Kukho umahluko phakathi kweentlobo zeemveliso kwivenkile.
Isebe lesitolo okanye umgca wemveliso ngokuyinhloko equka iimpahla ezifana ne-hardware, ii-homewares, iimoto, i-electronics, impahla yezemidlalo, izixhobo zempilo kunye nobuhle okanye amathoyizi aya kuthathwa njengezinto ezinzima.
Isebe lesebe eliphethe iingubo okanye iilen (sheets) iimveliso ziya kuba yimimiselo yamathambileyo. Ngokuqhelekileyo, sicinga ngezinto zokugcina iimpahla njengamashishini athambileyo kunye nayo yonke into njengengqinamba. Kukho izinto ezininzi ezifakwe kwizinto eziphathekayo eziphathekayo ezifana nezihlangu, iihappy, iincwadi kunye namabhande. I-Softlines inikezela umthengisi ngakumbi ukulungelelanisa kunye nokuthengiswa kwayo ngokubonakalayo ukususela ekubeni ezi zinto zincinci kwaye kulula ukuzibonakalisa kunezinto ezinzima ezinjengekratshi okanye umabonwakude.
Imizekelo ye-Softlines ne-Hardlines Stores
Abathengisi abafana ne-Best Buy kunye ne-HH Gregg ngabathengisi abanzima. Bathwala uluhlu oluninzi lwabathengi bezinto eziphathekayo njengama-televisions, stereos, kunye namafriji. Abanye abathengisi abafana neBhed Bath kunye ne-Beyond bagxininisa kwiinkqubo ezithambileyo kunye neentlobo ezahlukeneyo zeenjini kunye namakhethini kunye nethubhu.
Mhlawumbi abadayisi abanonophelo abaqhelekileyo banesigqabi sokugcina njengeBhanki ye-Banana okanye iGap. Kukho abaninzi abathengisa iimpahla kuzo zonke iziganeko ukwenzela ukuba inqanaba elincinci lithengise ivenkile ezingaphezu kwe-hardline.
Abathengisi abafana neNtengiso yeHlabathi kunye nePerer 1 bahamba bobabini. Bafumana ifenitshala (i-hardline) kunye ne-drape (i-softline.) Abadlali bezemidlalo abafana noDick nabo banemizekelo emihle ye "zombini" kunye neenqwelo ezininzi zezinto ezinobunzima bokuhamba kunye nezinto ezihamba kunye nezinto ezinqamlekileyo ezinjengeemfutshane kunye nezihlangu.
Abathengisi abathwala impahla ye-hardline bavame ukubizwa ngokuba "bhokisi enkulu" abathengisi ukususela ekubeni iimveliso zifuna indawo eninzi yokubonisa. Kodwa ibhokisi yebhokisi enkulu imelekile ngakumbi kumgca wendawo egciniweyo yevenkile kunokuba luhlobo lwezinto zokugcina. Kwiminyaka yakutshanje, abavelisi baye benza umgudu wokugxila ubungakanani bokupakisha ukuze bancede ngeendawo zokubonisa kodwa ngamanye amaxesha baninzi nje ngokwemvelo. Kwaye abathengi bafuna ukukwazi ukubona nokuthinta umkhiqizo ngaphambi kokuba bathenge.
I-Intanethi ngokubhekiselele kwiBrick-and-Mortar
Ngelixa abathengisi be-intanethi bephumelele ngempahla enobunzima, izitolo zetena kunye nezidaka zinezi ndawo. Enyanisweni, enye yeentlungu zezakhiwo zitena kunye nempahla yinto yokubonisa indawo, apho abathengi beza kwisitolo sokuthengisa ukuze bafikelele kwaye bazame umveliso baze batye kwi-intanethi ukuthenga.
Umnxeba kunye nomoya wokuziva ubaluleke ngakumbi ekuthengeni kunanini ngaphambili. Uphando olutsha lubonise ukuba abathengi banamaxabiso amaninzi okuthenga intengiso ngaphandle kokukwazi ukusebenzisana nomkhiqizo wokuqala. Yiyo ke abaninzi abathengisi be-intanethi abangenazo izitolo zokuvula njenge-Amazon.
Indlela ababala ngayo
Ngokuqhelekileyo umda osemgangathweni kwizinto ezinqabileyo ziphantsi kunezinto eziluhlaza. Yingakho ubona abathengisi abaninzi bephethe izesekeli kunye nezinye izinto ezinomlinganiselo ophezulu ukucima amanqabileyo aphantsi kwii-televisions kunye noomatshini bokuhlamba.
Abadayisi beqela labahlalutyi kula maqela amabini xa becinga ukutyalombela okanye ukubeka esweni uqoqosho. Ngokuqhelekileyo uya kuva kwiindaba zokuthengisa ezithengiswayo kwiintengiso, kodwa inyaniso ngabadayisi abanzima kunokuba behla baze batyelele ngexesha elifanayo.
Iindleko: I-Big Factor kwiCandelo ngalinye leNtsebenzo
Abathengisi be-Hardline bathabathe kakhulu xa uqoqosho luyehlisa. Oku kubangelwa kakhulu kwixabiso le-pointof ye-hardline izinto eziphezulu kakhulu. Kodwa kunjalo kwakhona into yokufuna kunye neyimfuneko. Ngokomzekelo, abantu abafuna umatshini wokuhlamba omtsha ngenxa yokuba umntu wabo omdala osebenzayo uya kuzama kwaye abone ukuba bangahamba ixesha elingakanani ngaphambi kokuba bathenge enye entsha xa uqoqosho lubi. Kodwa xa izinto zilungile, ziyakwenza ngokukhawuleza.
Le mibandela yezoqoqosho yintoni esiye yabona abaninzi abathengisa ukuba bavale iingcango okanye badibanise nabanye.
I-anchor igcina iiforita, ezifana ne-Macy kunye ne-JC Penney, sele ibe ngabadayisi beemitha-ezininzi ezithwala izinto ezilukhuni kunye nezicothayo. Nangona, beye bahlaziya impahla ye-hardline kwaye bagxininisa ngakumbi kwi-soft by removing their departments or furniture and departments and expanding their home furnishings and clothing.