Iintlobo ezahlukeneyo zokutsalwa kwemali-mali
Kubalulekile ukuqonda; okokuqala, ukuba ukuthengiswa kwemali kukuphela kwendlela yokwandisa nokusabalalisa. Abavelisi basebenzisa i-franchising ukuzisa iimveliso zabo ukuba bathengise i-intanethi ngokusebenzisa "iifakwe" kwinkqubo yokusabalalisa emzantsi - oku kuthiwa yiFrench Franchising. Ezinye iinkampani, ezifana noMcDonald's okanye iMarriott, zisebenzisa i-franchising yokwandisa iimveliso zabo ngokuvumela abanye ukuba bakhuphe iimveliso kunye neenkonzo kuluntu kwaye, ezahlukeneyo kunokwenziwa kweFrench Franchising, kwakhona kuchaza inkqubo yokuhanjiswa kwe-franchisee ukuba ilandele - oku kubizwa UkuFometha kweShishini.
Ngokwemveli Ukuchithwa kwemveliso eyenziwa ngumkhiqizo kuyisiseko kwi-franchise; KuFomathi yokuFometha, inkqubo yokuhambisa imveliso okanye inkonzo isebenzisa ibakala eliphambili.
Ubudlelwane be-franchise busekelwe kwisivumelwano phakathi kwe-franchisor kunye ne-franchisee; Ubudlelwane buchazwe kwiSivumelwano seFranchise , ezinye iilayisenisi, nakwamanye amaxwebhu, ngokukodwa kwiMigaqo yemiSebenzi yokuSebenza. Ukuchithwa kwe-Franchising akubambisene. Akukho buhlobo bokwenene phakathi kwe-franchisee kunye ne-franchisor. I-franchisor kunye ne-franchisee babelana ngegama elifanayo; nangona zixhomekeke kunye, ziyimashishini ezizimeleyo ezikhoyo kumashishini athile. I-franchisee ithengisa iimveliso kunye neenkonzo njengoko kuchazwe ngumgqithisi; i-franchisor iseshishini lokukhula, ukulawula nokuxhasa inkqubo yabo yokuthengiswa kwemali.
Ukuchithwa kwe-franchising kungaba yindlela enhle yokuba ngumnini-shishini, kwaye kukho amathuba amaninzi afumanekayo.
Njengoko uqala ukuphonononga nokuba ngaba-franchiseor okanye i-franchisee, kubalulekile ukuba uqonde iintlobo zezakhiwo ezisetyenziselwa ukukhwela i-franchising namhlanje.
I-Franchise yecandelo elilodwa
I -unit unit okanye i -unit-direct franchise apho i-franchisee ithengisa khona ilungelo lokusebenzisa indawo enye okanye ibhankishi.
Le yindlela edala kunazo zonke kwaye ilula kakhulu yobudlelwane be-franchise.
Ukuthenga kunye nokusebenza kwindawo echithwe kuyo yinto ekhethekileyo yokusebenzisa i-franchising kwaye, kude kube kutshanje, kwakuhlobo oluqhelekileyo lobuhlobo olufumanekayo.
Nangona i-unit-franchising yeyunithi iyinto eqhelekileyo kwaye ingaba yindlela elula yokutyalomali kubunini-shishini, inobuthakathaka obuthathaka kuma-franchisors:
- Njengokuba indawo nganye idinga i-franchise entsha, ukukhula kwenkqubo ye-franchise kunganciphisa kune-multi-unit franchising, kwaye iindleko zokubonelela iinkonzo kwi-system ye-franchise inokuba yindleko kakhulu kuba iyunithi nganye kufuneka ixhaswe ngabanye.
- Kukho ama-franchises angaphezulu ekusebenzisaneni nabo, kwaye loo ma-franchise ayenokuba yinkunzi encinci kwaye ayengamela ngakumbi ukuthatha ingozi yezoqoqosho kunokuba i-franchisees enkulu yamaninzi.
