Yintoni ukuThengiswa kwe-Intanethi kunye noNxibelelwano lwe-Intanethi lingasebenza njani kum?
Kwiqhinga elikhulu, ukuthengiswa kwe-intanethi kukucwangcisa ukucwangcisa kunye namaqhinga osebenzisa i-intanethi ukufikelela kwikharityhulam yekrele lakho. Ngethuba elinye ixesha, ishishini linokukhetha ukuba lithengise kwi-intanethi okanye kungekhona njengenxalenye yesicwangciso sayo sokuthengisa , kodwa namhlanje, abaninzi abathengi bafuna izixhobo zoshishino, bafumane ukuhanjiswa, baze bafune ukuhlolwa kwe-intanethi ngaphambi kokuthenga okanye ukuqeshisa ishishini, kwaye ngenxa yoko, onke amashishini kufuneka abe nobukho be-intanethi njengenxalenye yokuxuba .
Okubalulekileyo, ukuthengiswa kwe-Intanethi kusetyenziswa i-intanethi ukwenza enye okanye ngaphezulu kwezi zinto zilandelayo:
- Xhumana nomyalezo wenkampani malunga nawo, iimveliso zawo, okanye iinkonzo zayo kwi-intanethi.
- Ukuqhuba uphando malunga noluntu (imbali, ukhetho, kunye neemfuno) zabathengi abakhona nabanakho.
- Thengisa impahla, iinkonzo, okanye indawo yokukhangisa kwi-Intanethi.
- Ukudibanisa namathemba kunye nabathengi kwintlalo-mboleko yokubambisana kunye nabasebenzisi ( B2C ).
Iintlobo kunye neendlela zokuThengisa i-Intanethi
Kukho iindlela ezininzi zokuphucula ishishini lakho lasekhaya kwaye ufikelele kubathengi abanokungena kwi-intanethi kubandakanya:
- IWebhsayithi ingaba yi-Intanethi efana neencwadana ezinokungaxhunyiwe kwi-intanethi okanye i-mail order order and they are a great way to establish your identity business .Ingasebenzisa imiyalezo, imifanekiso, kunye neefayile kunye nevidiyo kunye nokubonisa umyalezo weenkampani, kunye nokuzisa ulwazi olukhoyo kunye nabathengi abanokubakho bempawu kunye neenzuzo zeemveliso zenkampani kunye / okanye iinkonzo. Iwebhusayithi inokuthi ingabandakanyi ukukwazi ukuthatha izikhokelo kubathengi abanakho okanye ukuthengisa ngokuthe ngqo imveliso okanye inkonzo ye-intanethi.
- I-Injini yokuThengiswa kweeNjini (SEM) : I- SEM ibandakanya ukuthengiswa ngeenjini zokukhangela , mhlawumbi ngokuphucula indawo yendalo (organic) kwisithuba se- injini yokucwangcisa injini (SEO) , ukuthenga iintengiso kunye neentengiso (PPC), okanye ukuthenga i- pay-for-inclusion (PFI) kwiiwebhusayithi zerejista, ezifana nezihlomelo zekhasi eziluhlaza.
- Ukuthengisa nge-imeyile : Ngokubambisana newebhusayithi, i-imeyile ibonwa njengenye yeendlela ezilungileyo zokugcina uxhulumaniso phakathi kweshishini kunye nabanokuthi bakhona nabathengi abakhona. Iileyile ze-imeyile zabathengi kunye nabathengi abathengi banokuqokelelwa okanye bathengwe, nangona iziphumo zihamba phambili kwiimeyile oziqokelela kwiwebhusayithi yakho. Ungakhohlisa abantu ukuba banike ii-imeyili zabo nge-offer quality free, ebizwa ngokuba ngumlenze okhokelayo . Emva kokuba unayo i-imeyile, ungathumela i-newsletter , izinikezelo ezikhethekileyo, kunye nolunye ulwazi olujoliswe kuyo.
- Ukukhangisa kwebhanki: Unokuthenga indawo yesikhangiso kwezinye iwebhsayithi ezifikelela kwikarhwebo lakho. Ixabiso liyahluka ngokuxhomekeka kwimiqulu yezithuthi kwiwebhusayithi, kunye nobukhulu kunye nokubekwa kwesibhengezo sakho.
