Ukuthengiswa kwengcaciso, imizekelo, Inkcazo
I planogram isicwangciso esibonwayo esichaza ukubekwa kweemveliso kwii-shelves kunye nakwiivenkile zokubonisa iimpahla zesitolo sokuthengisa . I-planogram idla ngokudalwa ngumqeshwa obonakalayo wokuthengisa okanye ilungu le-advertise / marketing / marketing team. Ngokomlando, iiplogramgram ziye zahanjiswa ngesimo somzobo weskimu okanye umzobo, kodwa ngokugqithiseleyo, iiplanogram zilawulwa ngamanani ngokusebenzisa amacwecwe kunye neefowuni, kunye nemifanekiso yezithombe.
Kwizona zikhonkwane ezinkulu ze-US zokuthengisa , iiplogramgram zisetyenziselwa ukudala ukudibanisa phakathi kweendawo zokugcina izakhiwo , ukubonelela ngesabelo se-shelf esifanelekileyo, ukuphucula izibheno zokuthengisa ngokubonakalayo kunye nokudala iziphakamiso zokubambisana kwemveliso. Injongo ephambili yeplanogram kukukhokela kunye nokugxila kwimigudu yokuthengiswa kwempahla ekufuneka ibangele ukuveliswa kweentengiso zokuthengisa.
- Eyaziwayo njenge: POG
- Ezinye iipellings: icebo-o-gram
- Iimpazamo eziqhelekileyo: iplangram
- Ukusetyenziswa kunye nemizekelo yePlanogram: Umthengisi wokuthengiswa kweentengiso unoxanduva lokuqinisekisa ukuba iimveliso zomenzi ziboniswa ngokufanelekileyo kwaye ngokuhambelana neplangram ekhethiweyo.
Kutheni iPlanogram ibalulekile ekuhlaleni
I planogram isicwangciso sesitoreji esilungiselelwe ukubeka isicwangciso sakho somgangatho ekusebenziseni ngokupheleleyo ngokubeka izinto ngendlela ezenza ukuba bathengise. I planogram yindlela yokuthengisa efaneneyo kunye neenkcukacha ezithe ngqo kwiintengiso zakho. Iiplanogram ziqinisekisa ukuba ingcinga kunye nokucwangciswa kuya kuyilo, ukubekwa, kunye nokuphunyezwa kwezicwangciso zokuthengisa, kubandakanywa ishedyuli sabelo sendawo.
Injongo yeplanogram kukuqinisekisa ukuba ivenkile nganye yokuthengisa ilungiselelwe ukuthengisa izinto abanikelayo. Iiplanograms inikeza izikhokelo ezicacileyo kubaqeshwa ukuba bahlale bephezulu kwimisebenzi yentlangano yokubuyisela nokuthengisa. Bobabini abasebenzisi kunye nabathengi kufuneka baqonde ngqo ukuba ziphi izinto ukuze zifumaneke zithengwe.
Iiplanogram zibaluleke ngokukhethekileyo kunye neetyunithi ezinkulu zentengiso ezinekhulu kunye ngamanye amaxesha ezindawo zokugcina izitena kunye nezidaka. Ngokusebenzisa ipanogram, isitoreji ngasinye kwisetyana singaba nesakhiwo esifanayo kunye nezicwangciso zokuthengisa ezenziwe ngokwezifiso ezibonisa ukhetho lwengingqi.
Iinketyana zokuthengisa ezifana ne-Macy zisebenzisa iplangramthi zazo ukukhokela abasebenzi ekuphunyezweni kwendawo yazo "Isicwangciso sam saseMacy". Kwimeko yeetyunithi zentengiso njengezitolo ze-7-11 eziqhelekileyo kunye ne-Costco zokugcina izitolo, kubalulekile ukuba abathengi bangathengisa nayiphi na into eya kwindawo yokugcina kwaye bafumane into efanayo, ukuba ingafani, ukuze bakwazi ukufumana lula umkhiqizo abafuna ukuthenga ngokulula.
