Yiyiphi iWarren Buffett ekhangayo kwiNkampani

Inzuzo Ekhuselekileyo Yokhuphiswano

Iyiphi imbonakalo yenani-enye iWarren Buffett, ngokuqinisekileyo enye ye-abatshali-mali abaphumelele kakhulu kwihlabathi, bafuna inkampani? "Inzuzo ekhuselekileyo yokuncintisana," watsho ngumbhala-ndlebe. Ukuba omnye wabantu boshishini abaphumeleleyo namhlanje banokubeka oku phezulu kwoluhlu lwakhe, nawe ufanele uyenze.

Akukho kuphela inzuzo yokukhuphisana, njengegama, lisetyenziswe ngokubanzi, likwaqondwa ngokubanzi. Awunabo bodwa ukuba uye wakha wazibuza ukuba yintoni inzuzo yokukhuphisana kunye nento oyenzayo ngayo.

Ngoko yintoni na? Kwaye ukuba uBuffett ahlolisise inkampani yakho, ngaba uya kufumana oko akufunayo? Masifunde.

Umngeni mngeni we-phondo we-30

Nantsi imingeni yesibini engama-30 ukuqinisekisa ukuba uyazi inzuzo yakho yokukhuphisana. Ulungele? Hamba. Ndidibana nawe kwenye yeziganeko ezinxibelelwano zengingqi kwaye uzisa "Mna, NdingumBon Jones kunye neComputer ye-ABC." "Mnu Bob, Ndivule ukudibana nawe. Ndixelele kancane ngenkampani yakho.

... 29, 30. Ixesha liphezulu! Ungayiphendula umbuzo wam ngemizuzu engaphantsi kwe-30, ngokucacileyo ngokucacileyo? Ukuba ewe, weqa le kholomu. Ukuba akunjalo, ungakhathazeki, unobungqina obuhle. Uninzi lwamashishini nalo uzama ukuqonda oko kukubakho okulungileyo. Ukunyaniseka lo mbuzo kunzima ukuphendula. Kufuneka unciphise ingqwalaselo yakho ngaphezu kokukhululekile. Ekupheleni kweli kholomu, uya kukwazi ukwabelana ngenzuzo yokukhuphisana ngokuzithemba.

Uncedo olunjani lokukhuphisana kwaye alukho

Ngokuqhelekileyo ukuqala ngento into engekho elula. Inzuzo yakho yokukhuphisana ayikho uluhlu lwamandla akho. Ukungabi phantsi kwamandla okudlala njengoko oku kubalulekile. Kodwa ukuba uluhlu lwakho lokuncintisana (uluhlu) luquka kuphela amandla analo "inzuzo".

I-key-competitive. Ukuba awunayo inzuzo yokukhuphisana equkethe amandla amaninzi, awukhuphiswano. Ukho.

Iqela lolawulo elivela kwiqela leenkonzo zezemali eliphakathi kwinqanaba libike ukuba iingeniso zalo zokukhuphisana zi:

• Idumela elihle kuluntu
• Abasebenzi abanezakhono
• Iqela elivelele kunye nenkokheli ehloniphekileyo
• Ukwazi
• Uluhlu oluthile lwabaxumi kunye nokunyaniseka
• Flexible kwaye iphendule

Blah, blah, blah. Kunene? Uvile konke oku kwangaphambili kwaye unako. Ngaba awukwazi ukuthetha oku malunga naliphi na iqumrhu leenkonzo zengcali? Yiyo ke inzuzo yokukhuphisana ayikho. Olu uluhlu lwamandla.

Inzuzo yokhuphiswano yinto oyenzayo eyinto ekhethekileyo. Isibalulekileyo apha kukukhuphisana kufuneka ube nenzuzo ekhethekileyo. Ukujonga uluhlu kwiinkonzo zezezimali ezingentla, uya kubona ukuba oku akukho uluhlu lwezinto ezizodwa. Ngokuqinisekileyo nabani na osomashishini namhlanje kufuneka bafezekise loo mgangatho wobungcali nje ukuba babe mdlalo.

Cinga ngenzuzo yakho yokukhuphisana njengenhlangano ye-DNA yakho-iqoqo lezinto eziphilayo okanye i-asethi eyenza ukuba uhlukile. Xa uthembekile kwi-DNA yakho, unempilweni, ulungile kwaye uphumelele. Xa udibanisa i-DNA yakho, uziva ungakhululekile, utyhutyha kwaye uzama umgudu ongakumbi.

Inzuzo yakho yokukhuphisana yile nto wena, inkampani yakho okanye isebe lakho lenza ngcono kunanoma ubani. Inxalenye ezinzileyo ibhekisela ekukwazi ukuqhubeka nokwenza ezo zinto kwixesha elide. Yaye, unako ukufumana inzuzo engaphezu kweyodwa kwaye unokuhlakulela inzuzo kunye. Awunayo yonke into ngoku.

Indlela elula yokukufumana inzuzo yokukhuphisana kukuphendula le mibuzo:

1. Yintoni eyona nto ikwiyona nkampani ebhetele kuyo?
2. Ngoba?

Ngokuphendula le mibuzo, ifayili yeenkonzo zezemali zifumene ezi zilandelayo zinenzuzo zokukhuphisana:

• Zibekwe kwipesenti ezili-10 zeemali abaphathi ababetha i-S & P kuzwelonke
• Umphathi wezemali waseMelika ohamba ngokukhawuleza kwi-'00, '01, '02
• Iqumrhu elilodwa liye labonakaliswa yi-American Funds kwiphepha leendaba

Wowu. Ngaba akutshoyo okungaphezulu kunegama elihle kunye nabasebenzi abanezakhono?

