Kungenzeka ukuba uvuyo olukhulu lokuba yinxalenye ye-franchising yithuba lokuhlangana kunye nokuba ngabahlobo kunye neengcamango zalo. Kungenzeka ukuba bambalwa kakhulu, uBill Rosenberg usenokuba nefuthe elihlala phambili kwi-franchising, kwaye impembelelo yakhe isabonakala namhlanje ngaphezu kweminyaka elishumi ukususela kwakhe.
Ndadibana neBill kwindibano yokuqala yoMbutho we-International Franchise Association. Ndandisemncinci, ndingayazi, kwaye ndizele ngokupheleleyo.
Ngokuqinisekileyo ndandingumntu umntu osesikhaleni sikaBill angakhange avunyelwe lula. Into endiyikhumbulayo ngokuphathelele kwintlanganiso yokuqala yayikuthi wafika kum kwaye wazisa. Ndandingumtsha kwi-IFA kunye neYilwayo, njengoko kwakunjalo, wayefuna ukuba ndive ngathi ndabakho. Emva koko wachitha ixesha elilandelayo okanye wabiza abanye wabona waza wangenisa nabo. Ngaphezulu kweminyaka eyandilandelayo wandifundisa, kunye nomntu ondijikelezile, ukuba abe ngumqhubi we-franchisor. Kwakuyinto yakhe. Andizange ndibe ngumntu wokuqala okanye umntu wokugqibela oye waba namava afanayo, kwaye ngelixa kubonakala kunzima ukucinga ukuba awunakuyibona, yile ndlela amalungu amaninzi ku-IFA abingelwa ngayo namhlanje.
Akukho nto ifihlakeleyo ngeBill. Wayenokuba yinto enzima; wayefuna ukugqwesa, nangona akazange afune ukuthobela iingcamango zakhe; ba ncokola; Ndonwabile kumngeni weengcamango ezintsha, nangona kunjalo xa ndikuxelela xa ungeyiphutha (usoloko unjalo).
Ulwimi lwakhe lwaluyinto engaphezulu kwebala, kwaye ixesha lakhe lalihlala lenu xa nilicela. Abantu abaninzi bacinga ngokwabo njengabacebisi, kodwa andicinga ukuba nabani na ogqithisileyo banokuba bacela umcebisi ongcono ngakumbi kuBill - kwaye wafundisa bonke abantu. Konke okufuneka uyenze kwakuyimbuza umbuzo, kwaye ixesha lakhe-kude kube sekuhlwa-kwakungowakho.
Kwakuyinto yakhe.
Intsebenzo yakhe enkulu yezohwebo yenziwa ngokucacileyo nguDunkin 'Donuts. Lona uphawu lomgca oluya kuba lunokwanela ukuba ubani enze ixesha elilodwa lobomi. Kodwa kwakungumsebenzi wakhe ekusekeni nasekubunjeni uMbutho weFrench Franchise apho ndicinga ukuba igalelo lakhe elikhulu kakhulu lisaziva. Ukongeza kokusekwa kwenkcubeko ekhoyo kwi-IFA namhlanje, uBill wenzelwa ukuqinisekisa ukuba imodeli ye-franchise iya kuphucula ngamava abo bahamba ngemali kunye nama-franchisees. Ukufeza le njongo wayekhokela ukusekwa koMbutho wezeMfundo wamazwe ngamazwe angama-1980. Ukongeza kwiikhosi eziphuhliselwe amalungu ayo, isiseko namhlanje sinomxholo wezifundo, xa zigqityiwe, zinikezela isatifikethi seGranchise Certified Certified, kwaye iyona mthombo oyintloko wokuqhubela phambili uphando kunye nemfundo yokuthengiselana ngehlabathi jikelele.
Imibutho emikhulu yakhiwe kwinkcubeko yabaxhasi babo. Ukufumana i-International Franchise Association ifana nentlanganiso yeBill Rosenberg. Ngama-1959, kunye nabangama-franchisors abambini behlangana kwi-tafile yekhofu ekhitshini e-Chicago, uBill uphikisa abanye ukuba batyala imali nganye i-$ 100 - kwaye i-IFA yasungulwa ngo-1960.
Ngelo xesha i-franchising yayixhomekeke kwimikhwa emibi kunye nemigqaliselo, i-litigation yayikhula, kwaye ngoko ke kwakukho izenzo zokumisela ukulungisa iingxaki. Ukusebenza nabomthetho-mthetho, i-IFA yakwazi ukubanceda ekwenzeni imithetho eyayizuzisa ababini be-franchiseors kunye ne-franchisees kwaye, ngaloo mizamo, ihlambulule iingxaki ekuthengiseni i-franchising kunye ne-franchising into eyenziwa namhlanje. Umthetho uYilwayo uphinde wabhalwa kwi-DNA yombutho wakhe onenkathalo ngabanye, kwaye amalungu amatsha enxulumano ahlala echaza indlela eyahlukileyo ngayo i-IFA evela eminye imibutho abaye yaba ngamalungu. Namhlanje i-franchising isetyenziswe kumashishini angaphezu kwama-120, kwaye i-IFA iyaqhubeka kwimigudu yayo yokuphucula ukusebenza kwe-franchising kubanini bama-franchise nama-franchisees.
UMthetho oyiYilwayo wawuyimveliso yoxinzelelo, owazalwa ngowe-1916 eDorchester, eMassachusetts.
