Iinyathelo ezili-15 zokuvula i-Retail Store
Iphupha lokuqala ishishini lokuthengisa liza kuba lula. Kungathatha umsebenzi omninzi xa uqala ishishini lakho, kodwa ngokucwangcisa okulungileyo nabani na onokufezekisa iinjongo zabo. Amanyathelo alandelayo ukuqala ishishini lokuthengisa kufuneka asetyenziswe njengesikhokelo ngaphambi kokuba uvule ivenkile yakho.
Kodwa ngaphambi kokuba usebenze ngala ma nyathelo, makhe ndinike enye ingcebiso okanye iingcebiso. Njengomcebisi-ntengiso, ndijongana nevenkile nganye veki abahluphekayo kwaye ekupheleni kokuvalwa.
Isizathu esisodwa sokuba ndidibane nantoni na ukuba ezi zitolo zivaliwe ukungabikho komthengisi kwi-helm. I-Retail enye yebhizinisi elilula ukuvula. Kwaye umntu ophuphayo ukuba abe neshishini lakhe, kuqiqa ukuba uzame ukuthengisa. Nangona kunjalo, ukuthengiswa kunzima kunokuba abantu baqonde. Nangona ndihlonipha umntu ofuna "ukufumana ishishini lakhe" ndiyakumcebisa ukuba ufunde incwadi ngaphambi kokuba unqume. Kubizwa ngokuba yi-E-Myth. Yaye ukuba, emva kokufunda le ncwadi, ufuna ukuqhubeka, ke lawa ngamanyathelo akho okuqala angama-15.
1. Khetha isakhiwo sezomthetho kwi-Business Your Retail
Ukukhetha isakhiwo somthetho esisemthethweni kwoshishini lakho yenye yezona zibalulekileyo zibalulekileyo ozenzileyo. Nangona kunokwenzeka ukuba utshintshe isakhiwo sakho emva komhla, kungakuba yinkqubo enzima kwaye ibiza. Ngoko kungcono ukwenza isigqibo esifanelekileyo ngaphambi kokuba uqale ishishini lakho.
Isakhiwo esiqhelekileyo siyi-LLC. Ngoxa i-body ye-S ine-traction eninzi, i-LLC yindlela elula ukuyisebenzisa.
Kodwa uya kufuna ukubandakanya wena kunye nentsapho yakho kwixesha elizayo xa bonke bengayi kuhamba njengoko kucwangcisiweyo.
2. Khetha igama
Ukuphupha i-moniker kungahle kube lula kwabanye, kodwa abanye bajamelana nomsebenzi. Ukuqwalasela uhlobo oluthile lwamajelo asekuhlaleni kunye nophando lwe-intanethi, ufuna ukuba uqaphele ukukhetha igama elinokuthetha naye ngokukhawuleza. Ngokuqhelekileyo, abathengisi bakhetha igama eliqilileyo kubo okanye nje igama okanye igama labo, kodwa oku kunzima kwi-traffic search ye-organic kunye ne-SEO. Oku kuthatha ngakumbi ukuchaza igama lakho, kuya kuba neendleko zokuba uzuze ishishini kwi-intanethi.
Igama lakho lebhizinisi kufuneka licacise ukuba uthengise oko uthengisayo. Ngokomzekelo, ukuba ndiza kuthiwa ivenkile yam Hudson, abantu bebengayiqondi into endiyithengisayo okanye kutheni bafanele beze kundibona. Enyanisweni unako ukunqoba oko, kodwa kutheni ukhethe igama elithetha ukuba uza kuchitha ixesha elininzi kunye nemali "ukulwa." Kukulungele ukuquka igama lentsapho kwisihloko ukuba unayo "into." Umzekelo, izixhobo ze-Hudson okanye i-Hudson Hardware. Kukho inzuzo kwigama losapho, ngokukodwa kwiintengiso ezizimeleyo kwimimandla encinci. Nazi ezinye iingcebiso malunga nendlela yokukhetha igama elifanelekileyo kwi-shishini lakho lokuthengisa.