Oku kukuguqulwa okufuneka ukwenze xa uchaza inzuzo yokhuphiswano lombutho wakho okanye isebe. Nayi embalwa imizekelo evela kubantu abashishini abaphendule umbuzo othi "Iyintoni enye into endiyenza ngayo?"

• USandy, umklami wangaphakathi, wazimisela ukuba ubhetele ekukhuliseni intengiso yabathengisi ngamaphesenti angama-35 kwaye yiyo kuphela iqela loyilo elikhethiweyo ngabaphuhlisi abaphezulu be-10 kwi-state.
• Umenzi wezambatho ogama lakhe linguJoe uthe uyona nto ingcono kakhulu kwiingubo ezinxibekayo kuba
• Icandelo leenkonzo zengxamiseko e-Washington ekulungele ukulungiselela ukulawulwa kweentlekele, iimpendulo kunye nokubuyiswa kwamagosa kuzo zonke i-arhente ngaphakathi kwintsimi yayo yenkonzo ngenxa yabantu abanezakhono kunye nezixhobo zokuphendula ngokukhawuleza.

Ukuchaza ngokukhawuleza inzuzo yakho yokukhuphisana

Masibuyele kwisiganeko sokunxibelelana sokuqhagamshelana ukususela ekuqaleni. Ndathi kufuneka ukwazi ukuphendula umbuzo othi "Iyiphi inkampani yakho engcono" kwiintsuku ezingama-30. Ixesha lokuba ulizame kwakhona usebenzisa ifom elandelayo.

ISIFUNDO SOMSEBENZI OQHELEKILEYO
Isitatimende esichazela ukuba inkampani yakho ibaluleke kakhulu.

Igama lakho loshishino + Yintoni oyilungeleyo kuyo + Kutheni

I-Honda ... iyona nto ibhetele ekuphuhliseni iinjini ezichanekileyo kunye nezithuthi zamagunya ... kuba iimveliso zayo zikhokeli ekuthembekeni nasekuphuculeni kwezobuchwepheshe.

I-Bikram Yoga ... iyona nto ibaluleke kakhulu ekuveliseni ama-yoga amava kunye nokusebenza ... kuba ihlanganiswe ukuthengiswa kwe-franchising.

I-Google ... iyona nto ibhetele ekuqinisekiseni uphando kwanoma yiluphi uhlobo lwengcaciso ... kuba iyaqhubeka ivuselela kwaye ifake i-teknoloji eyadlulayo into eyayicinga ukuba inokwenzeka.

Ngoku ikhefu lakho ...

Inkampani yam, __________, ibhetele ku ____________ ngenxa ye ___________.

Uyenza ntoni na?

Ngoku ukuba uyifumene, uyenza ntoni na? Xa ukwenene ukubethelelwa phantsi, kuya kukunceda wena nabasebenzi bakho bazi:

• Ngawaphi amathuba okuqhuba kunye nokugqithiswa ngawo
• Kuphi ukwabiwa kwezibonelelo kunye nalapho uzonqanda khona
• Indlela yokwenza oko sele usenza kakuhle, bhetele
• Yazi umehluko phakathi kwithuba elichasene nokuphazamiseka
• Ngexesha lokuphuma ngaphandle (kwelinye isebe okanye ngaphandle) kunye naluphi ixesha lokuligcina endlwini

Unokuqhuba ibhizinisi lakho ngaphandle kokuqonda okucacileyo kwintsebenzo yakho yokukhuphisana, kodwa kuya kuba kungenjalo. Ngoba? Ngenxa yokuba umsebenzi, umbono, iinjongo, kunye neenjongo zithatha ukutshintsha nokutshintsha ixesha. Izinzuzo zakho zokukhuphisana, xa uzifumene, ziya kukhula kwaye zikhule ziqina. Unokukhetha ukuwasebenzisa ngeendlela ezahlukeneyo, oko kutheni ezinye izicwangciso zesicwangciso sakho zithandeka. Kodwa yintoni eyenza inkampani yakho iyingqayizivele iya kuhlala ihlala njalo.

Imibutho ehamba phambili kweli hlabathi likwazi ukuqonda ngokugqithisileyo inzuzo yabo yokukhuphisana. Yonke into ayakhayo kwaye iyalondoloza i-DNA yabo. Akukufuneka ube yinkampani ye-Fortune eyi-100 ukuba ibe ngempumelelo kwaye loo nto ilungile. Ukuqhuba ibhizinisi lakho ngenxa yeenzuzo zakho zokukhuphisana yinto ebaluleke kakhulu ongayenza njengenkokeli yenhlangano yakho okanye isebe. (Kubaluleke ngakumbi ukuba uBuffett uyeke.)

U-Erica Olsen (u-Erica@m3planning.com) inqununu ye-M3 Planning, isicwangciso sokwenza into eyenzekayo kwimibutho ejoliswe ekukhuleni. Kwakhona ungumlobi weCwangciso loPhuhliso lweeDummies.