Ngemfundo yebakala lesibhozo washiya isikolo ukuze ancedise intsapho yakhe, wasebenza ekuthengiseni ukutya, kwaye umlandele unokuba njengenkwenkwe wayithuthelela i-icecke kwiNew Hampshire kunye nokuthengisa i-chips ye-ice for 10 cents ngalinye, u-$ 171.00 ngemini enye. Xa wayeneminyaka eyi-17 ubudala, waqhuba umsebenzi wokuqhuba iilori ye-ayisikrimu kwaye, ngenxa yezakhono zakhe zokurhweba, wakhuthazwa kubaphathi ngexesha eli-20.
Imvelaphi yakwaDunkin 'Donuts yabuyela kwiMfazwe yehlabathi yesiBili xa iBill isebenza kwii-Quincy Shipyards kwaye yaqonda ukuba abasebenzi base-shipyard babenokhetho oluncinane olufumanekayo kubo. Ukulandela imfazwe ngowe-1948 wathenga ezinye iilori zeenkampani zenkampani, zaziguqulela kwizigulane zokutya ezihambahambayo, zaqala ukusebenza kwiindawo zoshishino kunye neeswitswitshi, ikhofi, i-donuts, kunye ne-snacks. Ngesiqingatha sentengiso yakhe evela kwikhofi kunye ne-donuts, ngo-1948 uBill wagqiba ukuvula ivenkile yokudlela e-Quincy ebizwa ngokuthi "i-Kettle Open" eyayithengisa ikhofi ngeesenti ezilishumi kunye neengxube ze-nickel - ixabiso elidlulayo lamaxesha. Ngethuba ivenkile yakhawuleza impumelelo kwaye ikhupha ngaphezu kwama-5,000 ngeveki, uBill wayengekho uvuyo ngeli gama kwaye, ekuqapheliseni ukuba abathengi baxake ama-donuts zabo kwikhofi yabo, i-Open Kettle yaqanjwa ngokuthi "i-Dunkin 'Donuts" ngo-1950. Kungekude kubekho Indawo yokudlela eDunkin 'Donuts eSomerville, eNatick, Saugus, naseStrewsbury apho abathengi babenokubukela njengokuba abapheki beebhaki babenza ama-donuts.
UBill udluliselwe uWoward Johnson kunye neentambo zakhe zokuthengisa i-ice cream ngokumnika ingcamango yokukhwela i-Dunkin 'Donuts. Ngomnyaka we-1955 i-Dunkin 'Donuts yokuqala evulekileyo yavulwa eDedham, eMassachusetts, ukuthengisa iintlobo ezingama-52 zama-donuts, ngokwaneleyo ukuba zibe neemfuno ezikhethekileyo nganye iveki yonyaka. Ngowe-1963 inkampani yayivule ivenkile yayo ye-100 kwaye yakhula ibe yindawo engaphezu kwe-1 000 kwii-1970. Namhlanje kukho indawo engaphezu kwama-11,300 esebenza emhlabeni wonke kunye nama-3,200 zokutyela ngamazwe ngamazwe angama-36. Ngamanye amaxesha uDunkin 'Donuts u-co-brand kunye noBaskin-Robbins, omnye umqondiso ogqitywe ngumzali uDunkin' Brand, Inc.
Ngomnyaka ka-1963 unyana kaBill uRobert, owayeneminyaka engama-25 kunye ne-Harvard Business School graduate, waphatha ulawulo lwekhonkco awayekhokela ngo-1999. Ngaphantsi kobunkokheli bukaRobert inkampani yatshintshile, yahlengahlengisa iminikelo yayo yemenyu, yafudukela kwiphepha kunye neenkompo zeStrofoam, zaza zangenisa , i-bagels, imingxuma ye-donut (i-Munchkins), i-croissants, i-sandwiches breakfast, i-Coolattas kunye nezinye iziyobisi. URobert wazisa inkqubo yentengiso yelizwe, watshintshana ifomathi yeefestile ngokufudukela kude kwiibalithi kunye nezitulo eziya kwiitafile, kwaye waqala ukunikela nge-Dunkin 'Donuts kwiindawo ezingezizo zendalo. Kwakhona waqala ukuthengisa ama-franchises kwiinkampani ezininzi zeeyunithi, wazisa indawo ze-satellite kwaye emva koko inkqubo ye-commissary, nganye leyo eyasinceda ukukhula kwamafutha ngokuphelisa imfuno yezakhiwo ezinkulu ngokwaneleyo ukuze kulungiswe indawo yokukhiqiza nokugqiba.
Ekuhambeni kwakhe kwangoko, uBill Rosenberg waba nxaxheba ekuqhubeni ukugijima kwaye wavula iWilrose Farm e-New Hampshire kangangokuba wazinikela ngo-1980 kwiYunivesithi yaseNew Hampshire. Ngo-1994 iyunivesithi yathengisa iWilrose Farm kwaye yanika uSihlalo waseWilliam Rosenberg ngoFranchising no-Entrepreneurship, isikhundla sokuqala esinjalo kwiziko leyunivesithi. Ngoku ndikhonza nabanye abaninzi nge-franchising kwibhodi yeengcebiso kwiziko laseRenenberg International Franchise Centre kwiYunivesithi yaseNew Hampshire. Umthetho uYilwayo wabulawa ngumhlaza wesibeleko ngoSeptemba 20, 2002, eneminyaka eyi-86.
Unombulelo oluninzi kumfazi wakhe u-Annie Rosenberg; U-Arthur Anastos, iSekela likaMongameli kunye noMcebisi woLawulo kwi-Dunkin 'Brands; kunye noJohn Reynolds, uMongameli we-International Franchise Association Education Foundation; Abantu abathathu kubaluleke kakhulu kuBhili, ngoncedo lwabo kunye negalelo kule nqaku.
Ifoto: FranchiseTimes.com