Ubukho Bakho Bokuthengisa Kwi-Intanethi
Senze ukushicilelwa, umsakazo, iTV nakwezinye zokupapasha zokuphromotha ixesha elide. Thina, ngokwenxalenye enkulu, siyazi oko kusebenza kwimarike yethu kwi-brokerage yethu xa kuziwa kwezi ndawo zentengiso zemveli. Xa kuziwa kwi-intanethi, kunjalo, kuphuthuma ngokukhawuleza kangangokuthi asikwazi ukuphumla xa kuziwa ekugcinweni kwinto esebenza kwiWebhu, iinjini zokusesha, kunye nesizukulwana esikhokelo.
Iwebhusayithi okanye iiwebhsayithi
Akukona nje ngewebhusayithi ye-brokerage. Ngamnye wee-agosa zakho ubeka ingqalelo indlela iWebhu inokuchaphazela ngayo imali engenayo , ngoko ufuna ukubanceda ukuba bakhe nokwenza ubukho bentanethi bayayixabisa kwaye bayayixabisa njengenkunkuma yerhafu. Oku kubangela umngeni omkhulu wokugcina uphawu oluqhubekayo kwiiwebhusayithi ezininzi. Isibalulekileyo kukuthatha ulawulo. Enye indlela kukuba uhlawule kuphela iwebhusayithi nganye kwiyiphi na iqonga lewebhu oyisebenzisayo kwi-brokerage. Omnye kukudala isigaba sewebhusayithi yakho yomrhweba ngamnye. Oko bafuna ngokwenene ubukho bangakwazi ukuthengisa kwimathemba abo obonakala bodwa. Ngokuqinisekileyo abafuni ukuchitha ixesha elininzi kunye nokuzama ukugcina loo nto.
Idilesi yeeNdawo zoLuntu kwiNgcaciso nganye
Unokubonelela ukuba "yinto ekhethekileyo" kwintsebenziswano kwiisayithi eziphantsi. Ukuba iwebhusayithi yakho i-http://yoursite.com, i-subsist for Jim Jones iya kuba http://jim-jones.yoursite.com.
Igama le-ejenti libekwe ngecatshulwa phambi kwegama lesizinda, kwaye oku kuba yi-subsite yesiza esiphezulu. Uya kufuneka usebenze kunye ne-webmaster yakho ukwenza oku kwenziwe. Nangona kunjalo, xa kuyenziwe, i-agent nganye iyakuthengisa isayithi yabo encinane njengokuba iyenayo.
Ukubonelela nge-arhente nganye ngetekisi yabo echazayo, ukugxilwa kweentengiso, iimpahla kunye neenkcukacha zoqhagamshelwano.
Bafumana ixabiso lesayithi lonke le-brokerage ye-SEO, njengoko kuya kuba neyona nto inokubhaliweyo yendawo yokuthengisa yempahla yendawo yangaphandle kunye namagama angundoqo kwiziko. Abakho ngaphandle apho bazama ukwenza i-SEO yabo okanye ukuthenga ukuchofoza ukuzisa iindwendwe kwiwebhusayithi nganye kunye neyehlukeneyo. Akuthengisi nzima ukubonisa iintlobo zobukho kwiziko lomthengisi kunokuba isayithi ngalinye.
I-MLS ne-IDX inyanzelekile
Bonke abachaphazelekayo bafumana inzuzo evela kwi-IDX yomsebenzi wokukhangela kwi-MLS yendawo oyifakayo kwisayithi ye-brokerage. I-IDX yenye yezona zixhobo ezinamandla kakhulu ezikhokelayo ezifumanekayo kwi-estate estate okanye i-brokerage. Amagcisa aya kuxabisa ukunikezelwa okukhokelela ekujikelezweni okuvela kwi-IDX kunye nezixhobo zokuvelisa izixhobo kunye nezixhobo ezikhoyo kwi-brokerage site.
Uphando lwabathengi bamva nje litsho ngokucacileyo ukuba abangaphezu kwama-90% abo basebenzisa i-intanethi kwiindawo zabo zokuthengisa kunye nepropati yophando. Ziyabonisa ngokugqithiseleyo ukuba ukucwaninga zonke izihlomelo zendawo kubalulekile kubo, kwaye ukuhlanganiswa kwenkqubo ye-IDX inikezela ukuba amandla ngokusebenzisa ukuhlanganiswa kobutyebi kwi-website. Bangakwazi ukukhangela kuzo zonke iinkqubo zokuthandwa kwepropati eyaziwayo, kwakunye neemephu zokufumana izakhiwo ezifanayo ezikufutshane okanye izibonelelo zendawo.
