Iimveliso zoPhando lweMarike
Kodwa uphando olongezelelweyo lwemarike kwakhona luyimfuneko ukugcina ibhizinisi lakho libalulekileyo kwaye likhula.
Ndicinga ngophando lweemarike njengegridi.
Grid Research Grid
| UmThengi | Khuphiswano | Yendalo |
| Sekondari | ||
| EziPrayimari |
I-Grid Research Grid ibonisa ezimbini iintlobo zemithombo yolwazi kunye nemimandla emithathu yophando ebalulekileyo kunoma yiphina ibhizinisi . Kufuneka uqokelele ulwazi oluvela kuyo kwaye malunga nabaxhasi bakho ukugxila kwimigudu yakho yokuthengisa , ukugcina nokuphucula inkonzo yakho yabathengi , kunye nokukhokela imizamo yakho ekuphuhliseni iimveliso ezintsha kunye / okanye iinkonzo.
Ukujonga kwi-gridi, ulwazi oluqokelelwe ukhuphiswano lunokukunceda ukuba uqonde oko kusebenza kunye nento engazange isebenze, kukunike iingcamango zokuphucula iimveliso zakho kunye / okanye iinkonzo, kwaye unike ingqiqo indlela yokwandisa okanye ukutshintsha isabelo sakho semarike.
Icandelo lokusingqongileyo le gridi libhekisela kulawo macandelo ezoqoqosho, ezentlalo, kunye nezopolitiko ezilolu hlobo. Ukuqokelela ulwazi malunga nokusingqongileyo kukuvumela ukuba uhlale ungenelele kwaye uphendule kwimimiselo ethile okanye imicimbi echaphazela ishishini lakho elincinci.
Kungakhathaliseki ukuba ukuhla kwezinto ezithandwayo okanye ukuvalwa kwesigxina sendawo, kufuneka uqaphele kwaye ugwebe impembelelo yokutshabalala kwishishini lakho, nokuba luhle okanye lugula.
Cinga ngemithombo yolwazi yesibini njengedatha yophando lwemarike eqokelelwe ngumnye umntu. Iifayili zefowuni, iimpapasho zikaRhulumente kunye nemithombo efana neSebe laseRhwebo lase-United States, i-Statistics Canada, ii-journals zorhwebo, kunye neengxelo ezenziwe ngamanye iinkampani ziyimimandla yolwazi esele iqokelelwe ukuba ungayisebenzisa ukuze ulungise oko okufunwa ngabathengi bakho , yintoni ukhuphiswano oluye lwenziwa, kunye nantoni na.
Ukufumana ulwazi oluthe xaxa ngamashishini aseMntla waseMerika, jonga i-US Census Bureau's Statistics kwiShishini zase-US, kunye ne-Canadian Small Business Statistics.
Imithombo yeprayimari inikezela ngolwazi lobunikazi. Xa uhlolisisa abathengi bakho okanye uphendule umncintiswano, uqokelela ulwazi ngokuthe ngqo kumthombo. Nangona lolu hlobo lwedatha yocwaningo lweemarike lunokuba luncedo kakhulu kwaye lugqiba ixesha lokuqokelela, lungaba luncedo kakhulu, kuba lona likhoyo kakhulu kwaye lona lugqwesileyo.
Ngaba ingcinga yoshishino ifanelekile?
Isinyathelo sokuqala kwimpumelelo yerhwebo kukuba ulungise umbuzo okanye imibuzo ofuna iimpendulo. Masithi, umzekelo, ukuba ndivele ndigijime i-intanethi yokuthengisa iifayili (iimfama, i-awnings kunye ne-drapes). Ndiyazibuza ngokungongeza inkonzo yokucoca imfama kunye ne-drape yokurhweba kwishishini lam. Ngoko umbuzo wam wophando wemarike, ingumntu ongenalumfama kunye nococeko lweenkonzo zokucoca?
