Abaphathi beBrits kufuneka baqaphele xa ukukhishwa kwakhona kwempawu kukukhetha
Esi sicwangciso esiqhelekileyo esithathwe ngamaqela.
Ukuba ziveza iimfuno zabo zophando zeemarike kunye neengxoxo zabo ezicwangcisiweyo ezikhokelela ekutshintshweni koqwalaselo ekugqibeleni baye bathetha ukusebenzisa, iimbono ezithandwayo kunye neengcamango ziza kubakho. Wonke umntu kwishishini uza kuba neengcamango malunga noko uSibubucks ayenokwenza ngokungafaniyo okanye kufuneka enze ngcono.
Ukusebenzisa uPhando loPhando loPhando kwiiMveliso
Njengoko nayiphi na inhlangano malunga nokuqalisa utshintsho, abathengisi, abathengisi kunye nabaphathi bezbekethi kufuneka bahlakulele umbono obonayo baze bathethe ngokufanelekileyo kubathengi. Ukulungiselela ukubuyiswa kokuquka kuquka ukuqinisekisa ukuba utshintsho lwezitshixo luvakala rhoqo, kokubili ngaphakathi nangaphandle. Imilayezo yokuthengisa kufuneka idlulise ngamandla amandla ombono. Izikhumbuzo zemihla ngemihla wonke umntu osebenzayo ukuze ahambe ixesha elide ekugcineni i-top-of-ingqondo kubaphathi beempawu ngokwabo, kodwa le ndlela isebenza kakuhle nabathengi.
Ukuququzelela umgudu wokufaka uphawu lwe-branding kufuna ukuchongwa nokususwa kwemingcipheko, ngokukodwa abo bekulindeleke ngokubhekiselele kumkeli wokwamkela utshintsho. Ngaphandle kokulungiswa ngempumelelo, kunokuba nzima okanye akunakwenzeka ukuqhuba inkqubela phambili kunye nokuphunyezwa kombono wokutshintsha .
Umngeni weqela lolawulo lwe-brand ukukulindela nokuqonda loo miqobo.
Izakhiwo, iinkqubo kunye nabantu abasebenza njengemingcipheko yokuphunyezwa ngokufanelekileyo kwenkqubo yokuqala yokufaka uphawu lokubhengeza kufuneka baqwalasele iinkokheli kunye neqela lolawulo lwe-brand. Xa izithintelo zisuswe kubantu, i-dynamic power dynamic ihlala ikwazi ukuyenza kwaye le nto ingakwazi ukuthwala utshintsho olwenzelwe i-brand phambili kwiqondo elimangalisayo.
Ukudala iimpumelelo zexesha elifutshane kubalulekile ukulwa nokutshatyalaliswa kwenkqubo yokukhathala okuphazamisa abantu abaye basebenzela utshintsho ixesha elithile. Njengoko nayiphi na inzame enkulu, ukudala amabhakethi amancinci yomsebenzi kunye nenkxaso yokugxila kwinzame eyongezelelekileyo kunye nokwenza abasebenzi bafumane umvuzo ngokuphindaphindiweyo ngomsebenzi kunye nenkxaso yabo.
Inkqubo yokwakha utshintsho olufunwayo kufuna ukugcina umgudu ukwenzela ukuba isigaba ngasinye okanye isigaba singasetyenziselwa njengeqonga okanye ukukhahlela ukufikelela kwinqanaba elilandelayo. Oko kuthetha ukuthini inkokheli kukucwangcisa umzamo oqhubekayo kunye nokukhupha iindleko zokuqhubela phambili ngokulandelelana kunokubakho konke, kanye nokukhawuleza kubasebenzi kwaye kuya kuqhuba ngokukhawuleza ukutshiswa.
Ubudlelwane obuPhambili phakathi kweNkcubeko yeNkcubeko kunye nokuThengisa
Naluphi na umgudu wokuguqulwa luqiniswa ngokuthintela utshintsho kwinkcubeko yombutho.
Utshintsho kufuneka lube ngundoqo kumbutho ngendlela efanayo nombono ngexesha lemizamo yokutshintsha. Inkcubeko yombutho ngowona mgaqo-siseko wezinto ezenziwa ngabasebenzi kunye nolawulo, ngoko kubalulekile amaxabiso axhasayo umbono abakho emsebenzini wansuku zonke. I-Starbucks ilungele ukwenza inkcubeko yabo ibe nebala. Inkqubo ye-Starbucks yokubuyiselwa kweyona nkcazo yayiyinkcazo enkulu malunga nenkcubeko ye-Starbucks kunye nendlela inkampani ibeka ngayo ingozi ekuhlanganiseni ngokubambisana kunye nokumanyanisa ngokuzama ukulungiselela iinkonzo kubathengi.
Iimeko ezibi kakhulu Iimeko ezinokubangela ukuKhutshwa kwakhona kweMpawu
Isiphakamiso sokunikezela ngongxamiseko sisetyenziselwa ukuchonga ngokucacileyo indlela ukungenzi utshintsho olucetywayo lusongela intlangano. Oku kungenziwa ngokuphuhlisa nokuthetha iinkalo ezahlukeneyo ezibonisa ukuba kwenzeka ntoni ukuba utshintsho aluphunyezwa.
I-Starbucks yayiza kubakho imingeni ejongene ne-Tully kunye nezinye iintambo zeefesi kunye nabasasazisi ukubonisa iziphumo eziqhelekileyo zokungabonakali kwakhona.
Isinconywa sokwakha utshintsho lwamanyathelo kukuchonga iinkokeli zenyaniso kwiintlangano kwaye zingathonyelwa zizihloko kunye nesimo, kodwa kunokuba ukhangele abantu abanokukwazi ukuthonya abanye. Emva koko qinisekisa ukuba iinguqu ezikhethiweyo zisebenze ngokufanelekileyo njengamalungu eqela elikhulu. Enyanisweni, i- Starbucks ixhamle abathengi ngokubhekiselele kwimigudu yabo.