4 Iingcamango zokunceda i-Store yakho yokuThengisa iqhube kakuhle

Ukuqhuba ivenkile yokuthengisa kunzima kakhulu kunokuba abantu baqaphele. Kwiveki nganye, ndiyathengisa nomnini wesitolo oye wangena kwivenkile kuba becinga ukuba kuya kuba lula. Babesoloko befuna ukuba neyabo ishishini kunye nevenkile kubonakala kuyindlela elula.

Nangona ukuthengisa kungelula, akumele kube nzima. Kwiimeko ezininzi, izizathu endifumanayo umthengisi wesitolo esithengisayo ngenxa yokungabikho kokuqonda "iziseko" zokuqhuba ivenkile.

Nazi iingcinga ezi-4 zokunceda ivenkile yakho yokuthengisa ihamba kakuhle.

I nkcubeko

Zonke ivenkile inenkcubeko yenkampani ingaba uyayiqonda okanye awuyi. Ndidla ngokukhawuleza ndiva abaphathi beevenkile bathetha "inkcubeko" yesitoregi sabo, kodwa xa ndibabuza ukuba yintoni inkcubeko, abakwaziyo ukuyichaza. Ndifumanisa ukuba basebenzisa eli gama njengengaphezulu ye-buzzword kunokuba baqonde ukuqonda. Kwaye kuba bengayiqondi, bayayivumela ukuba ilawule.

Inkcubeko yindawo ephilayo, ephefumlayo yesitolo sakho. Kukho nokuba ujongene nayo okanye cha. Inkcubeko ikulawula okanye uyayilawula. Kodwa umgca wukuthi ukuba awujongisi inkcubeko kwisitolo sakho sokuthengisa, ngoko wenza umsebenzi wakho ube nzima.

Isithethe sakho senziwe ngamaxabiso, iinkolelo kunye neempawu zakho kunye nabasebenzi bakho. Enyanisweni, yinto enye yebhizinisi lakho eliya kutshintshela nayiphi na ipolisi emitsha, umkhuba okanye umgangatho onokuzama uzenze.

Ngokuqhelekileyo, umnini uthe into enye, kodwa ukuziphatha kwakhe kuthetha enye into. Ngokomzekelo, enye yezona zinto ezisisiseko zokuba nenkqubo yokuthengisa eyimanyeneyo ngumphathi wesitolo okanye umnini-propini ukushumayela ngenkqubo yokuthengisa, kodwa angayilandeli ngokwabo. Abasebenzi babone oku kwaye bazi ukuba ixabiso leenkampani akufanele lihambelane nentetho.

Ngamanye amagama, umnini "ushumayele" malunga nendlela ebaluleke ngayo inkqubo yokuthengisa, kodwa xa ephantsi kwintengiso, akazithobeli ngokwabo.

Ndiyakhumbula ndixoxa nomdali we "100 Iikhampani Zona Zona Zisebenzela" uphando kunye nokuva kwakhe ukuba ulwahlulo phakathi kweenkampani kwi-100 Uludwe oluhle kunye nabangenabo bekungokobugcisa benkampani. Iinkampani eziluhlu zineenkcubeko eyamkela inkonzo kunye nabasebenzi abaxabisekileyo. Abangabaloluhlu bangathi bayakwenza, kodwa benze ngendlela eyahlukileyo. Xa ndiqhuba inkcazo yecandelo levenkile okanye inkampani, ndihlala ndikhangeleka kwigumbi lokuphumula "izaziso" ezibekwe khona ngolawulo. Uninzi lwabo lufunda "ngokukhawuleza ngokukhawuleza, nina bantwana nisana!" Ndiva umnini anditsho ukuba ufuna abantu bakhe banike amandla kwaye ngoko ndibona uluhlu lwezinto 99 umqeshwa omele alandele okanye azenzele ukubuyisela ukubuyela okanye uthathe isheke.

I nkcubeko iguqukela kwaye ikhula kumjikelezo. Nantsi inqaku elincinci ukukunceda uqonde le ngcamango. Isizathu sokuba oku kuphawulekayo kukuba ukuba uzama utshintshe isimo sengqondo sabasebenzi bakho (njengabaphathi abaninzi) umjikelezo wenkcubeko uqinisekisa ukuba awuyi kusebenza. Kufuneka utshintshe iinkolelo kunye nemilinganiselo ukuze utshintshe izimo zengqondo.

