Wonke umntu uthanda ibali elihle: amabali ayingxenye ebalulekileyo ekuthengiseni umxholo. Abantwana bakhankqalaza ngabo kunye nabantu abaxhamayo. Iindaba ziyimali yelifa elibiweyo.
Kwimbali yasendulo, abantu bahlala emlilweni ukuva i-shaman okanye ibhinqa elumkileyo lixelela ibali malunga nemvelaphi yesizwe.
Amabali yindlela esithumela ngayo ulwazi kwisizukulwana kwisizukulwana. Zilungiselela ulwimi, zinyamezela. Ziqukethe izinto ezibalulekileyo umntu ngamnye anokuziqonda. Basifundisa ngathi. Ahluke namhlanje.
Njengomkhumbuli wokutya, iziyobisi kunye neziqu, ungakha kulo. Unako ukubeka uphawu lomkhiqizo wakho kwibali elibalulekileyo, inkolelo okanye ibali lakho elikuvumela ukuba udlulisele iimpawu zeempawu, izibonelelo kunye neempawu . Ukwenza njalo unxibelelanisa izinto ezibonakalayo ezibalulekileyo kwibali, inkolelo okanye umxholo kwimveliso.
Ngaba I-Brand My Inayo Ibali?
Yonke impawu kufuneka ibe neyodwa. UFakazi ukwandiswa kokutya kwendawo ekuhlaleni "ifa" zezilwanyana zasemaphandleni zasekhaya kunye nembewu yelifa. Ngoku "ukuphazamisa" kwiintsuku ezidlulileyo, le ntshukumo ibonise ukuba le ntlobo kunye nembewu zichanekile, okanye zininzi okunomsoco, okanye ziyancasa. Siyabona ngokugqithisileyo iimpawu ezibonisa ngokucophelela "i-backstory" yazo kwaye zakha kwi-brand yabo.
Iyintoni i-Backstory?
I-Merriam-Webster ichaza ukuba:
"Imbali okanye imvelaphi eyenzelwe umlingiswa onobuxoki kwisithombe eshukumisayo okanye kwinkqubo yethelevishini.
Ulwazi oluyimvelaphi olumalunga nomntu wangempela okanye into ekhuthaza ukuqonda okupheleleyo. "
Nazi iindlela ezi-5 zokukunceda ukuba uchaze kwaye ubhale ibali lakho kunye nemizekelo yabashishini abasebenzise amabali abo ukuze benze izinto zabo.
01 - Landela iMpembelelo yakho kwiNdaba yakho
Xa uDavid noDeborah Meniane beqaphela ukuba babenemveliso ekhethekileyo ukuba imakethi bayayithanda, bafike kwintsapho yabo baza bathabatha i-persona yenkampani yabo ngqo ukusuka kwamasebe awo. I-Victoria's Kitchen, evelisa i-Almond Water, isekelwe kumakhulu kaDavid waseFransi, owenza i-Almond Water kwintsapho yakhe. Umzobo wakhe uhlobisa iilebula kwaye iiresepe zakhe ziyisiseko semveliso. UDebora wathi, "Nanini na ukuba siza kukhonza amanzi e-Almond kumancuba ethu ngexesha leemfesane okanye kwimikhosi yokuzalwa, abantu babeya kuhlala bebathandana nayo .Abangane bethu bahlala bebuza ukuba ngaba sinokubakhomba ukuba baye ekhaya. kunento ekhethekileyo. "
02 - Yenza ibali lakho ngeso lengqondo apho wawukho
Kwitafile yabo yombhobho yokusela okubandayo, uDavid Stein kunye noJason Drum baphendukela kwithuba lokuphefumlelwa okwabangela ukudalwa kweTyhu Tubes. "Emva kobusuku be-Bowling bowling, abahlobo ababini, uDavid Stein kunye noJason Drum, babenandipha isiphuzo se-post-game. . Ekubeni sisoloko sifuna ukuxazulula iingxaki zehlabathi, ingxoxo yethu iphendule ngokukhawuleza kwindlela esingahlala sibanda ngayo ubisi bexesha elide.
Sasiyibonile ingcamango yesiphuzo 'sotywala' (utywala ibhiya ekhutshwe kwiinqanawa ezinkulu) kwaye yaqonda ukuba le mibhobho, ukuba ikhutshwe kakuhle, ingabangela ubhiya obushushu ukusuka ekuqaleni ukuya ekupheleni. Ukusuka apha, safika ngombono wethebhu yokuzibhokoxa ngokuziphucula kwi-design kunye nokubeka ityhubhu kwisiseko seB Bowling. "
Baye bafumana amava abo apho bekhona, kunye nento ababeyenza ukuze bancede ukuyila imveliso yabo kunye neenkampani zabo.
