Indlela yokwenza uphando lwakho lweMakethe

by Mindy Lilyquist

Uphando lweMakethe luyakusindisa ixesha kunye nemali

Ngaba uyakhumbula njengoko umntwana ephosa ingubo phezu kwekhanda lakho kwaye ejikeleza de uze uhlaselwe yintenitshala? Eneneni ndisenomqolo kwisililo somsila - kodwa ndiyidla. Njengento engenakunqwenelekayo njengoko ezo zikhumbuzo zibonakala ngathi, zibonisa ngokucacileyo oko kufana nokuzama ukuqala ishishini ngaphandle kokwenza uphando lwemarike . Ibhizinisi linokukhubeka ngokukodwa, lithemba ukugwema ukuhamba ngendlela yebhanki enkulu.

Kucacile ukuba ukuhamba ngeenxa zonke ngengubo ekhanda lakho akuyona into ekhethileyo, kwaye akukho nokugwema ukwenza uphando lwemarike.

Ingaba ishishini lakho lijolise ekuthengiseni umnyango ngendlu okanye ukuqhuba ukucoca i-franchise , kufuneka wenze ukuthengiswa kweemarike (wena-propati oye wecinga ukuba unokuphuma kulo, akunjalo?). Le yilapho uya kufunda ngeemarike zakho, abathengi abanakho kunye nommandla wokukhuphisana. Ukwenza njalo kuya kukunika umbono we-360 degree welizwe elikulo, kukunceda ubeke imephu indlela efanelekileyo kakhulu yokuthengisa, kwaye uncede ngokubhala isicwangciso sakho seshishini esisondelayo .

Ndiyintoni uphando?

Uphando lwemarike ufuna iimpendulo zokunceda ukuphuhlisa isicwangciso sakho seshishini. Ukusetyenziswa kwexesha lakho lophando lweemarike kukugqithiseleyo kwaye kuyona ndlela kuyakuba kukuphanda kule mimandla elandelayo (ehambelana nesicwangciso somsebenzi wesicwangciso somsebenzi ):

Icandelo : Imikhwa, izisongelo, abadlali abakhulu, amazinga okukhula, idatha yokuthengisa

Ukhuphiswano : Iiprofayili eziphambili kunye nongqalileyo, kubandakanywa nento abayenzayo kakuhle kwaye engalunganga
UmThengi oPheleleyo (kwakhona obizwa ngokuba yiThengi yeThagethi): Amanani abantu, indawo, indawo, iiprofayili, ukuba zeziphi iimfuno okanye azidibana
Imveliso & Iinkonzo : Inkcazo yomnikelo wakho, indlela eya kuphuhliswa ngayo, iveliswe kwaye ihanjiswe

Imisebenzi kunye noLawulo : Indlela oceba ngayo ukuseka isakhiwo kunye nesakhiwo solawulo

Indlela yokwenza uPhando lweMarike

Uphando lweemarike lunezicwangciso ezimbini zokuqokelela ulwazi, uphando oluphambili nolwesibini.

UPhando loPhando:

Uphando lweprayimari ngokusisiseko ulwazi oluyidingayo okwangoku alukho. Uphando olutsha oya kudala kunye nokuqhuba, kwaye lenzelwe ukuphendula imibuzo ethile enayo malunga nebhizinisi lakho (yonke imibuzo evuthayo egcina wena ebusuku).

Ziziphi iindidi zeemibuzo engayenza idilesi yophando lwangundoqo?

Isibhakabhaka siyanqanda. Yilapho uhlala phantsi kwaye ubhala yonke imibuzo ehlobene nebhishini lakho ongayifumani kwenye imithombo. Njengokuba:

Ngaba abathengi bakho abanokuphendula njani kwigama lakho lekampani?
Bangakanani abathengi bakho abakulungele ukuhlawula imveliso / inkonzo yakho?
Kubaluleke kangakanani ukuhanjiswa kwekhaya?
Kubaluleke kangakanani ukukwazi ukuthenga intanethi?

Uqhuba njani Uphando lweprayimari?

I-Interview-Face-Face-Interviews : Oku kungaba ngabantu obaziyo okanye abazi.
Amaqela okugxila : Iqela elincinane labantu abamele umthengi wakho othe tye. Umcebisi ukho ukuqhuba ingxoxo yeqela.
Uphando lwe-intanethi : Kukho iinkonzo ezininzi zophando lwe-intanethi ezikhoyo ukukunceda ekwenzeni uphando lwe-elektroniki. Omnye wabanikeli bam ozithandayo nguWufoo.com. Ingundoqo kukusabalalisa iiphando kuba bantu abamele isiseko sakho somthengi okanye i-market target.

Ifowuni Iingxoxo-ntetho : Ngaphandle kweengxoxo zeefowuni eziqhelekileyo, qwa lasela iindlela ezizenzekelayo (okt ubiza umncintiswano kwaye ubeke njengomthengi ukuba athathe iirhafu zabo.

ILizwi lokulumkisa:

Ukuqhuba uphando oluphambili kunokukuthatha ngaphandle kwendawo yakho yokuthuthuzela. Oku kunokukuphazamisa ekufuneni udliwano-ndlebe kunye neethagethi ezifanelekileyo kwaye ngaba uqhuba i-interviews kunye namalungu entsapho kunye nabahlobo abasondeleyo. Abahlobo kunye nentsapho ayisoloko isona sifundo sophando. Ukuze ufumane ulwazi olunolwazi oluchanekileyo nolungileyo, kufuneka ufune uhlobo olulungileyo lwabaxhasi abanokukwazi ukufunda iimfuno zabo, iimfuno kunye nokulindela.

