Ukuqhuba umkhankaso ophumelelayo wokuhlawula abantu uthatha isixa esithile sokucwangcisa, isakhono, kunye nenhlanhla. Kwababantu abanomdla, nceda uqaphele isicwangcisi sam sobuchule ukuba siphumelele umkhankaso we-crowdfunding ukuphumelela ukuze ubone ukuba iingcali zincoma njani ukuba zifike kwi-crowdfunding ukunqoba.
Kodwa ukuthatha inyathelo emva, ndacinga ukuba kunokufundisa ukujonga kwiindawo ezigqithiseleyo kwinkqubo ye-crowdfunding ... njengokuthatha isihloko sesiphulo sakho.
Iintloko zibalulekile kuba ziimeko
Isihloko esiphezulu sesikhankaso sakho yinto abaza kubakhokela ngayo kuqala. Yiloo nto bakubiza yona. Yinto yokuqala eqala ukuyiqonda malunga nomkhankaso wakho wokuxhamla .
Oku kubanda, ukukopisha okulukhuni. Ukuba elo lixesha elitsha, ikhophi yokubhala yinto yobudala bokubhala itekisi yokuthengisa ebandakanya nabaphulaphuli bakho kwaye ifuthe ukuba bathenge okanye baxhase iphrojekthi yakho.
I-copywriters bahlala bethetha ngokubaluleka kwesihloko kwiphepha lephephandaba, isikhangiso, iposi. Kwimarike yanamhlanje, unayo i-wink-and-blink ukuze uqinisekise umxhasi wakho ojoliswe kuyo ukuba kukufanele ufunde ngokucacileyo malunga neprojekthi yakho.
Yiloo nto intloko yakho ihamba ngayo. Ukufumana umntu ukuba athathe ingqalelo. Ukufumana umntu ukuba afunde ngo:
Injongo yesikhankqalazo sakho somkhankaso wexuku lwe-crowdfun ukufumana umntu ukuchofoza kwiphulo lakho kwaye ufunde isivakalisi esilandelayo.
- Zack Miller
Ngoko, yintoni eyenza isihloko sengqungquthela esihle samatyala?
Yintoni omele uyiqonge ngayo umkhankaso wakho wokubambisa i- Kickstarter okanye i- Indiegogo ?
Iindlela ezigqwesileyo zokubiza igama lakho lomkhankaso
Njengazo ezininzi izinto ebomini, akukho mpendulo mnye kule mbuzo.
Kodwa kukho imigaqo ethile ekukhankanyeleni umkhankaso wakho wokubambisa i-crowdfunding campaign engenza ukuba iphulo lakho likwazi ukuphawula iinjongo zemali.
Ukuze ndibhale eli nqaku, ndahlola amakhulu emikhankaso yabantu abaphumelelayo (kunye namanqanaba okuhluleka) ukubona ukuba zeziphi iiprojekthi ezifanayo.
Xa ubiza igama lakho lomkhankaso we-crowdfunding, yenza oku kulandelayo :
- Qonda ukuba igama lendlela ofumana ngayo abantu ukuba bafunde ngokubanzi : Njengoko ndithethile ngasentla, isihloko sesikhankaso sakho sabantu abaxhamlayo sichaza abantu ukuba banqakraze kwikhankaso yakho ukuze ufunde kabanzi. Kubalulekile. Ukuqonda ukubaluleka.
- Yibachazela: Oku kubalulekile - musa ukubiza nje umkhankaso wakho wokubambisa abantu ngegama lemveliso yakho kwaye ushiye kuloo nto. Awukwazi ukukhanga abafundi bakho ngegama lakho nje lomkhiqizo. Bafuna ukukhokela ngenkcazo yemveliso yakho. Kodwa ngaphambi kokuba ubhale loo nkcazelo, funda i-bullet point elandelayo ...
- Chaza inzuzo yakho yeemveliso, kungekhona impawu: Ukuqulunqwa kwesihloko esisetyenzisiweyo semikhankaso yakho yokubambisa abantu kuthetha ukuchaza imveliso yakho ngolwimi oluya kubamba abafundi bakho. Uyenza njani loo nto? Hayi ngokuthetha ngezinto ezibugcisa. Oku kungalahleka kubafundi abaninzi. Esikhundleni sokuba ugxile ekubhaliseni malunga nezixhobo, bhala malunga neenzuzo zakho zemveliso uza kubonelela ngabaxhasi bakho (okanye uluntu ngokubanzi ukuba ngaba uhamba njani). Khumbula, isichazi-magama, i-WIFM ( Yintoni Kuyo Kwam ). Tshela umfundi ukuba kukuphi na ngokuxhasa inkxaso yeprojekthi yakho.
- Fumana iinjongo : Ngoko, usebenza ekusebenzeni kwakho isihloko esipheleleyo somkhankaso wakho wokubambisa abantu. Uyaqonda ukuba kutheni oku kubalulekile. Unenjongo yokuba uchaze ngetekisi yakho kwaye ugxile kwiinzuzo zakho zemikhankaso ye-crowdfun (ayikho impawu). Into yokugqibela omele uyigcine engqondweni kukuba abaxhasi bafuna ukuxhasa iikhankaso zamatyala ezibenza babonakale behlakaniphile. Oko kwenza ukuba bazive kakuhle. Ukuze banokuziqhayisa okanye bahlanganyele nabahlobo babo. Xa ubhala isihloko sakho esipheleleyo kwiphankaso yakho yabantu abaninzi, zama ukusebenzela kwimigqaliselo yezinto ezifunayo. Yinto enzima yokulinganisela-phakathi kokuchazela umkhankaso wakho kwaye ubenokubangela ukuba abantu bajabule ngayo (nabo bonke kwisigwebo esifutshane!).
Ngoko, qhubela phambili kwaye ufike ngeyona ndlela yakutshanje kunye nombono ogqithisileyo wokuthatha i-crowdfunding ngesiqhwithi.
Inhlanhla echaza ngayo ngendlela enokuzithemba ngamathuba akho, ichaza kubo kwaye ichaze into oyenzayo, kunye neendawo zokulala ngokubhekiselele kwimibandela ebafumanisayo.