Icandelo leMarike liSiseko seSicwangciso soRhwebo esahlukileyo

Ukukhetha nokusebenzisa Amacandelo okuHlalwa kweeMakethe

Njengokuba kukho iindidi zeemarike ezahlukeneyo kunoma imuphi umkhiqizo okanye inkonzo, kukho iindlela ezahlukeneyo zokwakha amacandelo eemakethe. Kukho iindlela ezintathu eziphambili zokwakha isicwangciso secandelo :

• Isicwangciso seMatriki esisisigxina esisodwa
• Isicwangciso soThengiso
• Isicwangciso soBhengezo soPhuhliso olupheleleyo

Amakethikethi ajoliswe kuyo kunye neNgcaciso yeMakethe

Xa ishishini likhetha icandelo leemarike apho liya kugxininisa imizamo yalo yokuthengisa , ishishini lifumene i-market target.

Iimarike ezijoliswe kuzo zihlukaniswe ngokwamaqela. Ezi candelo zentengiso zenziwe ngabathengi ababelana ngeempawu ezithile ezifanelekileyo kwimigudu yokuthengisa.

Isicwangciso sokuthengisa sisicwangciso sezenzo kunye nenkqubo yesenzo ekhethiweyo phakathi kwezinye iindlela ezininzi. Izicwangciso zokuthengisa ezihlukeneyo ziphantse zisebenza ngokugqithiseleyo kuneqhinga lokuthengisa elingabonakaliyo. Isicwangciso esingabonakaliyo sokuthengisa asiqwalaselani umehluko phakathi kwamacandelo eemarike kwaye sisebenzisa umxube omnye wokuthengisa kuyo yonke iimarike ezijoliswe ukuba zifakwe kwijolise.

Isicwangciso sokuthengisa sidibanisa imibono kunye nezenzo ezinxulumene namaqela athengwa ngabathengi, kuquka iindlela ezahlukahlukeneyo zokuthumela imiyalezo kunye nokunxibelelana, iziteshi zokuhambisa kunye nezakhiwo zentengo. Isicwangciso sokuthengisa sidibanisa iimarike ezijoliswe kuyo kunye nokuxuba. Umxube wokuthengisa uthengisa iimpawu ezingasetyenziswa ukudala uxhulumano olungcono kunye nabathengi.

Ngokwesiko, iinguqu ezixutywayo zokuthengisa ziyaziwa njengePhepha ezisibhozo:

1. Mveliso
2. Ixabiso
3. Indawo
4. UkuPhakanyiswa
5. Packaging
6. Programming
7. Intsebenziswano
8. Abantu

Isicwangciso esiPhambili seNtengiso sichazwe njani?

Inzuzo yokwahlula isicwangciso sokuthengisa kukuba ivumela ukuhlalutya ngokuthe ngqo kokusebenza kwecwangciso kumaqela athengiweyo abathengi .

Ukusebenzisa iindlela zokuhlalutya uphando lwemakethe, ukuqonda ngokucacileyo ukulungelelaniswa phakathi kweendlela zokuthengisa kunye namacandelo eemarike kunokwenzeka. Ukuxhotyiswe ngolu lwazi, abathengisi kunye nabenzi bezenzo zoshishino banokuqulunqa isicwangciso esona sigqibeleleyo kubaxhasi abahlukeneyo kunye namaqela abathengi.

Indlela eqhelekileyo yokuhlalutya ummeli womsebenzisi ukusetyenziswa kwendlela yokubala okanye i-quadrant apho kuvela khona iindidi ezine zabathengi. Amacandelo eemarike angachazwa ngolu hlobo lulandelayo: 1) amacandelo okugcina; 2) amacandelo okuguqula; 3) amacandelo okukhula; kunye no-4) amacandelo ukuba angawunaki. Ingqiqo emva kwecandelo lentengiso ekujoliswe kuyo ifuna ukuba yonke imveliso yeemarike ayikwazi ukujongana nezixhobo zokuthengisa nokuthengisa. Kubalulekile ukujolisa kwiimarike kunye nempumelelo yokuphumelela.

Icandelo leMakethe kufuneka linikezele ngokucacileyo malunga neempawu zeemarike ezijoliswe kuyo. Ukuphuka kufuneka kubonakale into enje:

• Gcina - Eli candelo leemakethe libandakanya abathengi abangundoqo, abahlala bengabameli bezentengiso. Abathengi kwicandelo leemarike banomdla kwi-shishini ngenxa yokuba bafanelekile ukuxuba kunye nokudinga ukuxubusha kwabo. Isicwangciso esihle sokukhusela aba bathengi ekuhlaselweni komqhudelwano.

• Inguqulelo - Eli candelo leemakethe liqukethe abathengi abanokubethwa kwimveliso okanye kwinkonzo, kodwa kwangoku oku akukwenyulwanga ngumxube wokuthengisa. Kufanelekile ukuchitha ezinye izibonelelo kule candelo lemakethe njengoko kujoliswe ngokufanelekileyo ngokuqhelekileyo kuthetha ukuba enye into yokuxuba imveliso kufuneka iqhutywe okanye iphuculwe.
• Ukukhula - Le nxalenye yeemarike yinto elula njengoko abathengi banokuyiphumelela kwi shishini ngokungenzi nto. Ngokuqhelekileyo, le nxalenye yeemarike ayinakuncedo kumanqanaba anje ngoko ukuphononongwa ngezihlandlo zokuhlola ukulungelelana phakathi kwabathengi kunye nomxube wokuthengisa kubalulekile. Ukutshintsha isicwangciso sokuthengisa kweli candelo lemarike kunokuba luncedo, ngoko ke iindlela zokuhlola iimveliso zorhwebo, ezifana neqela lokujolisa okanye uphando lweemveliso zentengiso , zingaqeshwa ngokukodwa.

• Ungayithobeli - Eli candelo leemarike kufuneka lichithwe kwiikarhwebo ezijoliswe kuyo. Isigqibo sokwenza oku kunokuba nzima kubaphandi beemarike nabathengisi baqeqeshwa ukuba basebenze ukuze bafumane okufanelekileyo.