Hlola izixhobo kunye neengcebiso ezichazwe apha ngezantsi ukuphucula indlela yakho yokunxibelelana kwezentengiselwano, zilungiselele ukwenza uninzi lwazo zonke iinkqubo zokunxibelelana kwezoshishino, kwaye ubone indlela yokwenza ingqiqo ehlala njalo kubathengi bakho, abathengi kunye noontanga.
Ngena kwi-mindset mindset
Ngaphambi kokuba uphume apho ukuze uphile, ubambiswano ubuso nobuso, yinto efanelekileyo yokufumana ingqondo efanelekileyo.
Yilungiselele nge-elevator pitch
Enye yezona ndlela ezilungileyo zokunciphisa ukukhathazeka onokuba nazo njengoko uzilungiselela ukuxhomekeka kwimeko yoxhumo lwezoshishino kukuphuhlisa umgca wokuphakamisa. Umjelo ophakanyisiweyo yinkcazo emfutshane yento oyenzayo, osebenza kunye nexabiso olinikiweyo kubaxumi bakho okanye kubaxumi. Injongo kukukwazi ukuhambisa le "phulo" ngemizuzwana engama-60 okanye ngaphantsi, kwindlela yokuthetha.
Kukho izifundo ezininzi zokubhala indlela yokuphakamisa i- elevator pitch ukuphuhlisa umgca oshaya kuwo onke amanqaku akho aphakamileyo. Njengoko usebenza ukuze ufumane amagama enkampu yakho yokuphakamisa ngokufanelekileyo, sebenzisa i-pitch yakho yokuphakamisa kunye nabahlobo, abasebenzisana nabo okanye iQela leeNkokeli uze ufezekise umgca wakho.
Zibeke apha ngaphandle kwiinkomfa ezincinane zoshishino
Awukwazi ukuthungela ngempumelelo umnikazi webhizinisi ngaphandle kokuba uzinikezela ukufikelela kwiimeko zokunxibelelana kwezorhwebo.
Iinkomfa zorhwebo ezincinci yindlela enkulu yokuzungezela nabanye abashishini kunye nokudala amathuba okwenza udibaniso oluxabisekileyo.
Hlola ukubonisa kwi-Show Show
Ukuba ukhetha ukuthatha indima ethintekayo xa ufika kumashishini ekunxibelelwano, ukutshala imali kwimbonakalo kwintengiso yezorhwebo kunokukhetha.
Zizikhusele ngamakhadi ezishishino
Amakhadi ebhiziniselwano ayimfuneko ekunxibelelaneni kwintengiso, nokuba uya kwi nkomfa yenkampani encinci, ujoyine umcimbi wezonxibelelwano zendawo, okanye uthathe inxaxheba kumboniso wezorhwebo njengomboniso. Ikhadi lakho lebhizinisi alinikezeli kuphela umyalezo kunye nolwazi oluqakathekileyo lokunxibelelana, kodwa luyakwazi ukuqinisa i-brand yakho kwaye kukukhumbuze.
Oku akuthethi ukuba ikharityhulam ye-hors-wall ilungile kuwe, nangona kunjalo. Enyanisweni, amakhadi angabonakaliyo akwazi ukwenza umonakalo omkhulu kunokuba luhle. Ufuna nje ikhadi lebhizinisi elidlulayo uvavanyo lodoti.
Ukunxibelelana ngezoshishino kubalulekile kwaye kuyonwabile, inxalenye yokuphuhlisa ishishini elincinci. Thatha ixesha lokuphonononga ezi zixhobo ngaphambi kokuba uphumelele kwisiganeko sakho senethiwekhi esilandelayo, kwaye uya kuba ulungele ukwenza ingqiqo yokuqala.