Ukugxininisa uMthengi weZithengisi kunye nokuFuka kwiCique ukuya kwiCash Ngokukhawuleza
Bonke abashishini bezokutya bahamba ngendlela efanayo ukuya kwimpumelelo. Uhambo luya kuba ngamanyathelo amathathu kuphela, kodwa azinyathelo ezintathu ezinzima:
- Ukuphuma kwiCuisine
- Ukufumana uMveliso Wakho kwi-Shelf Retail
- Ukufumana i-Plate's Consumer Plate (Igama leplati isicatshulwa sokumisela ukuThengwa kweMvavanyo kunye nokuPhinda ukuThengwa)
Konke kuqala kwiCuisine
Ukutya Abashishini basoloko beqala ekhitshini kuba yilapho uqala ukufumana umdla kwimveliso yokuphucula.
Ngaphambi kokuba uyazi, usuke ube yinto yeklinikhi kwaye ufuna ukufumana umkhiqizo wakho wokutya ekhitshini uze ungene kwi-shelf yokuthengisa. Ukufikelela kwiSherf ingaba yinyathelo elixhalabisayo kwinkqubo kuba ayinanto yokwenza "nokutya" oyivelisayo. Eli nyathelo libizwa ngokuba yiNew Product Product Launch, kwaye wonke oosomashishini uhamba kweli nqanaba nokuba wenza i-jam okanye i-pajamas. Ngokumangalisayo, indlela umkhiqizo wakho uyithandayo ngayo enye into encinci kwinkqubo yokwenza izigqibo. Kungenxa yokuba akukho mthengi weentengiso ocinga ukuba umrhwebi wokutya uza kunika umkhiqizo ongenakulungile .
Ufuna i-Pitch esebenzayo
Ukuze uphumelele ekuqalisweni komkhiqizo wokutya , kufuneka uqhube umkhiqizo wakho omtsha kumthengi weentengiso ngokufanelekileyo. Umgca wokuthengisa umthengi ungaphezu kwebala lokuthengisa eliqhelekileyo, kwaye uhluke kwi-pitch elevator pitch. Ingqungquthela yomthengi wentengiso kuyilungu elilindelekileyo kwiplani yokuveliswa kwemveliso entsha yomnini-ntengiso.
Kudinga ukucwangciswa okubalulekileyo ngaphambi kokuthetha nomthengi. Kufuneka uqaphele ukuba abathengi abathengisa abantu baxakeke kakhulu kwaye uzakufumana ithuba elilodwa kuyo zonke izibonelelo zemveliso yakho kwaye uchaze ukuba kutheni abantu bafuna ukuwuthenga. Ukuqinisekisa ukuba i-pitch yakho iphumelele kufuneka uqikelele isicwangciso esenziwe ngokwezifiso.
Inkcazo yeThengi yeZithengisi
Umthengi weZithengisi ukuThoma! luluhlu lwamanqaku abalulekileyo ekuqalisweni ngempumelelo kwemveliso. Ukusebenzisa esi sikhokelo, uya kufunda indlela yokudala umgca wakho wokuthengisa umthengi. Uyakuqonda kwakhona ukubaluleka kwinyathelo ngalinye kunye nendlela yokuphumeza isinyathelo ngasinye ngokuphumelelayo ukuze uhambe ekhitshini ufike kwimali.
