Ukunyuka kwe-niche grocerant
Nangona abavelisi, abathengisi kunye neevenkile bexhala malunga nokukhethwa komthwalo okhethekileyo, abathengi baye bamkela ukhetho lwabo olutsha kwaye babonakalisi izimpawu zokubuyela kwiindlela zakudala. Le mpi iyenzeka kwinto ebizwa ngokuba yi- grocerant niche .
Icandelo leMidlalo yokuTyela Akuyaziwa ngokuba uzama ukukhawuleza kwiMarike nge-Ideation, Food, okanye Tech Advance
EUnited States, enkulu ikhonkco phantse kuzo zonke iimeko zihamba ngokukhawuleza ukuba zithathe into encinane kuneenkcukacha ezincinci okanye iindawo zokutyela ezizimeleyo. I-Chain yokutyela iinjongo ilula ukuyondla ngesinye isidlo ngexesha lokutyela ngeli xesha likhusela kwaye liqinisa uphawu.
Iinkokheli zokudlela zeempahla zembali ziye zalibala ukuthembeka kwabathengisi bokuqala njengoko zingekho. Icandelo le-pizza ngumzekelo omhle; ukusukela kwiintsapho zokuzimela ezizimeleyo ukuya kwinqanawa yesizwe "soLwandle oluBomvu" isiTaliyane, ngoko ke ukuhanjiswa kweendawo-kwaye kubakho ukuthatha-N-bakhonkco kubangela isabelo semarike kwicandelo le-pizza.
I-Home Made Pizza Inkampani kunye nePapa Murphy yimizekelo yokuthatha kunye nokupheka abaqhubi be-pizza.)
Imigudu kwiCandelo leShishini lokuTya lokuNyuselwa koKwandiso kwiiNkcubeko ezingezizo zoMdlo
Kwintlupheko yomthengi, ukutya okulungele ukulungiswa, kunye ne teknoloji sifumana ukuba umthengi wokuziphatha uya kuguquka kwaye ngoku ungaphaya kolawulo lwabathengi bokutya.
Ukuveliswa kweenkcubeko kunye nendlela yokuphila, iindawo zabantu kunye nezoqoqosho olutsha olungaqinisekiyo zonke zixinzelela kumthengi wokutya waseMerika: Izicelo zomsebenzi, ukuchithwa kwezoqoqosho, ukunyanzelisa ukunyusa intsapho, ukuhamba, ukusebenzisana nentlalo, imisebenzi yezingane emva kwesikolweni, zonke igalelo indawo yokuthengisa indawo apho kuthengeka khona izinto ezinokubaluleka ngaphezu kweempawu zelifa.
Uphuhliso olusandul 'ukuPhakamiswa kokutya kunye neNew Points of Distribution of Non-Traditional Food Distribution
AmaMerika ayamkela ezi zigqibo njengokuba abathengisi belifa. Ngubani osemva kweedola zokutya ezidliwayo ... maneka nje ... wonke umntu.
Kutheni ufanele ukhathalele ukuba iWalgreens ithengisa ngokutsha okulungiselelwe ukulungele-2-ukutya kunye ne-2-order-sandwiches? Kutheni unokukhathalela ukuba i-Whole Foods, i-Trader Joe, i-Safeway kunye ne-Wegmans ethengisa ukuthenga-2-ukutya kunye okanye ukushisa-N-kutya ipzza entsha? Kutheni ufanele ukhathalele ukuba i-Coinstar ithengisa iTextle Best Coffee kwiindawo ezili-1.00 zamaRandi?
Kufuneka unakekele kuba bayayithengisa, kwaye awukho! Icandelo elikhula ngokukhawuleza le-foodervice ye-shopervice kule minyaka emine edluleyo yinto yeCandelo lokugcina izitolo. Ukukhula kwecandelo le-C kwinqanaba elikhulu liqhutywe ngokutya okulungele ukulungiswa. Izindlela ezingezona zendabuko zokusabalalisa zikhula, isabelo semarike esithintekayo xa kusekwa iipatheni ezintsha zokusetyenziswa, amanani exabiso kunye nokuthembeka kwamakhasimende.
