1. Chaza Abaphulaphuli Bakho
Ukuba nenjongo ekujoliswe kuyo kwimiboniso yezorhwebo yakho inokukunceda ukuba unqume ukuba ngubani na owakufumanayo. Cinga ngezipho ezahlukeneyo kwiindwendwe ezahlukeneyo . Ungaba nezipho ezahlukileyo eziphezulu kumakhasimende akho abalulekileyo, ithemba kunye nabadluli abaqhelekileyo.
2. Hlela Injongo Yakho
Ufuna ukufezekisa ntoni ngokunikezela into ethile ye-premium? Imiboniso yezorhwebo yokunikezela kufuneka iyenzelwe ukwandisa ukuqaphela kwakho, ukuthetha nomyalezo, ukukhuthaza isenzo, okanye ukukhuthaza ibhizinisi lakho elincinci. Kubalulekile kungekhona nje ukuba umyalezo unempembelelo, kodwa i-premium ngokwayo.
3. Khangela Into efanelekileyo
Kukho inkitha yezinto ezahlukeneyo ongaqwalasela njenge-premium grantaway. Nangona kunjalo, ngubani na oya kuhambelana neyona njongo? Ukukhetha into efanelekileyo, sigqibo malunga nenjongo yakho. Ngaba ufuna ukuba ukhulise umxholo, udlulisele umyalezo othize, okanye ufundise abaphulaphuli bakho? Beka injongo ukwenza inkqubo yakho yokukhetha ibe lula.
Iingcali zentengiso nazo zinokukunceda wenze ukhetho olufanelekileyo. Khumbula ukuba umfanekiso wakho wenkampani ubonakaliswe kuyo nayiphi na into oyikhethayo ukuyiyeka.
4. Yongeza Umyalezo Wakho
Ingaba kukho into engokwemvelo ezalisekisa umyalezo wakho wokuthengisa? Yiba nomyalezo obhalwe kwinto kunye negama lakho leenkampani, uphawu kunye nenombolo yefowuni.
Into ebalulekileyo yesiphi na isipho kukukhumbula ukuba ngubani ovela kwirekhodi emva koko. Musa ukulibala ukunika amakhadi webhishini xa kufanelekile.
5. Beka ixabiso
Ulwahlulo lwamaxabiso okubonisa izinto zokurhweba lukhulu kakhulu. Ubuninzi, ubuninzi, kunye nemiyalelo ekhethekileyo, yonke impembelelo intengo. Ukuseka isabelomali njengenxalenye yesicwangciso sakho sokuthengisa. Cinga ukulungisa into efanayo kwimiboniso eyahlukeneyo. Okukhulu kunani le-oda lakho, ixabiso eliphantsi leyunithi nganye.
6. Misela iziQuqulelo
Yintoni ekumele iindwendwe ziyenze ukuze ikwazi ukufumana into yokunikezela? Kukho iindlela ezininzi zokusebenzisa umboniso wakho wokurhweba ngokuphumelelayo:
- njengomvuzo weendwendwe ezithatha inxaxheba kumboniso, ukunikezelwa, okanye intsebenzo
- njengomqondiso wokuxabisa xa iindwendwe zinike ulwazi olufanelekileyo malunga neemfuno zabo ezithile
njengombulelo ngokuyeka kwindawo
7. Sebenzisa iMfihlo yoLungelelaniso
Imiboniso yezorhwebo yokunikezela ingasetyenziselwa ukufumana ithuba lokufumana ithuba lokufumana ithuba lakho. Enye inkampani isebenzisa amakhadi okudlala. Ngaphambi komboniso, bathumela "ookumkani" kumakhasimende abo abalulekileyo, "abaphathikazi" kubaboneleli, "batya" kwizinto ezintsha okanye ezishisayo. Bacela ukuba amakhadi aziswa kwi-bhokisi ngokutshintshana ngesipho esikhethekileyo. Xa amakhadi aboniswa, abasebenzi basebhankini sele bekwazi ulwazi oluthe ngqo malunga nomveleli.
Baya kwenza ngoko ulwazi lwabo lwangaphambili kunye nexesha lokusebenzisa kunye nomvakatye ngakumbi.
8. Yiba neNzuzo yokuThengisa:
Ngaba urhwebo lwakho luya kubonisa ukunikezelwa ngokuthe ngqo ngokuncedisa ukuthengisa kwangaphambili? Nika isigqebhezana sokuphuhlisa okanye isatifikethi sesipho esifuna uxhumano lwexesha elizayo kunye nenkampani yakho yokuhlengwa. Cinga iiprayimesi eziza kunceda ukutyelela ngokuthe rhoqo kubathengi kunye nethemba, njengokubiza ngokuba mahhala.
9. Yazisa abaphulaphuli bakho abajolise kuzo
I-trade show showaways iyakwenza uncedo ngokukhawuleza ukudweba ithemba lakho.
Qinisekisa ukuba ithemba lakho liyazi malunga nalo. Thumela isimemo se-tickler kunye neenkcukacha ze-grantaway, okanye wenze i-premium-piece premium, uthumele enye inxalenye ngaphandle kwembono phambi kokuboniswa kwaye ubatshele ukuba baqoke esinye isiqingatha kwindawo yakho.
10. Yiba nomkhondo wokulandelela
Sungula indlela yokulandelela ukulinganisa impumelelo yemiboniso yezorhwebo yakho. Ukuba kuyintetho yokuhlenga, khowudi ukuze ukwazi ukuba ibangelwa kumboniso. Ukulandelelwa kwe-post-show kungabandakanya umbuzo malunga ne-premium - ngaba iindwendwe ziyakhumbula ziyakwamkela kwaye zinokubaluleka njani loo nto.
Emva koononophelo lwezorhwebo, cinga i-giveaways yakho kunye neqela lakho lemboniso:
- Ingaba ibenamathuba athethekileyo kwibhokisi?
- Ngaba bekubanjwe ngamehlo okubangela ukuba abadluliyo bayeke?
- Ngaba abathengi bakho bakufumene luncedo?
- Ingaba iprojekthi efanelekileyo yenkampani?
Kukho ezininzi zokuzonwabisa ezibonisa umdla wokukhetha ukuba ukhuphe iipenki eziqhelekileyo, iipensile kunye neetyunithi eziphambili.
Yenza umsebenzi wakho weprayimenti ngawe ngokusebenzisa iindlela ezili-10 zokujonga i-showaways yakho yezorhwebo kunye nempumelelo ye-experince show ... kuya kuba yimali etyalo-mali.
Ebhalwa nguSusan A. Friedmann, iCSP, umqeqeshi wezoTitshala, umlobi we-"Intlanganiso kunye noCwangciso loPhulo lweeDummies," esebenza kunye nenkampani ukuphucula umhlangano kunye nempumelelo yecandelo ngokuqeqesha, ukubonisana nokuqeqeshwa.
Ehlelwe nguAlyssa Gregory