03 - Ziva iimvakalelo uze ubhale ngeemvakalelo
Ukuqala kwabo babambisana ngokuvelisa iwayini, uPeter Deutsch, we-Deutsch Family Wine & Spirits abaye babasabalalisa nabangenisa iwayini iminyaka engaphezu kwe-30 kunye no-Jim Nantz, umcebisi-mphulo we-Emmy owaziwayo ngokubiza yonke into esuka kwi-Masters Tournament, ukuya kwi-Final I-Four ne-Super Bowl ye-CBS Television Network ukususela ngo-1985, yathintela inzondo yabo yewayini.
Deutsch ichaza, "I-Serendipity yasibuyisela ngobunye ubusuku kwivenkile yokutyela eConnecticut apho senzeke khona kokubili." Ndandisanda kugqiba ukufunda incwadi edayiswa kakhulu ye-Jim, "Ndihlala Ngecala Lwam", ndaza ndaza ndazisa. ukukhankanya isifiso sakhe esifanele sokungena kwi shishini lewayini. Kungekudala safumanisa ukuba sasinomdla wewayini kunye nentlonelo enzulu ngoobawo, bobabini abasebenza njengabacebisi bethu. wagqiba ekubeni kwakubizo ngeli nqanaba ebomini bethu ukuzama into entsha.
"Siye saqonda ukuba singabamba iqela kunye nokwakha into ekhethekileyo. "Leli lixesha lokuqala igama le-Deutsch liza kubakho kwiileyibhile yewayini njengomvelisi. Ukuze senze le nyathelo eliyimbali kwiinkampani zethu zentsapho, loo nto yayimele ifaneleke ngokufanelekileyo. ukubonisa i-Calling. "
Umyalezo oyintloko wokudibanisa iwayini, I-Calling, isekelwe kwimvakalelo. Umyalezo wewayini, 'Vula ukubiza kwakho ebomini. - Phishekela ukutshutshisa kwakho kukuphambili kwimvelaphi yewayini kwiintlanganiso zengqesho, kunye nesigqibo sokuthatha isinyathelo esilandelayo kuzo zonke zobomi babo bobugcisa.
04 - Yakha Izindaba Zakho Ngeempawu
UDavid noDeborah Meniane, ngumfanekiso ka-Ugogo waseVictoria. UDavid Stein kunye neJason Drum, isiseko sebhola yesigxina sebheyibhile yabo. Kwaye u-Peter Deutch noJim Nantz, isitya se-escutcheon esijikeleze isihluthulelo, esibonisa umzuzu xa ulungelelanisa isitshixo kwaye uvulele ubomi bakho ekubizeni kwakho. Kuzo zonke iziganeko, ezi zibonakaliso zinekhenkqiso jikelele ngenxa yobuso babo bezithonjana. Wonke umntu uyaphendula kumakhulu omhle. Abaninzi bakhumbula uvuyo lwe-bowling bowling kwaye sonke siyazibona ithuba lokufaka isitshixo kwisitshixo, kwaye uvule umnyango ithuba.
Njengoko uDeborah Meniane uxelela abantu "bafuna ukuzivakalelwa ukuba bayingxenye yento engakumbi. Ngokuxelela ibali lakho kunye nabo, ubavumela ukuba bangene kwihlabathi lakho kwaye babe yinxalenye yento enokubazisa ngayo. kwi logo yethu, sivumela abantu ukuba baphile ebomini bethu. Bayazi ukuba asibathengi kuphela umkhiqizo omkhulu kodwa umoya. "
05 - Ngoku Bhala ibali lakho
Ngaphandle kokuhlela, ukucima okanye ukucima, bhala ibali lakho, uchaze apho ukhona, iimvakalelo kunye neempawu ezibanceda umntu ukuba acinge kwaye azive iingcambu zegama lakho. Emva koko funda oko ubhale khona, ukhetha izichazi kunye nezibizo. Ezi zimele zidibanise ngqo kwiimpawu zakho zeemveliso, izibonelelo kunye neempawu kwaye zikunike isiseko sakho sendawo esemva.
Ibali elibuyayo lingaba ngumyalezo kwilebula yakho. Kwi-Brooks Reitz, kaJack Rudy Cocktail Co. kunye nomvelisi wesiraphu ye-tonic egxininisiweyo, iilebula yakhe ithatha ibali lentsapho engenakulinganiswa likayise wakhe, uJack Rudy. Iimpawu zobomi bukaRudy zagxotha ubungqina bemveliso.
Xa usenzile ezi zinto ezintlanu, uthathe ibinzana lebali lakho, umxholo wesigidimi sakho njengalezi zorhwebo. Kwaye njengoko nje abo basomashishini benze, sebenzisa njengemibhloko yokwakha yesiqhelo sakho.