Ukuzisa i-Conch yakho ye-Franchise kwi-United States

Ithuba elibonakalayo elinokubonakala liphazamisayo

Abafowunde bafuna ukukhula ngokunyuka kwamazwe ngamazwe kubhekana nokuba bakhethe ukubeka izibonelelo zabo - imali, abantu kunye nexesha. Amathuba kufuneka abekwe phambili, kwaye kudla ngokuba nomsebenzi phakathi kweendawo apho i-franchiseor ibona ithuba elihle, kwaye apho i-franchise inokuhamba phambili kwaye icela ukuzisa ingcamango kwimarike yabo. Kuyakulinga ukuyeka ukungena kwizinto ezithathwa njengeemarike ezinzima kulo, okokufutshane, imali elula.

Nangona iUnited States inikeza ithuba elikhulu, ekuqalekeni kokungena kwimakethe kunokubonakala kuwumsebenzi onzima kwimida emibini. Omnye ubukhulu kunye nobunzima beemarike ngokwayo, kwaye okwesibini kubonakala kunzima ukuthobela iimfuno zomthetho zaseburhulumenteni kunye ne-State kunye nolwazi lwabantu baseMerika njengeqela elithandwayo labantu. Bobabini banokutshatyalaliswa.

I-Market Consumer and Literate Market

Njengabantu baseMelika, sihlala sithatha inzuzo yethu yokufumana inzuzo enkulu (nokuba ngamaxesha anzima kwezoqoqosho). Ngabantu abanabantu abafundayo nabafundela kakhulu, sizwe elibonelela ngeemarike zabathengi ngezinga eliphezulu lemali engenayo. Ukongeza (kwaye kubalulekile kulabo abafuna ukuzisa umgaqo omtsha), siye sabonisa umnqweno omkhulu wokuzama nokwamkela iimveliso ezintsha kunye neenkonzo. Sisoloko sijonge ababoneleli abanokugqithisa okulindelweyo, ukwenza ukuba kungena emakethe emitsha.

Inani lethu labantu lihlala likhulu (81.4%) kwimimandla yasezidolophini kwaye lihlukene ngokwenkolo nangokwenkolo.

Kwonke inani labantu abangaphezu kwezigidi ezingama-313, ukungena kweendawo zokungena kwi-franchise kusekuncineni, kunye nenani lentengo yeendawo ezingama-379 ezigqithisiweyo kumntu ngamnye kwilizwe lonke.

Urhulumente kunye nokungena kweyona ndawo ephantsi kunayo yonke i-Iowa, kunye neendawo ezingama-262 ezichithwe ngamanqaku ngamnye ngomntu ngamnye.

Iinguqu zokuthengiswa kwemali ziye zanikeza inzuzo enyukayo kubathengi kwihlabathi jikelele, kwaye i-US isona i-jewel yezoqoqosho (mhlawumbi idayilile yexesha elide) eyenza ibe yindawo ekhangayo yokwandisa. Kwababantu abavela kumazwe angaphandle, ukukhangela kwesiseko esiphezulu se-franchisee, kunye nokwamkelwa okwenyukayo kubunini beeyunithi ezininzi , kwenza kubekho ukuphumelela ngokukhawuleza kokubhengezwa kweentengiso, ubunzima obunzima, kunye neendleko zokuxhasa i-unit unit. I-Capital for the expansion franchisee kulula ukuba ifunyenwe e-United States kunezinye iindawo, kwaye amaziko emali afumana amava-mboleko.

Ukongeza, iiprogram zokuqinisekisa ngemboleko ezinikezelwa nge-SBA (Ulawulo lweZimashishini ezincinane zase-US) zenza inkqubo yokufumana i-capital ngeefranchisees ezilula, xa kuthelekiswa namathuba kwamanye amazwe amaninzi.

Ukholo oluqhelekileyo malunga nokwandisa kwi-US

Kungekudala ndathetha kubaphulaphuli bamazwe angamazwe angaphandle, ndixoxa ngeenjongo zabo zokunyuka ukuya eMelika kunye nokuqonda kwabo ubunzima phambi kwabo. Ngamnye wabo wayenendawo echithwe kwiindawo ezingaphandle kwamakhaya abo. Ngokona nxalenye, aba baqhubi bahamba ngokukhululekile ngokubanzi kunye nomthetho wokuthengiswa kwemali kwamanye amazwe, njengoko imithetho yokudalula iya kuba yinto exhaphakileyo kwihlabathi jikelele. Ulwazi kunye neendlela zokwandiswa ezisetyenziswayo ekuphuhliseni iimakethi zabo zasekhaya nakwamanye amazwe ngokuqhelekileyo zilungelelaniswa kwilizwe elilandelayo abakhethileyo ukungena.

