Isicwangciso soShishino kunye nokubaluleka kokuchaza iMakethe yakho ejoliswe kuyo
Isinyathelo sokuqala kukuchaza imarike ekujoliswe kuyo. Nangona unenjongo yokuthengisa inkonzo kuphela edolophini yakho, awuthengisi loo nkonzo kuwo wonke umntu ohlala khona. Udinga ukwazi kakuhle oko abantu abanokuba nomdla ekuthengeni umkhiqizo okanye inkonzo yakho bafana, kwaye bangaphi babo abakho.
Emva koko kufuneka wenze ezinye izicwangciso malunga nemakethi yakho ekujoliswe kuyo, ngokwemali yemveliso okanye inkonzo enokuyithenga ngayo, nokuba bangathinteka njani ngeendlela kunye nemigaqo-nkqubo.
Indlela yokubhala iSicwangciso soShishino: Uhlalutyo lweMarike
Njengamaxesha onke xa ubhala isicwangciso soshishino , uphando luyintloko. Ngaphambi kokubhala icandelo loHlolo lokuShishino lweSicwangciso soShishino, sebenzisa le migaqo jikelele ukuqalisa uphando lwakho:
| Ubudala | Ndibuphi ubudala beminyaka endinayo yokutya iimveliso / iinkonzo zam? Bantwana? Abadala? Abadala? Gen X? Millennials? |
| Ngesini | Ngaba ndijolise kumadoda, ngabafazi, okanye ngesini? |
| Ubume obuxela ukuba utshatile okanye awutshatanga | Ngaba abathengi bam bajolise okanye bangatshatanga? |
| Usapho | Iyintoni isakhiwo seentsapho (inani labantwana, usapho olwandisiweyo, njl.)? |
| Indawo | Bahlala phi? Ngaba ndikhangele ukuthengisa kwindawo? KwiNgingqi, kwiSizwe? |
| LeMfundo | Bafunde kakuhle kangakanani? |
| Ingeniso | Yintoni abayifumanayo? |
| Umsebenzi | Benzani ukuze baphile? |
| Unqulo | Ngaba bangamalungu eqela lenkolo ethile? |
| ULwimi | Ngaba ngamalungu eqela elithile lolwimi? |
| Indlela yokuphila | Ziziphi iindlela zabo zokuphila? |
| Isizathu | Yintoni e ba khuthaza |
| Size | Yintoni ubukhulu bemarike ekujoliswe kuyo? |
Kodwa musa ukuma apha. Ukuchaza imarike ekujoliswe kuyo, kufuneka ucele imibuzo ethile ehambelana ngqo nemveliso okanye iinkonzo zakho. Ngokomzekelo, ukuba uceba ukuthengisa iinkonzo ezinxulumene nekhompuyutha, kufuneka ufunde izinto ezinjengeendlela ezininzi zokusebenzisa iikhompyutha zakho. Ukuba uceba ukuthengisa ifenitshala yegadi kunye nezixhobo, kufuneka ukwazi ukuba yeyiphi ifenitshala yegadi okanye izinto eziphathekayo abathengi bakho abathengile ngexesha elidlulileyo, kwaye kaninzi kangakanani.
Iinkqubo malunga neNkcazo yeMakethe
- Yiyiphi inxalenye yemarike ekujoliswe kuyo ekusetyenziswe imveliso efana neyakho ngaphambili?
- Ingakanani imveliso okanye inkonzo yakho enokuthengwa kwemarike ekujoliswe kuyo? (Balinganisa oku kwintengiso epheleleyo kunye / okanye kwiiyunithi zemveliso / inkonzo ezithengisiwe.)
- Yiyiphi inxalenye yemarike yakho ekujoliswe kuyo inokuphindaphinda abathengi ?
- Imarike ekujoliswe kuyo ingayichaphazela njani ngokutshintshwa kwabantu?