Isiqulatho se-SEO, ukuSebenza kweeNjini zoPhando
Ubuncedo bewebhusayithi ye-real estate ye-ofisi yikhono lokudala umxholo obanzi oza kuphawulwa yiGoogle kunye neenjini zokukhangela. Nangona kunjalo, iinjongo eziphambili ekudalweni komxholo kukubonelela ngexabiso kwindwendwe yesayithi. Xa befika ngophando, ufuna ukuba bafumane lula ulwazi olufunayo. Ukunikezela ngokubanzi kwenkcazelo yomxholo wengingqi yakho, ulwazi lweemakethe zengingqi yeendawo zangaphandle, kunye nempendulo kuyo nayiphi na imibuzo kunye nomthengi, umthengisi okanye umtyalomali unokubuza ukuba uza kufumana njani isikhundla sokwenza uphando ngexesha elide.
Yakha umxholo othize kwaye ugxile kummandla ngamnye weenkonzo zee-ejenti:
- Eyokuhla
- Iikhondom
- Zorhwebo
- Ebumelwaneni
- UkuPhathwa kunye noLawulo lweZakhiwo
- Sakhiwo sePropati esiLodwa
I-Google ihamba ngcono imihla ngemihla ekuqapheliseni umxholo wemigangatho, kwaye iinguqulelo zeGoogle zilungelelanisa amawaka amaninzi ngonyaka.
Injongo yeenjini ezinkulu zophando kukuhambisa umxholo womgangatho kunye nolwazi olufanelekileyo kwi-search. Oku kufanele kube yinjongo yakho, kwaye oku kuya kulungelelanisa kunye neenjini zokukhangela iziphumo ezingcono. Thatha umxholo ohanjisiweyo uze usebenze nayo ukuze ubeke indawo yakho yangasese neyodwa. Ukufunyaniswa kwendawo ekubalulekayo kubaluleke ngakumbi ngokusetyenziswa kwezixhobo eziphathekayo zokukhangela.
Isizukulwana seNtloko kwi-Ofisi
Enye indlela eqinisekileyo yokwakha ingqibelelo ye-agent ukubabonelela ngekhwalithi ekhokelela ekuqhubekeni kwintsebenzo. Ukubonelela ngokubanzi kwezixhobo zokuvelisa isizukulwana.
- I-IDX kunye nenketho yokubhalisa ngolwazi olungakumbi, kwakunye nokukhangela okukhoyo kunye nokwabelana.
- Iifomu ezilula ukuvelisa izizukulwana ezizenzekelayo ezifana neengxelo ezizodwa kunye neenombolo zemarike.
- Inkqubo yokuThabatha iNkokeli yokufumana amandla amakhulu okudala:
- Yakha ithebhu yokungena kwiziko
- Ukulondolozwa kokunikezelwa kokukhangela
- Ikhasi lomsebenzisi enezinto ezibandakanyekayo ezivumela ukwabelana ngolwazi kunye namaxwebhu
I-powerhouse generation generation site iyindawo enefom ye-call-to-action kunye nefom yefowuni kwiphepha le-site. Awukwazi ukuba yintoni umxholo oya kubangela ukuba isivakashi sibhalise, okanye yiyiphi isibonelelo esikhethekileyo eya kubamba umdla wabo. Naluphi na iphepha ngaphandle kolunye uhlobo lwesizukulwana sokukhokela yithuba elilahlekileyo.
Ulawulo lweNkokeli kunye neRRM
Emva kokuba unandipha yonke le ntembelo engenayo, uya kufuna ukuqinisekisa ukuba akukho nto ilahlekileyo. Ngomthengi oqhelekileyo eqala kwiinyanga zabo zophando ze-Web zangaphambili ngaphambi kokulungele ukusebenza, kubalulekile ukuba wakhe kwaye ulondoloze ubudlelwane ukuze ungalahlekelwa ngumncintiswano.
Ngesayithi lokuthengiswa kwemali esenza umgca othotyelwayo lwezikhokelo zokunikezelwa kwee-agents, ngoku siyakhathalela ukugcina ingqalelo kwezo zikhokelo kunye nokukhuthaza ubudlelwane. Isayithi lomrhwebi lihambisa i-CRM ephakathi, ukuLawula ubudlelwane kwabaThengi , inkqubo yoqhagamshelwano oluqhubekayo kunye namathuba.
