I-Ecommerce Inzuzo Iyinto engenakuphepha

Ukuguqula i-Ecommerce Ibhizinisi elinenzuzo Kunzima

Eli bali lixesha lethu: ukuqala kwe-ecommerce kubonisa isithembiso esininzi kwaye sixhasiwe nge-Venture Capital, kwaye ekugqibeleni i-Private Equity. Ngomninimali omkhulu wemali kwisisu sayo, ilahlekelwa ingqalelo kwiinzuzo kwaye ijolise ekuthengiseni. Ukungabikho kwenjongo yenkxaso, ishishini loshishino likhula ngokuthengiselana kunye nesiseko somsebenzisi. Kwaye kwenzeka into engacingiyo: abatyali-mali bafumana i-jittery, iimarike zilahlekelwa ngumqhubi, kwaye ngokukhawuleza umdlalo uba ngumnye wokuguqula i-traction kwiingeniso.

Leyo yindlela engenakukhusela yokufumana i-ecommerce benefit.

Ungayifumana njani i-E-Trade Business enkulu?

Kukho iindlela ezinokunyusa umgca. Umngeni kukuba ezininzi zezi zinto zinokuba nempembelelo embi kumgca ophezulu. Kodwa oqeqeshiweyo we-ecommerce professional kufuneka akwazi ukunciphisa umonakalo.

Sika iMveliso yeNzuzo engenakunceda

Ndiyazi ukuba oku kuyandiwayo, kodwa ama-ecommerce amabhizinisi ayancitshisi ukunciphisa inani lemveliso abayithengisayo. Kwinqaku lam malunga neenzuzo ze-ecommerce , ndandixelele ukukwazi ukuphatha uluhlu olukhulu lwemveliso njengenye yeenzuzo zokuba nesitorengwane esithengileyo. Ndicinga ukuba amanye amashishini e-ecommerce athathe loo nto, kwaye ufuna ukuthengisa yonke into. Uhlalutyo luyakwazi ukuqalisa imigca yeemveliso eziphambili ezilahlekileyo. Lezo zidingo kufuneka zinqunywe ngokukhawuleza xa zinokwenzeka. Nazi ezinye zeempawu zendlela ezingenzi nzuzo:

Ukulungiswa koLwazi

Xa ishishini libonisa ukukhula kweenyanga ezimbini ngenyanga, kunye nokukhula kwamanani amawaka amathathu ngonyaka, kuqiqeshwe ukuba ube namandla amakhulu kunokuba kufuneka ngoku ngoku. Lo mandla ogqithiseleyo unokuba yindawo yeofisi, indawo yokugcina indawo, izithuthi, izixhobo, abantu, izixhobo, izixhobo zamaseva, izihlalo zesevisi zabathengi kunye nezinto ezifana. Kodwa xa uzama ukufuduka kwishishini elijolise kwingeniso kwishishini elijolise kwingeniso, kufuneka uqaphele ukusetyenziswa komthamo. Ukuphelisa amandla amaninzi kukukhetha. Ukuba awusebenzisi loo ndlela, ngoko ubuncinci ukuyeka ukukhula kwamandla kuze kubekho amandla asele asetyenziswa ngokubanzi.

Ukuguqula iCapex (iNgxowa-mali-mali) kwi-Opex (i-Operation Expenditure) kwiNkqubo ezintsha

Ngoxa i-capex ejoliswe kwi-capex ingaba neenzuzo ezithile ngokubhekiselele kwiindleko eziphantsi kunye neqondo lokulawula, ngoku ukuba uqhubekile ukuphendulela inzuzo, kunokukwenza ukuba uguqule i-capex kwi-opex. Ewe, kukho umbuzo wendlela umntu achaza ngayo inzuzo. Ngokomzekelo, ukuba ufuna ukuguqula inzuzo kwimigangatho yokuphendula, kunokuba kunengqiqo ukuba ube yi-capex enzima kunye ne-opex. Kodwa ukuba ufuna ukuguqula imali, ke ukusika kwi-capex ingaba yinto efanelekileyo.

Oku kulula ukutsho kunokuba kwenziwe. Kodwa namhlanje imeko ikhule ngokwaneleyo, kwaye kukho nabanikezeli benkonzo yesithathu kwiinkonzo ezininzi.

Ukuqinisekisa ukuba iindleko zokufumana uMthengi ziphantsi kunexabiso loMthengi

Oku kuya kuba yinto enzima kakhulu kumashishini amakhulu e-ecommerce aqhuba ilahleko ezinkulu. Bavame ukukhangisa (ngokuphindaphindiweyo ppc) ngokukhawuleza ukufumana abathengi. Ngamanye amaxesha iindleko zokufumana umthengi omtsha ziphakanyiswe ngenye indlela naluphi na umgca. Ngamanye amaxesha, i-LTV enokubaluleka (ixabiso lokuphila) labaqulunqi bamakhasimende lisetyenziselwa ukuqonda ukuba yintoni iindleko eziphezulu zokuthenga.

Amazwi okugqibela

Icandelo le-e-yorhwebo lijikeleza phambili. Kuya kuba kuhle kubo bonke abathathi-nxaxheba ukuba baqale ukuguqula inzuzo. Eli nqaku linikeze ngezinye zeengcamango eziphambili zeendleko. Akunakwenzeka ukuba nayiphi na ishishini liphile kwixesha elide ngaphandle kokwenza inzuzo.