- Ukupapashwa: Ungathumela uphinde uthumele ukushicilelwa kweendaba malunga neendaba eziphathekayo malunga nekhompyutha yakho yasekhaya kwi-intanethi okanye nge-intanethi yokunikezelwa kwenkonzo yokuhambisa intengiso. Nangona ukukhutshwa kogcino kungasebenza, badla ixesha kwaye badla ngokungahoywa. Enye inketho evelisa iziphumo ezingcono kukufumana izicelo zeendaba nge-Help A Reporter Out .
- Ukuthatha inxaxheba kwiiblogi, iifom okanye amaqela eengxoxo. Ukuphendula imibuzo, ukuthumela izimvo, ukuvakalisa izimvo, okanye ukwenza izibhengezo kwiforum yoxubusho yindlela enkulu yokuxhuma kunye nokunceda imarike ekujoliswe kuyo, ngelixa ubonisa ubungcali bakho.
- Ukuthengiswa kwe-Article : Ukubhala amanqaku afana ne-shishini lakho nokuzithumela ukuba kushicilelwe kwamanye amawebhusayithi okanye i-email newsletters enye indlela efanelekileyo yokufikelela kwiimarike ezijoliswe kuyo mahhala. Nangona ukusabalalisa ngokubanzi kwinqaku elilodwa kwiwebhu alinayo inzuzo efanayo ye-SEO eyayisakuba nayo, ukuthumela amanqaku athile kwisiza esithile kunokuhlala ufumana imivuzo eninzi kuquka i-SEO, ukwandisa ukuthembeka kwakho, kwaye ufike kwiimarike ezingenakukwazi ngawe. Ngaphezulu, enye iwebhusayithi iya kuhlawula iqaku lakho. Ngenxa yokuba ukuthengiswa kwinqaku kukuchitha ixesha, ufuna ukuqwalasela indlela onokubuyisela ngayo isiqwenga kwezinye iifom zequlatho okanye kubathengi abatsha.
- I-Media Media: Kwilizwe elixhamlayo apho abathengi balindela khona iinkampani abazenzayo ishishini ukuba bazibandakanye nazo, imidiya yoluntu yindlela efanelekileyo yokusebenzisana namathemba kunye nabathengi. Eyona nto iphambili kwimpumelelo yokuthengisa imithombo yoluntu kukuba ukhethe iiplani zakho iimakethe zifana nokusebenzisa ukuba ngaba i-Twitter, LinkedIn , Facebook , Pinterest , njl. Ngaphezulu, ngenxa yokuba ingaba ixesha elinayo, kufuneka uphuhlise isicwangciso kwaye usebenzise ngokufanelekileyo izixhobo zokwandisa iziphumo zakho.
Yiyiphi into yokuba ngamnye umnini-shishini wasekhaya kufuneka abe ne-intanethi
Ukuthengiswa kwe-intanethi kusebenza kwaye kufikeleleke kakhulu, kwaye ngenxa yoko, kufuneka ibe yinxalenye yesicwangciso sakho seshishini kunye nesicwangciso sakho sokuthengisa . Nangona kunjalo, ukuthengiswa kwe-intanethi kubanzi kangangokuthi akunakwenzeka ukuba umnini-shishini omnye enze konke. Kodwa, kukho iindlela ezithile zokuthengisa kwi-intanethi ukuba bonke abanini-shishini kufuneka babe. Okona kuncinci, ishishini lasekhaya kufuneka libe nalo:
1) Ubukho bewebhu. Ngokuxhomekeke kwishishini lakho lasekhaya, le nto ingaba iwebhusayithi okanye iblogi, okanye njengesiseko njengephepha lokucoca. Ufuna indawo ephambili ukuthumela onke amathuba akho. Nangona abantu abaninzi bephendukele kwiisayithi ezinjenge-Facebook ukudala ubukho babo bewebhu, kuba "awunabo" indawo kwaye i-Facebook inokuthi (kwaye kaninzi yenza) ukutshintsha imithetho, kufuneka ube nesayithi lakho.
