Umkhiqizo kunye negama lokurhweba i-franchising ilayisenisi ye- franchisee okanye umthengisi ukuthengisa okanye ukusabalalisa imveliso ethile usebenzisa uphawu lokuthengisa lwe -franchisor, igama lezorhwebo kunye ne-logo.
Ukwabiwa kweMveliso Franchising, akaFranching Traditional
Ukuthengiswa kwemveliso ye-franchising, ngokufanelekileyo ngokubizwa ngokuba yi-franchising yendabuko, ayisoloko ifika engqondweni xa abantu abaninzi becinga nge-franchise kodwa empeleni likhulu kakhulu kumqulu ngaphezu kwefomati ye-franchising.
Isizathu kukuba ubungakanani bomsebenzi ngamnye kwi-franchising yendabuko bubaluleke kakhulu kuninzi yentengiso yefrankise yokuthengisa.
Yintoni iFranchise yesiGodi?
Kwi- franchise yendabuko, yile mveliso eyenziwe okanye ihanjiswa yi-franchiseor ethatha isigaba esinqanaba, kungekhona inkqubo ye-franchisor yendlela ibhizinisi elingaqhutywa ngayo. Umenzi welayisenisi kwi-franchisee ilungelo lokuthengisa okanye ukusabalalisa imveliso ethile usebenzisa uphawu lokuthengisa lwe-franchisor, igama lezorhwebo kunye ne-logo. Nangona kwifom yefransi yebhizinisi i-franchisee ishishini liyaziwa kuphela ngamanqaku abelana ngayo ne-franchisor kunye namanye ama-franchisees, kwi-franchise yendabuko i-franchisee ijoliswe ukuba ibe nolwazi lwayo lwendawo.
I-franchising yendabuko ngokuqhelekileyo ifumaneka kwimoto, iloli, ikhaya elihambayo, kunye neefama zokuthengisa iimpahla; zesevisi zepetroli; zixhobo zeemoto; kunye nabasasazi bebhiya apho i-franchisee efunekayo ngokubanzi ukubonelela nge-presale okanye iinkonzo zokuthengisa emva kokuthengisa kwimveliso ye-franchisor.
I-franchisee yendabuko ngokubanzi ibonelelwa yintsimi ekhethekileyo enqanda inani labaqhubi bezentengiso ezinokwenziwa kwemveliso kwiimarike zayo. Kwakhona imikhiqizo eyabiwe ngumenzi ngokusekelwe kwintsebenzo okanye kwezinye iinguqulelo.
Ubudlelwane be-franchising nabathengisi bemveli bajonga kakhulu.
Ukwahlukana kwinqanaba lobudlelwane. Kwi-franchise yendabuko i-franchisee ngokuqhelekileyo ithengisa kuphela umgca womveliso owenzelwe ngumenzi omnye ukusuka kwindawo yabo yezoshishino. Kodwa kwintsebenziswano nomthengisi, umthengisi anganikela ngemveliso ehlukahlukeneyo kunye neenkonzo, kwaye ezinye zazo ziza kukhuphisana ngqo.
Indlela ngamnye ayaziwa ngayo kubathengi ahluke kakhulu. Nangona i-franchisee yendabuko ingaba nobuni bayo, loo nto iyabandakanyeka ngokusondeleyo kwimveliso yomkhiqizo kunye nomkhwa. Ngokwahlukileyo, kumxhamli-nomthengisi-mthengisi, umenzi akenzi ilayisenisi kumthengisi ilungelo lokusebenzisa amanqaku alo ukuchonga ishishini layo kwaye umthengisi usebenzisa igama lakhe kunye namanqaku ekuqhubeni ishishini.