3. Faka ifayile ye-EIN
Inombolo yoNgcaciso yoMqeshi (i-EIN) yaziwa ngokuba yiNombolo yeNgcaciso yeNtlawulo ye-Federal, kwaye isetyenziselwa ukuchonga iqumrhu loshishino. Kufuneka ukuba unabasebenzi kwi shishini lakho lokuthengisa. Kulula ukufumana kwaye unokwenziwa ngokwakho apha.
4. Misela iMveliso okanye Iinkonzo zakho
Ukuthabatha ityala elungileyo ukuthengisa kwisitorethi sakho kukulingana okugqibeleleyo kobugcisa kunye nesayensi. Yaye yonke imveliso ifuna iinkonzo ukuxhasa ukuba ngaba ukulungiswa kwayo okanye ukuphosa isipho nje, cinga ukuba "eyongeziweyo" isitolo sakho kufuneka siphumelele.
Kungenzeka ukuba, iimveliso ozithengisayo zihlawulelwe kwizinto ozithandayo kunye nokuba kutheni ucinga ngokuthengisa kwindawo yokuqala. Kodwa khumbula, ukuthenga iimveliso i-10 ekhulwini "iso" kunye nokufaneleka okufanelekileyo kunye nezibalo zeepesenti ezingama-90. Ukuyifumana kwisitolo sakho kulula. Ukuyifumana ngenzuzo yinxalenye ebanzi.
5. Qinisekisa iziteshi zakho
Ngayiphi indlela umthengi angenza ishishini nawe uyaziwa njengesitishi. Ngaba uya kuba nesitoreji se-intanethi kunye nesitora sakho sezitena kunye nomdaka? Ngaba uza kwenza ikhathalogi okanye imiyalelo yefowuni? Ngaba uza kuba nenkqubo yeselula? I-Retail iyindawo ye- omnichannel namhlanje. Abathengi balindele ukuba bakwazi ukubandakanya nokuthenga kumthengisi ngeendlela ezininzi. Kumele ugqibe kwangaphambili ukuba zeziphi iziteshi oza kuba nazo ukuze umthengi akubandakanye kwaye akhonze i-brand eqhubekayo kunye nenkcubeko kunye namava kuwo onke amashaneli.
6. Uphando noLwazi iMithetho
Qonda ukuba yeyiphi iisenisi zamashishini kunye neemvume ofuna ukuba zifumane ngokuqhagamshelana neofisi zedolophu, i-county kunye nekarhulumente. Ngaphambi kokuba uqale ishishini lakho, fumana ukuba imithetho ilawula uhlobo lwakho lwevenkile yokuthengisa.
Cinga ukubonisana kunye negqwetha kunye nomgcini-mali, njengoko ngamnye uya kukunceda ulungelelanise kakuhle ishishini lakho.
7. Chaza uVimba lwaBathengi bakho
Kude, into ebalulekileyo ongayenza yile nyathelo. IiMillennials zisitshela ukuba zikhetha ukuthenga kwisitolo (63 pesenti) kunokuba i-intanethi. Kodwa bafuna amava ahlukileyo kunokuba angafumaneka kwi-intanethi. Bafuna ukuba amava abe "afanele i-drive." Amashishini amaninzi amathengisi ahlulekayo ngenxa yeqaqa lesi sinyathelo. Bajolise kwiimveliso kunye nokucwangciswa kwevenkile nokuqesha kunye nokulibala malunga namava kumthengi.
Ukuchaza oko ufuna ukuba amava abe khona kufaka ngaphaya kweenkonzo zamakhasimende. Enyanisweni, kukho itani leentengiso kumangcwaba athetha ukuba inkonzo yabathengi yabahluli wabo. Ukuncedisa inkonzo kunye namava kunye nokuzihambisa zizinto ezihluke kakhulu. Ukucacisa amava omthengi wakho ubeka iindidi zeemveliso omele ukuba nazo kunye neentlobo zeenkonzo omele uzinikeze kunye nohlobo lwesitorethi osifunayo kunye nohlobo lomqeshwa ofuna ukuluhambisa.
