Ukususela kumbono wezomthetho, i-franchise iqulethe ngokufanelekileyo uhlobo lwelayisenisi olunikezwa ngumnini omnye webhishini kwenye.
Kwinqanaba layo, nangona kunjalo, ukuguqulwa kweentlawulo ngokuchanekileyo kunxulumene nolwalamano olubizwa ngokuba yi-franchisor enee-franchisees zayo.
I-franchisor ilayisenisa igama layo loshishino kunye neendlela zalo zokusebenza, okubhekisela kwinkqubo yalo yokwenza ishishini, kwi-franchisee, kwaye i-franchisee iyavuma, njengengxenye yabo ye-deal, ukwenza ishishini ngokwemiqathango yelayisenisi.
Indima yeFranchisor
I-franchisor inikeza i-franchisee ngeendlela ezahlukeneyo zenkxaso-shishini, ngelixa liqhuba nokulawula ezinye iinkalo zemisebenzi ye-franchisee njengoko kuyimfuneko, ukukhusela ipropati yayo yengqondo kunye nokuqinisekisa ukuba i-franchisee iyahambelana nezikhokelo zayo.
Ukutshintshiselwa ukusetyenziswa kwepropathi yolwazi kunye nokubonelela ngenkxaso yoshishino, i-franchisee ihlawula i-franchiseor imali yokuhlawula i-franchise yinye yexesha kunye nokuhlawula okuqhubekayo komrhumo , ukufaka ukusetyenziswa kwegama lomsebenzi we-franchisor kunye nezindlela zokusebenza.
I-franchisor ithatha inxaxheba encinci kumsebenzi wemihla ngemihla yebhizinisi le-franchisee kuba i-franchisee ngumsebenzisi ozimeleyo, kungekhona umqeshi odibeneyo kunye ne-franchisor.
Ngesi sizathu, ngelixa i-franchiseor inokunika izikhokelo kumsebenzi wabantu abangcono, umzekelo, i-franchisee inkululeko yokuqesha, ihlawulise, ishedyuli, imisela imigangatho yomsebenzi kunye neenkqubo, kunye noqeqesho lwabasebenzi ngaphandle kwegalelo le-franchisor. Nangona iifayile ezinjengeenjorho kunye neenkqubo zokulungiselela ukutya ziyinxalenye yemigangatho yerhwebo yenkqubo, izinga lokuhlawula okanye iiyure ezihleliweyo ziwela phantsi kolawulo lwe-franchisee.
Ukukhulisa ishishini ngokuFranchising
Ukuchithwa kwe-franchising yindlela yokuqulunqa ishishini kunye nokusasazwa kweempahla kunye neenkonzo ngeentengiso ezininzi. Isebenza ngokusekelwe kubudlelwane phakathi komnini-mveliso kunye nomqhubi wendawo, bebambisana kunye nokwandisa ngempumelelo nangempumelelo.
Ulwalamano lwezivumelwano kunye nangona bobabini i-franchisor kunye ne-franchisees belwabelana ngolwimi oluqhelekileyo, elowo lusetyenziswa kwishishini eyahlukileyo ngokwezomthetho nangokwenene. I-franchiseor isebenza ukongeza ii-franchise ezongezelelweyo kunye nenkxaso ye-franchisees yayo ekhoyo, ngelixa i-franchisee nganye ivuma ukulawula nokuqhuba ishishini labo kwimimiselo yezivumelwano.
Inkcazo yoMthetho
Nangona yonke i-franchise ilayisenisi, akuyiyo yonke ilayisenisi yintengiso phantsi komthetho. EUnited States ilayisenisi iyaba yi-franchise xa izinto ezintathu zenzeke:
- Ibhizinisi le-franchisee lihambelana kakhulu kunye nephawu lokuthengisa lomnini-franchisor;
- I-franchisee ihlawula imali yokuqala kunye / okanye eqhubekayo yelungelo lokungena nokuhlala kwishishini; kwaye
- I-franchisor isebenza ukulawula okanye inike uncedo kwi-franchisee.
Kubalulekile ukuba ungathembeli ngokuthe ngqo kwi-definition franchise definition. Inkcazo ye-franchise iyahluka kakhulu phantsi kwemithetho kumazwe ahlukeneyo kwaye ingaquka ezinye izinto ezicacileyo ezibandakanya, kodwa ezingaphelelanga, i-franchiseor enikezela isicwangciso sokuthengisa okanye ukugcina uluntu umdla kunye ne-franchisee.
Njengomnini-shishini, unokubuza ukuba kunengqondo ukuba uhlawule ibhizinisi lakho. Abafundi abanomdla kunye nabaqeqeshi abanamalungelo okanye abanomcebisi banokukunceda uhlalutye iimfuno zakho zezoshishino kwaye unqume ukuba i-franchising ifanelekile.