Yonke into iyathetha kwinkcubeko yakho. Wonke umqondiso owenzayo, yonke imigaqo oyidlulayo, zonke izigqibo ozenzayo zibonakalisa iinkolelo kunye nexabiso ozenzayo njengezoshishino.

Thatha ixesha lokuba uhlolisise umbono wakho kwisitoreji. Emva koko uhlole inkcubeko uze ubone ukuba ihambelana. Amava am uye wabonisa ukuba oku kunqanyulwa kweyona nto ibangelwa yinkxalabo yomninibi.

MiGangatho

Inombolo enye isizathu sokuba abasebenzi bangenzi oko bafanele bayenze kukuba kuba bacinga ukuba! Imilinganiselo engekhoyo kwivenkile yakho yokuthengisa, abasebenzi baya kudala ngokwabo. Andikwazi ukukuxelela kaninzi kangangoko ndiphulaphule umgcini wesitolo ekhalaza ngomsebenzi abasebenzi abenzayo kuphela ukufumanisa ukuba akukho migaqo ekhoyo kwindawo yokwenza umsebenzi. Umqeshwa uyazi njani ukuba zenza okulungileyo okanye ezingalunganga ukuba akukho miqathango ehamba ngayo.

Cinga ngako ngale ndlela, inguqu yakho yokuhlambela "ecocekileyo" mhlawumbi iyahluke kakhulu kunabasebenzi bakho. Ngoko ukuba ubabela ukuba bahlambuluke, unokufumana inguqu yokucoceka kunye nabaxumi bakho abayonwabanga. Ukubeka izinto ngokubhaliweyo kusenza umehluko.

Ngoku, unokufunda oku kwaye uthi "oku kuvakalelwa njengomsebenzi omningi." Kwaye uya kulungile. Kodwa khumbula, umsebenzi uyenziwe kanye ngaphandle kokugqithisa njengokuba ixesha lithatha ukulungisa ukusebenza kakubi. Esinye isiqendu apha siza kubancedisa abasebenzi bakho. Ngokomzekelo, ndineenkwenkwezi zam (jonga ngezantsi) ulungise uludwe lwemigangatho kwimimandla yazo. Emva koko ndathatha uluhlu kwaye ndayilungisa kwaye ndawahlela ukuba ikopi yokugqibela eya kwiNcwadi yeMigangatho yethu kwivenkile. Siyigcine le ncwadi ekugqibeleni imali ukuze bonke abasebenzi bafikeleleke lula.

Ukuhlaziya rhoqo kunye nokuphucula imigangatho yakho. Kulula ukuthoba. Kodwa khumbula, umthengi wakho uhlala eshintsha kwaye eguqulela yakhe iminqweno kwimpahla yokuthengisa. Oko kuthetha ukuba usoloko uhlaziya kwaye uguqule imilinganiselo yakho ukuze ukwazi ukuhambisa amava amagosa athile rhoqo.

ZeMidlalo

Ukuziphendulela into enhle kubasebenzi bakho bokuthengisa. Yaye inyaniso kukuba, abaninzi abaphathi beentengiso (ngokukodwa xa bengabanikazi) bathunywa kakhulu. Bazama ukwenza umsebenzi omningi ngokwabo. Nika "iqela" kwindawo nganye yesitolo sakho. Ngokomzekelo, kwiivenkile zam esitolo, sasinomkhosi wezemidlalo, enye yokugqoka, enye yokungaqhelekanga, njl. Njengeengqwele, loo mntu wayejongene nokuthengiswa kwempahla, intengo, ukubuyisela nokuqeqesha abanye abasebenzi kwimveliso yakhe okanye kwindawo yakhe. Saye sawakhulula isitokethi kwisithuba sokubuya xa bekuyimveliso yabo ukuqinisekisa ukuba igumbi lesitokisi lihle kwaye likulungele ukuthengisa. Ngamafutshane, iqela liphethe uxanduva lwabaxumi kwivenkile.

Le nkqubo yenza izitolo zethu zentengiso zilungele ukuthengisa ngexesha lonke. Kwaye kwenza kube lula ukubamba abaqeshwa ingxelo. Ngaphambi kwesi simiso, siza kwenza nje "ukwenza" uludwe lwezinto ezifuneka ukuba zenziwe ngaloo mini. Kwaye xa izinto zingakhange zenziwe okanye zenzeke kakubi okanye zibi kakhulu, kodwa zilahlekile, kwakunzima ukwazi ukuba ngubani na ophosakeleyo. Yaye inyaniso kukuba, umphathi nguye ophosakeleyo kule meko.