I-Shopper ilawulwa ngokuLawula iifomati ezintsha zokutya zokuthengisa
I-Trader Joe kunye ne-Whole Foods zenzele ukulungele-2-idle kunye nokushisa-N-kutya ukutya okulungele ukulungiswa ngokutsha ngokwahlukileyo njengobumbano onobuncedo obuye babancedisa ukuba bahlale bekulungele-2-badle ubunkokheli bokutya obulungele ukulungiswa. Enyanisweni, uphando olutshanje lubonisa ukuba zombini i-Trader Joe kunye ne-Whole Foods yayaziwa nganye ngomgangatho ophezulu (izinga lokutyela) elulungele-2-idla kunye nokutya kwe-N-ukutya kunye neminikelo eyahlukileyo. Okubaluleke ngakumbi kukukhokelela kunye nemveliso emitsha kunye nobukhulu bepakethi ezenza ixabiso kwaye zibeke ikhonkiloni nganye njengendawo yokuthenga indawo yokutya yezakhi zokutya ezikhethiweyo kwaye zenziwe ngabanye ukuze zisetyenziswe ngokukhawuleza okanye zidibanise kwaye zifanelwe ixesha lokutya ekhaya. Ngamafutshane, beba bakho abathengi.
I-Walgreens ukutya okulungele ukulungelelaniswa kukutya kunye nexabiso elingaphantsi kwe-Panera Isonka okanye iConer Bakery CAFE.
Zomibini i-Panera Isonka kunye neConer Bakery CAFE ikhula kwiindawo zasezidolophini. I-Walgreens ngoku iyakhula intengo, umgangatho, kunye neenantya zeenkonzo ezinobungcali kubathengisi belifa. Iingxowa zokutya zelifa kufuneka ziphinde ziqwalasele isivinini apho ziguquke khona kwaye zilungelelanise okanye izakhiwo ezingezizo zendwendwe ziya kubamba iintlawulo zeentengo.
Iimbono zendabuko zokutya kunye nexesha lokutya zinokulahlwa kakhulu. Abathengisi belifa abalinde "into elandelayo enkulu" ukuyikopisha kungenokuba inhlanhla ngeli xesha. Abathengisi bokutya belifa abanokuthi bangakuthandi ukuba babe ngabomvu bokuqala kodwa kungabonisa ukuba ukulinda ixesha elide akuyi kusebenza ngeli xesha.
Umkhiqizo, ukuPakishwa, ukuPakishwa, ukuPhathwa kweNtlawulo kunye neNtengo
Ihlabathi lokutya lokuthengisa liyaphuphuma kwizinga elikhulayo elizaliswe ngokutsha kwindlela yokutya, ubungakanani besabelo, iindawo zokusasazwa, kunye nesisombululo esilungisiweyo sokutya. Ixabiso, ixabiso, umlinganiso wenkonzo ubuyisela kwakhona kwindawo yokutya yokuthengisa. Ukuze kulungiswe uphawu kunye nokuqinisa ababenzi bokubaluleka kwabaxhasi kufuneka baphakamise iimfuno ze-Foodservice Solutions 5P zokuthengiswa kokutya.
Abathengisi bokutya abaninzi abanamalungelo bayaqhubeka nokuqhuba ukukhuselwa kwe-brand, banqamle uphawu ngelixa belinciphisa ukubaluleka komthengi. Umboleki unamandla, akayi kugxininisa. Amanqaku kufuneka aguquke, aguquke nomthengi. Iminyaka emine yokubukela amanye amacandelo okuthengisa kufuneka athathe ixesha elide. Impumelelo kwilizwe levenkile ayisekho nje malunga noko kwenzekayo ngaphakathi kweendonga zakho ezi-4.
USteven Johnson nguGrocerant Guru e-Tacoma, i-WA esekelwe kwi-Foodservice Solutions, kunye namava amaninzi njengomqhubi wendawo yokutya, umcebisi, umthengisi / umgangatho wezinto zokubeka indawo, kunye nokuthetha koluntu. twitter.com/grocerant