Oko kunjalo, akunjalo ngokwenene xa ungena eMelika.

Inkxalabo ekhankanywe rhoqo ngokuza eUnited States yayinoyika. Ngelixa i-US ithatha isithembiso esikhulu kwi-brand yabo, bayaqonda ukuba asiyiyo isizwe esifanayo, kwaye ukuhluka kwethu kunye nosayizi obukhulu luyesabisa. Kukho imbono ebonakaliswe ngabaninzi ukuba ukukhula kwethu kubathengi abaninzi kunye neentlobo zoshishino kunokudala izithintelo ezingenakudinga ukujongana kwenye indawo. Abambalwa bacacisa i-penchant yethu ecacileyo yokuxazulula imiba encinci kunye neengxabano, kwaye abambalwa ababenolwazi olongezelelweyo ngemicimbi yangoku babandakanyeka ngokubambisana kweemanyano zabasebenzi kwi-franchising kwaye bathetha ngezenzo ze- NLRB , iCFA kunye nabanye ekuqhubekeni umcimbi wemicimbi emitsha kubandakanywa nezindleko zabasebenzi zonyuka kunye nezenzo, ukunciphisa ukufunyanwa kwiindawo ezifumanekayo kwiimaketanga ezisebenza kwezinye iindawo, umsebenzi odibeneyo kunye nemithetho yobudlelwane obucetywayo. Nangona kunjalo, inkxalabo yabo enkulu, ngokumangalisayo, isabona ukuba icebo lolawulo kwi-United Stares kunye nokudalulwa kwangaphambili kweentengiso, ukubhaliswa kwamanye amazwe, kunye nemithetho eyahlukeneyo yinkimbinkimbi, kwaye ukuba iindleko zokuthotyelwa kwexesha kunye needola ziyalungisa phezulu.

Kunzima emphakathini ukuphikisa ukuba kwilizwe elibiza inkolelo kwimali-ntengiso yamahhala, sibonisa umfanekiso kuwo wonke umhlaba ukuba abafransi bama-United States bafuna ukugquma kwiinqwelo zikaRhulumente kunye neemfuno zabo, kwaye apho loo mingeni ayifani ngokufanayo ukusuka kummandla ukuya kwilizwe. Nangona kunjalo, kuchanekileyo kuba sinezoqoqosho zentengiso yamahhala, kuxhaswe yinkqubo yokulawulwa ngokucacileyo kakuhle kunye nabacebisi bezomthetho, okwenza i-franchising e-United States ibe yimpumelelo enomdla. Ngaphandle kokungathandabuzeki, iindleko zingase ziphakame ukuba zingene eUnited States, kodwa kumava, ezo zindleko ezongezelelweyo azivumelekanga ngakumbi xa zilinganiswa ngethuba.

Imimiselo yeFranchise e-United States isekelwe kwisiseko sokuthi i-franchisor, phakathi kweminye imingcele ecacileyo, inokukhetha iindlela zabo zokwandisa kwaye ingazimela ngokuzimeleyo imimiselo yokunikezelwa kwemali-mboleko. Umgaqo-nkqubo we-Franchise uye waba yintetho yokwamukelwa kwayo e-United States, ngenxa yokuba isuselwe kwi- pre-sale ye-disclosure kwiingxowa -mali ezithengiswayo kwifom ehleliweyo, kwaye iphelile kwizinga eliphezulu lobuqhetseba obwenziwe ngaphambi kolawulo isicwangciso samkelwa. Iingxowa-mali ziyakwazi ukufumana imimiselo ye-franchisor yokunikela ngokufanelekileyo ngaphambi kokuba benze i-franchise utsalo-mali, kwaye banikezwe ixesha lokuqhuba ngokufanelekileyo ngokufanelekileyo kwithuba le-franchisor.