Umthengisi wokuthengisa umthengi uthengisa izinto ezine (okanye amanyathelo). Musa ukukhohliswa ngokulula kwabo. Kufuneka uhlolisise nganye ngongoma kwaye ucinge ngokucwangcisa isicwangciso esenziwe ngokwezifiso. Kulungile ukuluhlula izinto kwiphepha (okanye kwikhompyutheni yakho) kwaye uphuhliso lweprotocol nganye
- Ukuchonga iinjongo zakho zokuthengisa
- Ukudala iMveliso yeBhanki Yakho
- Izixhobo / Iinzuzo (oko kukuyo kumthengi kunye nomthengisi)
- Hlela Umkhwa Wakho Kwezinye Iimveliso
- Ukuqulunqwa kweNkqubo yokuThengisa iNqweno
- Ukuchonga abaphulaphuli bakho abajolise kuzo
- Iimpawu zeMakethe ezixhasa iNkcazo Yendawo yeShelf
- Ukhuphiswano, kokubili ngqo kunye ngqo
- Uya Kukuxhasa njani iBrithani
- Isizathu Sithengi sokuthenga
Iseluleko Esivela Kukutya Kwenene Usomashishini
Ukutya kweKrete kukugqwesileyo kokutya okhethekileyo kweGrike kunye nezidlo zaseGrike ezilungiselelwe. Umsunguli u-Esther Luongo Psarakis uthanda ukunceda abanye abashishini ngokunikela ngcebiso malunga nendlela athengisa ngayo abathengi kwisitokethi sakhe kwaye uthetha umcimbi othi "Ukudibanisa abantu" kunye nokubaluleka kwexabiso lempahla yokuthengisa eliphakanyisiweyo (SRP).
Ngokutsho kukaEstere, "Kubaluleke kakhulu ukukwazi ukulinganisa ubungakanani obufanelekileyo kumthengisi." Xa ndiqala ukungenisa i-Taste yeCrete i-EVOO (i-Extra Virgin Olive Oil) bephethe i-12 kwimeko. Ukunikezela kwemveliso emininzi, kwaye iindawo ezininzi ezincinci zifuna i-6 kuphela kwimeko ukuze bahlolisise umkhiqizo ngokulula kwi-shelf, ngokukodwa kwi-shelf imveliso ezinzileyo ezinokuthatha ixesha elide ukuhamba. yokuthengisa. "
Izikhokelo eziqhelekileyo
Ngaphambi kokungena kwi-10 Isinyathelo sokuThengiswa kweThengi yeThengi Qalisa! Uluhlu lokukwenza, masihlole omnye umsebenzi wokuqala u-Esther Luongo Psarakis uthi uyimfuneko ukuveliswa kwemveliso ephumelelayo.
"Ngokubanzi, kufuneka ubonise umoya wokuzithemba kwimveliso yakho ephumelelayo kwimarike. Kufuneka ube nesimo esihle, uqiniseke, kwaye ukwazi ukujongana ngokupheleleyo kwizinto ezili-10 zokuthengisa ngokuthethi" uyazi into ba thethayo. "
Ufuna okungaphezulu kweMveliso enkulu yokuKhatya
Bonke abathengi beeNkonzo zokutya kufuneka baqaphele ukuba ukuvelisa ngempumelelo imveliso abayidinga ngaphezu kwebalaseleyo. Abathengi bajonga izinto ezininzi. Enye into ebalulekileyo kukuqonda oko umthengi adinga kunye noko umthengi athengisa khona. Akunandaba nokuba umkhiqizo uthanda kangakanani ukuba iNani lePropati yokuThengiswa (SRP) lingaphaya kwamanani amanqaku okuthengwa ngumthengi kulolo hlobo. Enye into yokuba ingaba umda wakho ophezulu (GM%) uwela ngaphantsi kwesigaba. Ukufeza le nto, iya kumthombo. Injongo, ukuba ungumkhweli, tyelela ezinye zokupheka uze ubuze umphathi weebhaka (okanye umthengi) ukuba uthengiswa ngentengo yokuthengisa.
Iimpawu zokuphumelela - Intengiso yokuThengiswa kweThengi yokuThengiswa kweTech Elements
Imveliso yakho - abathengi bavavanya indlela ekuthandayo ngayo kodwa ngenxa yokuba "uyayazi ukutya" masicinge ukuba uyakuthanda kakhulu kwaye uqhubeke.
