Ixabiso leMveliso kunye noNcedo
Ngaphambi kokuba unganqume ukuba yeyiphi isicwangciso sokuthengiswa kwexabiso lokuthengisa esetyenziswe ekunqumeni ixabiso elifanelekileyo lemveliso yakho, kufuneka uqwalasele iindleko ezihambelana nemveliso kunye nezinye iindleko ezihambelanayo. Ezi zinto zibini eziphambili zeendleko zemveliso jikelele zibizwa ngeendleko zempahla kunye neendleko zokusebenza .
Iindleko zeempahla ziquka imali ehlawulwayo kumveliso, kunye naliphi na iindleko zokuhamba okanye zokuphatha. Ukuba inkampani yakho yenza loo mveliso, iindleko zeempahla zibandakanya indleko kwanoma yimuphi umsebenzi othe ngqo ukuvelisa into.
Iindleko ezinxulumene nokusebenza kwishishini, ezibizwa ngeendleko zokusebenza, ziquka izinto ezininzi ezifana nokuthengisa, ukuhlawula, ukuthengisa, ukwakhiwa kwezindlu kunye neefisi .
Kungakhathaliseki ukuba isicwangciso sexabiso esetyenzisiweyo, intengiso yexabiso lemveliso yakho kufuneka ibe ngaphezu kokufihla indleko yokuthenga nokuvelisa iimpahla kunye neendleko ezinxulumene nokusebenza kwishishini. Njengomthengisi, awuyi kwenza nayiphi na inzuzo, kwaye ishishini lakho aliyi kuphumelela xa uthengisa iimveliso zakho ngaphantsi kweendleko zabo.
Amanqanaba okuThengisa amaxabiso
Emva kokuba ucacile ukuba imveliso yakho yindleko yintoni, jonga indlela ukhuphiswano lwakho lithengisa ngayo iimveliso zabo ukuseka ibhonkmark yexabiso lakho. Njengomthengisi, kufuneka uhlolisise iziteshi zakho zokusabalalisa, ezifana nokuthengiswa kwe-intanethi kwiwebhusayithi yakho, ngokusebenzisa izitolo zetena kunye nomdaka kunye nabanye abathengisi.
Ngaphambi kokubekwa naluphi na isicwangciso-mali, kuyakunceda uphando malunga nokuba iimarike zikulungele ukuhlawula okanye ihlawule imveliso yakho kunye nemveliso efanayo.
Zininzi izicwangciso zentengo ebonakalayo ekhoyo ukuze uhlaziye kwaye uhlaziye amaxabiso akho emveliso, kwaye nganye inezimo zayo ezithile. Njengoko uhlakulela imodeli yentengo ephezulu yezoshishino zakho , qasela isicwangciso esilungileyo sexabiso siya kuxhomekeka kwiindleko. Kwakhona kuxhomekeke kwimisebenzi emihle yexabiso .
Ixabiso lentengo
Ukuhlawulwa kweendleko kungabalwa ngokungeza isetyenziswe kwangaphambili, ngokuqhelekileyo umgangatho woshishino, ipesenti yomyinge wokufumana inzuzo kwiindleko zorhwebo.
Ipesenti yokumaketha ekuthengiseni igqitywa ngokuhlula i-dollar markup ngexabiso lokuthengisa. Ngokomzekelo, ukuba umrhumo wakho ungama-$ 20 kwaye umkhiqizo wakho uphahla i-$ 40, i-percentage mark ($ 20 / $ 40) = .50 okanye i-50 ekhulwini.
Ufuna ukugcina ukukhangela kwakho okwaneleyo ukuvumela ukunciphisa intengo kunye nezaphulelo, ukuguquka kweendleko (ukweba) kunye nezinye iindleko ezilindelekileyo, kwaye ufumana inzuzo eyanelisayo. Ukuba uthengisa ukukhethwa kwemveliso eyahlukeneyo, ungasebenzisa iifayile ezihlukeneyo kumqolo ngamnye wemveliso ukuba kufuneka.
Ixabiso lokuthengisa
Intengo yokuthengisa ephakanyisiweyo yomveliso (MSRP) isicwangciso esiqhelekileyo esisetyenziselwa iintengiso ezincinci ukukhusela iimfazwe zentengo kwaye zihlala zifumana inzuzo efanelekileyo.
Kukho nawuphi na umveliso othengisayo, uya kubafumana ababoneleli ngexabiso elincinciweyo (MAP) kwaye abanakukuvumela ukuba uqhubeke nokuthengisa iimveliso zabo ukuba uzama amanani angaphantsi kwePART.