Inkolelo Yengxaki Yokulawula

I-United States yindawo yokuthengisa emxhaswa yathengi ebonakaliswayo kwaye ibamba izinto ezintsha, iinkonzo kunye neengcamango. Kuchanekileyo kuba sinesiqulunqo esinjalo esichazwe kakuhle nesilungileyo (ngokuqinisekileyo asiyiyo epheleleyo) eyenza iUnited States enye yeemarike ezilula ukungena kuma-franchisors angaphandle. Imbono yolawulo oluyinkimbinkimbi ngokwenene yinto engqungquthela-ingaba yinto eyahlukileyo kwinto eyenziwa yi-franchisor yangaphandle kwenye indawo. Ngoxa i-system yethu ingafika kunye neendleko ezongezelelweyo kunye nokulibaziseka, xa kuthelekiswa nokukwazi ukuthengiswa kwemarike, iindleko ezongeziweyo zincinci. Ngokuchanekileyo ngenxa yeemfuneko zokulawula kunye nokuchazwa kwangaphambi kokuba ama-franchise and franchisees aphumelele eUnited States. Ukutsaliswa kwemakethi yase-US kubangelwa:

• Ukwamkelwa kwabathengi abanamandla kwiingcamango ezigqithisiweyo
• Eyona ndawo inkulu kakhulu kwaye inamava amaninzi kwiimarike kwihlabathi jikelele
• I-franchise ecacileyo ecacileyo kunye nomthetho wezoshishino
• Ukufikeleleka kwinkunzi kunye nokuxhaswa kwemali-franchisees
• Izindlela ezichongiweyo ezifanelekileyo zokufumana ama-franchisees
• Inani elandisiweyo leenqununu zamanqanaba amaninzi / amaninzi
• Ukukhuselwa kwebhendi ebalulekileyo
• Iimvumelwano kunye nomqobo ophantsi kumngeniso wamazwe angaphandle
• Ubuninzi bokubonelela ngeenkonzo
• Uqoqosho oluqinileyo nolungcono
• I-pool yolwazi yokufumana abasebenzi kunye namava
• IsiNgesi yilwimi ephezulu

Ukucwangcisa Ukungena Kwemarike Yakho

Ukugqithiswa kweentlawulo ze-franchisee kwaba yinkxalabo yesibini ekhankanyiweyo ngokuphathelele ukuqhuba ishishini eMelika. Nangona i-franchisee / i-franchiseor ukugxekwa akuqhelekanga, uwonke-mthetho olwase-United States uphezulu nje kunokuba ufunyenwe e-UK Ngaphantsi kwe-30% yabanini-ma-franchise banalo nawaphi ulwaphulo lokubhengeza kumaxwebhu abo okudalula, kwaye ininzi yaloo nto ifunyanwe iinkqubo zorhwebo. Ukudibanisa kunye nesicwangciso sokulawulwa kwangaphambili kwentengiso kunye nokuqhubeka kweendlela zokuphatha ngokubhekiselele ekusebenzisaneni nama-franchisees, izinga lokumangalelwa kwiinkqubo ze-US franchise ziphantsi ngokugqithiseleyo ngokuqwalasela ubungakanani bemarike yemarike.

Nangona kunjalo, njengento nayiphi na entsha, kuyiphutha ukucinga ukuba, njenge-franchiseor yangaphandle, unokukwazi ukuguqula izivumelwano zakho ezisemthethweni ukuze uhlangabezane neemfuno zomthetho zase-United States kwaye uphumelele. Kungakhathaliseki ukuba i-franchise yakho isebenza kuphi nawaphi amazwe oceba ukunyuka kuwo, usadinga ukucwangcisa ukungena kwakho kwemarike. Oku kudinga ukuhlolwa kwangaphakathi kwamandla akho kunye namakhono akho, ukuqonda ukuba imveliso yakho kunye neenkonzo ziya kudibana nomfuno zabathengi, nokuba ngaba uya kukwazi ukuxhasa ngokufanelekileyo umbutho wakho wokuthengiswa kwemali ukwenzela ukufezekisa iinjongo zakho zezimali kunye nezinye.

• Ngaba ulungele ukwandisa, kwaye ngaba unayo imali kunye neemfuno zabasebenzi?
• Ngaba unelindelo lokwenene ngexesha kunye nemali oyithathayo ukungena kwimarike, kunye ne-ROI yakho kwimihla yokuqala?
• Ingaba iinkqubo zakho zokunikezela, i-IT ne-POS zanele ukuhlangabezana neenjongo zokunyuselwa?
• Ngaba unayo izixhobo zokuqhuba inkqubo yokuthengisa eyaneleyo yokwenza i-brand yakho kunye nokwakha umthengi othembekileyo?
• Ingaba kukho imarike kwishishini lakho, kwaye unayo nayiphi na inzuzo ngaphezu komncintiswano otyunjweyo kunye nomnikelo womthengi kunye ne-system ye-franchise?
• Yikuphi ukuguqulwa kwintengiso yakho "yokuthengisa" kunye ne "franchise" kuya kufuneka ukuba ube nokukhuphisana, kwaye, ngaba ezo zitshintsho ziyamkelekile?
• Okubaluleke kakhulu , ngaba wena kunye ne- franchisee yakho ufumana ukubuyiswa okuvumelekileyo kotyalo-mali ngexesha elifanelekileyo?

