Ukukhula kwi-Food Quality, ephezulu
Uza kufumana i-Trader Joes, i-Kroger, iifama zeArcher (i-Target), ixabiso elikhulu (i-Wal-Mart), kunye ne-365 (i-Whole Foods) njengesampulu elincinane kwezinye zezinto eziziwayo ezizimeleyo. Abanye banalo igama lomthengisi kunye nabanye ngegama lomtshina elingathintani nomthengisi igama lomgcini.
Iphrofayili yabathengi yangasese
Uphando lwengxelo yeeNgxelo zabathengi ngo- 2014 lubonise ukuba amaphesenti angama-93 ama-Amerika aseMerika ahlolisise ukuthenga iimpahla zecandelo lokugcina imali.
I-Private Label Manufacturers 'Association (PLMA) Study of Who is the Primary Shopper ithi abafazi basoloko belawula. Ngokutsho kwe-PLMA "Ngaphandle kokulungiswa kwesidlo kunye nokuthengwa kwezinto zokuthenga, abafazi nabo banomthwalo wecandelo leminye yentsapho ebalulekileyo: Abafazi abalishumi kwabalishumi bathi ukucoca indlu ngumsebenzi wabo kwaye ezintathu zesine zithatha ininzi yendawo yokuhlamba ekhaya. Ekubeni abafazi bezo zithengwa, baye baba rhoqo abathengi beevenkile zorhwebo, kunye neepesenti ezintathu kuphela besithi abazange bathenge iimpahla zeevenkile. "
Iileta ezizimeleyo ezikhulayo kuzo zonke iziteshi
Ngokutsho kwe-PLMA, "ukuthengiswa kweelayibrari yangasese yakhula ngo-2.5% ngo-2014, ngokumalunga no-1.1% kwiimveliso zesizwe." Umcwaningi waseFrango uJohn Baumgartner ubika ingxelo kaKroger yokuba uphawu lwayo lweNqabileyo ye-label ye-label yangoku, ngoku ngoku malunga ne-$ 1.2 billion yeentengo zentengiso ngonyaka, ingaba kabini kwiminyaka embalwa ezayo. Iintlobo zeeFama zeeNkcazo zeeNkcazo zentengiso yendlu ye-label-brand-branding.
Xa uthengela ukutya unokuzibonela ukuba iimpahla zogcina zikhula kuzo zonke iziteshi. Ngokubhekiselele kwi-PLMA "Ukujonga ngaphaya kweendwendwe zesitolo ezinkulu ... akukho-frills umthengisi u-Aldi kunye ne-Costco Yowonke, iinqununu ezikhethekileyo ezifana ne-Whole Foods kunye ne-Trader Joe, kwakunye neendawo zokugcina izitolo ... mhlawumbi zivelise inani elipheleleyo kwiivenkile zokuthengisa iimveliso ezingaphezu kwama-R12 billion. "U
Ingaba zigcina iimpawu ezingcono? I-PLMA ithi "abaninzi abathengi abakuboni umahluko phakathi kweleta yabucala kunye neelwimi zesizwe."
I-Hartman Group Iingcamango zokutya: Ingxelo yempembelelo yenkcubeko ibonisa indlela ukuziphatha kwebhanki yangasese kuguquka ukuziphatha kwabathengi kwiintengiso zokuthengisa.
Ngokutsho kweQela leHartman "... akuyiyo into emangalisayo yokuthengisa iimpahla zinikezela ngemveliso yesizwe ukuqhuba imali yabo:" Kwiimeko ezininzi, abathengi abakwazi ukwahlula phakathi kweebrane zeetike zelizwe kunye nebucala. Into enomdla kakhulu ayikho into eyenzekayo, kodwa ukuba abantu abakhathalele ngokwenene ukuba abayazi umahluko. "
I-Economy njengomqhubi woMsebenzi woBathengi
I-PLMA ibhala kwakhona ukuba ukukhula okubhaliweyo kweelayibhile kuqhutyelwa yimpumelelo. Ukungaqiniseki kuye kwagqitywa ukuthengwa kwabathengi kunye namaLebhanki abucala angama-25% ukuya kuma-50% ngaphantsi kweemveliso zesizwe ezilinganayo. Iimpawu zeSizwe zizama ukujongana nabathengi iimveliso ezintsha zokuthengwa ukususela ekubeni iimveliso zesizwe zilahlekelwa isabelo semarike esilahlekile ukugcina iimveliso kwiminyaka edlulileyo.
Yintoni abaThengisi bokuThengisa ukutya?
I-PLMA yoLondolozo lweNcwadi yeeNcwadi inikezela ezininzi zokuthengisa, iyunithi kunye nedatha ephezulu yemida. Uphando lwabathengi nge-PLMA, iGfK / Roper uthi abathengi base-US baya kubambelela ngeempahla zecingo.
Abangaphezu kwama-50% bathi bathenga iimveliso zeevenkile namhlanje ngokumalunga nomnyaka odlulileyo kwaye bazichazela ngokwabo njengabathengisi beevenkile. I-clincher yeemveliso zesizwe: 80% yabathengi bakholelwa ukuba iileyibhile ezizimeleyo zilungileyo okanye zibhetele kunezinto zesizwe.
Iingcebiso zokutya abaSomashishini ukuKhula ngeLayibrari yangasese
Amanqaku afanelekileyo ekudaleni iileta zokutya zeelayibrari ezizimeleyo azuyisana nokubonga kakhulu kwiimveliso zabo eziphantsi kweendleko kunye nezakhono zokubeka uphawu.
Nazi ezinye izicwangciso ezixabisekileyo kubasomashishini abafuna ukuqala ishishini lokutya elihlukileyo kwizinto zokuthengisa ezibhaliweyo eziphantsi.
- Qala uqaphele oko ubona kwirefri yeempawu zeesitolo
- Ngaba ubona iimveliso zeebhile zebucala njengoko uthenga?
- Ngaba ubona imikhiqizo eyahlukileyo kwaye eyahlukileyo phantsi kwe-brand brand?
- Ukutyelela ii-aisles ze-Trader Joe ukuze ufumane ukukhuthazwa kwemibono emitsha yokuvelisa imveliso kuba benenkqubo enobudlova yokufumana iinkampani ezincinci zokutya ezizodwa ukuze zenze umdla kwaye zingabikho naziphi na iimveliso phantsi kwegama lomenzi we-Trader Joes.