- Umkhondo wemisebenzi yabasebenzisi abhalisiweyo kunye nokusebenzisana kwendawo.
- Yabelana ngamaxwebhu anethemba kunye nabasebenzisi bamakhasimende.
- Xhumana ngaphakathi kwenkqubo ngokusebenzisa i-imeyile kunye nomsebenzisi wabo womsebenzisi.
- Jonga uphando lwabo olugcinwe kunye neepropati zokukunceda ekusebenzeni ngcono.
- Lawula oonxibelelwano, ii-imeyile, imisebenzi, amaxwebhu, amanqaku kunye nekhalenda nganye kwi-prospect or contact.
- Sebenzisa i-content-ready ready and customized campaigns marketing campaigns and plans plans.
- Ukubeka esweni imisebenzi yabasebenzisi beendaba; oko bakutshoyo ngawe kunye noko babelana ngako.
Xa unokufumana indawo esebenziseneyo ye-website-ngokusebenzisa-CRM, unako ukudibanisa lonke iqumrhu leenkontileka ezizimeleyo kwi-unit cohesive generating unit.
Namhlanje konke malunga neselula
Izixhobo zefowuni zithathe indlela esisebenzisa ngayo i-intanethi, kwaye ziqhubeka zithatha isabelo esikhulu sekhasi lewebhu. Ezi zi-smartphones kunye neekhompyutheni zekhompyutha, kwaye zisinika sonke ngokugqithiseleyo xa sisendaweni ebomini bethu. Le mihla kufuneka udibanise ukuhamba kokubili ukusuka kunye nokuphathwa kwezoshishino.
Indaba ezinkulu! - I-Google imemezele ukuba ngo-Apreli 30, 2015, i-algorithms yabo iya kunika iindawo ezikhethekileyo "kwiindawo ezinobungozi" xa uphando luvela kwisixhobo esisefowuni. Oku akuyi kuphazamisa iziphumo zophando zekhompyutha kunye neencwadana, kodwa ziza kutshintsha ngokugqithisileyo iziphumo eziphezulu zokutshintshwa kweselula.
Isaziso emfanekisweni iziphumo ezimbini zokukhangela nge-grey "Friend-friendly" text. I-Google iye yavavanya amasayithi kwaye isele ibonisa oku kwiziphumo. Zonke okanye ezininzi iziphumo eziphezulu ziya kuba ziindawo ezinobungakanani beSelula xa uphando lwenziwa kumadivayisi eselula. Isayithi lakho kufuneka lilungiswe kwaye likwazi ukuhamba kakuhle, ngoko uya kuzuza umda kwi-SEO yakho kumadivayisi eselula.
Fumana Iikhokelo kwiiMpahla zeSelula
Akunjalo nje ngomthengi, nangona kunjalo. Ii-Agent zakho zihamba ngombane, kwaye zisebenza ngokugqithiseleyo xa ziphuma zidibanisa namathemba nabaxhasi. Enoba zibonisa iipropati, ukudibana kunye nethuba lokubeka uluhlu, okanye iimpawu zokujonga kuqala, kufuneka zihlale zidibanisa. Ithemba elitsha elikhokelayo aliyi kuba nesineke. Xa ukhokelo lufika kwinkqubo, iwebhusayithi yakho kufuneka ikuncede ukuba ihambe ngokukhawuleza kwisistim somnxeba. Banokuqhagamshelana ukuba bakhokele ngokukhawuleza ukuvala ukhuphiswano.
Ukulawula i-CRM ngexesha leSelula
Ama-arhente ahamba phambili kunanini ngaphambili, kwaye kufuneka akwazi ukusingatha imisebenzi ye-CRM kwisistim sakho esisefowuni. Ingaba i-system yakho inokungena kwi-intanethi kwaye ifumaneka ngomnxeba okanye iyisistim esiluncedo nje ngenjongo, kufuneka udibanise le ngxaki yokuguqulwa kokuhamba phambili ekuthumeni.
Ama-agent akho akwenzi amanyathelo ukuba ahleli emva kwedeski. Bancedise ukuba bahlale apho bafuna ukuba basebenze kunye nabaxumi kwaye baqhubeke kunye nemarike yabo ngelixa bephethe imisebenzi yoLawulo lwaBathengi abaza kuqhubeka bahlala bekulungele ukusebenza.