Umboneleli unokucebisa ukuba asebenzise i-MSRP yexabiso lakho lokuthengisa, eliphezulu kunePART. Ngeemveliso zentengo ngamaxabiso athengiswayo okuthengiswa ngawo ngumthengisi, kuthatha umthengisi kwinkqubo yokwenza izigqibo. Ukusebenzisa amanani okubeka kuqala kunomcimbi kuba awuvumeli umthengisi ukuba abe naluphi na umvuzo kwixabiso.
Ixabiso lokuKhuphisana
Abathengi banonophelo oluninzi kwaye ngokubanzi bazimisele ukuthenga ngeenxa zonke ukuze bafumane ixabiso elingcono. Abathengi bacinga ngokucwangcisa isicwangciso-mali sokukhupha izakufuna ukubonelela ngeenkonzo ezixhasiweyo zabaxumi ukuba bame ngaphezu kokhuphiswano.
Ixabiso elingaphantsi komncintiswano lithetha nje iimveliso zentengo ephantsi kwexabiso lomqhubi.
Esi sicwangciso sikwenza kakuhle ukuba wena njengomthengisi unokuxoxa ngexabiso eliphantsi kakhulu lokuthenga kubathengi bakho, ukunciphisa ezinye iindleko kunye nokuphuhlisa isicwangciso sokuthengisa ukugxila kwixabiso elithile.
Ixabiso lentengo, okanye ixabiso ngentla phiswano , linokuqwalaselwa xa indawo yakho, ubodwa okanye inkonzo yamakhasimende ekhethekileyo inokuthi ilandele amanani aphezulu. Abathengisi abanokuthengiswa kweempahla eziphezulu kwizinto ezinokuthi zifumaneke kwezinye iindawo zingaphumelela kwimveliso yentengo ngaphezu kwamashishini.
Ixabiso lentlalo
Intengo yeengqondo yindlela yokubeka amanani kwinqanaba elithile apho umboleki eqonda ukuba intengo ibe yinto enobulungisa, ixabiso okanye intengiso. Indlela eqhelekileyo iyimilinganiselo engaqhelekanga , esebenzisa amanani aphela ngo-5, 7 okanye 9, njengama-$ 15.97. Kukholelwa ukuba abathengi bathambekele ekunciphiseni ixabiso le-9.95 ukuya kwi-9 yee-9, kunokuba i-$ 10.
Amanye amacebo okuhlawula
Ixabiso lentengo ye- keystone libandakanya ukuphindwa kabini kwiindleko ezihlawulwe kwiirhweba ukubeka intengiso. Nangona oku kwaba ngumgaqo weemveliso zentengo, ukhuphiswano olunzulu kunye nokutshintsha kwendawo yokuthengisa kwithengiswa ngabanye abathengisi ukuba basebenzise ezinye iindlela endaweni yeCandelo loKhiye. Nangona kunjalo, iivenkile ezithengisa iimpahla eziphezulu ekungabonakali kwamanani kwixabiso lingasetyenzisa ilitye elingundoqo, kwaye libeke kumaxesha angama-2.6 ngeendleko zomkhiqizo, umzekelo.
Imilinganiselo emininzi yindlela ekubandakanya ukuthengisa ngaphezulu kwemveliso enye ngentengo enye, njengempahla emithathu kwi-$ 1. Akukona nje kuphela esi sicwangciso esilungileyo sokumakisha okanye imicimbi yokuthengisa, kodwa abathengisi baye baqaphela abathengi bathambekele ekuthengeni ngexabiso xa besebenzisa amacebo amaninzi.
Ixabiso lentengo kunye nokunciphisa intengo yingxenye yendalo yokubuyisela. Ukuhlawula kungabandakanya amakhuphoni , izaphulelo, amanani amaxesha kunye namanye amanqaku okupapasha .
Ixabiso lomthengisi elithengiweyo ngezantsi lindleko libhekiswa njengenkokeli yokulahlekelwa . Nangona abathengisi bengenzi nzuzo kwizinto ezihlaziyiweyo, banethemba lokuba inkokeli yokulahlekelwa izisa abathengi abaninzi kwivenkile, kwaye baya kuthenga ezinye iimveliso kwiindawo eziphakamileyo ngexesha lokutyelela kwabo.
Kunzima ukuthetha ukuba nayiphi na enye icandelo lexabiso elibaluleke ngaphezu kwelinye. Ekugqibeleni, intengo efanelekileyo yemveliso yintengo umthengi uzimisele ukuhlawula ngelixa enika inzuzo kumthengisi.