Eli nqaku liyinxalenye ye- 10-Isisathiso seNkathelo ezili-10 malunga nendlela yokuQala iBhizinisi laseKhaya .

Ngoku ukuba uqonda izinto ezisisiseko zokuqhuba uphando oluphambili olusesikweni, lixesha lokuqonda indlela yokusebenzisa uphando olusesekondari ukuze lube nolwazi olungakumbi malunga noshishino kunye nabathengi.

Uphando oluPhezulu:

Ucwaningo lwesibini luquka ukufuna nokuphonononga ulwazi olupapashwe kakade kwi-intanethi, iingxelo zoshishino kunye nempapasho yeendaba.

Ziziphi iinkcukacha zokuPhando oluPhezulu?

Uhlalutyo lweMarike: Isicatshulwa sokwanda kweshishini lakho kunye nokukhula kwayo.
Iimpembelelo zoshishino: Ngaba imboni ibhekene nosongelo oluthile? Ngaba kukho amathuba amakhulu ngoku ukuba izithintelo zikaRhulumente zikhuliswe? ... njl.
Iiprofayili zabaThengi: Ukubonakalisa ukuba ngubani umthengi wakho othe ngqo (kwakhona ukhankanywe kwi- market target ).
Abakhuphiswano: Bangaphi kwindawo yakho? Yintoni eyenza baphumelele kangaka? Ziziphi iintlobo zokuthengisa ezisetyenziswa ... njl.
Ixabiso leMveliso: Qalisa ipredishithi yexabiso lokuncintisana. Oku kunokukunceda ukuba ufumane apho amaxabiso akho afanele afanelwe kwindawo yokuthengisa .

Uqhuba njani Uphando lweSekondari?

Ukusebenzisa i-intanethi kunye neelayibrari zendawo ziya kukunika ukufikelela kwiinkcukacha ezishicilelweyo kwaye zisebenzisekile. Ukukhenkceza ukukhangela kwakho ngeGoogle nakwezinye iinjinjini. Kwakhona qwa lasela ukufuna ulwazi kwezinye zezi ndawo eziphezulu kwi-intanethi:

Urhulumente:

ICandelo loBalo lwaBasebenzi base-US: Lo mthombo unikeza ingqiqo enkulu kwixabiso lemarike kunye neenkcukacha zabantu. Ubutyebi benkcazelo enomdla. I-CensusScope yindlela enye yokufumana idatha yolwazi.

USA.gov: unikezela ngamanani amaninzi karhulumente.

Abakhuphiswano:

Iingxelo zeenkampani kunye newebhusayithi zifikeleleka kwaye ziqulethe inani elincinci lolwazi, ingakumbi kwiinkampani zikarhulumente. Cinga ukwenza uphando lweGoogle lweenkampani ezifanayo kwindawo yakho. Oku kufuneka kulandelelanise abo basondelene nawe kwaye banikele ulwazi loqhagamshelwano.

Ukuba ungowomsebenzi wokuthengisa ngokuthe ngqo (ie Avon), qhagamshelana neofisi yakho yendawo kwaye ufumane ukuba bangaphi abameli abasele kwindawo yakho. Kwakhona funa ulwazi malunga nabameli beenkampani ezikhuphisanayo (okt Mary Kay).

Iinkcukacha zoRhwebo / Imibutho:

Funa imibutho okanye iiprogram ezijoliswe kuphela kwishishini lakho. Amaxesha amaninzi baya kuqhuba iimfuno zabo zemarike kunye nokupapashwa kweziphumo (olu lwazi lujoliswe luncedo kakhulu) okt.

Jikelele Jikelele:

I-Newswire ye-PR: Inika ilungelo lokufikelela kwinqanaba elimalunga neendaba. Khangela nge-industry, igama elingundoqo okanye umqhubi.
I-Entreprenuer.com inikeza ulwazi olufanelekileyo lwe-franchise.

ILizwi lokulumkisa:

Musa ukuthembela kuphela emsebenzini opapashwe ngabanye ukunika umfanekiso opheleleyo. Yindawo enhle ukuqala, kodwa ulwazi ofumene kumphando wesibini lunokuphelelwa yisikhathi okanye luchanekile. Ungaphinde ulahlekelwe kwezinye izinto ezichaphazelekayo kwi shishini lakho.

Ungasebenzisi i-intanethi njengomthombo wakho wophando kuphela. Xa usebenzisa iinjongo zokukhangela ezifana neGoogle, iziphumo zakho zophando zivela ngamanqaku abacinga ukuba awona afanelekileyo ukukhangela - kwaye oku kunokwenzeka okanye akunakwenzeka. Ngolwazi olubanzi noluthe ngqo, cinga ukutyelela ilayibrari yendawo okanye iYunivesithi esondele.

Iingcamango Zokugqibela

Uphando lweemarike luya kunika ingqiqo efunekayo ukuze ufumane ishishini lakho ngokukhawuleza. Kuya kubonisa kwakhona ukuba kubalulekile njengoko ubhala isicwangciso sakho seshishini esisemthethweni. Kaloku ukuba uqonda iziseko zeengxelo zeemarike, yiba nomkhwa wokufunda i-market yakho rhoqo. Imimandla yezoshishino kunye nokukhethwa kwabathengi zihlala ziqhubeka kwaye uphando lweemarike luyakunceda uhlale unyathelo elizayo.