Enye inzuzo enkulu yeengqungquthela kukuphuhliswa kweqela lakho. Ekubeni abasebenzi bexanduva lwecandelo, babesazi kakuhle iimveliso. Kwaye ekubeni iqela lijongene nokuqeqesha wonke umntu, wonke umntu wayazi kakuhle loo mveliso. Akukho nto isebenza bhetele kunokuba oontanga baqeqesha oontanga.

Inqaku lokugqibela kwiingqungquthela. ukujikeleza amacandelo nganye ngexesha. Amanye amacandelo anzima kakhulu kunabanye, ngoko yenza ukuba ulungele ngokujikeleza. Oku kunceda ekuphuhlisweni kwabasebenzi bakho okuzilungiselela ukunyuka kwinkampani yakho. Ngamanye amazwi, iimveliso ezingaphezulu kunye namacandelo esitolo sakho umqeshwa uyazi, xa bekulungele ukuba babe yinkokheli kwisitolo sakho.

Uphononongo

Inombolo enye isizathu sokuba abasebenzi bangenzi oko bafanele bayenze kukuba kuba bacinga ukuba! Ewe, ndaphinda ndaphinda loo mgca ukususela ekuqaleni. Kodwa inamandla kwaye xa uyifumana - ingatshintsha ubomi bakho. Umqeshwa ucelwa ukuba anakekele umthengi. Indlela abayinyamekela ngayo umthengi ibaluleke ngakumbi kunokuba benza njalo. Ngokomzekelo, ndinokuthengisa i-$ 10,000 ngenyanga njengomthengisi kwivenkile, kodwa ngaba ndiyenzile ngenyameko kunye nodumo okanye ngaba ndathi nantoni na eyathathayo ukuthengisa?

Eyona ndlela efanelekileyo yokuqinisekisa ukuba abasebenzi bakho kunye nawe kwiphepha elifanayo kukungqinelwa kwabasebenzi . Shedyuli ixesha eliqhelekileyo ukunika ingxelo kubasebenzi bakho kwimisebenzi yakhe. Esinye sezizathu eziphambili ndiza kuzifumana ngexesha lokubonisana ngokungafezeki kwisitolo sokuthengisa kungabikho komsebenzi wengxelo. Ngamanye amagama, abasebenzi abazange benze oko benzayo okwangoku kakubi okanye kungeyona nto umnikazi ayifunayo.

Kwiivenkile zam, uchithe iveki yakho yokuqala ukhangele kwaye ukhangele abanye abasebenzi. Asizange sikufundise indlela yokungena ngayo kwi-POS okanye ukuyisebenzisa kuze kube emva kweveki yokuqala. Uninzi lwezitolo luya kuqeqesha umqeshwa omtsha kwirejista ngokukhawuleza. Sifuna umqeshwa omtsha ukwazi oko kubaluleke kakhulu. Yabeka ixabiso kwiimviwo zethu kwakhona. Ngomhla omnye, ndinike umqeshwa " iphambili kwiprofayili " eyayiyinxalenye yenkcazo yomsebenzi ebandakanya izinto eziphambili ezifana nenkcubeko yethu. Emva koko, xa siphendule, sasebenzisa loxwebhu olufanayo ukuhlawula ingxoxo.

Abathengisi abaninzi banqanda ingxoxo nomqeshwa kuba besaba ukukhutshisa ngokunikela ingxelo efanelekileyo. Bayika ukuba bayayeka kwaye bahambe. Kodwa kukho into embi kunokuba umqeshwa aqhube, ahambe kwaye ahambe. Umqeshwa uhlambala, uyeka kwaye angashiyi.

Ekugqibeleni, unokufumanisa ukuba unomqeshwa ongalunganga kwaye lixesha lokuba uhambe nabo . Kukho inkqubo yokulandela, kodwa ungalokothi wenze impazamo yokwesaba ukucima umqeshwa ukuba ixesha. Umqeshwa ombi angakwazi ukuphazamisa inkcubeko ozama ukuyilondoloza kwisitolo sakho.