- Iimarike ezijoliswe kuyo ziyakuthinteka njani ngeemeko zezoqoqosho (umz. Wokuvala umgca wendawo okanye umthengisi omkhulu webhokisi evula ngaphakathi)?
- Imakethe yakho ekujoliswe kuyo iyakuthi ithinteke njani kwiinkalo zentlalo enkulu?
- Imarike ekujoliswe kuyo ingayichaphazela njani imigaqo-karhulumente (umz. Imithetho emitsha okanye utshintsho kwerhafu)?
Ukubhalwa kweCandelo loHlolo lokuShishino kwiSicwangciso soShishino
Xa unayo yonke le ngcaciso, ubhala uhlalutyo lweMarike ngendlela yemida emfutshane emfutshane. Sebenzisa izihloko ezifanelekileyo kumhlathi ngamnye. Ukuba unemarike ejolise kuyo, ungathanda ukuyibala nganye.
Khumbula ukukhankanya ngokufanelekileyo imithombo yakho yolwazi ngaphakathi komzimba we-Market Analysis njengoko ubhala. Wena kunye nabanye abafundi besicwangciso soshishino sakho kuya kufuneka ukuba bazi imithombo yamanani okanye izimvo ozibuthele kwabanye.
Izixhobo ze-Intanethi zoPhando lweMarike
- Usesho lwegama elingundoqo lungakunika umlinganiselo jikelele wokufuna imveliso yakho okanye isevisi ngokusekelwe kwinani lophando.
- Uhlalutyo lwe-Google Trends lunokukuxelela indlela inani lokutshintshwa litshintshile ngayo ixesha.
- Iiprogram zoononophelo zoluntu zinokukunika ubungqina bentengiso yabathengi kwingcamango yakho yezoshishino.
Imithombo yoPhando lweMarike kwi-Intanethi eMelika
- I-US Small Business Administration (SBA) Iinkcukacha zeBhishino kunye nezibalo kunye nophando olutsha lwezoshishino kwi-SBA Ofisi yoBhengezo.
- I-US Census Bureau (i-www.census.gov) igcina ulwazi olubanzi lweenkcukacha zolwazi oluchithwa ngummandla, urhulumente, idolophu, idolophu, okanye i-zip ngokusebenzisa i-American FactFinder ithuluzi. Uluntu, ukuhlala kwezindlu, ezoqoqosho, kunye noluntu lukhoyo.
- I-ofisi yeSebe lezoRhwebo le-US le-Economic Analysis (i-BEA) linamanani amaninzi kwizoqoqosho kuquka ukufumana umboleki / ukuchitha imali / ukusetyenziswa, umsebenzi wezoshishino, iGDP, njl., Yonke into ephandwayo ngendawo.
Imithombo yoPhando lweMarike kwi-Intanethi eKhanada
- Iwebsite kaRhulumente weKhanada yeKhanada ye-Canada yindawo enhle kakhulu ukuqala uphando lwakho kwikharityhulam yakho ekujoliswe kuyo.
- I-Statistics Canada yinkcazelo ebalulekileyo kwiinkcukacha zoluntu kunye nezoqoqosho.
- Ibhanki yoPhuhliso lweZoshishino laseKhanada (iBDC) inikeza uphando lweemarike kunye nokubonisana neengcali zoshishino.
- Urhulumente weKhanada yeCanada yeNtengiso yeKhanada inikeza ulwazi lwezoshishino kubasomashishini kwiphondo / kwintsimi, kubandakanywa nophando lwemarike.
Ezinye iiphondo kunye nemimandla zigcina ii-website eziza kuthi zifikelele ngokubhaliweyo kunye nezipapasho:
- Iiprojimenti zoluntu zase-Alberta - Iiprofayili zase-Alberta kuluntu kuquka ukubalwa kwabantu kunye namanye amanani.
Uphuhliso loqoqosho uWinipeg Inc. - Iinkcukacha zoshishino kunye nophando lwemarike eWinnipeg.