Ngenxa yokuba ukunakekelwa akusoloko kuthatyathwa ekukhethweni kwamagqwetha okanye abacebisi abalungileyo, amanye amashishini akufuneki ukuba adlulisele i-franchise ukuba yandise, okanye awandiswe ngaphandle kokuhlangabezana neemfuno zemithetho ye-franchise. Zomibini ziyimpazamo ezibi kunye neyengadingekile yokwenza.
Inkcazo ye-Federal Trade Commission ye-franchise inikezwa kwiCandelo 436.1 (h) ye-Franchise Rule ngolu hlobo:
"I-Franchise ithetha nawuphi na ulwalamano lwentengiso oluqhubekayo okanye ilungiselelo, nayiphi na into enokuthiwa, apho imigqaliselo yesibonelelo okanye isivumelwano esichazelayo, okanye isithengisi sokuthengiswa kwemali-ntengiso okanye imela, ngomlomo okanye ngokubhaliweyo, ukuba:
(1) I-franchisee iya kufumana ilungelo lokusebenzisa ishishini elichongiweyo okanye elidibene nomnini-mveliso we-franchisor, okanye ukunikezela, ukuthengisa okanye ukusabalalisa impahla, iinkonzo, okanye iimveliso ezichongiweyo okanye ezihambelana nomnini-mveliso we-franchisor;
(2) I-franchiseor iya kusebenza okanye inegunya lokusebenzisa umlinganiselo ophezulu wokulawula kwindlela yokusebenza kwe-franchisee, okanye ukubonelela ngoncedo oluphambili kwindlela yokusebenza ye-franchisee; kwaye
(3) Njengomqathango wokufumana okanye ukuqala ukusebenza kwe-franchise, i-franchisee yenza inkokhelo yokufunwa okanye yenza ukwenza intlawulo efunekayo kwi-franchisor okanye iqabane layo. "
Ifom yeFranchise
Ngaphantsi kweFomati yeFranchise, uhlobo lwe-franchising oluqhelekileyo kumntu oqhelekileyo, ubudlelwane be-franchise ngokubanzi lubandakanya yonke ifomati yezoshishino kwaye kungekhona nje igama le-franchisor yezohwebo, iimveliso kunye neenkonzo. I-franchiseor ngokubanzi inikeza iincwadi zokusebenza, uqeqesho, imigangatho yemigangatho, ukulawula umgangatho, isicwangciso sokuthengisa, uncedo lwendawo yendawo, kunye nokunye.
Ngokomzekelo, iMcDonald's ayinagqithisi i-hamburgers, kwaye uJiffy Lube akayi kutshintshwa kweoli. Zombini iinkampani zivumela ipropati yabo yengqondo, equka iimpawu zabo zokuthengisa kunye neenkqubo zoshishino. Njengoko unokuba uqaphele kwimbali yamabini amabini, iimveliso kunye neenkonzo zabo zatshintshile ngokugqithisileyo kwiminyaka, kwaye isakhiwo se-franchise yefom ye-business yenza ukuba bafeze oku lula.
Amandla weBranchisor Brand
I-brand ye-franchisor iyona yexabiso elixabisekileyo. Abathengi banqume ukuba yeyiphi ishishini ekuthengeni ngayo kwaye kaninzi kangakanani ukuqhuba loo shishini ngokusekelwe kwinto abazi, okanye bathanda, malunga nekhredithi.
Abathengi abazikhathaleli ngabani abanempahla yoshishino. Bafuna nje ukufumana iimveliso kunye neenkonzo apho i-brand iyaziwa khona. I-Franchising ivumela "oomashishini befomula" ukuba babe nabo kwaye baqhube ishishini phantsi kweempawu ezichongiweyo. Xa usebenza ne-franchiseor enhle, ama-franchisees afumana izixhobo kunye nenkxaso abayidingayo ukuze baphile kwimigangatho yenkqubo kwaye baqinisekise ukwaneliseka kwabathengi.
Abafelisi basalindela ukuqhutyelwa kwemigangatho yempawu yenkampani kwindawo efanelekileyo, kungakhathaliseki ukuba indawo ingabanikazi benkampani okanye abanomnini-franchisee. Abacwanisi bamatyala batyala ixesha elininzi, amandla, kunye nezibonelelo zemali ekuphuhliseni nasekuxhaseni iimveliso zabo, kunye nengqondo yomthengi, uphawu lwe-franchisor lilingana nedumela lenkampani.
Abaqhubi bee-franchisors abaphumelelayo bayagxininisa imigangatho yemigangatho kunye ne-franchisees, kuba bafuna ukuqinisekisa ukuba abathengi banelisekile rhoqo xa bethenga kwindawo echithwe kuyo.
I-franchisor nayo ifuna ukukhusela ukulingana kwebhanki, kunye namanye ama-franchisees abelana ngalo.
Abafelisi basondeza kuphela imenyu yeemveliso kunye neenkonzo kodwa kusetyenziswe inkqubo kunye neentengiso eziye zazingqina. Kwiinkqubo zokuphumelela kwe-franchise, i-franchiseor kunye ne-franchisee basebenzisana kunye ukuze bazuze.