Imbali, iMbono kunye nemilinganiselo ye-Starbucks Abasunguli abachaphazelayo namhlanje
Uninzi lwabantu luyamangaliswa ukufumanisa ukuba isitatimende se-Starbucks semishishini asinalutho nekhofi. Kodwa kungenxa yokuba i-Starbucks ibona iinjongo zayo zikhulu kunokuba iziphuzo zayo ziqhutywe ziqhutywe kwaye zivelise kwaye zenze umthengi we-Starbucks owaziwayo ngokubanzi kwihlabathi lonke. I-Starbucks Mission Statement yile:
"Umsebenzi wethu: ukukhuthaza nokunyusa umoya womntu - umntu oyedwa, enye indebe kunye nomnye ummandla ngexesha."
Ukufezekisa loo mishini, i-Starbucks inemigaqo eyisithandathu "eyona nto ibalulekileyo" ebangela ukuba abasebenzi bayo benze izigqibo zabo zonke iintsuku.
UWoward Schultz Akayena uMsunguli oMoya we-Starbucks!
U-Howard Schultz ungumphathi wezentengiso kunye ne-brandbu ye-Starbucks ukuba abaninzi abantu bacinga nje ukuba nguye umsekeli we-Starbucks. Enyanisweni ke, kwakuyi- https: //www.thebalance.com/starbucks-use-of-market-research-propels-the-brand-2297155 UJerry Baldwin, uZev Siegl noGordon Bowker ovule ivenkile yokuqala yekhofi ebizwa ngokuba yi Starbucks e Seattle, eWashington ngowe-1971. I-Starbucks yokuqala idayise iikhofi zekhofi kunye neefowuni, ezingekho iziyobisi ezilungiselelwe okanye ukutya njengeStobucks namhlanje.
UWoward Schultz wayeqeshwe ukuba abe nguMlawuli weeNkonzo zokuThengisa ngowe-1982, kwaye waqinisekisa ukuba abasunguli bavule ivenkile ebenxilisayo ngo-1984.
U-Schultz wagqiba ukuthenga inkampani yeS Starbucks kubasunguli ngo-1987, kwaye uzuzwa ngokuba ngumsekeli we-Starbucks ingcamango ye-coffeehouse kunye nokwakha ixabiso lentengiso ye-Starbucks , kungekhona ngokuqala inkampani ye-Starbucks.
Uninzi lwezinto ezinxulumene nanamhlanje nge-brandbucks ye-Starbucks, iimveliso, iinkonzo kunye namava kumakhasimende adalwe nguHoward Schultz.
Ekubeni ekhona i-CEO yangoku, unokunikezwa ngetyala ngokufakela umsebenzi we-Starbucks, umbono, kunye nemilinganiselo-okanye ubuncinane.
Imbali Yobomi Bokuqala Eyathintela uHoward Schultz kwiSiseko se Starbucks
UWoward Schultz wazalwa ngowe-1953 waza wakhula eNew York. Xa wayeneminyaka emithathu ubudala, intsapho yakhe yafudukela kwiiprojekthi zezindlu ze-Bayview, okwakungeyona ndawo enobudlova okanye kwindawo eyoyikrakra ukuba ibe ngelo xesha. Sekunjalo, akukho mntu - kuquka uWoward - wayeziqhenyce ngokuhlala kwiiprojekthi, apho abantu abadala bebizwa ngokuba "abahluphekayo abasebenza."
Sekunjalo, u-Schultz uzukisa ukukhuliswa kwakhe kwiiprojekthi njengegalelo elikhulu kulo mbhalo awakubhekisela kuye ngokuthi "inkqubo yexabiso elifanelekileyo." Wazungezwe ngeentlobo ezahlukeneyo waza wafunda indlela yokuseka ubudlelwane obuhle nabantu abavela kwimimandla eyahlukahlukeneyo.
Ubuchule bobukhokelo bendalo bobuchule bukaSchultz buvela ebuncinci xa ehlelwa imidlalo ye-baseball kunye nebhoksikidi kunye nezingane ezihlala kuzo zonke iintlanga kunye neenkcubeko. "Akukho mntu oye wafuna ukusixelela malunga neentlobo ezahlukeneyo; sahlala kuyo," kusho uSchultz encwadini yakhe ethi "Ukuthulula Inhliziyo Yakho Kuyo.
U-Schultz uphinde uxele kule ncwadi ukuba amandla akhe okwenza izitolo ze-Starbucks zive ngathi "ukuphunyuka" okuqhelekileyo kunye nokungaqhelekanga kwavela ekufundeni kwakhe kwasebuntwaneni ekusebenziseni ingcinga yakhe ukuba 'ibalekele' iiprojekthi.
Kodwa yintoni eyamnceda u-Schultz uninzi ukuba aphunyuke ubunzima be "abampofu abasebenzayo" kwaba namandla akhe emidlalo kunye nokuqhubela umqhubi.
U-Schulz wagxininisa amandla akhe kwimpumelelo yezemidlalo waza wafumana indlela yokuphuma kwiprojekthi ene-football scholarship kwiYunivesithi yaseMichigan yaseMichigan. Ngangomnye, ngaloo nyaka u-Schultz waqala ukuya kwikholeji, i-Starbucks yayisungulwa ngamawaka eekhilomitha kude.
UWoward wakhula umgangatho osebenzayo osebenzayo kwiminyaka yakhe yokuqala, esebenza kwimimiselo yokuqala yomsebenzi yezikhundla. Umsebenzi wakhe wokuqala wawuyindlela yokuphepha kwiphepha eli-12 ubudala, Wabe esebenza kwisidlo sasekuhlaleni, kwinqanawa kwisithili seengubo saseManhattan esolula izikhumba zezilwanyana, kunye ne-sweatshop intambo yokutshisa i-factory knitting.
Inkohlakalo enkulu yeHoward xa wayekhulile wayengunina, owamnika ukuzithemba ukubeka ingozi, ukulandela amaphupha akhe, nokufezekisa izinto ezintle.
Encwadini yakhe ethi Schultz uthi:
"Wandikhuthaza ukuba ndibe ngumngeni, ukuba ndibeke kwiimeko ezingazange zikhululekile, ukuze ndifunde ukunqoba ubunzima." Andiyazi ukuba wabuya njani olo lwazi kuba engazange aphile yiyo mithetho. wayefuna ukuba siphumelele. "
Akunjalo ukuba uye waphakama ngaphezu kweemeko zobuntwaneni bakhe, uShulhulz uyaziwa ngokuzibophelela kwakhe kokunyamekela abo babini abathengi kunye nabasebenzi bakhe ngeendlela ezibalulekileyo. Isimo sakhe sengqondo kwimilinganiselo nemirholo ibonisa umnqweno wakhe wokungabangeli abasebenzi be-Starbucks abangayi kuba yingxenye "yabasebenzi abahluphekileyo," ngokwenene okanye ngombono.
U-Schultz uyakhawuleza ukubolekisa "ukuthobeka" kokuqala kwexabiso lakhe kwishishini. Ngokubonelela ngemvelaphi yeminyaka yakhe yokuqala yokufunda, kulula ukubona ukuba kutheni amagama anjengokuthi "khuthaza," "ukukhusela," kunye "nomakhelwane" bafumene indlela eya kwinkomfa ye-Starbucks.
Ukuphakama ngaphezu kweemeko zakhe ezihluphekayo, u-Schultz uyazi into okanye ezimbini ngokudibanisa "nomoya womntu," kwaye kulula ukubona isizathu sokuba kubalulekile ukwenza oko kugxininiso lwe-Starbucks mission kunye nabo bonke abathengi bayo nabasebenzi.