Iiplanogram yokuThengisa yiNtloko yokuThengisa iMveliso
Ubunzima be planogram buyahlukahluka ngobukhulu besitolo, isofthiwe esetyenziselwa ukwenza i planogram kunye nemfuno yomthengisi.
Iiplanogram ingaba yinto elula njengefoto yecandelo elikhethiweyo okanye iinkcukacha ezongezelelweyo kunye nemigodi yeekhonkwane kunye neengqimba zokubhekiselele ezibonisa ukufakwa ngqo kwento nganye. Kwiivenkile zam, sasisebenzisa i-Excel spreadsheet yeplangram yethu. Kwakungenangqiqo ngokuqinisekileyo, kodwa kusebenza. Yaye ayizange ihlawule nayiphi na imali eyayiyinxalenye yam intandokazi.
Ukudalwa kweeplanogram
Iibhokisi ezinkulu kunye nabathengisi abaninzi baqeshisa iingcali zokuthengisa iimveliso zokuncedisa ekuphuhliseni iplangram okanye zi nokuba neeplangramgram zabo zangaphakathi. Ngenxa yesigxina esinexabiso lentengo yeeplanogram ezininzi zeeprogram, abathengisi abancinane nabazimeleyo badla ngokusetyenziswa kwiproseshini yegama okanye iphepha kunye neepeni ukwenzela ukwandisa isakhiwo selelufu. Mna, ndasebenzisa i-Excel spreadsheet yam planogram. Kwathatha ixesha lokudala ithemplate, kodwa xa sele yenziwe, yayiyithuluzi elikhulu kwiivenkile zam.
Njengoko ukhuphiswano lwandisa, sibona abathengisi nabasasazisi beqonda ngokubaluleka kokuthengisa ngokuchanekileyo iimveliso zabo.
Ukwazisa oku kuholele ekuboniseni izinto ezingcono zokuthengisa , iiplangram kunye nezinye izixhobo zokuthengisa ezibonelelwa kubathengisi ngokuthe ngqo kubathengi ngexabiso.
I-firm firm Envirosell, eyasungulwa nguPaco Underhill, yayinguovulindlela ekufumaneni iindawo ezifanelekileyo zokuthengisa iimpahla kwivenkile. Bafaka iikhamera kwiindawo zokuthengisa kwaye babheka ukuziphatha kwabaxhasi.
Lo mkhuba ukhokelela kwiiplogramgram eziqhutywe ngumthengi ngokubhekiselele kwisitoreji. Ngamanye amagama, ngokuchonga iindawo ezininzi "ezibonwayo" zesitolo, zikwazi ukuqikelela ukuthengisa. Emva koko, indawo efumana i-eyeballs yabathengi kakhulu iya kubonelela ngokuthengisa. Inxalenye ekhangayo malunga nophando lwabo kukuba akusoloko i-endcap. Oko baye bafakazela kukuba ukubekwa kwezinto ezirhwebayo kwaneempembelelo ezibonakalayo kwiintengiso zayo. Ngaloo ndlela kuqiniswa imeko kwipanogram.
Iiplanogram zikunceda nokukhusela iintlekele ezibonakalayo zokuthengisa. Nantsi inqaku elilumkiso ngengozi yokukhetha umklami wangaphakathi ongayiqondi iplangram ngokuchasene nomthengisi obonakalayo owenzayo.
Planogram Injongo
Ukubekwa kwemveliso kunye nokuthengiswa okuphuculweyo zimbini nje izizathu ezibalulekileyo umthengisi kufuneka aphumeze iiplangram kwiivenkile zazo. Iiplanogram zibonelela ngezinye izibonelelo ezintle ngokunjalo:
- Ukunikezelwa ukuthengisa umbane kuwo wonke umqolo wendawo
- Abathengi abanelisayo abanomboniso ongcono
- Ukulawulwa kwezinto zokubala kunye nokunciphisa ukuphuma kwempahla
- Ukuzaliswa komkhiqizo olula kunabasebenzi
- Ukuxhomekeka kwemveliso ehambelana nolungileyo
- Isixhobo sokunxibelelana esisebenzayo kubonakaliso abenziweyo
Nabani na umthengisi omhle oqikelela ukhiye ekuthengiseni ukuthengiswa kukuthengisa ngokubonakalayo . Iplanegram yenye yezona zixhobo zokuthengisa ngokugqwesileyo zokubonisa iimveliso kumthengi. Ukuba ungumthengisi omncinci, tshela enye ivenkile, iiplogramgram zinzima ukukhupha. Musa ukukhanyela ukuba ucinga isiqwenga sesofthiwe kwi planogram isitolo sakho. Khumbula umzekelo wam Excel. Ingasetyenziselwa ukwakha ipanogram kwisitolo sokuthengisa. Isibalulekileyo kukulandela umgaqo weplograms kungekhona kakhulu ukushicilela okuqhelekileyo.