Ngokuqwalaselwa kwimizila yezoshishino (ukufunda ezininzi kwi-intanethi okanye kwimagazini ephrintiweyo, iphephandaba, kunye neendaba zorhwebo zorhwebo njengokuba kunokwenzeka ukuba zihlobene nezoshishino), ndiyazi ukuba abathengi banokukhathazeka ngokuphindaphinda nokusebenzisa kwakhona. Kwaye ndibukele amashishini asekuhlaleni afumana impumelelo ekuthengiseni iimpahla ezisetyenzisiweyo, ukusuka kwiikhompyutheni ngeengubo zokuvuna.
Ukubekwa kweliso kwimeko yangqongileyo kumxelela ukuba abantu banomdla ngakumbi ekwenzeni okuthile ngeemfama zabo ezindala kunye neengxowankulu endaweni yokuthenga ezintsha.
Ukuphanda uMqhubi
Kwimibuzo yophando yemarike yolu hlobo, indawo yokuqala ndiya kuphanda uphando. Makhe sicinge ukuba kukho ezinye iifestile ezintathu ezibandakanya amashishini edolophini. Ndiya kubabiza ndibabuze ukuba ngaba banikezela le nkonzo. Ukuba benza, ndiya kufumana iinkcukacha ezininzi kangangoko kunokwenzeka. Ngenxa yokuba omnye umntu unikezela inkonzo, akuthethi ukuba andifanele; oko kuthetha nje ukuba kufuneka ndiqwalasele ngenyameko imiba efana nesabelo semarike kunye nokubeka indawo.
Uphando lwaBathengi
Ubuninzi bophando lwam emarike luya kuba ngumthengi. Ndiza kuqala ngophando lweemarike bam abathengi bam yangoku, kugxininise nokuba ngaba baya kuba nomdla kule nkonzo.
Oku kungabonakala kulula njengoko kubuza wonke umntu ongena kwivenkile, okanye njengesiqhelo njengombuzo wemibuzo onokunikezwa kubaxumi, ukuthunyelwa kwiwebhusayithi yam ishishini okanye ukuthunyelwa nge-imeyili kum uluhlu lwam abathengi. I-interactive (kwaye engabizi!) Uhlobo lwamajelo asekuhlaleni lwenza ukuba libe yiplatifomu efanelekileyo yokuphangela iimakethi, ngoko ndiza kuzama ukuphonononga abathengi bam nge-Facebook, LinkedIn , okanye kwi- Twitter ukulinganisa impendulo (jonga indlela yokwenza iSicwangciso soLuntu lweMidiya ).
Ukuba impendulo yayinemeko ngokubhekiselele kwimigqaliselo endiyibekele yona, ndize ndiqhube kwi-intanethi yocwaningwane yophando lweemarike kunye nabaphenduliweyo abakhethiweyo. Uphando lunokufumaneka ngokungachanekanga ngezikhalazo zabathengi .
Njengoko ndiqhubeka, uphando lwam lufuna ukuba lube ngakumbi. Uphando lwam lokuqala lophando lweemarike lunokuba lulula nje, "Ngaba unomdla kwi-drape kunye / okanye kwinkonzo yokucoca imfama?" Kodwa ukuba izibonakaliso zintle, ndifuna ukwazi okungaphezulu kunokuba ngaba ngabaxhasi abanomdla.
Ngokomzekelo, ndinokubuza ukuba kaninzi kangangonyaka umphenduli wolu vavanyo uza kusebenzisa inkonzo enjalo, okanye ingaba uya kukulungele ukuhlawula ukuba ahlambuluke. Ngokuqhelekileyo, iinkcukacha ezithe zacaciswa kwaye zithe ngqo iinkcukacha endazibuthelayo kuphando lwam, kuya kuba luncedo ngakumbi ukwenza isigqibo.
Xa uqhuba uphando lwakho lwemakethi, kukho ezinye izinto omele uzigcine engqondweni.
Ingcaciso yakho iya kuba yinto enjenge-sampula yocwaningo lweemarike.