I-Multi-Unit okanye abaPhuhliso beNdawo
Ukuphuhliswa kwamanyathelo amaninzi kufanekile namhlanje kwi-franchising. Kuqikelelwa ukuba ngaphezulu kwe-50% yeendawo ezichithwe kuyo zilawulwa ngabantu abanendawo engaphezu kweyodwa.
Abaphuhlisi beeyunithi ezininzi banikezwa ilungelo kunye noxanduva lokumisela inani leendawo, ngexesha lexesha elichanekileyo, kwaye ngokubanzi kwindawo echazwe kuyo. Uphuhliso lweeyunithi ezininzi luhluke kwindlela enye i-franchisee yunithi enye inokufumana ngayo indawo ezongezelelweyo; Ukongeza ngaphezu kokusayina isivumelwano sokuthengiswa kwemali-mali, ii-multi-unit franchisees zisayina isivumelwano sokuphuhlisa ekuqalweni kobudlelwane.
Isivumelwano sokuphuhlisa indawo sinika ilungelo kunye noxanduva lokuvula indawo ezininzi, kwaye ibophe iqela le-franchisor ukuba livumele ukuba bazalise ishedyuli yophuhliso. I-franchise nganye eyenziwe ngumqhubi weeyunithi ezininzi iya kuba nesivumelwano sayo sokuthengwa kwemali-mvume, njengoko isivumelwano sokuphuhlisa asivumelwanga nesivumelwano sokuthengiswa kwemali.
Ukuba umqhubi weeyunithi ezininzi ehluleka ukuhlangabezana neshedyuli yabo yophuhliso, i-franchisor inelungelo lokukhansela isivumelwano sokuphuhlisa nokugcina umrhumo wendawo yophuhliso ohlawulwa phambili phambi kwe-franchisor. Ngokuqhelekileyo umqhubi weeyunithi ezininzi uya kuvunyelwa ukuba aqhubeke nokusebenza njengemali-franchise kwiindawo azinzile, ngokungakhathaliseki ukuba ziyahambelana nezivumelwano zeeyunithi. Kwiimvumelwano ezininzi zophuhliso lweeyunithi ezininzi, umqhubi uya kuhlawula imali ye-franchisor intlawulo yamalungelo anikwe kwisivumelwano sokuphuhlisa; loo ntlawulo isetyenziswa rhoqo kwi-pro-rata kwintlawulo nganye ye-franchise ezayo.
Olu hlobo lolwalamano lunokuba neenzuzo ezibalulekileyo kuzo zonke i-franchisor kunye ne-multi-unit franchisee:
- Ekubeni umthuthukisi evula indawo engaphezu kweyodwa, indleko yokuba i-franchisor ukufumana i-franchisees isezantsi kwiziko ngalinye.
- Ngenxa yokuba kunamabhanki amancinci enkonzweni, iindleko zeyunithi nganye zokukhonza i-franchisee yamaninzi ngokubanzi ziphantsi kweyunithi nganye.
- Umqhubi weeyunithi ezininzi uvumela i-franchisor ukuba ibe nokukhula okucwangcisiweyo nokucwangcisiweyo.
- Umqhubi weeyunithi ezininzi unokufezekisa ubunzima beemarike ngokukhawuleza kunokuba i-franchisor inokuyenza kwisiseko esisodwa.
- Abaphuhlisi beeyunithi ezininzi banokukwazi ukutshintsha abasebenzi phakathi kweendawo ezifunekayo, kubangele ukusetyenziswa okungcono kwabasebenzi, kwaye banokukwazi ukudibanisa imisebenzi ethile efana nokwakha i-commissary ukwenzela ukuba ishishini liphumelele kwaye linciphise iindleko zemisebenzi.
