino. Kukwasetyenziswa ngokubanzi nakwezo ndawo ezingenzi nzuzo. Yindlela yokukhangisa evumela ukuba amabhizinisi kunye nemibutho ixhumane ngqo kwabathengi ngeendaba ezahlukeneyo ezifana neefowuni, ukuthumela imiyalezo, ii-imeyile, izikhwama, ukusabalalisa iilwimi, iilwimi zokunyusa kunye namaphulo omabonwakude ajoliswe njengama-infomercials.
Ukuba uke wabizwa ngexesha lokutya nge-telemarketer uye wenzelwe ukuthengiswa ngqo. Mhlawumbi uyazi ukuba imithetho iyakwenqabela i-telemarketers ekwenzeni iifowuni ezingenakucelwayo ngexesha elingafanelekanga ixesha lokuba ingaba ezintlanu ekuseni kushumi ngokuhlwa.
Ngokuqhelekileyo ziqwalaselwa njengento ecasulayo kwaye ingabonakali ngabathengi, ukuthengisa ngokuthe ngqo kuyindlela ekhuselekileyo yokuthengisa ezisebenzela ukwandisa umxhasi kunye nabaxhasi kodwa kufuneka zicwangciswe ngokucokisekileyo kwaye ziphunyezwe.
01 - Yintoni ukuthengisa ngokuthe ngqo?
Ukuthengiswa ngokuthe ngqo (ngokuqhelekileyo kwaziwa ngamaqhinga akhe angamaqhinga azama ukufikelela kumakhasimende amatsha, ngokuqhelekileyo ngokusebenzisa unxibelelwano oluchanekileyo oluchanekileyo) lisoloko lisetyenziselwa ukufikelela kwiindawo ezikhoyo, okanye ngabadlulileyo. Inqaku eliphambili kwimpumelelo yoluphi na umkhankaso wokuthengisa ngokuchanekileyo yiyiphi ingcali zoshishino ezibhekisela kuyo "njengefowuni kwisenzo."
Kuthetha ukuthini ukuba iiprogram zokuthengisa ngokuthe ngqo kufuneka zinikeze isikhuthazo okanye isigijimi esishukumisayo ukuze abathengi baphendule (okt, ukwenza). Ngamanye amagama, njengomthengisi othe ngqo kufuneka unikele abantu inzuzo, nokuba ingaba imali yokuthengwa kwayo ngokuzayo, ikhuphoni yeendleko ezikhawulezileyo, okanye i-non-profit, isimemo kwisiganeko okanye ukunciphisa ubulungu.
Nangona ukuthengisa ngokuthe ngqo kubandakanya umbutho ozama ukufumana, uqhagamshelana, unikezele, kwaye wenze ulwazi olusisiseko-mali olufumanekayo kubathengi, kukho kwakhona kufuneka kube yi-investment-in-investment. Ukuba ukuhambisa iiflaya kukugqwesa ishishini kwiprogram yakho esanda kuqulunqwa i-pizza ayifumana abathengi abaninzi, akufaneleki ixesha labasebenzi.
Into enhle malunga nokuthengisa ngokuthe ngqo kukuba kukho iindlela ezininzi zokuba ukuba enye indlela ayisebenzanga, ungatshintshela kwenye. Endaweni yamaflaya, zama ukunikela isiphuzo samahhala sabathengi bokuqala kunye neposi kwi-website yakho kunye nakwiindawo zokuzonwabisa zentlalo.
02 - Iintlobo zoThengiso oluPhezulu
Nangona ihlabathi lokuthengisa ngokuthe ngqo lihlala liguqukayo (ngexeshana elifutshane liye laphuma kwi facebook ukuya ku-twitter ukuya ku-Instagram ukuze litshintshe ingxoxo), kukho iintlobo ezintathu eziphambili zokuthengisa ngokuthe ngqo ziquka:
- I-Telemarketing: Ukuthengisa ngokuthe ngqo okubandakanya ukubiza abantu ekhaya okanye ukusebenzela ukucela iiminikelo, fumana uluvo lwabo nenkxaso malunga neqhinga lakho okanye umkhankaso wezopolitiko, okanye ngenjongo yokuthengisa kuphela.
- Ukuthengisa ngokuthe ngqo kwe-imeyili: Le fom yokujolisa ngokuthe ngqo kwabathengi ngeakhawunti zabo ze-imeyile. Iilesi ze-imeyile zingavunwa kwiiwebhusayithi, izithuba zoovimba bezentlalo, iiforam zoshishino, ukuthenga i-intanethi okanye kuthengiwe. Ezinye iinkampani zifuna ukuba ufumane izipapasho ukuze usebenzise iiwebhusayithi zazo.
- UkuThengiswa kweMeyili ngokuPhezulu: Izinto zokupapashwa zihanjiswa ngqo kwikhaya lakho okanye ishishini nangona liqhelekileyo lisetyenziswe nga-nonzuzo. Ezinye iintlobo zokuthengisa ngokuthe ngqo ziquka ukuhambisa iiflaya; ukucela ngendlu ngendlu; i-curbside imele; FAX ukusasazwa; ukuthengiswa komabonwakude (oko kukuthi, ama-infomercials); Iintengiso zekhuphoni kwimidiya yokuprinta; kunye nokuthengisa ngezwi.
Ezinye iintlobo zokuthengisa ngokuthe ngqo ziquka ukuhambisa iiflaya; ukuthengiswa komabonwakude (oko kukuthi, ama-infomercials); Iintengiso zeetekoni ezisetyenziswe ngamashishini ashicilelo kunye namashishini asekuhlaleni njengendawo yokutya, kunye nokuthengiswa ngeposi ngeefowuni zeefowuni ezirekhodiweyo.
03 - Ukusebenza koMsebenzi woThengiso oPhezulu
Ukuthengisa ngokuthe ngqo kuqinisekisa ukuba abantu bayazi ngebhizinisi lakho. Kodwa ukuthengiswa ngokukrakra, ukudukisa okanye okudakisayo kunokushiya abantu abaneempembelelo ezibi malunga neshishini lakho. Qinisekisa ukuba ubambelele kwimfihlo kunye nemithetho yokunxibelelana kumgangatho wesigqeba kunye nombuso kuba kukho iintlawulo ezinzima kunye nezohlwayo kubathengisi abazithengisayo abaphula imithetho yokuthengisa ngokuthe ngqo.
04 - Kutheni Ufanele Uqwalasele Ukuthengisa Ngokuthe ngqo
Wonke umnini-shishini kufuneka acinge ngokuthengisa ngokuthe ngqo . Nangona kunjalo, uhlobo lokuthengisa ngokuthe ngqo oluya kusebenza kwishishini lakho kuxhomekeke kwishishini lakho, ukuziphatha kwakho kweshishini, kunye nebhajethi yakho.