B2C vs B2B
B2C Inzuzo
Xa i-intanethi amakhaya ethu phakathi ne-1990, ihlabathi lemashishini amancinci latshintsha ngonaphakade. Ngethuba lokuqala, amandla amashishini amancinci ukuba athengise ngokuthe ngqo kubathengi ngendlela enamandla ayenzeka. Nangona kukho iinkonzo ezimiselwe ukubonelela ngeenkonzo ezizithe ngqo-kubathengi, njenge-eBay ngokuthengisa impahla okanye i-Amazon, ngokuthengisa yonke into, abanikazi bamashishini amancinci banikezwa ithuba lokuba bakwazi ukudala iifowuni zabo.
Ngenxa yokukwazi ukuthengisa ngokuthe ngqo kubathengi, imodeli yeB2C, ngokuyinene, ilahlekile umntu ophakathi kwaye, ngokuphindaphindiweyo amaxesha, iphelisa isidingo se-eBay, i-Amazon kunye nabanye.
Umngeni weB2C
Umngeni wohlobo lwemveliso-kumthengi kukuba amashishini adinga ukugcina i-steam yokuthengisa ngokukhawuleza ukuze uhlale usebenza. Xa uqoqosho luba nzima, abathengi bangenza utshintsho kwiindleko zabo, kwaye oko kunokuchaphazela ishishini leB2C. Nangona ukuchithwa kwemali kwintengo yabathengi kunokuchaphazela imodeli yeB2B (kuba amashishini adla ngokufuna iimpahla kunye neenkonzo zokuhlala kwishishini) impembelelo enkulu xa ifika kwi-B2C ishishini. Ngokomzekelo, amashishini ahlala efuna ukuthengisa, ngoko ke iinkampani ezinikezela ngeenkonzo zokuthengisa kwiqela elikhulu lomthengi, zinethuba elingcono lokuphila.
Oku kuthethi, ukujoliswa kweqela elifanelekileyo labathengi indlela eyakhayo yokwakha ishishini kunye nomtshini wokuthengisa othe ngqo.
Ngokomzekelo, ukubonelela ngeemveliso eziphezulu okanye eziphambili ezijoliswe kuluntu olutyebileyo kukungqinelana kwemali. Impilo kunye nempilo yindawo ehlala isebenza kakuhle.
Imizekelo yeB2C Model
Amashishini e-B2C aquka, kodwa awanakuphela, oku kulandelayo:
- Ishishini sokutya se-pet gourmet
- I shishini loshishino. Le nto ingaba ibhizinisi le-B2B kunye nokuba i-stager ekhaya iqeshwe yi-arhente yezindlu.
- Iseshishini sokuhlala esilwanyana
- eBay ukuthengisa
- Front store. Oku kungabandakanya ubuninzi beemveliso ezifana neengubo, iincwadi, izinto zokuhlobisa ikhaya, iimpahla, okanye izinto ezisetyenziswe ngabanye ebomini babo.
Njani i- B2C eyahlukileyo kuneB2B ?
Ibhizinisi leB2B linikeza iimveliso okanye iinkonzo ngokuthe ngqo kwamanye amashishini. Ibhizinisi linokuba ngumthengi wokuphela, njengokuba inkampani iqesha umkopishi (i-copywriter ibhizinisi leB2B) okanye ingaba ngumthombo we shishini. Ngokomzekelo, ukushiya abathengi banikezela ngemveliso kwezinye iikhampani ezithengisa kumsebenzisi wokugqibela. I-drop shipper yinkampani yeB2B ithengisa iimpahla zayo kumaB2C.
Amashishini e-B2B aquka, kodwa awanakuphela, oku kulandelayo:
- Ibhizinisi elincinci lenkxaso-mali enikezela iinkonzo zenkxaso kubanini-shishini.
- Inkonzo yokuthengisa yeposi ngokuchanekileyo enika iinkonzo zentengiso ngeposi.
Amanye amashishini angasebenza njengamashishini e-B2C kunye neB2B. Ngokomzekelo, ishishini lokunakekela uluntu lingavulelwa uluntu kodwa linokubonelela ngamalungiselelo akhethekileyo okunyamekela abantwana babasebenzi beshishini lendawo njengeqela. Okanye i-ofisi yeevenkile, ezifana ne-Staples, ebonelela ngamashishini kunye nabantu ngabanye (njengabafundi).