Qaphela xa ukhetha iqela lakho lesampula lokumaketha kwimakethe ukuba umbuzo. Ukuze ufumane iinkcukacha zenkcazelo yohhwebo lwemakethe, iqela lakho lesampula lifuna ukuba lifanelekileyo kwaye limele abantu abajoliswe kuyo . Qaphela ukuba kumzekelo wam uphando wamashishini wamfama kunye namashishini amashishini, ndafuduka ndacela kubaxumi kwivenkile ukuba ndibuze imibuzo ngamalungu akhethiweyo angabantu abaxhamliweyo. Kungenxa yokuba nje ukucela abantu abasesitratini akulungile. Abanye babo baya kuthi "Ewe" ngenxa yokuba bayandithanda okanye abafuni ukucaphukisa. Uphando lweemarike olungavumelekanga luhlala luhlambulukile kwizinga elithile ngobudlelwane babantu abachaphazelekayo.
Yenza uphando lwakho okanye uphando lweemarike ngophando.
Qinisekisa ukuba igxininise ngokukodwa kwiinkcukacha ofuna ukuyazi, kwaye awufaki nayiphi na imibuzo enokumcaphukisa umntu. Abantu abaninzi banqanyulwa yimbuzo ebabuza ukuba bangakanani imali abayifumanayo, umzekelo. Ukuba ubacaphukisa okanye udibanise nabo, abayi kuphazamiseka ukuzalisa uphando lwakho lophando lwemarike.
Gcina uluvo lwenzululwazi okanye uphando lweemarike ngokufutshane.
Ukuba kunokwenzeka, uphononongo lwakho lophando lweemarike okanye i-questionnaire kufuneka zonke zilungele iphepha elilodwa. Abanye abantu basongelwa yiifom ezinde; abanye babona iifom zekhasi ezininzi nje kuphela ukufakwa kwixesha labo.
Nika njalo unika ithuba lokufumana iimpendulo ezicacileyo.
Akuyena wonke umntu oza kulusebenzisa, kodwa ezinye ziya kuthi, ngamanye amaxesha ezi ngxelo zibhalwa yiyona nto ibaluleke kakhulu.
Sebenza ngeendlela zokurekhoda zophando lweemarike kuqala.
Uphando lweemakethe zowomnxeba lufownelwa, kodwa uza kubhala njani abaphenduliyo? Ukuba uthendule ngomlomo umntu, ngaba uya kubhala okanye ubhale amanqaku? Injongo yophando lwemarike ukuqokelela nokuhlalutya idatha, ngoko kufuneka ube nenkqubo yokurekhoda idatha eyenziwe kwangaphambili.
Beka iikhrayitheriya zolwazi kwangaphambili.
Ngamanye amazwi, uphando lweemarike yinkqubo, enokuvala okanye ukulungiswa nanini na. Ukuba, ngokomzekelo, xa ndithetha nabathengi abafika kwivenkile kwimimfama yam kunye nomzekelo wophando lwemakethi, akukho mntu ubonise umdla kumntu oyimfama kunye nocociso lwe-drape, umsebenzi uya kuphelela kweso sikhundla. Kuthekani ukuba ngaba abathengi aba-10 babonisa umdla? Okanye 32?
Ngaphambi kokuba ndibuze abathengi bam, nayiphi na into, kufuneka ndibe nenkqubo yophando yemarike engqondweni yam. Bangaphi abathengi kufuneka bavelise umdla kumsebenzi ukwenzela ukuba kulungele ixesha lam ukuqhubela phambili uphando ngelo xesha? Beka i-criteria ye-market research ngaphambili, njengokuba, "ubuncinane ama-50 ekhulwini yabathengi kufuneka babonise umdla kumsebenzi ococekileyo kunye nococa okanye akukho ndawo yokuhamba kwisigaba esilandelayo sophando lwam market."
Isixa sophando lwemarike owenzayo silinganiselwe kuphela ngexesha lakho (ukuba wenza wena ngokwakho) okanye uhlahlo lwabiwo-mali (ukuba uqesha omnye umntu ukuba akwenze). Kodwa uphando lwemarike luyimfuneko kuzo zonke izigaba zobomi boshishini ukuba ufuna impumelelo eqhubekayo . Uphando lwemarike kuphela lunokusenza sidibanise nezinto ezibalulekileyo - abathengi bethu, kunye neemfuno zabo kunye neminqweno.