Incazelo yokuthengisa isiqendu namhlanje iye yaguquka ukuquka indlela iimakethe zenkampani kunye nokuthengisa kumxhasi wabathengi kunye nangaphezulu. Ingcamango evelayo emva kokuthengisa isiqhelo kukufunda izifundo ezahlukeneyo zomthengi kunye nokuziphatha. Esikhundleni sokucinga ukuba iimarike ezijoliswe kuzo zikulungele ukuthenga nokuvala iimveliso zithengiswa ngokukhawuleza, ukuthengisa ukuqhelaniswa nezikhundla kuthatha isikhundla sokuba bonke abathengi banqikaze ukuthenga.
Injongo yoqhelwano lokuthengisa kukufumanisa izinto ezithengiweyo zokuthenga imikhuba kwindawo ethile ethile yoshishino ngalinye. Umfanekiso wokuthengisa ukuqhelaniswa nokuqhelisa ukuthengisa ngokusekelwe kwindlela yokuthengisa enobudlova ukudala imfuno kubathengi kunye nokunciphisa ukuthengiswa kokuthenga.
Ukuthengisa ngezoBomi kwiNtengiso
Kukho ngokwenene iintlobo ezimbini zokuqhelaniswa. Iyokuqala i-orientation yokuthengisa eye ithatha ishishini kufuneka lithengise kuphela oko iikhishini elijoliswe kulo okanye lifuna. Ukuthengisa i-orientation incike ekudaleni umnqweno wokuthenga nokufuna oko ishishini elithengisayo.
Indlela yokuchonga i-orientation yakho yokuthengisa
Ukuqonda ngokugcwele ukuthengisa isiqhelo, kuyimfuneko ukuchonga ukungabonakali okwenzekayo ngaphambi kokuthengisa nganye. Abasebenzi abazithengisayo ngokubanzi baya kukwazi iindlela eziyimfuneko kwaye bathathe amanyathelo ukuqinisekisa ukuba ithemba lokuthengisa lithintela ukungafuni kokuqala ukuthenga.
Oku kuzisa umbuzo wokusebenza kweziveliso okanye iinkonzo.
Kwiimeko ezininzi, xa abasebenzi bezentengiso banokukuchonga ngokukhawuleza oku kusebenza, baqhubela phambili ngokuqinisekileyo, abanokuzithemba, "akukho mbuzo oceliwe" indlela yokuthengisa. Ngokomzekelo, amashishini athengisa iimveliso kunye neenkonzo zingathanda ukudibanisa indlela yokuthengisa ukuveza iimveliso ezibonakalayo kwaye emva koko, thengisa iinkonzo njengemveliso.
Iinkampani zomshuwalense zihlala zithengisa iintlobo ezahlukeneyo zemigaqo-inshorensi ngokuthi "iimveliso." Isiseko sokuthengisa isiqhelo kukucinga ukuba abathengi abanako ukufuna okanye bafuna imveliso okanye inkonzo ekuthengiswe kuyo. Kubaqeshwa bezentengiso, ukuseka izicwangciso eziqinileyo zokuchasana nomthengi ukuxakeka kuyingxenye ebalulekileyo yokucwangciswa koqhelwano. Ubuncinane beli qheliso lokuthengisa lizisa isiqalo esisiseko sokuba abathengi baya kuthengela oko akudingayo nje ngokuba isicwangciso-qhinga sokuthengisa senze iindawo zokuthengisa zingenakunyaniseki.
Ngokungafani nokuqhelaniswa kwendawo yokuthengisa apho iimfuno zabathengi zijolise ngokuphambili, ukuthengisa ukuhambela phambili kwenkqubela phambili kwesi sicwangciso kwaye ukhetha ukudlulisela phambili umthengi kufuneka ngokupheleleyo. Olunye umehluko phakathi koqhelwano lokuthengisa kunye nokuthengisa isiqhelo kukudlula ixesha lokuthengisa. Izicwangciso zokuqhelaniswa nezicwangciso zentengiso zingasetyenziselwa kwinkqubo yokuthengisa kwexesha elide.
Ukuthengisa i-orientation yenzelwe ukuthengisa ngokukhawuleza. Kwi-orientation yokuthengisa, omnye umehluko kukusekwa kobudlelwane bamakhasimende. Xa kuthengisa i-orientation, ukuphuhlisa ubudlelwane bamakhasimende akuyimfuneko ngenxa yokuthengisa kwexesha elifutshane okanye indlela yokuthengisa ngexesha elilodwa.
Kwi-orientation yokuthengisa, ugxininiso lubekwe ekuguquleni iimfuno, zabathengi. Xa kuthengisa i-orientation, kugxininiswa kuphela ekuvaleni ukuthengiswa ngokukhawuleza kwaye kuthungela kwizinto ezilandelayo zokuthengisa. Kwi-orientation yokumaketha, ubudlelwane bamakhasimende obuqilileyo bubangela ukuthengisa kwexesha elizayo. Xa kuthengisa i-orientation, kukho ukulahlekelwa ngamathuba okuthengisa ngokuzayo.