Abanomashishini abaninzi baphatha isakhiwo ngokuphumelela kwiprogram yokufumana umvuzo kunye nokuthengisa. Abanye, ingakumbi ukuba benabhajethi ekufuneka bachithe kwi-PR, baqeshe abaqeqeshi ukuba bancede bafumane ilizwi kwiindawo zabasekelayo.
Indlela yokukhetha i-crowdfunding PR eqinile
Ngaphambi kokuba ndiqale ukubhala iifemu eziphezulu kwishishini, kufanelekile ukuyeka nokucela ukuba uthelekisa njani enye inkampani ngokumelene nomnye. Zonke ezi nkampani ze-PR zibandakanyekile zijolise kwinto enye: ukuphakamisa imali kwimikhankaso yabantu. Bahluke ngendlela abahamba ngayo malunga nokwakha iiprojekthi zakho kunye nobuchule babo.
Nantsi uluhlu olukhulu lweenkampani ze-PR ezigxininise kwi-crowdfunding ehlukeneyo (mbulela uFanuel ngoxa uphumelela kakhulu kwi-Quora).
- Ulwazi malunga nawe nombutho wakho . Ngaba 'bakufumana' kunye nento eqhuba ukuba wenze le projekthi.
- Ulwazi malunga nemakethe ejoliswe kuyo . Ngaba uyayiqonda ukuba yeyiphi ixabiso eliqhubayo ekuhambeni kwexesha?
- Ulwazi ngolwazi lwakho lwendalo "lwamakholwa." Ngubani onyamekelayo malunga nawe kunye neprojekthi yakho.
- Ukufikeleleka kwisiseko sakho sezinto . Ngaba abantu bangabonwa kwaye bafikelelwe ngomyalezo okhethekileyo ukuba bawabandakanye kwiprojekthi yakho?
- Izakhono zokubhala . Ngaba bayayilungisa ibali lakho ngendlela ekholisa ngayo kwaye iguqulwe, ngelixa uhlala unyanisekile kwiinjongo zakho?
- Izakhono zokucwangcisa umvuzo . Ingaba iqabane lakho liqonda indlela yokumisela isakhiwo somvuzo esiqinisekisileyo kubaxhasi kunye nokulinganisela ekufinyeleleni iinjongo zakho zephulo?
Uluhlu lwee-Best F Firms ze-Crowdfunding
- Lawula Abalingani (iwebhusayithi): Eyilwe nguRoy Morejon, i-Command Partners i-digital marketing, itengiso, kunye ne-Arhente yoBudlelwane boLuntu. Oko kuthetha ukuba banokwenza i-bzz ngokugcwele ngokutsha kwiphankaso ye-crowdfunding ngokufumana intatheli ukuba bagcine ingqalelo kwimikhankaso ye-crowdfunding, ngokuthenga i-web traffic ukuphawula amaphepha ekhankaso kwelinye lezona zikhulu zesikhulu se -crowdfunding. iiprojekthi ezifana ne-HEXO +, iBunch O Balloons, kunye ne-GOKey, ukuphakamisa izigidi zeedola ngokuxhaswa ngabathengi babo.
- Ukuxhaswa namhlanje (iwebhusayithi): Ixhaswe namhlanje iye yavela njengeyona nkonzo yonkqenkqutyana yabenzi beprojekthi kunye nabaxhasi. Abasunguli bakaZach Smith noTomas Alvord ngabafundisi, abafundisi kunye nabacebisi bezentengiso kwiintlobo zezona zikhankaso. Bakhulisa izigidi zeedola ngokubaluleka kweeprojekthi ezifana neTrunkster, i-BetterBack kunye ne-Free Wavz (jonga iikopi zeNkundla zeNkcukacha namhlanje). Ngokutsho kweQuora, umsunguli uZach Smith uthi iqumrhu lakhe alihlawulanga lephulo, kunokuba ithathe isiqwenga yonke imali ephakanyisiwe.
- CrowdBooster : Le nkampani yenkampani yokuthengisa i-crowdfun isebenzisa inkqubo yezinyathelo ezi -3 zokuqalisa iikhankaso ze-crowdfunding campaigns: Uhlalutye, Khuthaza, Uphumele ngaphandle. I-CrowdBooster ihlawulisa umrhumo owodwa wesikhathi esisisiseko (ukususela kwi $ 199 ukuya kwi-499 $) kunye nokwakha izihlwele zenza ngcono kwaye zakha izihlwele malunga ne-Kickstarter kunye nee-campaigns ze-crowdingding ze-Indiegogo. Iqumrhu lenza umsebenzi omningi kumajelo eendaba loluntu, ngokunjalo.
- I-GoGoStarters (iwebhusayithi): I-GoGoStarters iindleko ngokwazo njenge-Kickstarter kunye ne-Indiegogo yokurhweba kwirejista kwaye ibe yimisundu yokuthengisa emva kwezigidi zeedola zemikhankaso ye-crowdfunding, eziquka iimveliso eziphambili ezifana ne-AIRTIME, Equil Smartpen 2, i-EcoQube C, i-LIFX kunye ne-KANO DIY Computer (jonga iiprojekthi ezisebenzise iGoGoStarters ukuphumeza impumelelo ye-crowdfunding apha). Njengamanye amaqela e-PR afunayo, iGoGoStarters ayithathi imali ngaphambili kwaye ukhetha ukuhlawula inkonzo yakhe yokukhuthazwa kwe-Kickstarter njengengeniso yengeniso yemali ifom ephakamisa abathengi bayo.
- I-Arhente 2.0 : I-Arhente 2.0 ngumkhiqizo weminyaka yamava ekuthengiseni, amajelo edijithali, ukuvakaliswa, ukutshitshisa kunye nokuthengwa kweemali kwi-online fundraising. Usenokuba ulivile ngale nkonzo egcweleyo yokuthengiswa kweentengiso ngokusebenza kwayo emva kweYay DeMerit Story - uhambo oluyingqungquthela lukaJay DeMerit olusuka kwi-Sunday park yebhola yebhola yebhola kwiNdebe Yehlabathi ka-2010. I-arhente iye yaqhubeka nokukhulisa izigidi zeedola ngamaphulo afana ne-Touchpico, iKREYOS, Microone 3.0.
Ukuba uceba ukuqalisa umkhankaso we-crowdfunding campaign, uya kufuneka ugxininise ekuthengiseni kwakho. Ukuba uhlahlo lwabiwo-mali kwaye ufumana umdlalo omhle kumlingane wokuthengisa, kunokukwenza unengqiqo enkulu ukuqesha inkampani ye-PR.