Ngeendaba zokuthi u-grandfather of crowdfunding uhlawula iidola ezingama-40 ukuxhasa ukukhula kwayo, umsebenzi-siseko uSlava Rubin uchaze indlela abantu abaninzi abaye bafuna ngayo - kunye neendawo zakhe ngokukodwa, bephucula ubukhulu becala.
Isizathu sokuba siqale u-Indiegogo ngowama-2006 kukuba ngenxa yokuba sasicinezelekile ukuzama ukusebenzisa imali usebenzisa i-intanethi. Sasicinga ukuba, 'Kutheni ukuba ukufikelela kwiinkunzi kwakuhlala kumlindisango?' Nangona amanye amashishini sele sele esedemokhrasi. Ngoko, sifike ngcamango yesikhulumi onokuphakamisa nayiphi na imali yemali nayiphi na ingcamango. (Umthombo: TechCrunch)
Ekuqaleni kuka-Indiegogo
Indiegogo yasungulwa ngabasunguli aba-3 ngo-2007 kwaye igosa inokuba ngamnye wazama ukunyusa imali into ayithandayo kwaye ayiphumelelanga (umthombo). Ngoko, uDanae, u-Eric, kunye noSlava badibanisa ukudala i-Indiegogo, indawo efunwa ngabantu abaninzi eyenza abantu bakwazi ukunikela ngemali ngokukhawuleza kwiiprojekthi ezixhasayo ngokuxhasa.
Indiegogo ngamanani
Ngokugxininiswa kokuqala ekuncediseni iifayile ezizimeleyo ezixhasayo kwiiprojekthi zabo, i-Indiegogo isetyenziswe ngokubanzi ngabahwebi bazo zonke iintlobo. Ngoxa i-Indiegogo yayinokuthi idibene negama elithi 'crowdfunding', ekupheleni konyaka ka-2013, mhlawumbi iyona yesibini iqonga elincinci le-crowdfunding emhlabeni.
Ngokungafani ne-Kickstarter, isizwe esilawulayo ngokweedola eziphakanyiswe kwiiprojekthi ezixhamlayo, i-Indiegogo ayiyikukhupha ngokubanzi idatha yokusebenza kwayo. Kodwa oko akuzange kuvimbele abathandi beeblogi bezintshisekelo ukuba benze uphando lwabo.
Ngokwale bhulogi, esebenzisa isofthiwe ukuba iqikelele ngokucacileyo umsebenzi we-sitefunding, Indiegogo:
- ukuqokelela ama- 44,000 amaqela e-crowdfunding campaigns
- impumelelo ye 34%
- wakhulisa i-$ 99 yezigidi kwiiprojekthi eziphumeleleyo
- I-40% yeedola eziye zaphakanyiswa yi- IGG zivela kumaphulo aphakamisa ngaphezu kwe-$ 100,000
Indiegogo kunye nendlela eyahlukileyo ngayo neKickstarter
Kuyavela, xa ukhangela iinombolo zokusebenza ze-Indiegogo, ukuba iqonga le-crowdfunding linomlinganiselo ophezulu wokungaphumeleli (iiprojekthi azifikeli i-target target) ngaphandle kweKickstarter.
Oku kunokuba kubangelwa ukuba i-Indiegogo ayinayo imingcipheko yeendawo - ivumela abashishini behlabathi lonke ukuba baphakamise imali kwiiprojekthi zabo. Isiza sincinane xa sikhetha ukukhetha iiprojekthi kunye naluphi uhlobo lwamaphulo avulela ukuxhaswa kwezimali kwisayithi yayo (umthombo).
Esinye sezizathu zokuthi u-Indiegogo unamaphulo amaninzi angaphumeleli ngenxa yokuba avumela nabani na ukuba baqalise iphulo. Iindawo ze-Indiegogo azikho ukulinganiselwa kweendawo, kwaye azinjalo
Ezinye zeempembelelo ze-crowdfunding eziphumeleleyo ze-Indiegogo
- Ubuntu Edge (i-$ 12.8 yezigidi): Umkhankaso we-Ubuntu Edge u-crowdfunding campaign ku-Indiegogo unabasebenzi abangaphezu kwama-20,000 abavela kumazwe angama-63. Konke oku, le khankaso yesigxina sohlobo olutsha lwe-smartphone elilinganiselwa ngaphaya kwama-$ 17,000 ngeminikelo ngeyure. Ngendlela, umnikelo owodwa omkhulu kunama $ 80,000.
- Ukhuseleko lweKhaya lweKhanari (i-$ 1.9 yezigidi) : Le sixhobo esikhuselekile sasekhaya esilungelelanisa yonke into ukusuka ekunyuseni ukuya kwiqondo lokushisa ekuphakanyisweni kwaphakanyiswa phantse iidola ezigidi ezingama-2 kwi-Indiegogo. Abantu abangaphezu kwama-7000 bancedise kule projekthi.
- I-Scanadu Scout (i-R6,6 million) : I-Scanadu Scout yinkcazo yezempilo engenazintambo ezithumela iimpawu ezibalulekileyo zomntu kwii-smartphones zazo. Iphulo le-crowdfunding lalinabanikeli abangaphezu kwama-800 kunye nabanikeli abathile abancedisa ngaphezu kwama-R10 000 kunye nabangu-26 babo abaxhasa inkxaso-mali ngeemali ezingaphezu kwama-700.
- Ukuhamba kwemigodi ( i-$ 12.48 yezigidi ): Ukuhamba kweeHive kwenza ukuba ubusika bube lula lula kwi-beekeeper kwaye kulula kakhulu kwizinyosi. Umkhankaso we-crowdegogo we-Indiegogo uqulethe ixesha elinobuchule elenza ukuba kube lula ukuvuna ubusi kunye nokuvula iphampu.
Kuluhlu lwee-campaigns ze-Indiegogo eziphezulu eziphezulu, klikha apha.
U-Indiegogo uthatha uxanduva lokuxhamla
Njengoko umgaqo-nkqubo we-US malunga ne-crowdfunding uyaqhubeka nokuguquka. U-Indiegogo ulungele ukuhamba ukusuka ekuncedeni ukufumana umvuzo wokubambisa i-crowdfunding kwaye uqikelele ngokugqithiseleyo ukulingana kwabantu.
Oku kuthetha ukuba abaxhasi abanakukwazi ukuthenga kuqala umkhiqizo omtsha ocolileyo, kodwa ngokubambisana kwabantu abanokulingana, abaxhasi bajika baba ngabamali-mali. Ngoko ke, xa i-VR ephumelelayo ifowuni, i-Oculus Rift, ithengiswa kwi-Facebook nge-$ 2 billion, abantu abaxhamli beza kuthi bangashiywanga kuphela nge-headset ye-headset, kodwa abaxhasi babeza kuba nenxalenye yenkampani kunye nenzuzo ukuba inkampani ithengwe.