Iiplanogram Iinkqubo ezilungileyo
Nazi ezinye iindlela ezifanelekileyo zokulandela xa usebenzisa iplangram.
- Qala lula . Abaninzi abathengisi benza inkqubo yeplanogram yinkimbinkimbi kwaye ekugqibeleni ilahle umlo emva kweenyanga ezimbalwa. Ngamanye amagama, ukuba kuthatha itoni yexesha lokudala, ngokokuba unako ukwenza njalo nyanga zonke kuya kukhula ngaphantsi kwexesha. Kwaye ekugqibeleni uya kumisa. Ixesha lakho lilinganiselwe kwaye lixabisekileyo. Musa ukusebenzisa inkqubo ongeke uyigcine. Kuya kuphazamisa abaqeshwa bakho kuphela.
- Qeqesha a baqeshwa bakho . Sebenzisa ixesha lokuqeqesha abasebenzi malunga nendlela yokusebenzisa iplangram. Abasebenzi bakho baseburhulumenteni baya kubacinga ukuba abayidingi. Ukubanika nje umzobo akwanele. Yibani. Yiba nezikhokelo ezibonwayo eziqhelekileyo ezingayilandelayo.
- Ukulinganisa isicwangciso sakho . Ngenyanga nganye, bhupha iingxelo kwiintengiso zakho kwaye ujonge iplanegram yakho. Ngokomzekelo, sineetafile kwiindawo zam ezitolo ezazisona sikhulu esiphezulu se-generator yesitolo sonke. Kodwa inyanga enye, sasithengisa nantoni na. Kwakuyimbonakalo yentlabathi yexesha. Ngoko yenziwa ingqiqo. Nangona kunjalo, amanani ahlukeneyo. Yaphenduka, yaphola ngaphaya kwexesha eliqhelekileyo kwaye abathengi sele beqale ukucinga ukuwa.
- Nika iiMidlalo zakho . Kwivenkile yakho, kufuneka ube neengqungquthela okanye ukhokele kwicandelo ngalinye . Lo mntu uphatha umsebenzi wokuthengisa ngaphandle kwaloo ndawo kwaye kubandakanya ukuthengiswa okubonakalayo. Vumela ukuba bakhelwe baze bahlele inxalenye yabo iplangram njengenxalenye yenkqubo. Xa ndenza oku kwintengiso zam, akuzange nje kuphuculwe ukuthengiswa kweentengiso ezibonakalayo, kwazilungiselela nabasebenzi bam ukulawula. Ngaphezu koko, kuphuculwe ukulahlekelwa kwam ilahleko kunye nokunciphisa. Isitolo esithengiswa kakuhle sisona siphephelo esilungileyo malunga nobusela. Kulula ukuxelela xa ulahlekelwe into ethile.
- Yazi Umthengi Wakho . Abathengi banamhlanje bafuna umkhiqizo kwinqanaba lemehlo. Abafuni nje ukuwachaphazela nokuziva, kodwa bafuna ukusebenzisana nabo. Kwezinye ivenkile, ukuthengwa kwezinto ezincinci ekuboniseni kunye nokusebenzisana okungakumbi kuyindlela efanelekileyo.
Ukuba awusebenzisi i planograms, lixesha lokuqalisa. Njengoko kuvulekile ukuthenga inkqubo kubaluleke kakhulu kwimpumelelo yakho yolawulo lwempahla, ngokunjalo ukuthengiswa okubonakalayo kuqhutyelwa iplangram. Ukuba isitolo sakho sokuthengisa sele sisetyenzisile iiplogramgram, funda ngokubanzi malunga nendlela yokuphumeza ngokufanelekileyo nokugcina ipanogram kwiPlanogram How-To .