Kukho ininzi yezigqibo ezinobunzima kunye nezilungelelaniso ezifunekayo xa ungena kuyo nayiphi na imarike entsha:

• Ukukhethwa kweemarike ngokusekelwe kulwimi, inkcubeko, amasiko, ubudala bendawo, ukuziphatha kwabathengi, ixesha lokuthenga, njl njl.
• Ingaba okanye akukho ndawo efanelekileyo yokufumana abasebenzi kunye nekhono lakho lokubonelela ngenkxaso kunye nenkxaso kuma-franchisees
• Ukukwazi kwakho ukuvavanya ukusebenza kwe-franchisee nokunyanzelisa imilinganiselo yakho yempawu
• Iindleko zakho zokutya kunye neendleko kunye nokukwazi; iimpembelelo zokuthunyelwa, imisebenzi, njl. kwiimfuno zeempahla kunye nexabiso
• Izigqibo malunga nemveliso, imbono, inkqubo yokusebenza, ukuthengiswa kunye nokuthengiswa, indawo kunye nokulungelelaniswa kwezixhobo

• Icandelo loqoqosho olubandakanya iindleko zophuhliso, ixesha lexesha, amaxabiso, kunye neendlela zokuthengisa
• Ukukhetha isakhiwo esifanelekileyo sokunikezelwa kwemali-mboleko, kunye neefranchisees ezifanelekileyo kakhulu ukuxhasa izidingo zakho - abaqhubi beeyunithi ezibodwa, abaphuhlisi beeyunithi ezininzi (amaqela abatyali-mali, abaqhubi abathintekayo, ukuguqulwa, i-franchisees ezicwangcisiweyo, ii-franchisees eziphezulu, abameli beendawo, njl.
• Ukulondolozwa kwezinye iindlela zokuhambisa
• Ubukho kunye neendlela zokutsala inani elaneleyo lokuthengwa kwemali-mali efunekayo ukuhlangabezana neemfuno zakho eziphambili
• Ubuchule bakho beqela lolawulo nokuzinikela ekusebenzeni isicwangciso sakho

Ukuqulunqwa kwesakhiwo seFranchise

Kukho iintlobo ezahlukeneyo zeendlela abaqhubi be-franchise abasetyenziselwe ukungena kwi-US; abaninzi abanama-franchisors angamazwe angaphandle basondela ngokukhawuleza ukuba ukunikezelwa kwempahla efanelekileyo yindlela efanelekileyo kubo. Nangona kunjalo, ukhetho olufanelekileyo lokungena kunye nenkxaso lufuna ukucinga kunye nokuhlalutya. I-franchising ye-Master kunye nezakhiwo zommeli ezisetyenziselwa ngaphandle kwezilwandle azivunyelwanga ngokuqhelekileyo ngamabhansela ase-United States, kwaye ukwenza ukuchaneka kokuchanekileyo kwebhanki yakho kudinga ukuvandlakanywa okukhulu kweminye indlela.

Ngoko uqala phi? Nangona isixa sikhulu, amanyathelo afanelekileyo okungena kwimakethi yase-US afana neyo uza kuyisebenzisa ekuvavanyeni nayiphi na imarike entsha. Kwindawo enjalo egcinwe kuyo, eli nqaku livumela, into engcono kakhulu ukuba ndinokukunika uluhlu lwamanyathelo, ngalinye elo lifuna inkcazelo epheleleyo.

