Yiyiphi i-Interactive Marketing kunye noNcedo lwaBakho lweKhaya olunokuthi luncedo njani

Ukwandisa ukuThengiswa koMthengi kunye nokuNeliseka kwabaMthengi kunye noNxibelelwano oluPhakathi

Kwihlabathi apho abathengi bekulindele ukunyuka kweempendulo kwiinkampani abazenzayo ishishini, ukuthengiswa ngentsebenziswano ngenye yeendlela ( iindaba zentlalo nenye enye) apho abanikazi boshishino banokukwazi ukuhlangabezana neemfuno zabo zeemarike.

Ukuthengiswa okubandakanyekayo kubandakanya indlela yokuthengisa ephendula ngokuthe ngqo kwinto ethile yomthengi. Ngamanye amaxesha ubizwa ngokuthi ukuthengiswa ngokusekelwe kwintshukumo okanye ukuthengiswa kwemicimbi, ukumaketha okusebenzisanayo kuncike ngokupheleleyo kwisenzo esathathwa ngumthengi.

Umzekelo, "Ngaba ufuna ukucwina na?" luhlobo lokuthengisa okusebenzisanayo. Ngokuqhelekileyo kubuzwa ukuba uyalela i-hamburger, kodwa kungekhona ukuba ulawule ukugubha. Isenzo sokumisela i-hamburger senza ukuba i-push ifakwe ekwenzeni enye imveliso.

Umzekelo woThengiso oluPhakathi:

Enye yezona zixhobo ezinkulu ekuthengiseni i-Amazon.com. Iqokelela kwaye ihlalutye ukuziphatha kwabavakalisi, kwaye isebenzise ukubonisa ulwazi olunenjongo kumthengi okwangoku. I-Amazon inika "ukufundwa okuphakanyisiweyo" ukhetho olusekelwe kwincwadi yophando yangaphambili okanye ukuthenga. Olu hlobo lwendawo ekhompyutheni lwenza ithuba lokuthenga ezithengiweyo, okukhokelela ekubeni uhlale ixesha elide kwisayithi (ngezinye izihlandlo ekuthiwa "indawo yokugcina indawo") kunye nokuthenga okungaphezulu (okubhekiselwe kuye ngokuthi ukuguqulwa).

I-Amazon ayikuxeleli kuphela oko abanye bakubonayo abafana nokukhangela kwakho, kodwa kwakhona, ukuba uthenge into, i-Amazon iya kukuxelela oko abanye abathengile le nto bathenga.

I-Amazon ikhumbula izinto ozikhethayo kwaye izakuthumela ii-imeyli okanye zigqwezele izinto ezintsha ezifanayo kunye nezinto ezihambelanayo kwi-intanethi yakho kunye nomlando wokuthenga.

Izinzuzo kuNxibelelwano oluPhakathi:

Iintlobo zokuthengisa ngokuthe ngqo zingabonakalisa. Ngomnye, kwenza umthengi azive efana nokuva, ukuqonda, nokufumana inkonzo yakhe.

Ezinye izibonelelo zokuthengisa ngokubandakanya ziquka:

1. Ukwandisa ukuthengiswa : Ukuthengisa okusebenzisanayo kwandisa iingxaki oza kuzisa ngazo umthengi zifuna oko kukukhokelela ekuthengiseni, kunye nokwandisa ukuthengisa ngezinto ezinxulumene nazo ezikhokelela ekuthengeni ezinye izinto ezifanele ukuthenga.
2. Ukwandisa ukwaneliseka kwabathengi: Abathengi bathanda ukuthenga izinto ezisondeleyo ngokufanelekileyo. Ekubeni ukumaketha okusebenzisanayo kusekelwe kwizenzo zomthengi, unako ukubanxulumanisa nemveliso / inkonzo efanelekileyo.
3. Iindleko zokuthengisa ezincinci: Abathengi bathanda ukuthengiswa kokusebenzisana kuba akudingeki baphinde baphinde. Kufana nokuba ne-shopper. Abanonophelo abathengi abahlali kunye nawe kuphela, kodwa baya kukuthumela . Kancinci ukugcina umthengi kunokufumana entsha.
4. Iyakwazi ngokuzenzekelayo: Akukho mntu uhlala e-Amazon aze abukele oko ukwenza kwisayithi yayo. Iikhomputha zendlela yokuthenga umthengi kwaye, ngokusekelwe kwiimpawu zokulungiswa, ziphakamisa iingcebiso. Nengxelo, "Ngaba ufuna ukukrakra na?" inxalenye yenkqubo.

Iimpawu zokuThengisa ukuThengisa:

Ukuthengiswa kokusebenzisana kudinga ukucwangciswa okucwangcisiweyo nokuphunyezwa. Nangona inkqubo ingayenza, kufuneka ubeke inkqubo ukuze uqonde iibangeli kunye nento yokuyihambisa.

Ezinye izixhobo ziquka:

1. Abanye abathengi abathandi. Masibhekane nalo, ukuhambisa iingcebiso, kufuneka ulandele oko ababenzileyo, kwaye abanye, ukulandelela yonke into yokuhamba kuyinto encinci.
2. Akubona wonke umntu olinganayo. Ukuthengisa okusebenzisanayo kusebenza kakhulu kwiimeko ezinokwenzeka. Kodwa ngenxa yokuba abantu abangama-99 kwabangama-100 bathenga into Y ngexesha elifanayo bathenga into ye-X, akuthethi ukuba wonke umntu othenga X naye ufuna uY. Omnye unokukhetha u-Z. Xa kuhamba kakuhle, kubonisa ukuba awukwazi wakho umthengi.

Indlela yokumisela ukuThengiswa okuHlangeneyo:

Ukuba ungathanda ukusebenzisa ukuthengisa okusebenzisanayo kwi shishini lakho, kuya kufuneka uchithe ixesha ukuqonda imarike yakho, ukufunwa kwayo kunye neemfuno, kunye nezinto ezenza ukuba kukho iziphumo.

1. Ukuchonga iziganeko ezingakhokelela kwisiganeko sokuthengisa. Indlela efanelekileyo yokwenza oku kukuphanda uphando kunye nokuhlalutya idatha.

1. Qinisekisa umcimbi wokuthengisa kwi-trigger. Xa umboleki enza X, ufuna ntoni na? Ncoma u Y? Buza ukuba bafuna ukukrakra?
2. Hlela inkqubo yakho. Kwi-intanethi, oku kufuna ukuba ulwazi lwe-tech lusetyenziswe njani oluza kuthatha ingeniso yedatha kwaye lukhulule umphumo. Ubuso ubuso nobuso, unokuhlakulela "inkqubo yokuthengisa" ukufaka iimpendulo kwimibandela ethile okanye ukuthenga umthengi / ikhasimende lakho elicelayo.
3. Hlola . Ngaba isebenza? Ingaba inkqubo yakho yokuthengisa yokusebenzisana iholele ekuthengiseni okungaphezulu? Ngaba ufumana izikhalazo? Sebenzisa idatha ukucwangcisa inkqubo yakho.