Nangona lo mzekelo we-franchising ukhangeleka kakhulu nje ngohlobo lomthengisi-mthengisi, kukho umda omkhulu kwizinga lolwalamano.
I-Coca-Cola franchisee (i-bottler) ngokubanzi inokuthengisa kuphela umgca weCoca-Cola umkhiqizo, ngokumalunga nobudlelwane nabathengisi apho umthengisi anganikela ngemveliso eyahlukahlukeneyo kunye neenkonzo, ezinye zazo zikhuphisana ngqo.
Imvelaphi yeCoca-Cola
Iimithombo zamanzi ze-Soda zaqale zaziswa kwi-United States kwiminyaka ye-1800 yokuqala njengesixhobo sokuthengisa izibonelelo ezinempilo "zamanzi e-soda". I-sodas ezivuthayo zibuyele kwingxelo yembali ukuya kwi-1809, xa ibhiya ye-ginger eboniswe nge-carbonated Beer in the Treatment on Brewing . Ngama-1840 kwakukho abakhiqizi bezonxila abangaphezu kwama-50, kunye nokusabalalisa ngokuqhelekileyo okulawulwa zizibophezelo zokunxila, kunye nabavelisi beempahla zamanzi. Ngama-1880s soda imithombo yayithandwa kakhulu, isebenza njengeendawo ezibalulekileyo zentlalo kwaye zifumaneka kwiindawo ezahlukeneyo ezibandakanya izitishi zezitimela, izitolo zamaswidi, iiflethi ze-ice cream, izitolo zesebe, kunye neyona nto ibaluleke kakhulu kubali bethu.
Ngomnyaka we-1886, i-pharmist uDkt. John Pemberton - umkhosi weMfazwe woLuntu kunye nomlingo we-morphine - wadala "i-Pemberton's French Wine Coca," eyenziwe kwi-coca iwayini kunye ne-kola nut, njengenzame yokufumana into eya kumnceda ukuba anqobe umlutha wakhe. Ngelishwa, idolophu yaseDkt Pemberton yase-Atlanta idlulisele umthetho wokuVikela ngo-1886, ukwenzela ukuba ukwazi ukuthengisa umkhiqizo wakhe obalaseleyo, wayibuyisela ngaphandle kotywala, wayiqamba ngokuthi "iKoca-Cola," waza waqala ukuthengisa isiraphu ejolise kwii-pharmacy eGeorgia.
Ngo-1888, loo mveliso sele isethengiswa kuwo wonke ama-United States, kunye ne-recipe eyimfihlo kunye nesinambatho esithandwa kakhulu esisazi namhlanje.
I-Coca-Cola Franchising System
Inkqubo yokuthengiswa kwe-Coca-Cola ibuyele emva kowe-1889, xa amalungelo e-bottling aqala ukuthengiswa kumashishini abanobuchule obukhulu bebhotile kwaye ngaloo ndlela banako ukunyusa ngokukhawuleza imveliso kwiimarike ezintsha. Enye yeemeko zokuqala 'zeempawu zentengiso' yeso simiso sivumelwane ngababhotile ukuba bathengise kuphela umkhiqizo kwibhodlela eliqhelekileyo kunye nekhethekileyo 'yembambano', enegunya lobunikazi ngo-1915 kwaye ngenxa yokungafihliswa ngabaculi abanjengoAndy Warhol kwaye kusetyenziswa namhlanje .
I-Coca-Cola Inkampani ikhiqiza isiraphu, ibuye ithengise kwiibhotile kwihlabathi-ngaphezulu kwama-275 amashishini azimeleyo anamaziko angaphezulu kwama-900 ekubaleni kokugqibela - abanommandla okhethekileyo wokubumba kunye nokuthengisa umveliso wokuphela. Olu qulunqo lwabalingani bebhotile, iphakheji, kwaye luhambisa umveliso ogqityiweyo ukuthengisa amaqabane, abese bathengisa loo mveliso ngqo kubathengi. (Inkampani yeCoca-Cola ine-bottler yayo ye-anchor eNyakatho Melika, eCoca-Cola.
Ngalolu hlobo lwe-franchising, i-franchisor igwema iindleko eziqhelekileyo ezihambelana nokuveliswa, ukugcinwa, nokuhanjiswa kwemveliso yokuphela.
Njengoko i-franchisor kunye nomnini we-brand, i-Coca-Cola Inkampani inoxanduva lokuthengiswa kwamathengi, kodwa ngumsebenzi wabalingani bebhotile ukuthengisa impahla kwimimandla yabo.
I-BIG kunye nokuFumaneka koPhulo lweBotting
Ngokomlando, i-Coca-Cola Inkampani ixhomekeke kwii-franchise ezizimeleyo zebhotile zokubhobhoza nokuhambisa iziyobisi zayo. Ekuqaleni kwee-2000, ke, inkampani yaqala ukuthabatha ubuncinci imisebenzi ethile yebhotile njengenxalenye yeprogram yeBotling Investments Group (BIG), ukuzinzisa imisebenzi ethile kunye nokukhokela ukukhula kwezinye iimarike. Emva kokuba usebenzo lubonakala luzinzile kwaye lukhula, i-bottler efanelekileyo ifumaneka ukuba isebenze kwaye iqhubeke nokukhula kweshishini. Inkqubo ye-BIG inceda ekuqinisekiseni ukugqwesa kweebhendi emhlabeni jikelele.
Ukurhoxiswa
Ngo-2013, iNkampani yeCoca-Cola yamemezela ukubuyela kwi-modeling franchising e-US Ukuhlengahlengiswa kuhloswe ukunciphisa iindleko ezinxulumene nokugcinwa kwamaloli kunye nokugcinwa kweempahla xa kugcinwa ukulawulwa kwenkqubo yebhotile. NgoFebruwari 2016, inkampani yamemezela ukuba iya kutshintshisa i-100% yamanxweme ayo aseNyakatho Melika ngasekupheleni kuka-2017, iminyaka emithathu ngaphambi kokulindelwe. Inkampani iyaqhubeka ixoxisana nezivumelwano zokuthengiselana nokuxoxisana kunye nabalingani abangenako malunga nokutyalomali kwinkqubo yeCoca-Cola eUnited States nakwiimarike zehlabathi.