Abo ba sebenza kwiindawo ezingenzi nzuzo bazi le nto kunye nabani na.
Akukho xesha elingcono kunokuba ukhangele inkqubela yombutho wakho. Kwaye akukho ndlela engcono yokuxela apho umbutho wakho uya khona kunokuhlola indlela ofike ngayo apho ukhona.
Imbali yakho yomsebenzi inokukukhokela ekuphuculeni okungaphezulu nje kwe-dash yokupakisha. Iimetriki, ezisetyenziswa kakuhle, ziya kukunceda ugxininise kwiindlela zokulungisa eziqhelekileyo zokuhlawula.
Ngokomzekelo, masithi unzima ukufumana abaxhasi ukuba bahlale nawe.
I-nonprofit yakho inquma ukwenza ukugcinwa kwabaxhasi ibalulekileyo ekujonganeni nombandela. Kodwa, endaweni yokukhangela iimpazamo ezithile , uhambisa umqhubi ogcweleyo kunye nolwahlu lweengcinga, izicwangciso ezixhamlayo ezivela kwiqela lakho.
Ngokuqinisekileyo, ezinye zezicwangciso zingasebenza. Kodwa isicwangciso sakho siza kuba namandla ngakumbi xa ulwaziyo kwaye uxelele ukuba inkohlakalo yakho enkulu yokugcinwa kwabakhokeli be-inthanethi. Le ngcaciso iguqula umdlalo. Ukuqhaqhaqhawula ngelo lwazi kusebenza ngakumbi.
Ukuqwalasela i-metrics yempumelelo kuyimfuneko nje.
Njengoko ihlabathi elingenzi nzuzo liza kutshintsha kwaye ihlabathi liye lajika kwi-saturation ye-intanethi ngokupheleleyo, ukulandelela kubaluleke ngakumbi kunanini ngaphambili.
Ngenhlanhla, ukugcina nokuhlalutya amanani akho kulula kunanini ngaphambili.
1. Uguqulelo lwezeNtlalo
I-media yoluntu sele ifikelele kumzila othakazelisayo kwicandelo elingenzi nzuzo.
Ekuqaleni, ukuhlawulelwa kokukhululeka kwamakhoboka kwakumnandi. Emva koko, njengoko iinjongo ezinjenge-Facebook zatshintshile izilungiso zabo zeendaba kwaye ezinye zatshintshela kumzekelo wokuhlawula umvuzo wokudlala, ukungenzi nzuzo kwafuneka ukuba ulungelelanise "nento engekho yokutya yasemini".
Iintlangano ezingenzi nzuzo ziye zafuneka zigqibe isigqibo sokuba ziza kuhlala zihambelana njani nokuthengiswa kwazo kwi-intanethi kwimidiya yoluntu, ngaphandle kokuchitha imali kunye nexesha elininzi.
Ezinye iinkonzo ezingenzi nzuzo ziye zacaca ukuba, ngenxa yokuba, kwiminyaka emibili edlulileyo, iminikelo phezu kweendaba zoluntu yanda ngamaphesenti angama-32 (i-90% yale minikelo yenziwa kwi-Facebook).
Kuthetha ukuthini konke okubhekiselele kwimigangatho yamatriki? Njengoko kungenzi nzuzo kuye kwafuneka kulungelelanise indlela abazithengisayo ngayo kumajelo asekuhlaleni, kufuneka batshintshe indlela abagweba ngayo iziphumo zabo.
Ewe, ukusebenzisana kwiindawo ezahlukeneyo zentlalo kulungile kumbutho. Akumangalisi ukuba elinye iqela lifikelele kubaxhasi bakho kwaye ukuba bafikelele kuwe. Nangona kunjalo, iphepha elithi "ukuthandwa" nelithi "landela" liguqulela njani kwiminikelo? Leyona nto ibaluleke kakhulu kwietriki.
Eyona nto ibalulekileyo: Udinga ukwazi ukuba kwaye kwimeko engakanani eyenziwa yimidiya yoluntu yoluntu iguqula abantu kubalandeli kubaxhasi.
Ngolwazi, unokulandelela amanyathelo akho kwaye unqume ukuba ungayichitha ixesha lakho kumajelo asekuhlaleni.
Ngaba iphepha lakho le-Facebook libonisa abaxhasi abangaphezulu kunePinterest? Ngokubhidana? Ingaba i-akhawunti yakho ye-Twitter ekhokelayo?
