Nazi ezinye izicwangciso zokudala inkqubo eya kukunceda ukuchonga inkokhelo yokuthengiswa kwishishini lakho elincinci, kwaye-ngokujolisa okulungileyo kunye nomzamo - ubaguqulele kubaxhasi.
1. Ukuchonga abaphulaphuli bakho abajolise kuyo
Isinyathelo sokuqala sesizukulwana sokukhokela sichonga abaphulaphuli bakho. Awukwazi ukufikelela ngempumelelo kwaye uthengise kumthengi wakho ofanelekileyo ukuba awukwazi kakuhle ukuba ngubani, ngoko kubalulekile ukuphanda abaphulaphuli bakho kwaye uze nomfanekiso ocacileyo wokuba ngubani, apho bahlala khona, into abathanda ngaba, bangakanani imali abayenzayo, indlela yabo yokuphila nobuntu obufana ngayo, njl njl.
Ukuba awunayo enye, kufuneka udale isicwangciso esibanzi sokuthengisa njengenxalenye yale nyathelo.
2. Khetha Iindlela Zakho Zokuphromotha Ngokuhlakanipha
Ukuze uvelise umkhokelo, udinga isicwangciso sokuphromotha esiza kuzuza iimveliso zakho kunye neenkonzo phambi kwamalungu abajoliswe kuzo. Kukho iindlela ezininzi onokukukhuthaza ngayo ishishini lakho, kwaye kwakhona, uya kufuna ukusebenzisa isicwangciso sakho sokuthengisa ukuchonga iindlela ezona ndlela zifanelekileyo kwi shishini lakho.
Ezinye iingcamango zibandakanya iwebsite yolwazi, iblogi, imidiya yoluntu, ukuthetha ngokubambisana, imicimbi yoshishino, ukuhanjiswa kwamakhasimende kwangoku, ukuhlawula ngokukhawulela (PPC) kunye nokuthengiswa kwendabuko. Ngaphezulu, hlaziya olu uluhlu lweempawu zokuthengisa ezisi-101 .
3. Yenza i-Sales Funnel
Xa usuyazi ukuba ngubani ojolise kuyo kwaye uzimisele ukufikelela kubo, kufuneka ube nesicwangciso sokuqokelela ulwazi loqhagamshelwano.
Inxalenye yokuqala yenkqubo ibandakanya ukuxhamla onke amathemba kumgangatho oqhelekileyo okanye iphepha lokumisela elibakhuthaza ukuba babelane ngolwazi lwabo loqha ga mshelwano, ngokuphindaphindiweyo ngokubuyisela isipho samahhala, isigqebhezana, isampuli okanye enye inzuzo eyongeziweyo.
Kule ngongoma, kubalulekile ukuba ube neenkcukacha zokuphatha ubudlelwane bamakhasimende (CRM) eziza kukunceda ulandelelanise abathengi abanakho ngokusebenzisa inkqubo.
4. Sebenzisa i-Newsletter ye-imeyili yokwakha ubudlelwane
Ngoku ukuba uqhagamshelana namathemba, lixesha lokuhlakulela ezo nxu lumano ukuze uthabathe ukusuka kwinqanaba eliphambili ngokuthengisa (kwaye ekugqibeleni ukuphinda ukuthengiswa!). Enye yezona ndlela ezilungileyo zokudala uqhagamshelwano oluhambelanayo kunye namathuba akho kukubhala nge-email newsletter.
Eli nqaku malunga nokuthengisa nge- imeyile inikezela ngamanqaku amaninzi ukuze uqalise. Qinisekisa ukuba uyazi kwaye uyayilandela imigaqo eyingxenye ye- CAN-SPAM Act .
5. Phakamisa iMidiya yezoLuntu ukuze uxhumane kwaye usebenze
I-media yoluntu inikezela ngamathuba amashishini amancinci ukudala iingxoxo kunye nabathengi abaza kubakho kunye nokuvelisa izikhokelo ezintsha. Unokwenza iphepha le-Facebook, iphrofayili ye-Twitter, iphepha leenkampani le-LinkedIn, i-akhawunti ye-Pinterest okanye iphepha le-YouTube ukutsala nokubandakanya abaphulaphuli bakho, uze ubenze ngokubakhokelela kwinkqubo yakho ukuba ubekhokelo.
Ngaphezu koko, xa usukhokele kwinkqubo, ungasebenzisa imidiya yoluntu ukuba uxoxe nabo kwaye ufumane okungakumbi malunga nento abayifunayo kwaye bayifunayo. Ukuchaphazeleka okuthe tye kumthengi unomsebenzi wakho kwixesha elide, mhlawumbi uya kuba yinto ethembele kuyo ukuthenga ithemba lakho kwaye ekugqibeleni uthenge kuwe.
Ukufumana oku ngakumbi kule nto, hlaziya le khokelo ekusebenziseni imidiya yoluntu kwishishini lakho elincinci .
Isizukulwana sesikhokelo sifanele sicingwe njengenkqubo yesikhathi eside kunye eqhubekayo. Ukuba ufumana inkqubo esebenzayo ngokusetyenziswa kweengcebiso eziphambili ezithengisayo, ungasondeza inkqubo yokuvelisa isizukulwana kwaye ukwandise amathuba akho okukhula kwezoshishino.