8. Bhala iSicwangciso soShishino
Izicwangciso ziyahluleka xa zingabhaliweyo. Ikhefu. Kodwa ukubaluleka kokubhala isicwangciso seshishini kwindlela ekunyanzela ngayo ukuba uhlolisise onke ama-angles kunye nazo zonke iinkalo zeshishini lakho. Kudinga ukuba wenze uphando olunzulu kunye nocwangciso. Le nyathelo elinye awukwazi ukuliba. Kuya kuthatha ixesha elide ukugqiba, kodwa kukho ulungelelwano oluchanekileyo phakathi kwempumelelo yesitolo kunye nesicwangciso seshishini esibhaliweyo.
Nazi iinkalo eziphambili isicwangciso sakho seshishini kufuneka sibhekiselele:
- Uhlalutyo loKhuphiswano (ngubani osele kweli shishini)
- ISicwangciso soThengiso
- Amava oMthengi
- Isicwangciso seMqeshwa (ngubani ozakufumana kunye nokuba kutheni)
- Isicwangciso soLawulo (iiyure, imigaqo-nkqubo, njll)
- Iprop-forma yemali (uvavanyo lwe- P & L yakho ye-3-5 ngonyaka)
9. Khangela Indawo
Xa ukhetha ukufumana ishishini lakho lokuthengisa liza kuba nefuthe elikhulu kuyo yonke into esitolo sakho. Ukwahlula phakathi kokukhetha indawo engafanelekanga kunye nesayithi elungileyo kungabakho umehluko phakathi kokungaphumeleli kweshishini kunye nempumelelo.
Kukho ukuguga kwintengiso-indawo, indawo, indawo. Kuthetha ukuxhuma ukuba ukukhetha indawo efanelekileyo kubalulekile. Kufuneka ulinganise indawo efanelekileyo kunye nebhajethi yakho, nangona kunjalo. Musa ukugqithisela imali kwiindawo ezigqibeleleyo. Ngaphambi kokuba ubhalise ukuba ukuqeshisa, qwalasela indawo yokuqala yesibini.
10. Sungula ubudlelwane boThengisi
Ibhizinisi lokuthengisa eliyimpumelelo lixhomeke kakhulu ekunikezeni umveliso ofanelekileyo, ngelixabiso elifanelekileyo , ngexesha elifanelekileyo. Ngako oko, kubaluleke kakhulu kwimpumelelo kwishishini lakho ukuba ukwazi ukufumana imithombo engcono yezo mveliso. Njengoko uthatha le nyathelo ukuqala ishishini lokuthengisa kwaye unqume ukuba yeyiphi imveliso okanye imigca yemveliso ongathanda ukuyithengisa, yilexesha lokuba ufumane indawo yokuthenga ezo zinto ngokubanzi.
Ngokuseka ubudlelwane, ndibhekisela ekukhetheni abathengisi abaza kubambisana nawe. Ukuthengisa iimveliso zakho kuyingxenye yobudlelwane. Imali ye-Co-op, inkxaso yenkxaso, ukubuyiswa, ukuphatha izinto ezingenasiphelo, iimali zentengo, kunye neentlawulo kunye nokuthandana nazo ziyinxalenye yento ekufuneka iqwalaselwe xa ukhetha abathengisi abafanelekileyo kwivenkile yakho.
11. Chaza iipolisi zakho zokugcina
Eli lixesha elifanelekileyo lokuseka imigaqo-nkqubo kunye neenkqubo zoshishino lwakho lokuthengisa ngethuba lokucwangcisa. Ngokulindele iingxaki ngaphambi kokuba uvule iingcango zakho, unokukhetha ukuba uza kuthatha njani iimeko ezizodwa, kunye nemisebenzi eqhelekileyo yemihla ngemihla. Oku kunceda ukuphepha ukwenza iimpazamo xa ujongene nabathengi.
Sebenzisa ixesha lokuqeqesha kunye nokudlala indima nabasebenzi bakho kule nkqubo. Yenza kube lula ukuze bakwazi ukunikela amava amahle.