Ixabiso lokuThengiswa eliPhakamileyo - Okubhekiswa njenge-SRP, le yintengo yemveliso yakho ngaphandle kwezaphulelo okanye ukuthengisa. Umthengi wentengiso unamaphuzu entengo kwiqela ngalinye lemveliso, kunye nemveliso yakho kufuneka ibe kuloluhlu. Ukuba uxabiso eliphantsi kakhulu uya kwenza imali encinci kwaye ukuba uphakeme kakhulu (umz., Ngaphezu kwe-SRP ephezulu) kunomngcipheko omkhulu kumthengi ukukunika indawo ebalulekileyo yekhefu.
Ixesha lokufumana iingcebiso kwakhona kwi-Taste yaseCrete kaEsther Luongo Psarakis kwi-SRP.
"Sifunde ngendlela enzima ukubaluleka kokuba nomda okwaneleyo kumgca onenzuzo kunye ne-SRP efanelekileyo. Sifake umgca weejams ezithandekayo ezikhethiweyo njengoko iYurophu yavuka ngamandla kwi dollar, ngaloo ndlela sinyusa iinduli zethu kwaye sinyanzelisa ixabiso eliphezulu Umthengi wokugqibela. Ekugqibeleni, umgca wawungagcini, ngokukodwa kwimeko yemozulu ekuthengeni imali apho abathengi baba nexabiso elininzi. "
Ukuze ugweme intlekele, yenza uPhando ngokuPhepha ngeRove (RbDA) ngokutyelela iindawo ezimbalwa zeevenkile. Khangela imveliso efana neyakho (okanye amasebe apho ukholelwa ukuba umkhiqizo wakho kufuneka uthengiswe) kwaye ugqibe ukuba yeyiphi ithuba elihle lokuphumelela. Ukuba uphantsi ngaphantsi okanye ngaphaya kwebala, cinga ngendlela owenza ngayo kunye nemali yemveliso yakho.
I-Marginal Margin - AbaThengi bafuna ukwazi umda osezantsi wemveliso yakho kwiidola kunye neepesenti. Xa umthengi ebuza umgama wakho ophezulu, ngokuqhelekileyo bafuna inombolo yepesenti. Ngokuqinisekileyo kufuneka ukwazi le nombolo ngentliziyo.
Ukwenza umsebenzi wesikolo apha kunzima kunzima, kwaye ekugqibeleni uza kufumana imfuno ye-Gross Margin% (okanye ububanzi) ngokuqhuba uphando ngokuqhubela phambili, ngoko ke unokuphikelela. Ekugqibeleni, uya kufumana umphathi onobungane okanye inkokeli yeqela ukubonelela ngesikhokelo.
Ngaba UnokuSombulula Ingxaki yabathengi okanye udibanisa isidingo?
Abathengi bathenge umkhiqizo ngesinye sezizathu ezibini: okanye ukulungisa ingxaki okanye ukuzalisekisa imfuno.
Ukuba awukwazi ukubeka ingqwalasela ingxaki okanye imfuneko yokuba umkhiqizo wakho ufezekisile i-breakerer. Enye indlela yokufumanisa iingxaki (okanye iimfuno) kukuhlolisisa iimpawu zabathengi ezingenakunzima ukuba zinikezelwe ukuba zonke iiveli zendaba zibika ngosuku lokutya.
Omnye umzekelo ngumkhonto onamandla onobulunga. Unokwenza lula uphando ngokutyelela iindawo ezizodwa ezifana ne-Gluten-Free Cooking site. Kwaye, i-Packaged Facts 'Inhlolovo Yokutya Shopper Insights ibonisa amathuba okusomashishini okutya kunye neBarbara Bakery igxile ekukhuleni kwemveliso ngokubhenela kubathengi ngezifo zeCeliacs. Ukuba ungumbheki odale i-cake ye-gluten-free line line-dessert e-based-dessert-based based desserts, ngoko usombulule ingxaki kubemi beCeliac abathengeniswa ngqolowa.