Iimpendulo zakho kule mibuzo ziya kutshintsha kuxhomekeke kwindlela olawula ngayo i-akhawunti yakho, uhlobo lomsebenzi ongenzi nzuzo, kwaye ngubani na umnikeli wakho we-intanethi ngokuqhelekileyo, ukuba ungathethi ukuba ufuna ntoni .
2. Inani lezipho ezifumanekayo kwi-Intanethi
Ixhunyiwe ngokukhawuleza kuma-analytical media media, kodwa kumlinganiselo omkhulu, yile nombolo yamatric. Kufuneka ulandele ukusebenza kwakho kwi-intanethi.
Kungase kube nokuhamba ngokukhawuleza kunokuba ininzi iya kuqikelela, kodwa ihlabathi lokuxhaswa ngemali liye laya kwiminikelo engaphezulu. Ngenxa yaloo ntshukumo eqhubekayo, kufuneka uqhubeke kunye namaxesha uze ufike phambili.
Le nkqubo yokulandelela imele ngqo. Gcina iirekhodi zingaphi iingongoma eziza kwii-intanethi. Emva koko, cinga ukuba le nombolo ifanisa njani nezinye iindlela ofumana izipho.
Ukuhlalutya okungakumbi, unokongeza enye inxalenye yedatha yakho kwimidiya yoluntu, iindwendwe zewebhu, kunye ne-imeyile ekhokelela ..
Inkqubo yokunikezelwa kwe-intanethi ilula kumniki-mali kunye neendleko ezininzi kwimibutho yakho. Njengoko uqhubeka nokuphucula ubukho bakho bekhompyutha kunye neendlela, jonga kule methrikhi ukulinganisa inkqubela yakho.
Ukuba ujolise i- Millennials , inkqubo yakho yokunikezelwa nge-intanethi ibe bhetele ukuba ifikelele! Yaye kunye neenkqubo zakho mazibe zilungele ukuhamba .
Abaxhasi balindela ukuqhubela phambili kwi-intanethi kuzo zonke iiwebhusayithi abazityelelayo. Ukuba i-nonprofit yakho ayinayo i-portal enkulu yokunika i-portal, baya kuphawula.
Uyakwazi njani ukuba amava akho anikezela nge-intanethi afana nezo zinto ziphezulu? Nga manani. Iminikelo ephantsi ye-intanethi ithetha amava abaxhasi abampofu.
3. Buyela kwi-Investment (ROI)
I-ROI iyona mveliso ebalulekileyo kulezi zintathu.
Ixesha, umgudu, kunye nezibonelelo ozibekayo kwinkqubo ethile yokuxhaswa imali ngokuthelekisana neminikelo oyifumanayo? Umbuzo ongenayo kunye nomphumo.
Phendula lo mbuzo kuzo zonke iinkqubo zakho zokuxhaswa ngemali kunye neendlela kwaye uhamba ngendlela yokuqonda iimfuno zakho zokuxhasa imali.
Ngokuqhelekileyo, ukungenzi inzuzo kubambelela kwizicwangciso zokuxhasa imali ezingasasebenzi nje ngaphandle komkhwa. Kukulungele ukubuyela emva kweendlela zakho eziqhelekileyo ukuba bayeke ukuvelisa iziphumo kwaye abasayi kubuyisa ukubuyisela ngokwaneleyo kwi-mali.
Yenza ubugcisa. Ukuba uhlahlo lwabiwo-mali luqinile, kukho ubuninzi beengxowa-mali eziphantsi kweendleko. Ukuba unako ukutshala imali kwi-priver, i-high-end fundraiser, kukho ezo zikhetho. I-intanethi ikunika uguquko lokunciphisa iindleko ngaphandle kokusika umgangatho, ngoko usebenzise.
Zonke ezi zintathu zale methrikhi yempumelelo zinokukunceda umbutho wakho ukulandelela amandla okuguquka njengoko ukunikela kwabaxhasi bakho. Ezi methrikhiya ziya kukuxelela indlela umbutho wakho ovelisayo ngayo ngokwemiqathango yokunikezela kwenkcubeko namhlanje.
Ngolwazi, uya kuba nokhetho olungcono ngokukhawuleza.
Ametriki angaba negama eliphakathi likaDan Quirk. NguMphathi weNtengiso ye-DonorPro, eyinkampani ye-software yokwenza imali. UDan uphezulu kwi-digital fundraising, ehambisana neendlela zakutshanje kunye nezenzo ezilungileyo. Fumana nge DonorPro kunye nendlela yokulandela uDan ngokujonga i-bio yakhe .