- Isebe loPhando loShishino lwe-Yukon noRhwebo - uphando kunye neengxelo.
- I-Northwest Territories Bureau of Statistics - Uphando kunye namanani kwiiNorthwest Territories.
- I-Saskatchewan Bureau of Statistics - Iindaba zoqoqosho, iingxelo zabasebenzi, iingxelo zonyaka kunye neenkcukacha zembali.
- I-Institut de la statistique du Québec - Izibalo kunye neenkcukacha zoqoqosho, inkcubeko, njl.
- I-Databank yamanqaku aseburhulumenteni kwiQuebec - Izibalo ezihlanganiswe ngamasebe kunye nee-arhente zaseQuebec.
- Iprogram yaseBritish Columbia iPhishini elincinci elincinci - Ulwazi kunye nezixhobo zentengiso ye-BC.
- Izikhokelo eziphambili zeBritish Columbia - Izibalo zoqoqosho lwe-BC, kubandakanywa abasebenzi, izibalo zezindlu, iikhosi zamanani, ukuthengiswa / ukuthengiswa kwee-wholesale, ukhenketho, njl.
- Ulwazi lweSatisati kwiNewfoundland naseLabrador - Ulwazi lwezentlalo kunye nolwazi lweenkcukacha ngokumalunga noluntu, ingeniso kunye noshishino.
- Icandelo loPhando noCalulo loQoqosho - Iinkalo zophando kunye nolwazi lwezoqoqosho.
Imithombo Yommandla Wophando Lwemarike
Kukho izixhobo ezininzi zendawo zokufumana ulwazi malunga nekhishini lakho ekujoliswe kuyo ofuna ukuyihlola, kubandakanywa:
- Ithala leencwadi
- I-Chamber of Commerce yendawo
- IBhodi yoRhwebo
- Iholo yesixeko
- LoPhuhliso loPhuhliso
- Iofisi karhulumente wee-urhulumente wengingqi
- Wephondo shishini
- Inombolo yefowuni yasekhaya, iphepha eliphuzi
Zonke ezi ziya kuba nolwazi oluya kukunceda uchaze i-market target yakho kwaye unike iinkcazelo kwiimpawu.
Ukwenza uphando lweeMakethe
Ezi zizo zonke izixhobo zenkcazelo yesibini. (Abanye baye baqhuba uphando kwaye baqulunqa ulwazi.) Unokufuna ukuqhuba uphando lwakho lwemarike (sebenzisa ulwazi oluphambili). Ngokomzekelo, unokufuna ukuyila i-questionnaire kwaye uhlolisise imarike ekujoliswe kuyo ukuze ufunde kabanzi ngemikhwa kunye nezinto ezikhethiweyo eziphathelele kwimveliso okanye inkonzo yakho. Inqaku lam, I- Do-It-Yourself Market Research , ichaza isiseko sophando lweemarike kwaye inikeza izicwangciso zeempendulo kunye nokufikelela kwi-market target.
Uphando lwentengiso lugqiba ixesha kodwa kufuneka lenziwe ukuba isicwangciso sakho seshishini sinobuchule. Unokuba nomkhiqizo omnandi kakhulu okanye inkonzo kwihlabathi, kodwa ukuba akukho mntu unomdla ekuthengeni, kuya kuqokelela uthuli. Ukuba awunalo ixesha okanye izakhono zophando ukuchaza ngokucacileyo intengiso yakho ekujoliswe kuyo, uqesha umntu okanye uqine ukwenza uphando lweemarike ukuze ube notyalo-mali olululo.
Bona kwakho:
Isicwangciso seShishini seSicwangciso esilula
Isikhokelo sokuBhala iShishini soShishino isinyathelo ngeNyathelo
I-7 Ininzi yeZicwangciso zoShishino ngokuqhelekileyo
Iindlela ezi-4 zeConer Market Market