- Abaphuhlisi beeyunithi ezininzi bangadibanisa ukuthenga ukugcina kwiindleko zeempahla kunye nempahla, kwaye banakho ukugcina indawo yokugcina indawo yokuthengisa indawo.
Master Franchising
Ubuhlobo be- franchise ubudlelwane bubukeka bufana kakhulu nesakhiwo sokwakhiwa kweyunithi ezininzi kodwa kunomlinganiselo ophawulekayo. Ngaphantsi kwemvumelwano yesivumelwano sokuthengiswa kwempahla, ngaphezu kokuba nelungelo kunye noxanduva lokuvula kunye nokuqhuba indawo ezininzi kwindawo echaziweyo, i-franchisee ye-master inelungelo kunye noxanduva lokunikezela nokuthengisa ama-franchise kwabanye abantu abafuna ukuba ngama-franchisees inkqubo. I-franchisee yenkosi iba ngu-franchisor kwindawo yabo yemarike.
I-franchisee yenkosi iya kufunwa ukuba ibe kunye kwaye isebenze ubuncinane enye okanye ezimbini indawo kodwa zingavunyelwa ukuthengisa ezo iiyunithi kwii-franchisees ezintsha ngexesha elithile xa zikhetha ukwenza njalo.
Xa i-master franchisee isayine isivumelwano sesivumelwano sokuthengiswa kwemali, ngokuqhelekileyo ihlawula umrhumo we-franchise kwi-franchisor ize iqokelele ixabiso le-franchise yentlawulo kwi-franchise nganye efunyenwe kwinkqubo yabo. Ubumkani baqokelela kwaye iirhafu ze-franchise ezihlawulwayo zikwabelwana kunye ne-franchisor; ipesenti iyahluka.
Kuzo zonke iindidi zobudlelwane bokuthengiselana, ubuhlobo bentengo ye-franchise buyinkimbinkimbi kakhulu, ngenxa yesivumelwano, kunye nemimiselo yesivumelwano esinobuxanduva obunabelane ngokuxhasa i-unit franchisee.
I-master franchisee nganye iya kufuneka ukuba ilungiselele uMqulu wabo wokuDlulisa uFranchise, kwaye ukuba ngaba seburhulumenteni abafuna ukubhalisa okanye ukufakela, bahlangabezane neemfuno nazo.
I-franchising Master ayithandwa kakhulu e-United States namhlanje kunokuba yayineminyaka edluleyo; nangona kunjalo, kuseyona ndlela ephakamileyo kakhulu esetyenziswa ngama-franchise ase-US angena kwamanye amazwe.
Abameli beNgingqi
Ubuhlobo bommeli bommandla bubukeka bukhulu kakhulu njengentsebenziswano ye-franchise ubudlelwane, kunye nokuhlukana okuthe ngqo. Ummeli wendawo akayi kungena kuyo nayiphi na isivumelwano kunye neelayunithi zeeyunithi. I-unit franchisees isayina isivumelwano sokuthengiswa kwemali kunye ne-franchisor ngqo.
Ummeli wendawo, eqinisweni, ngumthengisi wentengiso kuphela othumiweyo kunye nomntu oxhaswa kwintsimi enikezelwe yinkampani ye-franchisor kwindawo yendawo. Ummeli wendawo uhlawula i-franchiseor intlawulo yokungena kunye nolwabelana ne-franchiseor iirhafu ze-franchise kunye nemirhumo ehlawulwa yi-franchisees kwintsimi yabo. Ummeli wendawo unika i-franchisees kwintsimi yabo ukufumana inkxaso nenkxaso eqhubekayo kwaye, njenge-franchise ye-master, enye inxaso enikezelweyo inokwabelwana ne-franchisor.
