Inyaniso kukuba ezininzi iiphulo ziyahluleka. Bahluleka ukubetha iinjongo zabo zemali. Enyanisweni, izinga lokuphumelela likaKickstarter lihlala malunga no-37%. Oko kuthetha ukuba malunga neeprojekti ezi-3 ziphumelela ngokuxhamla kwi- crowdfunding .
Amanye alahlekelwa.
Nangona kuthatha umsebenzi omningi kunye nemivimbo yenhlanhla ukuphumelela kwi-crowdfunding, kukho ukungaqondani malunga nendlela abantu abaninzi abazibandakanya ngayo. Funda indlela yokuphepha ezi ngqungquthela endleleni yakho ekuqhubeni impumelelo.
4 izizathu zokukhankanya iikhankaso ze-crowdfunding aziyikubetha iithagethi zazo
I-Crowdfunding ayilula lula njengoko ibukeka : Inyaniso kukuba i-crowdfunding ithatha ucwangciso oluninzi kunye nomsebenzi omningi. Uninzi lweephankaso ezixhamlayo eziphezulu - uhlobo oluthile olufundayo malunga neendaba - sebenzisa ukuthengiswa okuphezulu kunye ne- PR arhente ukuqhuba iikhankaso zabo . Bachitha ixesha kunye nocwangciso lwemali baze baphumelele iiphulo zabo. Thatha ixesha lakho lokucwangcisa umkhankaso wakho we-crowdfunding kwaye usuhambe kakuhle endleleni yakho.
Iiphulophu ziyahluleka ukufumana ukulandelelana kwangaphambili: Ukuba ukuxhaswa kwabantu kuxinzelele ekuthengiseni, iziqhamo zokucwangcisa kakuhle nokusebenza kufuneka zifike ekuqaleni kwiphulo. Idatha ibonisa ukuba kwangaphambili iphulo liyakwazi ukuqala ukwakha umxhesho, ukuba kunokwenzeka ukuba kufinyelele iinjongo zayo.
Kwakhona, ngokutsho kweKickstarter, i-79% yeeprojekthi eziphakanyiswe ngaphezu kwe-20% yeenjongo zazo zaxhaswa ngemali ngempumelelo. Kulula kakhulu ukuqalisa nge-bang kunokuba ufumane emva koko. Ubuninzi bokuthengiswa kwangaphambili kufuneka kwenzeke ngaphambi kokuba uqhawule 'Shicilela' kwiphankaso yakho.
Nantsi into eyenziwe ngu-Alon Goren, i-CEO, kunye nomsunguli-mali we-Invested.in, i-white labelraising portal kubantu ngabanye kunye namashishini anethemba lokuba i-crowdfund iqulunqe ngokuzimeleyo kwiipulatifomu ezinkulu, kufuneka athi kwi-CNBC malunga nokuqala kwangaphambili:
Akukho nto idonsa isihlwele ngaphezu kwesihlwele. Ukuba ufuna ukukhangela injongo yakho yokuxhaswa ngemali ekupheleni kwephulo, ukhuthaza ukuba ugxile ekukhuliseni iipesenti ezingama-30 kwiintsuku ezimbini okanye ezintathu zokuqala. Yilokho uphando lubonisa iiprojekthi eziphumelelayo ezivame ukuzenza.
Ukuqaliswa kunye ne-lackluster ivuza izicwangciso : Musa ukwenza i-assumption abaxhasi bakho bafaka imali kwiphulo lakho ngenxa yokulunga kweentliziyo zabo. Ngokuqinisekileyo, kukho uxhulumano lomntu phakathi komxhasi we-crowdfunding kunye nomdali kodwa abaxhasi balapho kulo mvuzo. Kubalulekile ukuba udale inkqubo ebalulekileyo yokuvuza kwabaxhasi bephulo lakho. Ukubakhuthaza ukuba bakubuyisele kukufumana iimbuyekezo eziphezulu. Iiprogram ezilungileyo zinemivuzo eyahlukeneyo nge-$ 1, i-$ 5, kunye ne-$ 10 ukufumana abaxhasi abathintekayo. Fumana amawaka ambalwa alaba bancinci abancinci kwaye unokwenza umzuzwana. Kwakhona, cinga ngokudala iinjongo ezicwangcisiweyo - iinjongo zabantu bonke abanokuthatha inxaxheba xa iphulo lichaphazela injongo ethile. Umzekelo, ukuvula umbala omtsha wemveliso yakho yindlela eqhelekileyo yokudala abantu abaxhamlayo abasebenzisa ukufumana abaxhasi bemihlali ngokuthatha inxaxheba.
Ukungazilungele ukwenza njengesevisi yesevisi yabathengi : Kuqhelekileyo kwiphankaso yokuqalisa nokufumana amakhulu kunye namawaka eembuzo, ii-imeyile kunye namazwana malunga nephulo, umvuzo kunye nomphumo wokugqibela.
Abadali kufuneka bahlale belungele kwaye benze isicwangciso sokujongana nomthamo woqhagamshelwano olufunwa ngabantu abathintekayo. Izicwangciso zokunxibelelana eziphumelelayo ngexesha lephulo ziye zaboniswa ukwenza ukuba iphulo likwazi ukuphumelela. Yiba nesicwangciso kwaye uqhagamshelane ngokuvulekileyo nabaphulaphuli bakho. Eyona nto ingcono ukuba ungabandakanyeka abaxhasi bakho kwaye ubenokuvuyisa malunga nephulo lakho, mhlawumbi uya kuba nephulo le-viral (kuba abaphulaphuli bakho baya kufuna ukwabelana nabo).
Inhlanhla ayinanto yokwenza neCrowdfunding ephumelelayo
Imikhankaso ye-Crowdfunding ingaphumeleli okanye iphumelele kuzo zonke iintlobo zezizathu. Ngokuqhelekileyo iqela le-crowdfunding liphumelele kuba lifumana inhlanhla. Iinjongo zemali zitshitshiswa ngokucwangcisa kwaye ziqhuba umkhankaso wokuthengisa ngokuphumelelayo kwiphankaso yabantu. Musa ukuwela iimpazamo eziqhelekileyo ezibangela ukuba umkhankaso we-crowdfunding ungaphumeleli.