Esidlulileyo nangoku, iinjini zamashishini asekhaya kunye namashishini asebenzayo
Ukutshitshiswa kwe-Franchising e-United States kuhamba yonke indlela ukuya eBenjamin Franklin. UBen waqala ikhonkco zokuthengisa iimpapasho kunye namaphephandaba kwiiColoni waza wasayina isivumelwano sakhe sokuqala sokuthengisa umnxeba ngoSeptemba 13, 1731, kunye noTombs Whitmarsh kwisitolo sokushicilela eCharleston, eSouth Carolina. I-franchise yesithathu ye-Ben yayingu-Elizabeth u-Elizabeth, owanyathelisa iGazethi yaseMzantsi Carolina kwaye ibonwa njengomvakalisi wokuqala wephephandaba lowesifazane, elimangalisayo kula maxesha.
Oko uBen akwenza emva koko kwakungafani nantoni na abaqhubi be-franchise namhlanje. Wanikezela abafundi bakhe kunye nabanye ithuba lokufumana amashishini abo ngokubanika ukuqeqeshwa, izixhobo, kunye nezixhobo eziyimfuneko ezifunekayo ukuba babe ngabanini bamashishini abaphumeleleyo. Njenganamhla, ukuphathwa kwansuku zonke kweshishini elichithwe ngumthwalo wedwa ngumnini-shishini lomhlaba, kuboniswe kwisivumelwano sikaFranklin kunye neChmmarsh: "Ukuba ishishini lokuprinta kunye nokulahlwa koMsebenzi oluprintiweyo luya kuba phantsi koKhathalelo, Ulawulo kunye noLawulo lukaThomas Whitmarsh kunye neCandelo elisebenzayo elenziwa nguye kwiNkcitho. "
Ukuchithwa kweeFranchising Kudala I-Customer Customer Experience
Emva kweMfazwe Yehlabathi II, i-franchising yaqhuma kuqoqosho lwama-Amerika emva kokugqithiswa komthetho wesigqeba ophawulekayo obizwa ngokuba ngu "Lanham Act" owavumela ukuba ukwabelwana kwebhanki ukuba nje umnini-mveliso alawulwe umgangatho weemveliso kunye neenkonzo ezihanjiswa uluntu.
Indlela yokuguqulwa kwemigangatho yokufezekisa ukungahambisani kubaluleke kakhulu kubathengi; into abayifunayo xa benza isigqibo sabo sokuthenga kukuba imveliso okanye inkonzo ayithenga kuyo nayiphi na indawo echanekileyo iyafana nantoni na ayithengayo kuyo. Ngubani ophethe indawo okanye olawula i shishini ngosuku lwemini alubalulekanga kumthengi, kodwa ubunikazi bendawo yinto ebalulekileyo ekwahlula inkqubo ye-franchise evela kumzala wakhe.
Ikhono leenkqubo zokuthengiswa kwemali yokuphumelela ukuphumeza umgangatho ophezulu kakhulu wabathengi, kungakhathaliseki ukuba izitolo zabathengi kunye nokuba ingaba ngubani ophethe ishishini, mhlawumbi oko kudibanisa abantu abaninzi ukuba bacinge ukuba ama-franchise asekuhlaleni aphela nje abaphathi beendawo zenkampani. Ukususela ngo-1731, i-franchiseors kunye ne-franchisees bafunde ubugcisa bokudala amashishini angingqi ahlalayo kunye nezomnotho kwinqanaba elinokuthi mhlawumbi siye senza umsebenzi omuhle xa sabelana ngolwimi. Ngexesha elizayo xa usendaweni engumqondiso, khangela uphawu oluthetha "lwamazwe asekhaya kwaye luqhutywe." Unokuba ushenga kwi shishini lommelwane wakho.
Ubunzima Kangakanani UkuFrank?
Kukho amaziko angama-800,000 angama-franchise kumaziko angaphezu kwama-120 asebenzisa abantu abangaphezu kwezigidi ezili-9 e-United States.
Ukuqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh e Ngona ngethuba lokunciphisa umnotho, ngelixa ezinye iintlobo zoshishino zenze isivumelwano, ukuthengiswa kwemali-mali kuqhubeka nokwandisa-ukudala amathuba oqoqosho kubanikazi boshishino abatsha kunye nokukhokela isizwe ekudalweni kwemisebenzi.
Ukuchithwa kweeFranchising kuye kwaphucula ngokuphawulekayo umgangatho wobomi, kwaye mhlawumbi kungekhona usuku oluya kuhamba apho uMerika oqhelekileyo akayi kufumana ithuba lokuthenga nge-franchise yasekhaya. Abathengi bayaqonda ukuba ngelixa iimveliso kunye neenkonzo ezizithengayo zingumgangatho we-brand, abanikazi bezentengiselwano bendawo bahlobo babo, baya kwiindlu zenkonzo zonqulo, baxhasa iimeko ezifanayo zendawo, babe nezingane kwizikolo ezifanayo, kunye nenkathalo enjengeyiphi na umntu ohlala malunga nomgangatho yobomi kwindawo yabo.