2) Uludwe lwe-imeyile. Uninzi lwabanini bezoshishino zasekhaya lubeka le nto, ephosakeleyo. Nangona abanye abantu becinga ukuba imidiya yoluntu ithatha indawo ye-imeyile, ayikho. Abantu abaxhuma kunye nawe nge-imeyili baye bazinikela ngakumbi kwaye banokubona imilayezo yakho, kunokuba bakulandele nje kumajelo asekuhlaleni. Ukuqhubela phambili, uphando lubonisa ukuba ukuthengisa nge-imeyile yenye ye- ROI ephezulu yeendlela zokuthengisa. I-imeyile yokuthengisa ikunika enye yeziphumo ezilungileyo kwiindleko ngexesha kunye nemali.
Ngaphandle kwewebhusayithi kunye noluhlu lwe-imeyili, kufuneka unqume ukuba zeziphi izicwangciso eziza kusebenza kakuhle kuwe. Oko kuqala ngokukwazi ukuthengisa i-market target , apho ingafunyanwa khona, kwaye ungayifumana njani ingqalelo. Umzekelo, i-media media iyindlela enkulu yokunxibelelana nabantu, kodwa ukuba i-market yakho ayikho kwi-Twitter, mhlawumbi awudingi ukuThumela.
Ezinye iindlela ezinkulu ezikhethiweyo ezingafuneki ixesha elide kodwa zingenza iziphumo zibandakanya:
1) Amagama angundoqo kunye ne-SEO. Nantoni na okhoyo kwi-intanethi, ingaba iwebhusayithi okanye iprofayili yendaba yeendaba, qiniseka ukuba usebenzisa amagama angundoqo amagama ukuze ukwazi ukuvuna iinzuzo zeenjini zokukhangela.
2) Imidiya yoluntu. Nangona amajelo asekuhlaleni angathabatha ixesha elininzi xa ungayilawuli, kunye nesicwangciso esihle kunye nezixhobo ezifanelekileyo, i-media yoluntu inokukuvumela ukuba ufumane nokuxhuma kunye nabathengi abanakho, kunye nethuba lokukwakha uluntu malunga nezoshishino lakho. . Abathengi bathanda ukwazi amashishini abasebenzisana nawo kunye neendaba zentlalo yindlela enhle yokubonisa abantu obani.
Ingakanani isicwangciso sakho sokuthengisa kufuneka senziwe nge-intanethi kwaye zeziphi izinto zokuthengisa kwi-intanethi oyisebenzisayo kuxhomekeke kubume boshishini lakho, uhlahlo lwabiwo-mali, ixesha lakho kunye neenjongo zakho. Abaninzi abanikazi bezentengiselwano basekhaya benza konke oko ekuqaleni, kodwa njengoko amashishini abo ekhula, aqala ukuhlawula iinkonzo okanye umsebenzi wokuphuma ngaphandle kumncedisi onokubanceda ekuthengiseni i-intanethi.
Ukusebenzisa iIt Elegnline Elements nge-Intanethi zokuThengisa i-Intanethi
Ngaphandle kokuba uthengise ishishini kuphela kwi-intanethi, umzekelo, ukuba ungumthengisi we-eBay, mhlawumbi ufuna ukubandakanya ezinye izinto zokuthengisa ezingekho phantsi kwe- intanethi kwisicwangciso sakho sokuthengisa ngokubanzi ngaphezu kwezinto kwi- intanethi yakho kwi- mix mix .
Kodwa ngelixa ukuthengiswa kwe-intanethi kufikeleleka kwaye kuyasebenza, akukho shishini, kwanee-100 kwiikhompyutheni eziku-intanethi kufuneka zihoxise ukhetho lokungaxhunyiwe kwi- offline Ekugqibeleni, ukuthengisa kwakho kufanele kubandakanye nayiphi na iqhinga elikuvumela ukuba ufikelele kubantu abafuna ukuthenga, nokuba ngaba nge-Twitter okanye kwikhadi lebhiziniselwano oye wabhalela ebhodini le-bulletin kwindawo yakho.