Njengokuba kukho ubudlelwane beeyunithi ezininzi kunye nobudlelwane be-franchise ubudlelwane, ummeli wendawo uyavuma ukuseka inani elincinci elithile leeyunithi, ngelixesha elichaziweyo, kwintsimi echaziweyo. Ukwahlukana phakathi kobudlelwane be-franchise ubudlelwane kunye nommeli wendawo kukuba i-franchisee yamandla ibonisa isivumelwano kunye ne-sub-franchisee nganye, ngelixa ummeli wendawo engenzi. Ummeli wendawo akafuneki ukudala okanye abhalise i- Document Devotion Document .
Ezinye iindlela zeFranchise
Kukho ezinye izakhiwo zokuthengwa kweefranchise ezisetyenziswe rhoqo kwi-franchising:
- Ukuguqulwa kwe-franchise ubuhlobo obusungulwe kunye nomqhubi omeleyo okhoyo, kwishishini elifanayo ngokubanzi njengenkqubo ye-franchise, evuma ukutyikitya isivumelwano somthengisi kunye nokuguqula ishishini labo kwi-franchise.
- Iindawo ezingezizo zendabuko zifumaneka ngokubanzi kwiindawo ezidibanisa iinjongo ezifana nezithuthi, izitishi zezitimela, izibhedlele, iikholeji zezemidlalo, iintambo zezemidlalo, ii-ballparks, iinkundla zokutya, izitulo eziphathekayo kwiipaki, njl. Ezi ziintlobo zeendawo apho kuthengiswa khona izithuthi ngeminye imisebenzi kwiziko lempi: abantu abambalwa baya kumdlalo webhola ukuze bathenge inja eshisayo, kodwa kukho inja ezininzi ezitshisayo ezithengiswa ngexesha lomdlalo webhola. Kwakhona kubandakanywa kule nqanaba bahlala kwiindawo ezifana nezitolo ezilula kunye nabathengisi beebhokisi.
I-franchises ekhoyo: Enye indlela yokuba yi-franchise endiyithandayo ukuthenga indawo ekhoyo kwi-franchisor okanye enye ye-franchise yabo efuna ukuphuma kwinkqubo. Kukho iinzuzo ezininzi zokuthenga i-franchise "esetyenzisiweyo":
- Ushishino ngokukhawuleza, kuba akudingeki ukuba ufumane indawo okanye usebenze ngokwakhiwa nokuxhobisa ishishini.
- Ukuxhaswa kweBhanki kunokuba lula kuba ishishini liye laphakama kwaye liqhuba.
- I-franchisor okanye umninimzi okhoyo unokukulungele ukukunceda imali.
- Umthengisi unokushukunyiswa ukuba ashiye ishishini.
- Uthengela ishishini elisebenzayo okwangoku, likhona abathengi abakhona kwaye linokuphuma kwemali.
- Uyazi ukuba yintoni ukusebenza komsebenzi kwaye unokusekela izigqibo zakho zokutshala imali kunye nokusebenza kwiinyaniso kunokuba uqikelele.
- Indawo ingaba nabasebenzi abaqeqeshiwe kunye nabaphathi.
Xa uthengisa i-franchise ekhoyo, kufuneka usebenze ngokukhawuleza ngokufanelekileyo ; awufuni ukuthenga i-franchise ukuba i-franchise yangaphambili ayikwazi ukwenza indawo yeendawo kwaye indawo ayinako ukusetyenziswa kwezoqoqosho. Lawa "mathuba" kufuneka ahlolisiswe ngenyameko. Ungacingi ukuba unobulumko okanye umsebenzisi ongcono kunokuba i-franchise ekhoyo. Kwakhona, qinisekisa ukuba inkqubo ye-franchise oyifumanayo ayinayo ipesenti ephezulu yokubuyisela, njengoko oko kungabonisa ukuba le nkqubo ikunika ithuba elincinci lokuphumelela. Xa ucinga i-franchise ekhoyo, soloko ubuza ukuba bangaphi abanikazi abaye baqhuba ukusebenza phambi kokuba uxoxisane nexabiso lokuthenga okanye usayine nayiphi na isivumelwano.