I shishini libe yintranethi?
I-franchisor eqhelekileyo iqala njengorhwebo olincinci, elikuloo ndawo eliye laphumelela ngempumelelo kwimimandla yabo. Ngokuqhelekileyo, baqala kwindlela yokuthengisa i-franchising xa umthengi ebabuza ukuba bangavula njani ishishini elifanayo; Lo mbuzo uvame ukuba ngumphumo obangela ukuba iinkqubo ezintsha zokuthengiswa kwemali zizalwe. Kwiinyanga ezimbalwa ezalandelayo, abanikazi bezentengiselwano zendawo baza kusebenza kunye namagqwetha, abacebisi, abacwanisi, amabhanki, abaqulunqi bewebhu kunye nabanye abaqeqeshiweyo ukuyila nokuphuhlisa inkqubo ye-franchise -utyalo-mali oluninzi. Olu tyalo-mali lunokuthi lube yingozi, kuba akukho namnye onokuqinisekisa ukuba i-franchisor ephumayo ukuba ngubani na oya kukhetha ukuba abe yi-franchisee yabo, kungakhathaliseki ukuba batyala kangakanani ukuphuhlisa inkqubo. Ukuvula nayiphi na ishishini kuyingozi, kwaye zombini i-franchiseor kunye ne-franchisee bathatha umngcipheko.
Emva kokuba i-franchise system isilungile, i-franchisor ekhulayo iya kuchitha iinyanga ezityala ekuthengiseni nasekuthengiseni ukufumana i-franchisee yokuqala. Ukuba banethamsanqa, emva kweenyanga ezintathu okanye ezine emva kokuba baqale banikezela i-franchises, isivumelwano sabo sokuqala sesivumelwano siya kusayinwa. Yaye ukuba yonke into ihamba ngokufanelekileyo, ezinye iinyanga ezilisithoba ziya kudlula phambi kokuba i-franchisee yokuqala ivule indawo yayo kwaye iqala ukuhlawula i-franchiseor nayiphina imirhumo yemvume.
Ungathini Umntu Oba NgamaFranchise?
Kuba i-franchisee, ukusayinwa kwesivumelwano sokuthengisa i-franchise isiqalo kuphela. Bese baqala inkqubo yokuboleka imali (ngokudla ngokuthatha imali yesibini kwikhaya labo), befuna indawo efanelekileyo, baxoxisana ngokuqeshisa kwabo, baqesha abaqulunqi nabakhi. Inkqubo ibandakanya ukubonelela indawo yazo kunye nezixhobo ezifunekayo kunye nokuthenga, ukuthenga iimveliso kunye nezithako abaza kuyidinga kunye nokuya kwii-ofisi ze-franchisor, ukukhanga abasebenzi, ukuqeqesha abaphathi babo kunye nabasebenzi, nokuthengisa ibhizinisi labo elitsha kwindawo yabo . Benza konke kwithemba kunye nethemba lokuba abathengi baya kuphuma emnyango wabo. Ngombulelo, ukwabelana ngekhredithi nge-franchiseor eyaziwayo kuthetha ukuba baya kubakho abathengi abasele bekhangela loo mveliso okanye uphawu lwenkonzo echanekileyo nangaphambi kokuba ibhizinisi livule. Kukwabelana ngolwazi phakathi kweenkampani ezimbini ezizimeleyo, kunye nommandla ohlala kuwo kunye nokulawulwa kwe-franchisee, eyenza ukuba i-franchising iphumelele.
I-Franchise Zizoshishino ezizimeleyo
Umsebenzi wam wokuqala wawuseburhulumenteni, kwaye abaninzi abaphathi bafunda umsebenzi wabo oyisiseko kunye nezakhono zolawulo ezivela kwizikhundla ezifanayo zokuqala. Ukuchithwa kweeFranchising kuye kwaba ngumqeqeshi omkhulu kwi-United States yezakhono zokurhweba, kwaye ngenxa yeengxowa-mali ezininzi, namhlanje zilawulwa ngabantu abaqale imisebenzi yabo esebenza kwizikhundla zokungena, kwiimarike zemarike, kwimisebenzi yokuthengwa kwempahla ephantsi kwendawo.