Iindleko zeNtengiso ye-Intanethi
Uninzi lwezicwangciso zokuthengisa kwi-intanethi, njengeendaba zoluntu zentlalo zikhululekile. Nangona kunjalo, ezinye zeendlela ezikhangelekileyo kunye nezobugcisa azikho.
Ngethuba ufumana i-webhosting ezamahala, ayikhuthazwa. Ngokufanelekileyo kufuneka uthenge i-webhosting kunye negama lesizinda . Ngethamsanqa, ungathenga zombini ngaphantsi kwama-$ 100 ngonyaka.
Inkonzo yoluhlu lwe-imeyile enye iindleko kufuneka uvuleleke ukuba uqhubeke. I-MailChimp inikeza uluhlu lwamahhala e-imeyli lwabaphathi ababhalisele ku-2,000 ababhalisile, kodwa uya kufuna ukuxabisa ezinye iindlela zokukhetha ukuba yintoni enokuba yinto efikeleleke kakhulu ngexesha elide, kwaye unikezela zonke iimpawu ozifunayo.
Ngaphandle koko, uya kufuna ukuqwalasela imarike yakho kunye nolwabiwo-mali kwezinye iindlela zokuthengisa. Ukuhlawula iintengiso, ezifana ne- Pay-per-click advertising (PPC), njengeentengiso ze- Google AdWords okanye ze-Facebook, zingasebenza, ungabhala isikhangiso esineenkcenkcazo kunye nokulandelelana kwabantu (ukuchofoza wedwa akuyi kubakha ishishini lakho. kufuneka ukuthenga kwakhona.)
Ukuthengiswa kokuqukethwe kusebenza kakuhle, kodwa ixesha elidlulayo ukudala. Ngaloo ndlela unako ukuqesha abalobi okanye ukuthenga amalungelo okubhaliweyo kwiimpawu kunye nezinye iziqulatho ozisebenzisayo.
Ukulandelela iMiphumo yeNtengiso ye-Intanethi
Ingaba izicwangciso zakho zokuthengisa zibiza imali okanye cha, bonke bathatha ixesha. Awufuni ukuchitha ixesha okanye imali kwiindlela zobuchule ezingahambisi iziphumo, oku kuthetha ukuba kufuneka ulandele okusebenzayo. Kukho iindlela ezininzi zokubaluleka ukuba yintoni imizamo yokuvelisa kunye naleyo engekho. Unokufunda i-analytics yakho kwiwebhusayithi yakho okanye usebenzisa i-Google Analytics. Uninzi lwamajelo eendaba ezentlalo unikeza i-analytics (nangona ungadinga ukusebenzisa iindlela ezikhethiweyo zokuba ufumane) okanye ungasebenzisa izixhobo ezinjengeHootSuite ukuze ufumane ama- analytical media yakho . Uluhlu lwakho lwe-imeyile luya kukunika ulwazi malunga nenombolo yokuvula kwaye ucofe kwii-imeyili zakho.
Xa ufumana into engasebenziyo, thatha ixesha ukufumanisa ukuba kutheni ngaphambi kokuba udibanise. Umzekelo, ukuba abantu abavuli ii-imeyile zakho, ngaba unokuphucula imigca yakho?
UkuThengisa iMarathon
Nangona kunokwenzeka ukuba ubone iziphumo ezisuka kwimigudu yakho yokuthengisa ngokukhawuleza, inyaniso kukuba ukuthengiswa, ngokukodwa uhlobo olwenza iziphumo ezide kunye nokudluliselwa kwexesha, kuthatha ixesha. Ukhuphisana kwiindawo zemarike ezikhulayo kwaye zikhulu. Kungcono ukuba unxibelelane kunye nekhredithi yakho efanelekileyo kwaye uhlakulele ubudlelwane nayo, iziphumo zakho ziya kuba ngcono. Yaye ukuba unika imveliso enkulu okanye inkonzo, kwaye uyayinyamekela abathengi bakho, abathengi bakho baya kukunika iimpendulo ezintle, ukuhanjiswa, kunye nobungqina obuza kukunceda ukuba uphume kwisihlwele.
Eli nqaku malunga nokuthengiswa kwe-Intanethi yinto enye kwiqoqo yamanqaku atholakala kwi- Internet Marketing Guide .