Ukumisela i-akhawunti ye-Google AdWords ye-PPC yokuthengisa empeleni kulula kakhulu. Ikhonkco iya kukuthatha apho ufuna ukuqala khona, kwaye ayiyi kuhlawula nayiphi na into de uze ufake iintengiso uze udibanise. Ingxaki yenyani yabaninzi bee-estate agents abafumana i-PPC ayinakulungile kukuba baqala ngaphandle kwesicwangciso esibanzi sokuphumelela.
Uyabona, indlela enengqiqo ibonakala iqala ngokumisela iakhawunti kunye namaphulo.
Kodwa, ngokwenene akufanele uyenze loo nto de uze ube nesiza sakho kunye nezizukulwana ezikhokelayo zilungele. Uqala kumsila wokuphela kwenkqubo kwaye usebenze ngasemva. Ukwenza oku okulungileyo kuya kubangela ukuchithwa ngokukhawuleza ukuya kwisayithi, iindwendwe ezifumana oko zifunayo, kunye nezikhokelo ezifanelekileyo ezifanelekileyo. Masibuyele emuva ukuze sibone indlela esiya kwenza ngayo ukuba kwenzeke.
Ikhasi lokuHamba
Awufuni nayiphi na iintengiso zakho ezixhomekeke kwikhasi lakho lasekhaya lewebhu! Oku akuyi kukukukhokelela, kwaye kuya kukulimaza "amanqaku omgangatho wesikhangiso" kunye neGoogle kwaye usebenze iindleko zakho ngokuchofoza, CPC.
Udala umxholo, kwaye awufuni ukuyeka ukwenza loo nto. Nangona kunjalo, qala ukucinga ngomxholo wakho wewebhusayithi kwizihloko ezigxininiswe ngakumbi. Kulo nqaku, umzekelo wethu uya kuba ngumnqweno wokuvelisa umthengi ekhokela kwindawo ethile, masibize ngokuthi "Ekuseni." Ukwahlula okukhulu apho usebenza ngokukhethekileyo ekuncedeni abathengi kunye nabathengisi.
Unako, okanye ufanele, unemihlathi emininzi okanye namaphepha omxholo malunga ne-Morningside, kodwa ngomzekelo wethu, siya kusebenza "kwiiNdawo zokuThatyalaliswa kweeNkcazo zaseMastern" kwisihloko sethu. Siza kudala iphepha ngolwazi oluthe ngqo malunga nalo mmandla, nto eyenza kube yinto enqwenelekayo kubathengi, kwaye kutheni ungummeli ukuba uqhagamshelane naye.
Usebenza kwesi sihloko njengegama lakho legama elingundoqo . Yiyo ibinzana ozoyibeka kwi-Google AdWords kwisibhengezo sakho ukudweba abathengi abanakho.
I-Call-to-Action
Siza kubafumana kweli phepha nge-ad ad, kodwa ukuba asifumani ukuba banikezele ngolwazi lwabo loqhagamshelwano, sijikeleza iivili zethu. Makhe sidale iNgxelo yePropati yokuThengiswa kwePropati evela kwi-MLS yale candelwana. Senza iFayile yefayili kwaye siyilungiselela ukuthumela ngokuzenzekelayo xa bezalisa ifom kunye nolwazi lwabo lokunxibelelana kunye nedilesi ye-imeyile.
Sibahambisa ukuba bathathe isenzo kwiphepha lethu lekhasi, njengoko sibaxelela ukuba bayazi izinto ezithengisile kunye nokuba bangakanani abaya kubapha umlenze kwiingxoxo. Ufuna ukuba babone ixabiso ekufumaneni le nkcukacha zepropati ezithengiswayo, kunye nokugcwalisa ifom ukuba ihambiswe nge-imeyile.
Senza into ehlukileyo kunabaninzi bethu bathathisana nabakwa-AdWords. Bafaka intengiso kunye nokuzisa i-traffic yabo kwikhaya labo. Kulapho isivakashi sisasifuna ulwazi oluthile, kwaye kufuneka benze njalo nge-navigation navigation. Sakha indawo efanelekileyo kumbuzo wabo kunye nokukhangela, kwaye ke sinikela ngolwazi oluphuculweyo lweenkcukacha zabo zoqhagamshelwano.
MANJE i-Ad
Kutheni sifuna ukuba nesibhengezo esizisa isivakalisi sifuna ukwazi malunga "namakhaya athengiswayo" kusayithi lethu ngaphandle kokuba sibazise ngokuchanekileyo ulwazi abaluthandayo? Ngoku ukuba sinomxholo we-landing owenziwe nje kulo mkhankaso wesikhangiso, siyazi baya kuhamba ngqo kwingcaciso abayifunayo. I-Google ilandelela ixesha labo kwisayithi kwaye nqakraza umsebenzi, ngoko iGoogle iya kukwazi ukuba bayonwabile ngokunjalo.
Ingxelo ekhethekileyo enikezelwayo yi-call-to-action yethu, kwaye yindlela esiza kuvelisa ngayo umthengi. Bafumana oko bakufunayo, bafunde yonke into, kwaye babone ingxelo eyongeziweyo eyongezelelekileyo eya kubanika ixabiso lendawo yokuthengisa indawo.
Ukusebenza ukususela ekupheleni kwindlela yokudala umkhankaso wakho weGoogle AdWords onempumelelo.