Uva namhlanje ngemibutho yabasebenzi, abameli kunye nabarhulumente bamaziko abangoo-franchisees kunye ne-franchiseors yabo yinkampani efanayo kwaye ngoko ke i-franchisee encinci kufuneka ixutywe njengenxalenye yenkampani enkulu kwi-unionization kunye nemisebenzi yengqesho. Kuhlobo olufana nokuthi umqeshi wezindlu kunye nomnikazi wesakhiwo inxalenye yentsapho efanayo kuba baxelela idilesi efanayo. Yonke imibutho okanye i-legislators ayayiqondi i-franchise, okanye mhlawumbi bayadlala ebantwini kunye nokungabikho kwemithombo yeendaba yokuqonda ukuqhubela phambili i-ajenda zabo. Ngenxa yokuba ubulungu bebumbano sele buyehla ukuhla kweeminyaka emashumi, ukudala imbono yokuba i-franchisees kunye ne-franchise enye yenyathelo eliphambili lamanyathelo omanyano omanyano (kwaye sele ibe yinxalenye enkulu yeqhinga labo lokusinda). Ukudala imisebenzi emivuzo ephezulu eUnited States kuye kwaphazamiseka ngenxa yokulawulwa kwangaphezulu, kubangela ubunzima bezoqoqosho kubasebenzi abanezakhono eziphantsi. Ukuqhubela phambili umanyano ukulungiselela nokuxhasa " Ukulwa i-$ 15 " kuthethwa ukuba kugubungele iingxaki zokulawulwa kwangaphezulu kunye nokutshintshwa kwezombusazwe ukukhangela izisombululo ezisebenzayo. Kungakhathaliseki ukuba izizathu zokubambisana, abameli, kunye nabalawuli basebenziseni ukuzama ukuhlaziya i-franchising, ingxabano yabo ayinakucacisa ingqiqo yeengqinisiso zobuhlobo be-franchise.
Abafransi nama-franchisees amashishini azimeleyo anokwabelana ngegama phantsi kwesivumelwano somvume . Ukususela kwimbono ethile, indima ye-franchisor kukukhuphula inani labo lokuthengiswa kwemali kunye nokuxhasa ezo shishini ezichithwe ngaphambili nangemva kokuba zivulekile. Indima ye-franchisee kukukhonza iimveliso zentengiso kunye noluntu kwiimarike zendawo zendawo kwimilinganiselo esemgangathweni njengoko kuchazwe ngumgqithisi we-franchisor; i-franchisee ilawula ukulawulwa kwansuku zonke kweshishini labo, kubandakanywa nabasebenzi.
Bobabini i-franchisor kunye ne-franchisee ngamashishini azimeleyo-ukulawulwa kwinyani kuphela ukuba i-franchiseor inama-franchisees ayo ukuqinisekisa ukuba i-brand share sharing brand inikezelwa kwinqanaba elifanayo labathengi abalindelayo kwaye umthetho ufuna. Amandla okuthengiswa kwemali kukuba eminyakeni engama-230 edlulileyo, sifunde indlela yokwabelana ngolwimi kunye nokufezekisa injongo yokuzinzileyo ngokuzivumela ukuba abantu abashishini abazimeleyo babe ngabakho kunye nokulawula ishishini, kwaye kwenkqubo bayenzele ubutyebi kunye neendawo ezifunekayo amathuba emisebenzi.
Amashishini afanelekayo, asemaphandleni namhlanje adala ukukhula okuphumeleleyo kwinqanaba eliphakathi kunanoma kunini kwimbali. Ngenxa yokuthengiswa kwemali, ubutyebi bendawo budalwe kuluntu; Imisebenzi eqinile izalwe ngenxa yezakhono ezifunyenweyo kwizikhundla zokuqala ezikwazi ukuguquka kubaphathi okanye nokuba ngumnini-mpahla. Cinga ukuba ukuba usebenzela inkampani engekho i-franchise, ithuba lokuba unakho ukuhlala kwindawo phantsi kwelo bhanki. Kodwa kubasebenzi kwindawo echithwe kuyo, loo njongo yobunini ifumaneka imihla ngemihla eUnited States.
Uphi uFranchising?
Lithuba elimangalisayo xa lenziwe kakuhle. Xa umntu efuna ukunyuka ukuya kwiiklasi eziphakathi, kuyithuba lokudala indalo ngobunini boshishino labo. Xa ulutsha lwethu lithuba lokufumana umsebenzi wokuqala, fumana amava kwindawo yokusebenzela, kwaye uzimele ngokuzimela kwimali. Kubasebenzi abadala okanye abanamava anika ithuba lokuphucula izakhono zabo zolawulo kwaye mhlawumbi bafunde ngokwaneleyo ukuqala amashishini abo. Kubathengi, siqinisekiso sokuba xa besenza isigqibo sabo sokuthenga, banokwenza ngokuzithemba, bazi ukuba ungummelwane wabo onobucandelo.
Ngoko thabatha ithuba lokuba uqonde ukuba yiyiphi into yokudityaniswa kwemali. Yona indlela i-Great American Dream yobunikazi bezobuzimeleyo ezifezekileyo, imihla ngemihla, e-United States.