• Hlanganisa uphando lwakho lokukhuphisana kwaye ungayiqondi nje ithuba elibanzi le-US, kodwa iimarike ezizimeleyo ngaphakathi kwe-US zifaneleke kakhulu kwi-brand yakho. Ukuphuhlisa isicwangciso sokufaka i-brand yakho kwimimandla apho kuya kuba lula ukufumana ukwamkelwa, ukwakha ubunzima obunzima, kwaye ucwangcise ukwandisa kulezi ziseko.
• Hlanganisa abaqeqeshi bakho bangaphandle, kubandakanywa nabacebisi bakho be-franchise kunye namagqwetha, kwaye uqale inkqubo yokulungisa ithuba lakho lokuthengisa.
• Misela iinjongo ezifanelekileyo zeenkqubo zakho e-United States. Qinisekisa ukuba iqela lakho lokulawula elilawulayo lisebhodini njengoko, nangaliphi na ukwandiswa kwamazwe ngamazwe, kunokuthatha ixesha elide kunye / okanye neendleko ezingaphezulu kunokuba kulindeleke ekuqaleni.
• Iprojekthi ukusetyenziswa kwezimali kwenkqubo yakho yokuthengiswa kwemali kwaye uqhube uphononongo lwangaphakathi lwamandla akho okwangoku kwiindawo eziphambili ukuchonga ukuba ulungele ukwandisa ukuya e-US
• Ukuphuhlisa indawo yokuqala yase-US okanye ezimbini (ngokuthe ngqo okanye ngokungathanga ngqo), okanye uzimisele ukuba ungene ngokufanelekileyo ngenyakatho ngaphandle kweprojekthi ye-US evulekileyo kwaye isebenze kwaye ubeke iliso kwaye uvavanye ukusebenza kwakho kweeyunithi zokuqala.
• Yenza isisombululo kwiimfuno zakho zokutya.
• Qinisekisa ukuba uncedo olunjani olukhoyo lwe-operational support and capacity you can be leredaged for the United States. Ngaba ufuna i-ofisi e-US - ukuba kungekudala, ngoko?
  • Ukuyila nokuphuhlisa imigaqo ye-franchise yakho ye-US:
  • Isakhiwo saso nesicwangciso somnikelo wakho
  • Umzekelo wezoqoqosho ngohlobo oluthile lwenkqubo ye-franchise, kubandakanywa nemirhumo, kwi-franchiseor kunye neenqwelo-mali ezichaphazelekayo nganye (inyunithi enye, inyunithi yamanyeneyo, umphuhlisi wendawo, njl).
  • Xoxa nabacebisi bakho beeakhawunti kunye nabarhafisi beerhafu ukuseka inkxaso-mali yase-United States njengesi-franchisor kunye nokuba ubuyisele iirhafu okanye usebenzise e-US ukuxhasa i-franchisees yakho kunye nemigudu yokuthengisa i-franchise
  • Qinisekisa ukuba ukubhaliswa kwegama lakho lokuthengisa loMzantsi Afrika lisesikhathini
  • Ukuphuhlisa i-franchise efunekayo kunye nezinye iimfuno zomthetho kunye nomcebisi wakho wezomthetho wase-US, kubandakanywa nokwenza iqumrhu lakho le-franchisor kwaye, njengoko kuyimfuneko, ukuba neenkcazo zemali zophicothoweyo
  • Ukuguqula iincwadi zokusebenza kunye neenkqubo zoqeqesho.
  • Qinisekisa iimfuno zabantu, kwaye qalise inkqubo yokubandakanya abasebenzi abafanelekileyo be-franchisor.
  • Qinisekisa isicwangciso sakho sokuthengisa i-franchisee kunye neendlela zokuthengisa, zangaphakathi iimali, kunye nabathengi.
  • Ukuchonga nokubeka phambili ukusebenza kwakho kwekhono.

Izibonelelo zeeNgcebiso zabaFranchising

Enye inzuzo enkulu kulabo abafuna ukuthengiswa kwemali e-US kukuba ukufumana umthengi oqinileyo kwemveliso yabathengi kuye kwavelisa iinguqu ezingaphezulu kwama-3 000 ahlukeneyo, kwaye le nombolo yeengcamango ezichithwe zikhuphe iqela elichanekileyo labaqeqeshi abanolwazi kumagqwetha kubacebisi, abagcini-zimali kubanikezeli be-IT, kunye neentengiso kunye namafayili olwalamano loluntu, abangabonelela ngoncedo lwe-franchiseor ekumiseni, ekukhuthazeni nasekulawuleni inethiwekhi efanelekileyo ye-franchise network. Ukungena emakethe yase-US akunakukuhamba kakuhle kuyo yonke inkampani, kodwa isizathu sokungena e-US kufuneka sisekelwe kwizizathu eziqinileyo zoshishino - akukho sizathu sokuhlala kude ngenxa yokwesaba.