12. UChwepheshe lwakho lweNtengiso
Ngaphambi kokuba uvule isitolo sokuthengisa, qalisa ukusasaza igama. Yakha isicwangciso sokuthengisa, uqikelele iingcamango zokukhuthaza ukuthengisa, qalisa ukutshitshisa nge-branding nokuthengisa isitolo sakho sokuthengisa. Funda indlela yokusebenzisa iinkokeli zokulahlekelwa, ukuthengwa kweendaba kunye neentengiso zokuthengisa ukuze kuzuze ivenkile yakho yokuthengisa.
Isicwangciso sakho sokuthengisa kufuneka sigxininise iidola zakho apho amakhasimende akho ahlala khona. Ngokomzekelo, kwamanye amashishini, imidiya yoluntu okanye i-Facebook inokuba yintoni apho idola yokuthengisa kufuneka isetyenziswe. Kwabanye, kungaba iphephandaba okanye i- ROP . Wonke umntu uya kuba nenzuzo enkulu kuwe. Bonke abathengisi baya kukuxelela ukuba banokukufumana. Kodwa into oyifunayo ngabathengi, kwaye kutheni usebenzisa ama-mediums abathengi bakho.
13. Buyisela iThe Talent Best
Indlela yodwa yokunikela kumava kumakhasimende kukuba ne talente elungileyo. NgeeMillennials ngoku ezenza inxalenye enkulu yabasebenzi, oku kunzima kunzima. Hamba abantu abafanayo nenkcubeko yakho. Oku kunokuthetha ukuba abanalo amava amaninzi okuthengiswa kolwazi lwemveliso, kodwa ezo zinto unokuzifundisa. Ukumomotheka, kuba mkhulu kunye novelwano ezi ziimpawu ongenakuziqeqesha; kufuneka bafike kunye nomqeshwa.
14. I-Soft Open
Ngaphambi kokuba uvula ivenkile yakho "ngokusemthethweni" kuluntu, yenza ukuvula okulula. Ukuvula okuvulekileyo xa uvulekele ishishini, kodwa ngaphandle kokumemezela uluntu. Ikunika wena nabasebenzi bakho ithuba lokuba "uhlambuluke ukugqoka" ngaphambi komhla omkhulu. Ndiyincoma ubuncinane ngeveki ukuvula okulula, kodwa thabatha ixesha elide ukuba unako. Kubaluleke kakhulu kumandla ayo okukhupha ngaphandle kwimiba engxaki kunye nabavavanyeli bamava abangenakubonwa ngaphambili. Ukulungiswa kwezi zinto ngoku ngaphambi kokuba uvule ngokubanzi uthetha ukuba ubeka "ubuso" obugqwesileyo phambili xa kuthengiswa.
15. Uvulo olukhulu
Ungaze uvule uvule uze ulungele. Ufumana ithuba elilodwa lokuba wenze okokuqala ngcamango ukuze uqinisekise ukuba bonke abasebenzi bakho bayazi indlela yokusingatha zonke iimeko. Akukho nto inomsindo kumthengi ngaphezu komqeshwa ongaphantsi okanye okhubazekile. Qinisekisa ukuba zonke izikhuthazo, zonke iintengiso, zonke iimpawu, zonke iimveliso zilungele ukuhamba kwisitolo sakho. Abasebenzi isitoreji sakho kwisihlwele. Kungcono ukuba nabasebenzi abaninzi kakhulu ekuqaleni kunokungonelanga. Qinisekisa ukuba abasebenzi bakho bangachaza "kutheni" ibali lesitolo sakho. Kutheni uthengisa kunye nawe wonke umntu. Baya kunika le ntengiso kuwo wonke umthengi xa beqala ukugcina isitolo sakho.
Cwangcisa amaninzi ekhefu kubasebenzi bakho. Yizisa iintsuku kunye nezidlo ukuze ukwazi ukugxila kubathengi bakho. Zigcine zihlaziye kwaye zikhuthaze. Yaye qiniseka ukuba ngamnye umthengi ushiye ivenkile yakho. Umthengi onandiphayo uxelela yena okanye abahlobo bakhe kwaye yile ndlela ephantsi kakhulu kunye neyona ndlela ifanelekileyo yentengiso.