Bobabini i-franchisee yendabuko kunye nomthengisi baya kusebenzisa kwaye babonise izinto zokuthengisa kunye nomqondiso owenziwe okanye othengiswa ngumenzi. Nangona kunjalo, kwintsebenziswano nomthengisi, akukho lindelo okanye imfuno malunga nendlela abaqhuba ngayo amashishini abo (ngaphandle kokubhekiselele kwimveliso, imirhumo emiselweyo, njl.), Ngaphandle koqeqesho olunikezwa ngumenzi onokuba ezifunekayo ukuba iimveliso ezithile zithengiswe, umenzi ngokuvamile akaboneleli naliphi na ishishini okanye olunye uqeqesho kubathengisi balo.
Yintoni iFomati yeFranchise?
Kwi-franchise yefom yefomati, iilayisensi ze-franchisor kwii-franchisees zayo negama loshishino kunye namanqaku enkonzo kunye kunye nenkqubo yokuhambisa iimveliso kunye neenkonzo phantsi kwekhredithi ye-franchisor. I-franchise eyaziwa ngabathengi ngegama elilayisenisiweyo liba ne-franchisor kunye namanye ama-franchisees kwinkqubo.
Yinkqubo yokuhanjiswa ebalulekileyo kwi-franchise yefomati yefom. UMcDonald's akahambisani nabathumbisi, kwaye iMidas ayifuni i-franchise mufflers. Oko bathenga i-franchise yinkqubo eyenza i-franchisee inikeze iimveliso kunye neenkonzo phantsi kwe-brand ye-franchisor. Ukutshintshela imali yokuqala kunye nokuqhubekayo, i-franchisee kulindeleke ukuba iqhube ishishini labo elizimeleyo ngendlela eqinisekisa ukuhambelana kwaye ihlangabezane nesithembiso somthengi somthengi we-franchise system.
Ifomathi yefayili yoshishino ibonisa ukubonakala nokuvakalelwa kwishishini. Banikezela i-franchisee kunye noyilo kunye ne-decor for yabo shishini; ucacise ifenitshala, izixhobo kunye nezixhobo eziza kusebenzisa i-franchisee; vumela isayithi apho i-franchisee ekhethayo; ukuseka nokunyanzelisa imilinganiselo yemveliso kunye nemigangatho yeenkonzo; ukubonelela ngoqeqesho lokuqala kunye nokuqhubekayo; ukubonelela ngeencwadi kunye neziphakamiso ezithile; misela i-POS kunye ne-IT inkqubo i-franchisee eya kuyisebenzisa; zifuna ukuba i-franchisee isebenzise kuphela i-franchisor-eyenziwe okanye izinto ezithengisayo zokuthengisa, njl njl.
Nangona i-franchisor ayinathathi inxaxheba kwi-day-to-day management yoshishini le-franchisee, yintoni i-franchiseor ifom yezoshishino ezama ukuphumeza ngayo ukujonga okufanayo kunye nendawo yazo kwiindawo zayo. Ukuphindaphinda okuzinzileyo, ukunyanzeliswa okuzinzileyo kubaluleke kakhulu kwintengiso yefom yefransi.
Kwiimeko ezininzi, i-franchiseor ayinikezeli i-franchisee nayiphi na into eyenziweyo eyenziwe ekugqibeleni, kodwa iya kubakhokelela ngokubakho izithako kunye nezinto eziza kuzisebenzisa kumashishini abo. Xa iimveliso zinikezwa ngumenzi, njengokuba zihamba emva kweemoto, i-franchisee iya kubandakanya ezo mveliso kwimveliso kunye nenkonzo abayithengisayo. Cinga ngoColonel Sanders '"11 iimifuno kunye neziqholo" kwi-KFC.
Uhlobo lwe-franchising yefom yeyona nto eqhelekileyo ye-franchising kwaye yintoni abantu abaninzi abakucinga ngayo xa bethetha nge-franchising. Isetyenziswa ngamashishini angaphezu kwama-120 avela kwiivenkile zokuncedisa ngokukhawuleza, iihotele, imfundo, kunye nokushicilela kwiinkonzo eziphezulu kunye neenkonzo zonyango.