Iiplanogram zinganceda ukuphucula ukuthengiswa kwevenkile yakho kunye necebo elibonakalayo lokuthengisa izinto ezibonisa iimveliso ngendlela ekhuthaza umthengi ukuba athenge. Ukuba umthengi ungena ukuthenga into enye, isitolo esithengiswa kakuhle esilandelayo iplangram equlunqwe kakuhle iya kubakhuthaza abathengi ukuba bathenge iimveliso ezongezelelweyo abangazange bazi nokuba zifuna okanye zifuna. Ngokufanayo, abathengi abangena ekuthengeni umkhiqizo othile baya kufumana iindlela kunye nokukhetha okuthengiswayo kwiindlela ezicwangcisekileyo ezinokubangela ukuthengwa kwe -sellsell okungekho umthengi azi.
Ziziphi iindlela zokugcina iiSpanogram zazo
Iiplanograms ngokubanzi zihanjiswa kwiivenkile zentengiso kwiimpahla ezinkulu zokuthengiswa okungenani kanye ngekota, njengoko iimpahla zonyaka zijikelezwa zibe ngumxube weemveliso. Iplangram entsha iya kuhanjiswa ukuze kuboniswe iimveliso ezintsha, ukujonga iimveliso ngexesha lemikhankaso yokuphromotha, kunye nokugqamisa ukuthengiswa kwezinto ezihamba phambili.
Ngokuqhelekileyo iiplogramgram ezahlukeneyo ziya kuhlulwa kwiiindawo ezahlukeneyo zokugcina indawo ukuze zichonge inguqu evelisa kakhulu ipanogram, eya kuthi isasazwe kwaye iphunyezwe yizo zonke izitolo. Ngokubanzi, xa isakhiwo sokugcina esitolo sibonakala singabandakanyeli abathengi okanye sishukumisele ukuthenga, lixesha apho ipanogram idinga ukuhlaziya kwakhona.
Indlela AbaRhwebi Bakha Iiplanogram
Ukwenza ipanogram uza kusebenza kunye nolunye uhlobo lwesofthiwe esilandelayo.
Kukho iindlela ezininzi ezahlukileyo apho ukukhetha kuzo. Le projekthi ye-software iya kuba nefowuni yesitolo sakho eshicilelwe kuyo. Kule layout, wena, okanye ikhompyutheni, uya kuququzelela iimveliso apho zikhona. Iimveliso ziphawulwe kwimephu ukuze abo bafaka ivenkile banokubamba kalula oko bakufunayo.
Ngubani odala i Planogram
Kwiinketyana ezincinci zentengiso, ngokuqhelekileyo ukuphathwa kunye nabaphathi bezinto zokugcina iimpahla benza iiplanogram eziza kuzalisekisa ukuFakela nokuzaliseka okanye iiCashier. Kwiintambo ezinkulu zokuthengisa ezifana ne-Best Buy, iiplangram ziza kudalwa yikomiti yesithili, yesithili, okanye kwikomkhulu
Abaphathi beevenkile kunye nabaphathi beeCandelo baya kunika ulwazi olubalulekileyo malunga nokuphunyezwa ngokufanelekileyo kweplangram kunye nezimpendulo zabathengi kuyo. Abaphathi beCandelo kunye nabaHlengi beMarchandising baya kusebenzisa i-input level ye-store level kunye neentengiso kunye neenkcukacha zokubala ukwenza uhlengahlengiso kwizicwangciso zokuthengisa, eziza kubonakaliswa kwiplangram entsha.
Abantu abaninzi bacinga ukuba ipanogram ayinangqiqo kuba ifuna umsebenzi ukuphuhlisa nokuphumeza. Kukho ezininzi iinkqubo zeprogramgram zesofthiwe ezikhoyo ezinokunceda ekudalweni kweplangram. Umsebenzi uthatha ukwenza ipanogram ufanelekile umzamo kuba uya kukhulisa umkhiqizo wendawo nayiphi na indawo yokuthengisa, kunye nenkxaso yabasebenzi abathengisa kuwo onke amanqanaba ekuphunyezeni isicwangciso esisebenzayo sokuthengisa.