ILogo design - tagline tips for branding effective
Ngaba uye wakha wazibuza ukuba kutheni ibhizinisi lomncintiswano ligxininisa ngakumbi kuneyakho? Impendulo inokufuneka iyenze malunga nezinto ezenza ibhizinisi lakho likhunjulwe, njengegosa enkulu yezoshishino. Yaye oko kuhambelana nokushiya uphawu .
Yintoni ebhenkisayo?
Kodwa ngokuqinisekileyo yintoni ukutshitshisa, na? Cinga ngokufaka uphawu lokutshatyalaliswa kwegama njengokuba uqikelele ukuba yintoni inkampani yakho yonke into engqondweni yabathengi bayo. I-branding ecacileyo iyahlula imveliso yakho kunye neenkonzo ngendlela efanelekileyo enamathela kwiingcinga zabathengi abanakho-okubangele ukuthengisa ngokunyuka .
Masithi ulungele ukuqhuba iziganeko kwiMigqibelo ehamba phambili ngoMgqibelo, ucinga ngezinto zokutya ezifuna ukuthengwa, ukucoca okumileyo okufuneka kuthatyathwe, kunye neepakethi ezifunekayo ukuba zifike eposini ngaphambi kwemini. Uhambo oluya kwiofisi yokuposa lukhumbuza ukuba umhla wokuzalwa ka-anti wakho nguLwesithathu olulandelayo. Kufuneka ukonge ukuthenga nokuthumela ikhadi lokuzalwa kwiluhlu lwakho lwezinto ozozenza. Ngaphandle kokukhazamiseka kwesikhashana, uyazi ukuba yiyiphi i-brand yekhadi oyithengayo: Hallmark. Kutheni ucinga ukuba uHalmarkmark?
Impendulo yaloo mbuzo inento yonke enokuyenza ngayo nge-brandmark ye-brandmark kunye nezinto ezimbini eziphambili zaloo mpawu:
- idizayini ye-logo ekhangayo, kulula ukufunda nokukhunjulwa;
- umgca omkhulu.
Ukucinga ukuba umkhiqizo wakho ukhululekile, konke kuya kumfanekiso. Ukuyila imifanekiso kungadlala inxalenye enkulu kuloo mfanekiso. Kodwa ziziphi izinto ezibalulekileyo zokucinga?
Inqaku eliphambili lokupaka uphawu; ukwenza i logo enkulu.
Unike ingqwalasela enkulu kwigama lakho lenkampani kwaye ukholelwa ukuba uthetha ukuba ungubani kunye nento oyenzayo .
Kakhulu! Ngoku ufanele ugobe umfanekiso wesicaciso malunga naloo gama ukuze udwebe iqhosha eliyinhloko lepropati engqondweni yakho. Yiloo nto impawu ezinzulu zokwenza i-logo.
8 ILogo Design Design Tips
Gcina ukhumbule ukuba i-logo enamandla yokwakha:
- Unomfanekiso oqinileyo, olinganiselayo ongenanto encinci ebonakalayo engqongileyo;
- lihlukile kwaye lichanile ngokuklanywa, okwenza kube lula ukulibona;
- Unemifanekiso eqingqiweyo ekhangeleka ifanelekileyo ishishini lakho;
- isebenza kakuhle ngegama lakho lenkampani;
- kwenziwa kwipolisi elula yokufunda;
- ukuthetha ibhizinisi lakho ngokucacileyo;
- ubukeka buhle kumnyama nomhlophe, kunye nombala; kwaye
- libukeka lihle kwiphepha lewebhu kwaye liprintiwe ( kumakhadi omashishini okanye kwindawo ekhoyo)
I-logomark engayibalekiyo yesithsaba sesithsaba sesinye sezizathu zokuba iHallsmark ifike engqondweni ngokukhawuleza xa ufuna ukuthenga ikhadi lokubulisa. Ilula, inesibindi, ibonakala ilungileyo kumbala okanye umnyama nomhlophe, kwaye ibonisa umgangatho ofunekayo kwinto ethile ekufuneka ifakwe isitampu, ngoko isebenza kakuhle ngegama lenkampani.
Nangona umfanekiso ungenako ukuxela uhlobo loshishino xa lwakhiwa kuqala, ngoku luyakwenza ngoku!
Icandelo lesibini eliphambili lokutshiza; ukudala umgca wetekisi ohlukile.
Umgca wetekisi ligama elithathu ukuya kweyesibhozo elihamba ne logo yakho. Ibonisa iintlawulo zakho ezibaluleke kakhulu kunye / okanye oko ufuna ukuba abathengi bakho bakhumbule ngokusebenza nawe. Cinga nje ngamazwi ofuna ukuhlala ucinga ngawo umthengi ngengqondo yakho malunga nawe kunye noko ufanele ukunikela.
Amagqabantshi amakhulu akonakala engenzi lutho ngenxa yokuba abonakala ngathi ahamba.
Enyanisweni, ukudala nokucoca enye kuthatha ixesha, njengaye ukuyila i logo enkulu. Iintlobo zokuthatha ixesha lokucwangcisa umgca wecatshulwa omkhulu uhlala kunye ne-tag line's stickiness. Amagqabantshi amakhulu agxina kwimemori yakho.
Umgca weHolomark, "Xa unomdla okwaneleyo ukuthumela okulungileyo kakhulu," ubhenela umnqweno womntu ukuba ujonge njengendlela enomdla kunye nokuxabisa. Ukuba amakhadi okubulisa ayimveliso, ngoko iHolomark ifumene indlela yokuzihlukanisa ngokwayo njengokhetho oluphezulu.
Ikhampani yeHalmarkmark yasungulwa yiJC Hall, ngoko igama elithi Hallmark lendalo. Kwakhona ubuqaqambile kumbono wokuthengisa. IiHlmarkmarks zisetyenziselwe iinqanaba ezili-500 njengeetampu ukubonisa ubungqina, ubumsulwa kunye nokunyaniseka. Ingaba kukho enye indlela engcono yokunxulumanisa umfanekiso womgangatho kwimveliso? Umgca womgca ugxininisa kuloo mfanekiso kakuhle ngamazwi anamathele engqondweni aze abonise umzekelo omnandi.
Ukudala i-logo enkulu kunye nomgca wetekisi ohlukileyo kubaluleke kakhulu ekudaleni uphawu olunikeza umfanekiso ocacileyo kwenkampani yakho. Kufanelekile ukuchitha ixesha kunye nemali yokwenza i-logo kunye nelinetikethi ezikhunjulwayo ngokwaneleyo ukuba unike inkampani yakho indawo yangaselunxwemeni kwingqondo yabathengi bakho - umfanekiso owenza ukuba bacinge nje ngawe.